Spiralytics

JANUARY 26, 2020

When it comes to the commercial world, we’ve all been exposed to empathic marketing tactics at some point, probably by means of a health insurance ad or a Sarah Mclachlan charity video. However, the B2B landscape is known to be more “professional,” so tugging at your target market’s heartstrings isn’t as simple as showing them a dog or a cat playing with a baby.

Lead Generation 116

Lead Generation B2B Generation Leads 116

ClearVoice

JANUARY 26, 2020

A white cloud of beautiful luxurious cream swirled atop a rich brew. It’s called a cappuccino. Something many writers are deeply in love with. Because coffee and writing go together like, well cream and java. I mean, we call coffee “Joe” for a reason. It’s a friend. My husband and I recently bought a barista machine and have been experimenting. Creating that perfect cappuccino is harder than it looks.

Content 119

Content Personalization 119

chiefmartech

JANUARY 26, 2020

As you probably have heard by now, Clayton Christensen — renown author, professor, and consultant on the topic of disruptive innovation — passed away late last week. I didn’t know him personally, but I had the privilege of meeting him on several occasions. And the ideas he shared in his writing and presentations have had a significant impact on my life.

Work Management 105

Work Management Marketing Management Case Studies Custom Publishing 105

Heinz Marketing

JANUARY 26, 2020

I’ve had the honor of serving on a handful of nonprofit boards recently, and the features of Boardable make communication, decision-making and efficiency far easier. Especially for boards that don’t meet as often or come from disparate locations, Boardable makes it easy to put all key documents, polling tools, scheduling and more in one place. From governance to parking lots of great ideas, it’s a great system and huge time saver.

Efficiency 96

Efficiency Features Tools Marketing 96

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Ledger Bennett

JANUARY 26, 2020

For successful businesses to remain lucrative and strong, organizations need to employ a certain level of introspection. Common areas for scrutiny include operations, management, coordination between teams and adoption of new tools and technologies. But today we will focus on one area that really deserves more attention — revenue management. What is revenue management?

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. The project was passed on to me by an industry friend.

Case Studies 64

Case Studies Case Study Features Studies 64

Pam Didner

JANUARY 26, 2020

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to marketing analytics and more. More than 1500 B2B marketers and over 90 sessions in 3 days. In addition, it’s in Scottsdale, AZ on 2/24-2/26.

B2B Marketing 61

B2B Marketing Account Based Marketing Ad Exchange Paid Search Agency 61

Rain: The Growth Agency

JANUARY 26, 2020

Last weekend, while on the East Coast for business, I had a chance to visit my big brother, Don. During dinner, I was eager to tell him that we were about to change the name of R2C Group; this is something I’d been working on for many months and was super excited to share the news. He thought for a few seconds and then asked, in an all-knowing older-brotherly way; “why fix what isn’t broken?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Buzz 52

B2B Marketing Directions

JANUARY 26, 2020

For obvious reasons, B2B marketers have always craved insights about their current and potential buyers. Such insights can enable astute marketers to craft more compelling value propositions, run more effective marketing programs, and deliver better customer experiences. Every year, I review several research studies that focus on the attitudes, preferences, and behaviors of B2B buyers.

B2B 69

B2B Terms and Conditions Customer Surveys Pricing 69

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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