Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. While brand awareness is a critical part of the buyers’ journey , it’s sometimes undervalued because it can be difficult to fully grasp and measure. Companies with strong brand awareness benefit from increases in revenue in the short-term and improved customer retention in the long-term, because people buy from brands th

Brand Identity 299

Brand Identity Branding Best Practices B2B 299

Content Marketing Institute

APRIL 27, 2020

If you analyze your metrics like you usually do – within the framework of mostly controllable factors – you’re setting up your content marketing program for failure. It’s time to rewrite the rules of your measurement program. Continue reading → The post Metrics Matter More During COVID-19 Than They Ever Did appeared first on Content Marketing Institute.

Rules 141

Rules Content Marketing Content Paid Search Agency 141

Customer Experience Matrix

APRIL 27, 2020

I’ve recently been running workshops to help companies plan deployment of their Customer Data Platforms. Much of the discussion revolves around defining use cases and, in particular, deciding which to deliver first. This requires balancing the desire to include many data sources in the first release of the system against the desire to deliver value quickly.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Tony Zambito

APRIL 27, 2020

Many of us will remember a moment when the world shifted like an earthquake in mid-March of 2020. Maybe it was the NBA canceling its season abruptly that made us go – “what just happened!?” Or, it was the announcement that Tom Hanks and his wife had contracted the coronavirus labeled COVID-19. Schools closed. Offices closed. There will be a memory at some point when for you personally – it became a reality.

Buy 182

Buy Buyer Personas Ideal Customer Profiles Amazon 182

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Roketto

APRIL 27, 2020

B2B marketing is a high-stakes game. Get it right and you can scale your company exponentially. Miss the mark and you’ll have a bored and hungry sales team breathing down your neck. But just because it’s a high-stakes game doesn’t mean that it’s a gamble.

B2B Marketing 157

B2B Marketing Marketing & Strategy Examples Marketing Strategy 157

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection.

Social Media 145

Social Media Media Work Management Network Marketing 145

Biznology

APRIL 27, 2020

We’re pleased to present a new feature, Consultants Collective Profiles to introduce you to our member consultants and advisors, executive coaches, clients and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

Ideal Customer Profiles 118

Ideal Customer Profiles Consulting Profiling Work Management 118

The Daily Egg

APRIL 27, 2020

A heatmap is an extremely valuable tool for anyone with a website. Heatmaps are a visual representation of crucial website data. With just a simple image, you’ll be able to determine what’s working with your website and what needs improvement. One of the best parts about using a heatmap is that you won’t have to […]. The post How to Create a Heatmap Online for Free in Less Than 15 Minutes appeared first on The Daily Egg.

Marketing Websites 131

Marketing Websites Tools Best Practices 131

ClearVoice

APRIL 27, 2020

Before getting into it, you might be wondering: What exactly is a remote video shoot? It’s the process by which talent can generate content using their own devices to record themselves inside their home or office — while being directed by a remote producer, director or team of collaborators. . It’s no secret: The world of remote video conferencing is having its big moment.

Video Marketing 105

Video Marketing Skype Budget Programs Lock-In 105

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Daily Egg

APRIL 27, 2020

Every website needs a domain name. In order to buy a domain, you’ll need to go through a domain registrar. I’ve purchased hundreds of domains throughout my career. Over the years, I’ve used about every domain registration platform on the market. I’ve had excellent experiences with some, terrible experiences with others, while the rest fell […].

Domain 124

Domain Best Practices Order Purchase 124

Bannersnack

APRIL 27, 2020

You probably know by now that YouTube is the second largest search engine after Google. In 2019, the video streaming platform had approximately 1.68 billion users and 2 billion monthly unique users. These stats alone make YouTube a desirable advertising platform for any business that wants to boost its visibility. Advertising on YouTube appeared more than […].

Youtube 104

Youtube Cost Ads Stats 104

Roketto

APRIL 27, 2020

B2B marketing is a high-stakes game. Get it right and you can scale your company exponentially. Miss the mark and you’ll have a bored and hungry sales team breathing down your neck. But just because it’s a high-stakes game doesn’t mean that it’s a gamble.

B2B Marketing 83

B2B Marketing Marketing & Strategy Examples Marketing Strategy 83

SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? Check. Streamline complex campaigns? Check. Deliver a literal box of donuts? Check (more on that later). This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. We were curious: Which tools drive their biggest wins? Which features would they recommend for users who are just getting started?

Features 98

Features Marketo API Enterprise Management 98

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Engagio

APRIL 27, 2020

ABM has been widely adopted by B2B professionals because it’s been proven to have a higher ROI than any other marketing strategy. And many of the organizations who have added an ABM function in the last handful of years are focused on new business. However, ABM supports a broad range of strategic business initiatives, including growing business in existing accounts.

Ideal Customer Profiles 90

Ideal Customer Profiles Account Based Marketing Lead Ranking ABM 90

SendGrid

APRIL 27, 2020

Conversational messaging gives businesses an opportunity to have 1-to-1 conversations with consumers. Here's how it works. The post How to Use Conversational Messaging to Satisfy Consumer Demands appeared first on SendGrid.

Demand 90

Demand Conversion Business Practices 90

Smartyads

APRIL 27, 2020

We’ve been keeping in touch with SmartHub owners during the last couple of months — scheduling calls, discussing workflow experience and performance — this all served a noble purpose as now we’re about to provide you with very valuable system insights. We’ve interviewed several dozen independent enterprises who use.

Planning 90

Planning Best Practices Marketing 90

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. This is especially true as the world enters challenging and testing times. Today getting the right message in front of the right people – at speed – has taken on even greater importance. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Trends 89

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

DivvyHQ

APRIL 27, 2020

How do you know if your website content is hitting the mark? Is my content outdated? Do we have gaps within our topics? Getting answers to questions like these is why a website content analysis is vital in content marketing. Here's a guide to get started.

Analysis 84

Analysis Marketing Websites Content Content Marketing 84

EveryoneSocial

APRIL 27, 2020

There are many aspects to a successful workplace, but organizations often forget the impact that employee collaboration can have on the bottom line. After all, your people are the lifeblood of your organization and are key to overall business growth and work culture. Of course, this is also one of the more challenging parts of business especially with a growing organization filled with various teams, different departments, interests and cultural backgrounds, and office locations.

Effectiveness 83

Effectiveness Ad Building Work Management Marketing Management 83

Heinz Marketing

APRIL 27, 2020

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Sales Management 76

Sales Management Top of Funnel Urgency Marketing B2B Sales 76

Versium

APRIL 27, 2020

Here’s how Versium REACH helped this client identify their ideal targets online and dramatically reduce their cost to acquire new leads. This client needed to drive more qualified leads and demo requests for their sales team. The audience building tools available on social media ad platforms failed to target and reach the volume of relevant and qualified leads needed.

Cost 72

Cost Paid Search Agency Sales Qualified Leads Companies 72

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Heinz Marketing

APRIL 27, 2020

Early each week, we ask CMO Coffee Talk participants to choose from four possible discussion topics for the upcoming Friday morning’s chat. And last week, nearly 70 percent wanted to learn more about how to be agile. Turns out there’s agile and then there’s Agile. And there’s a difference. Both have value, trade-offs and caveats. We learned a ton about Agile Marketing (as well as how to generally be agile successfully) on Friday from Andrea Fryrear , president of AgileSherpas.

Planning 70

Planning Marketing Analytics Tools Allocation Practices 70

Valasys

APRIL 27, 2020

The world economy and the business conditions across the globe have been in omnishambles and a nerve-racking situation because of the outbreak of the recent pandemic caused by the Coronavirus. With uncertainty lingering over the future of economy and businesses in dire all of us have to develop a resilient mindset to do the best we can – be it in the field of business or our daily lives.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

The Lead Agency

APRIL 27, 2020

The past few months have been tumultuous times for businesses across the globe. Some businesses are busier than usual, some are much quieter than they normally would be, and some have had to close completely. No matter which category your business falls into, it’s important to ensure you are in the best position to succeed when we start to go back to ‘business as usual’ after the COVID-19 pandemic.

Planning 62

Planning Allocation SME Advertising Agencies 62

Sharpspring

APRIL 27, 2020

Great content, solid organic promotion, paid search, and social strategy are the keys to a successful inbound marketing campaign. But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email.

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Stevens & Tate

APRIL 27, 2020

Millions of people have been stressed out and worried about their families every day during this COVID-19 pandemic. This is especially true for people with family members who are living in senior living homes. If you are running senior living homes, then odds are you’re doing everything you can to keep residents safe and comfortable. However, you should also be doing everything you can to alleviate the worries and fears of their families.

Tips 65

Tips Buyer Personas Marketing Budget Creation Social Media 65

ClearVoice

APRIL 27, 2020

It’s no secret that marketers are extremely busy. Most marketers are often forced to juggle and balance multiple projects and tasks at once. Many even wear multiple “hats,” such as marketing project manager, content creator, and data analyst. Therefore, marketers are always looking for new, creative ways to save time, boost productivity, and make their jobs just a little bit easier.

Google 64

Google Product Press Best Practices 64

DemandBase

APRIL 27, 2020

We let our partners take center stage in the series This is How I ABM. Representing the different roles of marketers, each marketing pro shares their perspectives on how to use ABM at work. In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement. Sign up to this webinar Webinar April 30, 2020.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59