Biznology
NOVEMBER 13, 2020
As we move past a rancorous and extremely dynamic election cycle, confront a global resurgence of COVID cases and edge to the precipice of the holiday season, coaching clients and colleagues are wrestling with how best to continue to motivate, energize and inspire themselves and their teams. Challenging in the best of times, these areas have and continue to be a struggle for many of us in our work from home environments.
Influitive
NOVEMBER 13, 2020
Salesforce is the home of those who live and breathe revenue. Your sales reps, CSMs, and the rest of your go-to-market teams spend a lot of their workday in Salesforce—they have to in order to do their job effectively. To make them even more successful, it’s important to give them additional account and contact insights […]. The post Advocacy Insights Inside Salesforce Deepen Customer Relationships appeared first on Influitive.
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Liveintent
NOVEMBER 13, 2020
Here are some impressive numbers for you: 25 million unique users per month 21 years in business 15% of revenue driven from email advertising 11 different subscriber and newsletter offerings 4 million subscribers reached each day. These are the stats behind Horoscope.com, the largest astrology media company in the world – and one of the biggest email senders in the media industry, according to Josh Jaffe, general manager of the site.
Litmus
NOVEMBER 13, 2020
Newsletters are the cornerstone of our email marketing strategy here at Litmus. They’re key to helping us build trust among our subscribers and customers. And, we have a lot of fun with them! But earlier this year, one of our once top-performing newsletters— Litmus Weekly —hit a bit of a slump. Engagement rates were dropping—open rates dipped by 29% and click-to-open rates (CTOR) had sunk by 44%.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Heinz Marketing
NOVEMBER 13, 2020
By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Advertising in the month of November and December is worth it for B2C companies and some B2B companies with short purchasing cycles. Take advantage of the 50% increase in ad impressions, 100% increases in click-through rates, and 60% increase in conversions. Many companies will see an average order value go up by 30%, making the ad spend worth the investment.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DivvyHQ
NOVEMBER 13, 2020
Take a minute and think about the nature of marketing today. What percentage of your company's marketing output is content-centric? Probably the majority. So shouldn't your martech stack parallel that reality? Let’s dig into the key components of a content-focused martech stack.
Content Marketing Institute
NOVEMBER 13, 2020
Give your audience an interactive quiz for personalized content (a la Sherwin-Williams). Decide how to walk, run, jog, or sprint (thanks to Ubiquity Labs’ content marketing framework). Think through your content (unlike Warner Bros.). Continue reading → The post Personalized Palettes, a Content Exercise, and The Witches Lesson appeared first on Content Marketing Institute.
PFL
NOVEMBER 13, 2020
Due to the increase in remote working, businesses didn’t have a reliable method to reach people with physical mail.until now. The post 5 Ways to Use Preferred Address Capture appeared first on PFL.
Choozle
NOVEMBER 13, 2020
Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption. With more than 164 million U.S. users accessing video content via connected TV devices and predicted to grow by up to 204.1 million viewers in 2022, it is no surprise that mark
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SendGrid
NOVEMBER 13, 2020
Learn how we use TypeScript in Cypress tests at Twilio SendGrid and the tips and tricks we've learned along the way. The post TypeScript All the Things in Your Cypress Tests #frontend@twiliosendgrid appeared first on SendGrid.
Stevens & Tate
NOVEMBER 13, 2020
Storytelling has been a part of human interaction for millennia. From the ancient time when families gathered around a fire for protection from predators, to the modern gathering of children around a preschool teacher, stories are a way for people to convey ideas and share experiences. The power of the story also works for building brands. Learning how to build a brand story begins with the past and moves forward.
Televerde
NOVEMBER 13, 2020
Almost 50 incarcerated women at the Rockville Correctional Facility in Parke County are working in a call center that helps inmates in other prisons and jails get in touch with their family members. Those women were hired by Televerde to operate the phone lines, according to Inside Indiana Business. Televerde is an Arizona-based technology company. Securus Technologies has contracted with Televerde to handle customer service calls.
Litmus
NOVEMBER 13, 2020
In this episode of Delivering, host Jason Rodriguez revisits a past episode in light of recent news. Google’s recent announcements around AMP for Email means every email marketer should be revisiting the question, “Should we embrace AMP for Email?” Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
MindFire
NOVEMBER 13, 2020
I didn’t believe in LinkedIn either. So I understand why you might resist: not enough time, doesn’t bring value, or you’re not looking for a job. Or perhaps you’ve tried LinkedIn, but it hasn’t “worked” for your business. Yet, with 722 million people using LinkedIn worldwide — and a pandemic that’s made face-to-face sales difficult — you can’t afford to wait any longer.
Televerde
NOVEMBER 13, 2020
Deanna Ransom, head of Marketing and Marketing Services, was recognized by Demand Gen Report in their B2B Innovator Awards, B2B Vanguard category. Read the Q&A with Deanna. >>> The post B2B Innovator Awards: B2B Vanguards appeared first on Televerde.
Alaniz
NOVEMBER 13, 2020
It’s 2020, the year that marks the end and beginning of several things. With a decade coming to an end, a pandemic hitting the world, and getting accustomed to the new normal, we need to acknowledge and adapt to a lot of change. This goes without saying for marketers as well. Lockdowns and immobility had a tremendous impact on customer buying habits.
SmartBug Media
NOVEMBER 13, 2020
Turning your blog into a lead generation engine is no easy feat, but it is worthwhile and—better yet—completely achievable. In fact, marketers who consistently blog see 67 percent more leads than those who don’t. And 57 percent of marketers say they have “ gained customers specifically through blogging.” So, how do you turn your blog into a lead generation engine?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Optinmonster
NOVEMBER 13, 2020
Do you want to build a B2B email list to grow your subscribers and revenue? B2B email marketing is still one of the most effective ways to reach existing and potential customers. It’s why just about every successful company has a B2B email marketing strategy. But, how do you build a B2B email list in the first place? Fortunately, there are powerful, yet simple, tactics you can use to turn more of your website visitors into email subscribers.
ClickZ
NOVEMBER 13, 2020
30-second summary: 65% of readers think most online written content is useless. Learn how to gain an objective lens on content quality and comprehensiveness. Goal-based and risk-based planning allow for better, more competitive content. Discover how MarketMuse can help increase efficiency rates up to 50%. MarketMuse is a content intelligence solution that sets the standard for content quality.
PureB2B
NOVEMBER 13, 2020
Looking at the basics of what ABM can do, we can see that it has taken on a lot of different meanings, yet, at the end of the day, the value still stands—prioritize your marketing. Check out our infographic to get started on your successful ABM strategy: How to Identify Your Priority Accounts. We know not everyone is in the market to buy your product, that is pretty clear.
PureB2B
NOVEMBER 13, 2020
Looking at the basics of what ABM can do, we can see that it has taken on a lot of different meanings, yet, at the end of the day, the value still stands – prioritize your marketing. Check out our infographic to get started on your successful ABM strategy: How to Identify Your Priority Accounts. We know not everyone is in the market to buy your product, that is pretty clear.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PureB2B
NOVEMBER 13, 2020
Looking at the basics of what ABM can do, we can see that it has taken on a lot of different meanings, yet, at the end of the day, the value still stands – prioritize your marketing. Check out our infographic to get started on your successful ABM strategy: How to Identify Your Priority Accounts. We know not everyone is in the market to buy your product, that is pretty clear.
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