Tue.Apr 21, 2020

Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Goldman Sachs forecasts a 34 percent contraction to U.S. gross domestic product. That said, opportunities still exist in the evolving economy, especially for e-commerce. The key to tackling these challenges is to become even more customer-focused. Think about their new needs and use cases, and consider where they are — online.

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The Pandemic In-Box | Email Marketing Strategy During COVID-19


The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. Content needed to be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. For many, the fast-fix was a letter from leadership discussing how their company specifically would manage the challenges of the pandemic. . The Email You’ve Probably Already Sent Out.


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3 Ways B2B Marketers Can Stay Digitally Connected Through Content


There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. In fact, in today’s digital landscape, people are consuming more information online than ever before due to the current Pandemic. Facebook alone has seen more than a 50% increase in usage in recent weeks.

4 Ways to Get on the Approved Vendor List for IT Staffing


If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? When will the new team be trained, so that – Oh. So no one’s been hired yet? Bummer. Even in-house recruiting teams need help sourcing great candidates before competitors snapped them up – especially in the high-demand tech scene where passive recruiters often reach out to talented workers before they even start looking at job postings.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Tracking the Impact of Your COVID-19 Plans


Figuring out your optimal marketing strategy during a global pandemic is unprecedented. There’s a lot of helpful advice out there, but because we’ve simply never experienced a crisis like this in the age of digital marketing, it’s safe to say nobody knows exactly what the secret recipe is for marketing your brand, reallocating your spend and, in the end, maintaining strong ROI. Marketing Planning Marketing Budgeting Marketing performance management Marketing Performance marketing

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More Trending

Survey: 50% of Marketers Have No Plans to Use AI in Their Existing Strategies

KoMarketing Associates

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future. According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies.

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5 Lessons Learned After One Month of Virtual Events | Field Marketing

Marketo Events

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. For those who specialize in events, trade shows, or field activities, making the pivot from in-person to virtual events is likely unchartered territory.

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How to Move from a LeadGen Machine to Organic Growth Machine

Measure Up Marketing

You’ve probably read an article or two about these topics: turn your blog into a lead generation machine, turn your website into a lead generation machine, turn your content into a lead generation machine. When you’re focused on sales NOW, it’s important to develop a sustainable lead generation (leadgen) machine so your company never suffers from a lack of sales activity.

How to plan an email marketing calendar for your 2020 campaigns


As efficient as Digital Marketing strategies are, nothing will work the way you expect if you don’t plan the actions to be put into practice. This way, you can create better and more relevant content for your audience. That said, it’s essential to understand how to plan your email marketing calendar and how to explore this strategy to the maximum. You need to be able to define the most important dates and create a schedule of publications and submissions.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Our Top Resources and Tips to Develop Blog Topics Your Audience Will Love

Marketing Insider Group

You’ve got a blog—now what? It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns you expect.

10 Best SaaS Landing Page Design Examples (+ Why They Convert)


In the world of SaaS business, conversion is a fickle thing. Given that your website is your virtual storefront, having the wrong colour button, the wrong placement, bad scrolling, too many distractions, a clunky experience, and so many other factors can all compromise your ability to get customers—even ideal customers—well-informed, through the flywheel, and committed to your solution as a happy, successful user. Featured SaaS Marketing SaaS Web Design

7 steps for marketing strategy development


Making digital channels are a priority in your marketing strategy development. It isn’t only advised today but it is necessary to have a competitive, attractive voice to stand out in the market. This new focus on the way you promote and advertise your brand can make your message more efficient and reduce costs with bigger returns — in leads and conversions. So, how about knowing better what can you do to make your marketing campaign shine?

Job responsibilities of 4 marketing technologist roles: marketers, operations, analytics, and makers


At today’s virtual Discover MarTech event, I’ll be digging into the latest data from our 2020 Martech Career Survey run in collaboration with the team at MarTech Today. We’ll have an official report out later, but we wanted to get some of these key findings to you right away.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to build a strong sales enablement content strategy


Bridging the gap between marketing and sales means smarter approaches when dealing with potential customers. That’s why you need a sales enablement content strategy. Demands for a good sales enablement strategy are always on the rise, as more businesses understand the need for providing their commercial teams with more valuable information to make smarter sales.

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The BCG Growth Matrix in Digital Marketing


A cow, a dog, a star, and a question mark walk into a bar… Sound familiar? If it does, then there’s a good chance you studied strategic management in academia at some point. Odds are you’ve come across it even if you haven’t. The Boston Consulting Group’s Growth Share Matrix (BCG-GSM) was once used by half of the Fortune 500 list. These random-sounding animals and objects were the key to the success of some of the largest conglomerates and companies in the 1970s and 80s.

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Free Webinar: First-party Data and a Changing Market


In challenging times, we always have to rediscover ourselves to achieve the expected outcomes. And most of the time, you can accomplish that by analyzing the data you have available. But do you really know how to use data to understand and meet the changing needs of your customers and prospects? This Thursday, April 23, at 2 pm EST, we’ll interview Rand Fishkin. Rand is the founder of Moz and CEO Sparktoro.

Content Curation Tips and Examples to Fill Your Editorial Calendar

Content Marketing Institute

Content curation is a handy technique for all content marketers. Check out these tips and examples to ensure that your brand stays well stocked on essential fuel for its audience relationships. Continue reading → The post Content Curation Tips and Examples to Fill Your Editorial Calendar appeared first on Content Marketing Institute. Company News

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Customer success in cost structure: how does it fit?


In an era when information is customized, interactive experiences are very valuable, as clients expect a lot more from the brands they consume. They want deeper, more meaningful connections that go beyond a simple purchasing process. In this scenario, companies need to start as soon as possible evaluating where to fit their customer success in the cost structure. That is how you meet your audience’s expectations and create relationship-based competitive advantages.

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4 Tips for Finding New Content Ideas By Auditing Your Past Work


Content creators usually know a good idea when it hits. It’s often something relatable, authoritative , educational, evergreen, and emotionally provoking. It’s this kind of excitement that sustains an idea through its development and drives people to respond positively to your work. . But what happens when your team’s idea stream is running dry? How can you continue to develop brilliant content in a creative lull ? Good news!

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Is Customer Success a service or part of the product delivery?


Is Customer Success a service or part of product delivery? This may be an important question, especially because this term was mainly used by Software as Service (SaaS) companies focused on specific digital solutions for their clients. Nowadays, this reality has significantly changed and many other sectors have been appropriating from this approach when they have to deliver a product to handle better with customer’s expectations, needs and results.

10 Best SaaS Landing Page Design Examples (+ Why They Convert)


In the world of SaaS business, conversion is a fickle thing. Given that your website is your virtual storefront, having the wrong colour button, the wrong placement, bad scrolling, too many distractions, a clunky experience, and so many other factors can all compromise your ability to get customers—even ideal customers—well-informed, through the flywheel, and committed to your solution as a happy, successful user. Featured SaaS Marketing SaaS Web Design

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Founder Interview Series #25: Tim Duncan, Innovative Construction Technology


The coronavirus outbreak and COVID-19 pandemic have, so far, caused only a minor slowdown in the construction sector. The hope is that this economic impact is short-lived and activity returns to normal before doing more lasting damage to the industry. Per Dodge Data & Analytics, the leading provider of data, analytics, and intelligence to the North American construction industry, March saw construction starts decline by a scant 0.6%.

Expert Insights: Impact of COVID19 On Marketing And How Marketers Are Responding

Unbound B2B

As COVID-19 continues to disrupt global markets in unprecedented ways, governments continue to turn to the proven public wellbeing measures to contain the contagion. The post Expert Insights: Impact of COVID19 On Marketing And How Marketers Are Responding appeared first on UnboundB2B. Marketing Blog B2B Marketing

Crisis Content: Stick to Helpful and Relevant


Like many Outlook inboxes, mine has been filling up with emails that reference the pandemic. I estimate only about a third have valuable information related to the crisis. In our efforts not to be tone deaf, it seems we’re not only being tone deaf but also forgetting the number one rule of B2B content marketing: Begin with the buyer. Yes, we want to be authentic and show our human side. But remember, it’s not about us and never has been.

It’s Time to Rebound: Mindsets and action plans from B2B CMOs right now

Heinz Marketing

In the best of market conditions, companies that wait for a market opportunity to present itself aren’t likely to be successful. And yet, there are companies today in that position and with that strategy. Sure the future is uncertain and somewhat unknown, but that’s true always. There is never a clear path forward, never a guaranteed path to success, never clear sailing and calm seas for the foreseeable future.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.