Tue.Jun 02, 2020

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How to Transform Your LinkedIn Presence So It?s Not Just a Resume

Content Marketing Institute

Michaela Alexis shares how she built a mega personal brand on LinkedIn. It started a few years ago when her post, How I Landed My Dream Job in Two Weeks on LinkedIn, went viral. Now, she runs a LinkedIn consulting business. Continue reading → The post How to Transform Your LinkedIn Presence So It’s Not Just a Resume appeared first on Content Marketing Institute.

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How CMOs Can Convince Stakeholder to Go All-in On Agile Marketing

Marketing Insider Group

Agile I’ve said it before and I’ll say it again: marketing and agility go together like peanut butter and chocolate. Agile marketers report faster campaign delivery, better ROI on their marketing activities, better alignment with business objectives, and happier team members (among many other things). Pair those benefits with marketers’ common inability to say no to incoming work, our multitasking mania, and the ever-growing list of channels and tactics we need to master, and it’s no wonder most

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Why You Need to Prioritize Page Experience on Your Website

Convert

One thing is clear from the coronavirus pandemic – the internet and access to it are essential. As shelter in place orders keep people at home, the internet has become an important tool to work, learn, socialize, and buy necessities from home. In a Pew Research study, 53% of Americans say the internet has been.

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The Rules You Need To Know For Sponsored Content

Marketing Insider Group

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Last week I covered the content quantity vs. content qualit y debate. So here I wanted to cover an area where I see a lot of brands getting into some trouble. The reasons for this controversy are clear: Sponsored content is often advertising masquerading as pure editorial content, which can be easily misconstrued by the audience.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Present your Ideas like a Pro

Webbiquity

Guest post by Simon Choi. Learning how to present your ideas with persuasion is an invaluable skill. Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea.

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How to Know When It?s Time to Make a Strategic Pivot

Vision Edge Marketing

Triggering and unplanned events, like the healthcare crisis, occur. In some instances, we can mobilize and marshal on. Other times, we may find that moving forward requires a strategic business pivot. What does it mean to pivot? In basketball, a pivot maintains your position while creating a new angle of attack. When applied to business, this term has come to reflect the need to look for new options, move in a different direction, or to make a shift.

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Data-Driven Personalized Content | Build Customer Trust and Loyalty

Adobe Experience Cloud Blog

Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their customers and the rest of the world that they are there to help when it matters most. Sometimes the course of action is obvious, but reaching each of your customers with authentic and meaningful offers requires data-driven personalized content.

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A message to our community: an open letter from Black@Sprout

Sprout Social

A note from the authors: Our Black@Sprout Business Resource group wrote this open letter and shared it with our team last week. We’re sharing it with you today because we believe this message is important for everyone to hear. One of our values as a company is championing diversity, equity and inclusion. This commitment means we work to build a diverse team, foster an inclusive culture and invest in equity—defined as system-level change—across our organization.

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6 Marketing Skills in the New Decade | How to Stay Relevant

Adobe Experience Cloud Blog

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. It’s proven that in a time of crisis, marketing budgets are first to be axed, and now more than ever, the spotlight is on demonstrating value.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Improve Your Marketing Communications Strategy Starting Today

EveryoneSocial

Your company’s marketing communications strategy is built around informing your target audience, while building trust and reinforcing brand credibility. And the ultimate goal of that is to drive more sales and persuade prospects to become long term customers. Sounds fairly simple for a process, but as you know marketing communications includes a ton of techniques and tactics to convey messages about products or services.

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Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020

Adobe Experience Cloud Blog

We all have those moments that stand out in our careers. Our dream promotion, succeeding at tackling a massive project; just something that brings back that feeling of seeing your report card hung on the fridge with pride. For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed.

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It?s time to re-evaluate your marketing automation stack

ClickZ

30-second summary: Right now, companies have a critical opportunity to re-evaluate if their marketing automation stacks can keep up with their unique needs while keeping business growth in focus. If your current marketing automation platform doesn’t seamlessly integrate with your other business technologies, it’s time to look for a platform that does.

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Marketing Automation Can Improve Your Creative Team?s Workflow

Adobe Experience Cloud Blog

Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing initiative have the potential to succeed?” can be answered ten times over by companies who have access to the right customer data. I t’s become imperative to have these insights, “The best engagement plans contain proven strategies.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Hubspot

Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business's buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).

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Seeking to understand: Links, videos and resources for education, awareness and action

Heinz Marketing

The time I’d normally spend writing about sales and marketing this week, instead I’m using to read books, perspectives and challenges that quite frankly are uncomfortable and unsettling. I have a lot of questions, not the least of which are: How to better educate myself. What I can do personally. What I should be doing to help our kids increase their awareness, understanding and action.

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What is N testing? (In 100 Words or Less)

Hubspot

During summer, my favorite time of day was when the ice cream truck would drive on our street. Usually, I didn't know what I wanted. If I had saved enough money, I'd order a push-up (am I dating myself, or is this still offered?), the rocket popsicle, and an ice cream sandwich. Little did I know, I was actually conducting an A/B/n test. I wanted to taste several flavors -- not just two.

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Boost Your Sales Connect Rates by at Least 100% With Direct Dials?

Smarte

Having human-verified and accurate direct dials is a lot like being given direct access to your best-fit prospect. You don’t have to wait for them to open your email, or wonder if your prospect has opened your mail at all. Direct Dials can improve your team’s connect rate, productivity, numbers, and most of all, their […]. The post Boost Your Sales Connect Rates by at Least 100% With Direct Dials?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Top-of-the-Funnel Content Breakdown

BenchmarkONE

Guiding your leads through the buyer’s journey necessitates high-quality content that’s driven to take them to the next step. It’s why having a marketing automation tool (and using it correctly) is so crucial. The more you understand about your leads and where they’re at in their journey, the better you’re able to create personalized content that’s tailored to their needs.

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May Monthly Round-Up

Outreach

As May passed by in the blink-of-an-eye, a few things remain true for us in June. Pollen is still in the air, COVID-19 still has us working from home, and through it all, our sales engagement community has pulled together like never before. From helping us host the largest virtual sales engagement conference ever, to delivering the latest and greatest in SEP products, catch-up on what happened last month in our May Round-Up.

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Tips for Effective Business Networking

DigitalZone

There is a skill you need to master for a deep-rooted understanding of your market. Oh right, we’re talking about business networking.

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The 4 Pillars Of Revenue Generation; Find Out If You?re Missing All 4

Square 2 Marketing

Strategy, Tactics, Analytics And Technology Are Required If Revenue Growth Is Your Goal. Prospects are asking these questions all the time: Why isn’t my marketing working? Why isn’t our company growing? Why aren’t we getting more leads? The answer quite simply is that you’re not doing everything you need to do to grow revenue. It’s not your fault. You’re an expert at developing software, providing accounting services, manufacturing products or offering telecom services.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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7 Steps To $1m ARR with Guillaume Moubeche of lemlist

Confessions of a B2B Marketer

Full show notes here: [link] Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam Bartholomew of Cognism, Brendan Hufford of Growth Sprints, Justin Rowe of Impactable, Max Altschuler of Outrea

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What to Send When? Welcoming New Customers Using Tactile Marketing

PFL

Direct mail isn’t just for pre-sale. Find out the strategy behind sending direct mail to welcome new customers. Increase adoption, retention, and ROI! The post What to Send When? Welcoming New Customers Using Tactile Marketing appeared first on PFL.

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3 Things You Should Do Before You Spend A Penny On A Website

B2B Marketing Insights - WE

Your website is a valuable marketing tool. It’s your calling card, place of business, and customer entry point, all wrapped in one. But before you drop a lot of cash on it, consider what you want to accomplish. In this One Minute Marketing Tip, WE DO Partner and Creative Director, Mike McKearin tells you the three things you should do before you spend a penny on your website.

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Pivoting from a Sales Engagement Conference to a Successful Virtual Summit in 8 Weeks

Outreach

The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. That sounds obvious — event planning is hard, especially when you’re showcasing 40+ speaker sessions and panels. But Unleash wasn’t supposed to be a virtual event. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Boost Your Sales Connect Rates by at Least 100% With Direct Dials

Smarte

Boost Your Sales Connect Rates by at Least 100% With Direct Dials Having human-verified and accurate direct dials is a […]. The post Boost Your Sales Connect Rates by at Least 100% With Direct Dials appeared first on SMARTe Inc.

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Astro-Physics Telescopes

AccuData

Astrophysics Telescopes are the first-line of defense versus hostile astronomical and cosmic items. Their goal is to create and keep up a secure working atmosphere and to safeguard individuals on site. In fact, the field of astro-physics it self is this a critical area it cannot be approached without having assistance from those who work in this area, like engineers, architects, development workers, consultants, etc.

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[video] How will Consumer Behavior Change in Response to Covid-19?

Porch Group Media

In this video, Albrecht Automotive Group discusses some of the impacts COVID-19 may have on consumer behaviors in the coming months in terms of purchasing new vehicles or servicing their existing one. Interested in learning how V12 can help boost your dealership’s success? Email us at info@v12data.com or complete this form for additional information.