Tue.Jun 02, 2020

How to Transform Your LinkedIn Presence So It?s Not Just a Resume

Content Marketing Institute

Michaela Alexis shares how she built a mega personal brand on LinkedIn. It started a few years ago when her post, How I Landed My Dream Job in Two Weeks on LinkedIn, went viral. Now, she runs a LinkedIn consulting business.

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How CMOs Can Convince Stakeholder to Go All-in On Agile Marketing

Marketing Insider Group

Agile I’ve said it before and I’ll say it again: marketing and agility go together like peanut butter and chocolate.

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Why You Need to Prioritize Page Experience on Your Website


One thing is clear from the coronavirus pandemic – the internet and access to it are essential. As shelter in place orders keep people at home, the internet has become an important tool to work, learn, socialize, and buy necessities from home.

The Rules You Need To Know For Sponsored Content

Marketing Insider Group

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Last week I covered the content quantity vs. content qualit y debate. So here I wanted to cover an area where I see a lot of brands getting into some trouble.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Present your Ideas like a Pro


Guest post by Simon Choi. Learning how to present your ideas with persuasion is an invaluable skill.

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Study: 70% of Marketers Using Advanced Personalization Seeing 200% ROI

KoMarketing Associates

As more marketers turn to personalization to resonate with their target audience, new research shows that it’s already paying off for those who have implemented it into their strategies.

How Sales Intelligence Helps You Close More Deals

Ignite Tech

What Is Sales Intelligence , Anyway? Once upon a time, sales prospecting was mostly art and very little science. Reps would research prospects and work their way through lead lists in a largely hit-or-miss fashion. With the rise of digital marketing, everything changed.

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Local SEO: how to attract more local customers in 2020


If you manage a local business’ marketing, you know it’s not always easy to attract new customers. Competition with larger companies makes it almost impossible to reach the audience you want unless you invest in Digital Marketing. Strategies like Content Marketing allow companies of all sizes to compete for the same organic audience. With a small investment, you can use the reach of search engines, such as Google, to increase traffic to your internet channels.

How to Know When It?s Time to Make a Strategic Pivot

Measure Up Marketing

Triggering and unplanned events, like the healthcare crisis, occur. In some instances, we can mobilize and marshal on. Other times, we may find that moving forward requires a strategic business pivot. What does it mean to pivot?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Impact of Social Media on Business in 2020

Single Grain

NOW UPDATED! This post about the impact that social media has on business has been updated for 2020. Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a targeted group of prospects.

It?s time to re-evaluate your marketing automation stack


30-second summary: Right now, companies have a critical opportunity to re-evaluate if their marketing automation stacks can keep up with their unique needs while keeping business growth in focus.

The Value of Really Short Content


I recently learned an important lesson from my own experience posting on LinkedIn: Never underestimate the value of short-form content that informs and engages an audience. And particularly in the realm of social media, even really short content can make an impact.

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In a Crowded CDP Market, Look for Function over Flashiness


The COVID-19 pandemic will undoubtedly have a lasting impact on the customer mindset. Consumers have lost jobs, savings and trust, and their shopping priorities have shifted in just three short months.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Top-of-the-Funnel Content Breakdown


Guiding your leads through the buyer’s journey necessitates high-quality content that’s driven to take them to the next step. It’s why having a marketing automation tool (and using it correctly) is so crucial.

Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020


We all have those moments that stand out in our careers. Our dream promotion, succeeding at tackling a massive project; just something that brings back that feeling of seeing your report card hung on the fridge with pride.

How to Create Detailed Buyer Personas for Your Business [Free Persona Template]


Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business's buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research.

7 Reasons Why Users Interface Design Plays An Important Role In Web Development

Altitude Branding

In today’s digital age, having a website is not an option anymore. Every business must have a website and maintain a healthy digital presence in order to attract prospects. When it comes to a business website, user experience is everything.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

6 Marketing Skills in the New Decade | How to Stay Relevant


Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential.

Seeking to understand: Links, videos and resources for education, awareness and action

Heinz Marketing

The time I’d normally spend writing about sales and marketing this week, instead I’m using to read books, perspectives and challenges that quite frankly are uncomfortable and unsettling. I have a lot of questions, not the least of which are: How to better educate myself.

A Message from Ceros CEO Simon Berg


Reading Time: 3 minutes. Each week since our company has started working remotely, Ceros CEO Simon Berg has shared some thoughts with us over email. This week, he addressed the nationwide protests in response to police brutality. Below is his full message to Ceros from June 1. Hey folks, I tried and tried this morning to find the right way to start this note given the events of the weekend, and after about an hour of typing, deleting, and typing again, all I could get to was: Black lives matter.

The B2B Sales and Marketing Guide for Selling in a Pandemic


How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. Waters are extremely rough in the wake of the current pandemic. This has had an immediate and substantial influence on purchasing behaviors.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Tips For Sending B2B Emails During a Crisis


As we’ve mentioned earlier, business owners are eager to get some action, but not because they have no fear — they’re pushed by necessity and stress of ensuring their company’s existence.

How Should a Sales-Focused SaaS Company Build Scalable Lead & Demand Generation?

Unbound B2B

Introduction. Software-as-a-Service (SaaS) is a concept that has gained traction in recent years. With more and more businesses adopting technology, SaaS companies have led the way in developing tech solutions to problems that B2B customers experience. The tech industry is highly competitive.

A message to our community: an open letter from Black@Sprout

Sprout Social

A note from the authors: Our Black@Sprout Business Resource group wrote this open letter and shared it with our team last week. We’re sharing it with you today because we believe this message is important for everyone to hear.

Data-Driven Personalized Content | Build Customer Trust and Loyalty


Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their customers and the rest of the world that they are there to help when it matters most.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.