Sun.Jan 26, 2020

Does Your Marketing Smile?


On the Fly , our new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. Our expert On the Fly this episode is Matt Heinz , B2B marketing and sales guru. Matt has a rather unusual question: “Does your marketing smile?” ” Now you may ask, how can marketing smile?

Thank you, Clay Christensen, for everything you taught me about disruptive innovation and more


As you probably have heard by now, Clayton Christensen — renown author, professor, and consultant on the topic of disruptive innovation — passed away late last week. I didn’t know him personally, but I had the privilege of meeting him on several occasions. And the ideas he shared in his writing and presentations have had a significant impact on my life. My first encounter with Clay’s concept of disruptive innovation was in 1994.


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Matt’s App of the Week: Boardable

Heinz Marketing

I’ve had the honor of serving on a handful of nonprofit boards recently, and the features of Boardable make communication, decision-making and efficiency far easier. Especially for boards that don’t meet as often or come from disparate locations, Boardable makes it easy to put all key documents, polling tools, scheduling and more in one place. From governance to parking lots of great ideas, it’s a great system and huge time saver. Worth a look !

Don’t Miss 2020 B2B Marketing Exchange – #B2BMX

Pam Didner

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to marketing analytics and more. More than 1500 B2B marketers and over 90 sessions in 3 days. In addition, it’s in Scottsdale, AZ on 2/24-2/26. Seriously, who doesn’t like to go to Arizona in February? Palm Trees and the Sun.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Take Your Content Writing From a Cappuccino to an Espresso


A white cloud of beautiful luxurious cream swirled atop a rich brew. It’s called a cappuccino. Something many writers are deeply in love with. Because coffee and writing go together like, well cream and java. I mean, we call coffee “Joe” for a reason. It’s a friend. My husband and I recently bought a barista machine and have been experimenting. Creating that perfect cappuccino is harder than it looks. Exploring coffee got me thinking about content writing because that’s what I do.

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How to Leverage Empathy to Boost Your B2B Lead Generation Efforts


When it comes to the commercial world, we’ve all been exposed to empathic marketing tactics at some point, probably by means of a health insurance ad or a Sarah Mclachlan charity video. However, the B2B landscape is known to be more “professional,” so tugging at your target market’s heartstrings isn’t as simple as showing them a dog or a cat playing with a baby. Marketing Strategy

The importance of revenue management

Ledger Bennett

For successful businesses to remain lucrative and strong, organizations need to employ a certain level of introspection. Common areas for scrutiny include operations, management, coordination between teams and adoption of new tools and technologies. But today we will focus on one area that really deserves more attention — revenue management. What is revenue management?

The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]


Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast , have a featured snippet as a SERP feature. The project was passed on to me by an industry friend. I’ve done a lot of research on featured snippets in the past.

Why Fix The Unbroken?

Rain The Growth Agency

Last weekend, while on the East Coast for business, I had a chance to visit my big brother, Don. During dinner, I was eager to tell him that we were about to change the name of R2C Group; this is something I’d been working on for many months and was super excited to share the news. He thought for a few seconds and then asked, in an all-knowing older-brotherly way; “why fix what isn’t broken?” After I got over my moment of little-sister indignation, I realized he had a point.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What "Professional" B2B Buyers Want

B2B Marketing Directions

For obvious reasons, B2B marketers have always craved insights about their current and potential buyers. Such insights can enable astute marketers to craft more compelling value propositions, run more effective marketing programs, and deliver better customer experiences. Every year, I review several research studies that focus on the attitudes, preferences, and behaviors of B2B buyers.