Sun.Apr 22, 2012

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

NuSpark

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible.

B2B Sales and Marketing Integration

Digital B2B Marketing

Last week Danny Hanssel ( @dannyhanssel ) us as the guest moderator and leader for #B2Bchat. Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing.

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Trending Sources

Teleprospecting: When cutting response time is a priority (and when it’s not)

B2B Lead Generation Blog

Tweet When you’re converting inquiries into qualified leads, it’s widely believed that time is of the essence.

Are You Over Analyzing Your Lead Scoring? [CHART]

Modern Marketing

by Andrew Stanbridge | Tweet this Lead Scoring is becoming an industry standard for ensuring marketing and sales agree on what qualifies as a lead.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.