Marketing Insider Group

APRIL 21, 2020

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Goldman Sachs forecasts a 34 percent contraction to U.S. gross domestic product. That said, opportunities still exist in the evolving economy, especially for e-commerce. The key to tackling these challenges is to become even more customer-focused. Think about their new needs and use cases, and consider where they are — online.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Adobe Experience Cloud Blog

APRIL 21, 2020

The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. Content needed to be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. For many, the fast-fix was a letter from leadership discussing how their company specifically would manage the challenges of the pandemic. .

Email Marketing 173

Email Marketing Marketing Strategy Marketing & Strategy Work Management 173

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. In fact, in today’s digital landscape, people are consuming more information online than ever before due to the current Pandemic. Facebook alone has seen more than a 50% increase in usage in recent weeks.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

InsightSquared

APRIL 21, 2020

Very quickly the world has been forced to communicate virtually. We are fortunate to be in constant communication with our coworkers, customers, and prospects using video sharing and other communication platforms. However, this practice, while not completely foreign, is not the norm for many businesses. There are certain hurdles to overcome if you want to keep your business running like a well-oiled machine. .

Opt-out 248

Opt-out Work Management Opt-in Video Marketing 248

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

APRIL 21, 2020

If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? When will the new team be trained, so that – Oh. So no one’s been hired yet? Bummer. Even in-house recruiting teams need help sourcing great candidates before competitors snapped them up – especially in the high-demand tech scene where passive recruiters often reach out to talented workers before they even start looking at job postings.

Work Management 221

Work Management Marketing Management Vendors RFI 221

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future. According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Hive9

APRIL 21, 2020

Figuring out your optimal marketing strategy during a global pandemic is unprecedented. There’s a lot of helpful advice out there, but because we’ve simply never experienced a crisis like this in the age of digital marketing, it’s safe to say nobody knows exactly what the secret recipe is for marketing your brand, reallocating your spend and, in the end, maintaining strong ROI.

Planning 157

Planning Marketing Budget Creation ROI Spending 157

Roketto

APRIL 21, 2020

In the world of SaaS business, conversion is a fickle thing. Given that your website is your virtual storefront, having the wrong colour button, the wrong placement, bad scrolling, too many distractions, a clunky experience, and so many other factors can all compromise your ability to get customers—even ideal customers—well-informed, through the flywheel, and committed to your solution as a happy, successful user.

Landing Pages 157

Landing Pages Design Examples Best Practices 157

The Daily Egg

APRIL 21, 2020

If you are ready to begin selling online, you may look to sites like Amazon for inspiration. After all, Amazon makes selling things online look so easy. Your business almost certainly does not need to worry about Amazon’s massive product selection or millions of daily visitors. (At least not yet.) You probably also don’t want […]. The post Best E-commerce Website Builders appeared first on The Daily Egg.

Marketing Websites 143

Marketing Websites Best Practices Amazon Product 143

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Oktopost

APRIL 21, 2020

A cow, a dog, a star, and a question mark walk into a bar… Sound familiar? If it does, then there’s a good chance you studied strategic management in academia at some point. Odds are you’ve come across it even if you haven’t. The Boston Consulting Group’s Growth Share Matrix (BCG-GSM) was once used by half of the Fortune 500 list. These random-sounding animals and objects were the key to the success of some of the largest conglomerates and companies in the 1970s and 80s.

Paid Content 138

Paid Content Planning Lead Ranking Work Management 138

Content Marketing Institute

APRIL 21, 2020

Content curation is a handy technique for all content marketers. Check out these tips and examples to ensure that your brand stays well stocked on essential fuel for its audience relationships. Continue reading → The post Content Curation Tips and Examples to Fill Your Editorial Calendar appeared first on Content Marketing Institute.

Curation 131

Curation Examples Tips Content 131

chiefmartech

APRIL 21, 2020

At today’s virtual Discover MarTech event, I’ll be digging into the latest data from our 2020 Martech Career Survey run in collaboration with the team at MarTech Today. We’ll have an official report out later, but we wanted to get some of these key findings to you right away. In this year’s study, I added a couple of questions about the 4 kinds of marketing technologist roles that I had mapped out earlier this year, so we could segment the results: Brand/Demand Builder (M

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Roketto

APRIL 21, 2020

In the world of SaaS business, conversion is a fickle thing. Given that your website is your virtual storefront, having the wrong colour button, the wrong placement, bad scrolling, too many distractions, a clunky experience, and so many other factors can all compromise your ability to get customers—even ideal customers—well-informed, through the flywheel, and committed to your solution as a happy, successful user.

Landing Pages 110

Landing Pages Design Examples Best Practices 110

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.

Peer-to-peer 124

Peer-to-peer Work Management Marketing Management Budget Programs 124

Zoominfo

APRIL 21, 2020

If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? When will the new team be trained, so that – Oh. So no one’s been hired yet? Bummer. Even in-house recruiting teams need help sourcing great candidates before competitors snapped them up – especially in the high-demand tech scene where passive recruiters often reach out to talented workers before they even start looking at job postings.

Work Management 100

Work Management Marketing Management Vendors RFI 100

Conductor

APRIL 21, 2020

The Covid-19 coronavirus has disrupted nearly every aspect of our society with the healthcare and economic crisis’ having far-reaching effects on the way we live. For millions of people across the globe the pandemic has brought a ton of new challenges and exacerbated existing ones as well. With most people quarantined to their homes, consumers are turning to search engines as an invaluable tool to get the information they need to make decisions that impact their daily life, their family’s health

Keywords 111

Keywords Research Tips SERP 111

Bannersnack

APRIL 21, 2020

Imagine wanting to say something important to someone, in a fast but captivating way. Would you do it in writing? Maybe a decade ago, that would have been the only option. But nowadays, video is everything. You can tell a story in a matter of seconds and it will most definitely have a greater impact […].

Video Marketing 109

Video Marketing Storytelling Marketing 109

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising.

Trends 104

Trends Ethics Planning Transparency 104

Smarte

APRIL 21, 2020

CCPA vs. GDPR How are these two laws different from each other? Many of the privacy regulations set in motion […]. The post CCPA vs. GDPR: How are these two laws different from each other? appeared first on SMARTe Inc.

Privacy 101

Privacy Contacts Relevance Lead Generation 101

Oktopost

APRIL 21, 2020

This week, we’ve released a major update to our Salesforce integration that features more advanced social attribution, lead syncing and reporting capabilities as well as the new Social Insights package. Here’s what has changed. Better Social Media Attribution Tools. We’ve adjusted a few core concepts of the integration to improve your ability to attribute leads to social media in Salesforce.

Lead Gen 93

Lead Gen API Paid Search Agency Social Media 93

Salesforce Marketing Cloud

APRIL 21, 2020

Across industries, companies apply personalization in various ways to support various priorities. Still, we often see a lot of overlap in strategies, techniques and goals – along with lessons that different types of companies can borrow from one another. Andrew Dorris, customer success director for financial services at Evergage, has insight into both areas.

Service 93

Service Personalization Practices Best Practices 93

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Heinz Marketing

APRIL 21, 2020

In the best of market conditions, companies that wait for a market opportunity to present itself aren’t likely to be successful. And yet, there are companies today in that position and with that strategy. Sure the future is uncertain and somewhat unknown, but that’s true always. There is never a clear path forward, never a guaranteed path to success, never clear sailing and calm seas for the foreseeable future.

Planning 92

Planning Peer-to-peer Terms and Conditions Marketing Analytics Tools 92

Hubspot

APRIL 21, 2020

In the marketing world, the infamous free content debate seems to be everlasting. "If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". It's easy to understand why you might think about free content this way — after all, the goal of any business is to make a profit, so giving away free goodies would be crazy, right?

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Content4Demand

APRIL 21, 2020

Like many Outlook inboxes, mine has been filling up with emails that reference the pandemic. I estimate only about a third have valuable information related to the crisis. In our efforts not to be tone deaf, it seems we’re not only being tone deaf but also forgetting the number one rule of B2B content marketing: Begin with the buyer. Yes, we want to be authentic and show our human side.

Relevance 88

Relevance Urgency Marketing Content B2B Marketing 88

Hubspot

APRIL 21, 2020

The other day, I signed up for a friend's solidcore Pilates class. Once I'd paid for the class, I got a text asking me to download the [solidcore] app to review upcoming classes, integrate with my Google Calendar, and buy credits for future classes. Undoubtedly, the ability to use the business's app was a major component in me becoming a more loyal member.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SendGrid

APRIL 21, 2020

Email delivery is an ever-evolving part of your program. Download your 2020 Email Deliverability Guide to learn how to get your emails to the inbox. The post Announcing the 2020 Email Deliverability Guide appeared first on SendGrid.

Deliverability 81

Deliverability Practices Best Practices 81

Hubspot

APRIL 21, 2020

On some days, it feels like I communicate with more people on messaging apps than I do in person. When I'm at work, I'll use our office's instant messaging tools to chat with my colleagues. When I get home, I'm sending goofy messages on Snapchat. When I need to have an in-depth conversation with a loved one. I use Facebook Messenger. And, if I want to reconnect to a far-away friend, I'll use WhatsApp for a global video chat.

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. KITCHENER, Ontario – April 21, 2020 – Organizations around the globe are embracing online video as a more personal and compelling way to engage their audiences in an increasingly digital business world.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71