Search Engine Journal
MARCH 28, 2023
Discover server-side rendering and how it can help boost your SEO, as well as its advantages and disadvantages. The post Server-Side Rendering: The Pros & Cons To Consider For SEO appeared first on Search Engine Journal.
Webbiquity
MARCH 28, 2023
Guest post by Natasha Lane. A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads.
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KoMarketing Associates
MARCH 28, 2023
As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. Ascend2 recently published “The State of Marketing Automation” report, and statistics suggested that the majority of marketers (51%) intend to at least moderately increase their marketing automation budget in the coming year.
Marketing Insider Group
MARCH 28, 2023
It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Zoominfo
MARCH 28, 2023
Today’s most dynamic companies rely on an intricate series of data-driven processes to stay competitive. From customer insights and lead capture to business intelligence and beyond, a high-quality data flywheel is the essential system that makes efficient growth possible. To keep that flywheel turning, revenue operations (RevOps) leaders have to ensure that their mission-critical data is accurate, reliable, and accessible across teams.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Search Engine Journal
MARCH 28, 2023
Google enhances Search with "About this author" and other features, empowering users to evaluate online information and sources. The post Google Search Updates: About This Author, Diverse Views, + More appeared first on Search Engine Journal.
Martech
MARCH 28, 2023
Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior.
Search Engine Journal
MARCH 28, 2023
Curious how generative AI chatbots stack up against each other? Here are eight prompts with responses from ChatGPT, Bing AI, Google Bard, and Claude. The post ChatGPT, Bing, Bard, Or Claude: Which AI Chatbot Generates The Best Responses? appeared first on Search Engine Journal.
Launch Marketing
MARCH 28, 2023
The Project vcfo is a professional services firm that provides fractional finance, HR, and recruiting leadership to make companies stronger. Founded in 1996, vcfo has helped and supported more than 5000 organizations nation-wide. As vcfo looked for assistance and guidance in building a content marketing process to promote their thought leadership surrounding issues important to their clients, they reached out to Launch.
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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!
Search Engine Journal
MARCH 28, 2023
Learn how to create social media content faster by looking at five ways AI-generated captions will change the game for social media managers. The post 5 Ways Social Media Pros Are Safely Using AI Right Now appeared first on Search Engine Journal.
Heinz Marketing
MARCH 28, 2023
By Payal Parikh , VP of Client Services at Heinz Marketing Most of us marketers have a generic idea of who our ideal customer is, and it’s crucial to communicate this information to everyone in the go-to-market (GTM) teams. When was the last time you defined your business’s Ideal Customer Profile (ICP)? When was the last time you validated that definition against your own data?
Martech
MARCH 28, 2023
If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don’t matter for SEO, imagine how much more of your effort could be put into the one thing that matters: Developing content that ranks. In this bold presentation DemandJump’s Chief Solution Officer, Ryan Brock, will dare you to evaluate how much stock you put into your website’s D
Salesforce Marketing Cloud
MARCH 28, 2023
For all the talk over many years about the importance of customer experience, customers are more fed up than ever with the service companies provide. But generative AI promises to change everything about how brands interact with customers. Improvement can’t come soon enough. The case for change 74% of customers in a new survey experienced a service or product problem in the past year, with 63% feeling rage about the negative experience.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Aberdeen
MARCH 28, 2023
Artificial intelligence (AI) has been a buzzworthy topic for years — even decades — but the recent release of generative AI tools such as ChatGPT and Dall-E 2 has captured the public’s imagination. For the first time, anyone with an internet connection can gain access to tools capable of producing very human-like creative content, whether that’s a blog post on SEO best practices in the style of Hemmingway, a book report on Lord of the Flies, or an image of a ferocious orange dinosaur in the sty
Salesforce Marketing Cloud
MARCH 28, 2023
The Trailblazer’s view Generative AI is the talk of Silicon Valley. But to a former star of “Silicon Valley,” it’s also concerning. Kumail Nanjiani, who played a developer on the hit HBO show, said it will be essential for companies to use the emerging technology with ethics in mind. “The ultimate question that I think tech doesn’t ask itself enough is, ‘Is it helping people?
Matchcraft
MARCH 28, 2023
The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and the impact of the Russia-Ukraine war and other political and commercial issues affecting households and companies alike. With a possible recession on the horizon, many firms are facing a decrease in consumer spending, leaving them fighting for a share of the market.
HG Data
MARCH 28, 2023
Technology investment intelligence is one of the most underutilized ways to identify and understand customers. For example: What technologies has a company bought? How much are they spending on it? Which partners do they work with? Having this intel, with a high degree of precision, allows vendors to perfect their Go-To-Market strategy. How much a … The post Solution Break-Down: Account-Level IT Spending appeared first on HG Insights.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Search Engine Journal
MARCH 28, 2023
This step-by-step tutorial teaches how to successfully create and optimize a Performance Max for Travel Goals campaign. The post How To Use Performance Max For Travel Campaigns appeared first on Search Engine Journal.
Contently
MARCH 28, 2023
A few years ago, a client asked me to train a content AI to do my job. I was in charge of content for a newsletter sent to more than 20,000 C-suite leaders. Each week, I curated 20 well-written, subject-matter-relevant articles from dozens of third-party publications. But the client insisted that he wanted the content AI to pick the articles instead, with the ultimate goal of fully automating the newsletter.
Salesforce Marketing Cloud
MARCH 28, 2023
The big trend You can’t scan the headlines lately without seeing buzz around generative artificial intelligence (AI). The product innovations are only beginning. But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment? Let’s look at one model company you can learn from.
Martech
MARCH 28, 2023
We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’t compromise performance, and Salesforce delivers. In Part 1 , I covered new features you should use, including Lightning Web Runtime, Salesforce payments and enhancements to Salesforce CMS.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
SendGrid
MARCH 28, 2023
Your virtual event was a success. Now what? Show stakeholders and leaders how your virtual events contributed to crucial metrics and overall value. The post How to Measure Virtual Event Success appeared first on SendGrid.
Martech
MARCH 28, 2023
Movable Ink, the personalized content platform, has announced the launch of a new mobile suite , adding to the range of channels where it can use data to create personalized engagement with users. Capabilities to render personal experiences in real time will now extend across media-rich push notifications, in-app messages, mobile app inboxes and SMS.
Content Marketing Institute
MARCH 28, 2023
What can marketers learn from Matthew McConaughey’s Oscar acceptance speech? Robert Rose has some thoughts for today and the future.
Brandpoint
MARCH 28, 2023
After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge. When asked what the biggest struggle was regarding thought leadership campaigns, 38.5% of those surveyed indicated that earning “high-quality metrics” was a challenge, while 30.5% answ
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Engagio
MARCH 28, 2023
We asked ChatGPT how go-to-market compares to Jenga, read on to see how it did! The post DB Asked AI: How Does Go-to-Market Sales and Marketing Alignment Compare to Jenga? appeared first on Demandbase.
Martech
MARCH 28, 2023
Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote conversation which kicked off Day 1 of The MarTech Conference. “Whether we’re talking about B2B buyers or consumers, customers need you to know who they are, whichever channel or device they’re meeting you on,” said Kim Davis, MarTech’s editorial director.
Hubspot
MARCH 28, 2023
Writing good sales emails is an art and a science, and good salespeople know how to write professional and personalized messages to prospects. No matter the tone or writing style you choose, your communication should be free of common sales email mistakes. New sales reps have the opportunity to show their credibility in their sales emails. So as you begin your role, you should learn the best ways to communicate — and how you shouldn't.
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