Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. These technologies promise immense value—allowing teams to automate repetitive tasks, analyze customer data in real-time, and deliver personalized content at scale.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Martech

NOVEMBER 4, 2024

Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland.

Tactics 130

Tactics B2B Marketing Paid Search Agency Advertising Agencies 130

Marketing Insider Group

NOVEMBER 4, 2024

You need a website that performs to the best of its abilities to succeed as a business. A comprehensive SEO and technical audit is part of the process because it checks that search engines can find your website and that it provides a seamless user experience. Users conduct 6.3 million Google searches every minute, and a chunk of those searchers could be looking for what you’re selling.

SEO 263

SEO Lead Ranking Lead Scoring Marketing Analytics Tools 263

CMSWire

NOVEMBER 4, 2024

Data transparency isn’t just compliance. It's a trust-building strategy that enhances brand loyalty, empowers customers with control and delivers lasting value. Continue reading.

Transparency 112

Transparency Trust Marketing Ad Building Branding 112

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Martech

NOVEMBER 4, 2024

Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e

Lead Ranking 114

Lead Ranking Tips Multi-Channel Lead Scoring 114

Martech

NOVEMBER 4, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Marketing Automation Services 111

Marketing Automation Services Best Practices Work Management Marketing Management 111

Sprout Social

NOVEMBER 4, 2024

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions.

Social Media 102

Social Media Media Social Networks Urgency Marketing 102

Thinkers360

NOVEMBER 4, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Manufacturing for 2024. Congratulations to all our Manufacturing influencers who participated! Top 50 Global Thought Leaders and Influencers on Manufacturing 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 98

B2B Thought Leadership Paid Content Thought Leadership Lead Scoring 98

Content Marketing Institute

NOVEMBER 4, 2024

Racehorse American Pharoah had left heart ventricle bigger than most. Learn how that data discovery led to big success, and how you can use data analytics to reveal surprising insights and drive valuable marketing success.

Analytics 90

Analytics Paid Search Agency Marketing Companies 90

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

CMSWire

NOVEMBER 4, 2024

Converting to a headless CMS requires more work than you might think. These tips will help you avoid some common pitfalls. Continue reading.

Tips 102

Tips Digital Experience Platform 102

Trade Press Services

NOVEMBER 4, 2024

Great leaders don’t just lead—they inspire. This characteristic often means the difference between an organization’s success or failure. Without great leadership, corporate culture suffers, leading to employee apathy, high turnover, reduced productivity, lack of innovation, and a toxic work environment. These negative consequences can have a lasting impact on individuals and on the business.

Differentiation 88

Differentiation Loyalty Fulfillment Organic Leads 88

Optinmonster

NOVEMBER 4, 2024

Everyone says they hate popups. But websites with popups often outperform those without, and some popups increase conversions by up to 2100% ! The data clearly shows that people interact with popups all the time. So, if people claim they hate popups, how can we as marketers and business owners solve this dilemma? In this post, we’ll break down the top 6 common popup mistakes that drive users away and share practical solutions to help you create popups that convert—without annoying your visitor

Intent 83

Intent Opt-out Mobile Marketing Opt-in 83

Envy

NOVEMBER 4, 2024

Sick of your ads drowning in the sea of mindless scrolling? You’re not alone. Paid campaigns running on the traditional B2B channels such as LinkedIn and Google are getting more expensive and providing less ROI by the day. We’re seeing more clicks but fewer conversions, and skyrocketing costs. We’re calling this: The fatigue has set in, and it’s hitting B2B marketers hard.

Demand 71

Demand B2B Marketing & Strategy ROI 71

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

CMSWire

NOVEMBER 4, 2024

Recent investments in contact center AI are reshaping the industry with better response times, issue resolution and enhanced customer service experiences. Continue reading.

Contacts 75

Contacts Service Personalization Analytics 75

Envy

NOVEMBER 4, 2024

If you’ve been throwing money at paid campaigns only to feel like your message is still getting lost in the noise, it might be time to try something that gets your audience to actually listen. Literally. Podcasting has grown from a niche entertainment medium into a key player in B2B marketing, especially for tech and cybersecurity companies. It’s time to stop scrolling past ads and instead land directly in your audience’s ears when they’re fully engaged.

Demand 62

Demand Advertising Advertisements B2B 62

Marketri

NOVEMBER 4, 2024

With all the talk about AI’s potential to transform marketing, you might conclude that the skills B2B marketers need are less important in this high-tech age. That couldn’t be further from the truth. The same legacy skills that top B2B marketers have always brought to the table remain essential for building a steady pipeline of buyers and driving revenue growth.

B2B Marketing 62

B2B Marketing Paid Search Agency Advertising Agencies Planning 62

SmartBug Media

NOVEMBER 4, 2024

As content personalization becomes more essential for successful marketing strategies, HubSpot Content Hub empowers businesses to create dynamic content that resonates with specific audience segments. Through Smart Rules, HubSpot allows marketers to tailor content to meet the varying needs and preferences of their users—optimizing engagement and boosting conversions.

Rules 62

Rules Hubspot Industry CMS Content 62

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

CMSWire

NOVEMBER 4, 2024

Do you need to improve agent performance at your contact center? Here’s 6 ways AI tools can boost agent productivity, improving customer satisfaction in turn. Continue reading.

Contacts 59

Contacts Customer Satisfaction Tools Product 59

MKT1

NOVEMBER 4, 2024

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic. Become a paid subscriber to receive an additional newsletter each month, access our archives, post to our job board , use our template library , and attend monthly office hours with Kramer. Subscribe now There’s a myth that circulates through the startup halls—across newsletters, podcasts, panels, VC chats, LinkedIn: “Most successful startups use 1 primary channel t

Startups 59

Startups Advertising Channels Sales Management Top of Funnel 59

Salesforce Marketing Cloud

NOVEMBER 4, 2024

As a small business owner, you have the potential to reach the masses. No matter if you’re a small or medium-sized business (SMB) or growing fast, you can take it to the next level and start selling online. It may be time to open up a digital shop. Together, we’re going to learn the process of setting up an online store for your SMB , from the benefits of ecommerce to choosing the right platform.

Paid Content 59

Paid Content Work Management SMB Marketing Management 59

Hubspot

NOVEMBER 4, 2024

Sales engagements are pretty strange interactions when you really think about them. They involve an element of friendliness, but the endgame isn‘t making friends. Shocking as this sounds, you’re actually trying to sell something when selling. That means you have to strike a balance between approachability and authority — but that's easier said than done, making rapport building equal parts essential and screw-up-able for sales professionals.

Ad Building 60

Ad Building Urgency Marketing Marketing Prospects Trust Marketing 60

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Convert

NOVEMBER 4, 2024

A Candid Conversation with Sobia Kamran “The hallmark of originality is rejecting the default and exploring whether a better option exists. (…) The starting point is curiosity: pondering why the default exists in the first place. We’re driven to question defaults when we experience vuja de, the opposite of déjà vu. Déjà vu occurs when we encounter something new, but it feels as if we’ve seen it before.

Paid Search Agency 52

Paid Search Agency Work Management Creativity Linkedin 52

Sana Commerce

NOVEMBER 4, 2024

Remember when Buy Now, Pay Later (BNPL) was just a buzzword in the B2C world? Well, it’s made its way into B2B, and it’s changing the game. Traditional payment terms can be a headache for businesses. Waiting 30, 60, or even 90 days for invoices to get paid can put a serious strain on cash flow. That’s where BNPL comes in. It gives your customers the flexibility to buy what they need now and pay for it later, all while keeping your business running smoothly.

Buy 52

Buy Trends Terms and Conditions B2B 52

Learn from the Pros

NOVEMBER 4, 2024

Are you maximizing the ROI of your content? If your marketing efforts aren’t generating the engagement and conversions you expect, you may be missing out on opportunities to multiply your content’s impact. The B2B Content Multiplication Checklist gives you a proven strategy to transform a single high-performing asset into multiple touchpoints across the buyer journey.

Multi-Channel 52

Multi-Channel B2B Buyer's Journey Content 52

ClearVoice

NOVEMBER 4, 2024

Building lasting customer relationships can feel like an uphill battle. And it isn’t any easier when your internal team isn’t on the same page about your brand. Your brand guidelines may look perfect on paper, but when they don’t match up with real customer interactions, it leads to confusion — and frustrated customers will start looking elsewhere.

Guidelines 52

Guidelines Work Management Marketing Management Ideal Customer Profiles 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Learn from the Pros

NOVEMBER 4, 2024

In this insightful Demand Gen Jam Session, Paul Slack and Ryan Miller, joined by special guests from FranFund and Jess Wood, share key takeaways and insights from the 2024 INBOUND Conference, exploring the future of B2B marketing and the transformative impact of AI. The session brings together diverse perspectives from both agency and client-side marketers, offering a comprehensive look at how B2B marketing is evolving and what strategies will be crucial for success in 2025.

B2B Marketing 52

B2B Marketing Planning B2B Paid Search Agency 52

ClearVoice

NOVEMBER 4, 2024

Welcome to our video series “Behind the Byline,” where we peek behind the scenes and talk to the incredible talent that powers our ClearVoice team! In this episode, we sit down with accomplished freelance writer, Daniella Schoeman. Daniella shares insights from her writing career that spans over a decade. Daniella Schoeman: Freelance Writer In this episode, we start by chatting with Daniella about her writing journey.

Newsletter 52

Newsletter Work Management Advertising Agencies Video Marketing 52

Learn from the Pros

NOVEMBER 4, 2024

Stay up-to-date with the latest in B2B Demand Generation and grow your pipeline/revenue. Join Paul Slack and Ryan Miller from Vende Digital for a dive into crucial topics like ABM, AI, campaign execution, and the impact of marketing technology on demand generation. This session will be focused on building your 2025 GTM.

Marketing Analytics Tools 52

Marketing Analytics Tools Demand Generation ABM Account Based Marketing 52