Content Marketing Institute

SEPTEMBER 27, 2018

The urgency and intimacy of text-based marketing make it attractive to businesses. But it’s those same qualities that make SMS communication from a brand especially risky. However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing Interactions Inc., says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel.

SMS 108

SMS Marketing Automation Services Planning Opt-out 108

Marketing Insider Group

SEPTEMBER 27, 2018

In their sloppy attempts to attract and convert customers, firms are unintentionally creating a dysfunctional customer journey. The dysfunctional customer journey Here’s what companies think their customers’ journeys look like: That is nice, linear, and shows customers moving seamlessly through the buying process which is optimal for both customers and firms.

Buy 218

Buy Optimization Process Paid Search Agency 218

SnapApp

SEPTEMBER 27, 2018

On a monthly basis, I enter into a phase that I like to call my ‘Treat Yo Self’ moment. Essentially, it’s when I want to buy something expensive and slightly special. And like any modern shopper, I didn’t just show up to the store, walk around, and say, “I’ll buy this.” There are many (and I mean a lot) stages to my shopping experience, and almost all of them take place online.

Top of Funnel 70

Top of Funnel Planning Webinar Metrics Digital Marketing Funnels 70

Zoominfo

SEPTEMBER 27, 2018

Good news: You just found the perfect candidate to fill a job vacancy. You send them a quick email and hope for a response. A few days pass— and still no word. Sound familiar? In today’s competitive hiring landscape, this scenario happens again and again. A low candidate response rate can frustrate even the most experienced recruiter. This begs the question: How do you improve your candidate response rate?

Response Rate 183

Response Rate Multi-Channel Outreach Zoominfo 183

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. In my experience, some of the most successful B2B digital marketing campaigns can be traced back to the deep integration of SEO and social media strategies.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

Biznology

SEPTEMBER 27, 2018

For years businesses have been dividing their marketing strategies based on a number of factors. After all, it’s wise to dedicate individual campaigns that promote specific products or cater to certain demographics –– and your business should continue to implement those practices. However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 126

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Only B2B

SEPTEMBER 27, 2018

5 Reasons for Guest Blogging for Content Syndication Guest blogging for content syndication is a tested marketing and business strategy – especially for start-ups and businesses at an early. The post appeared first on ONLY B2B.

B2B Marketing 113

B2B Marketing B2B Marketing Strategy Marketing & Strategy 113

Kapost

SEPTEMBER 27, 2018

Attention spans are the new currency of the Internet. As a content creator, your effectiveness depends on how useful and valuable your assets are. But content ideation can be a. The post 5 Simple, Smart Techniques to Research New Content Ideas appeared first on Kapost Content Marketing Blog.

Research 106

Research Content Internet Marketing Effectiveness 106

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Ontraport

SEPTEMBER 27, 2018

Quite a bit of attention, thought and time goes into choosing which CRM platform best fits your business, but what happens after you’ve made up your mind? What do you do next? Once you’ve done your research and settled on a CRM platform, your next step is to get all of your business and contact […]. The post Getting Set Up In Your CRM appeared first on The ONTRAPORT Blog.

CRM 96

CRM Contacts Research Best Practices 96

Fusion Marketing Partners

SEPTEMBER 27, 2018

As a marketing and revenue growth consultant, I often work with companies that are not the industry leader in revenue, […].

Consulting 100

Consulting Paid Search Agency Companies Marketing 100

Vidyard

SEPTEMBER 27, 2018

Everyone knows that “a diamond is forever.” But they weren’t always. In the 1930s, only 10% of brides in the U.S. had a diamond engagement ring. Fast forward 50 years and that number shoots up to 80%. So what happened? Enter De Beers. They hired U.S. ad agency N.W. Ayer to shift public perception—ultimately running one of the most successful marketing campaigns of all time and changing the idea of what a diamond was.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Outbound Engine

SEPTEMBER 27, 2018

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? We can all agree that customers are the most important part of any business. After all, without customers, there would be no business! And yet we find ourselves spending most of our marketing dollars on finding new customers instead of nurturing the ones we already have.

Acquisitions 80

Acquisitions Stats Marketing & Strategy Custom Publishing 80

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Social Media

Emplifi

SEPTEMBER 27, 2018

The modern day marketer is facing two pressing challenges; 1) staying at the forefront of an ever-changing social media landscape, 2) understanding that success is achieved through maintaining this velocity without the stress.

Product 80

Product Press Social Media Social Marketing 80

DrumUp

SEPTEMBER 27, 2018

Talent attracts talent. That much has always been true in collectives. However, successful companies have taken it to another level with employee ambassadors. Focusing on the human aspect, teamwork and collaboration has been companies’ ticket to success. In fact, businesses with more employee engagement have 147% higher earnings than their competitors.

Effectiveness 78

Effectiveness Paid Search Agency Companies Business 78

Bannersnack

SEPTEMBER 27, 2018

Have you been here with us for a while and still you’re not sure whether to upgrade to a Team Plan or not? Or maybe you’re a newbie trying to sort out Bannersnack’s best Plan? Find out all about our Team Plans here and evaluate if switching to Team would be an excellent opportunity for […].

Design 75

Design Best Practices Advertisements Advertising 75

Engagio

SEPTEMBER 27, 2018

Dreamforce can be a goldmine for networking, brand marketing and building relationships. Reps often walk away with a stack of business cards and people to follow up with. However, to get the most out your Dreamforce investment, you must master your follow up game. Your field marketing campaigns must be streamlined and coordinated with Sales. To drive new business, accelerate opportunities, and sell to current customers, you must coordinate and scale personalized outreach.

Trade Show 69

Trade Show Account Based Marketing Conference ABM 69

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

PureB2B

SEPTEMBER 27, 2018

Pure Incubation places on the Inc. Magazine’s 40th annual list for the fifth time in a row with 192% growth over the last four years. Topsfield, MA – September 27th, 2018 For the fifth consecutive year, Massachusetts-based, Pure Incubation placed on Inc. Magazine’s annual Inc. 5000 list , an elite ranking of the country’s fastest-growing small and mid-size companies.

Lead Ranking 62

Lead Ranking Lead Scoring Demand Generation Agencies Demand Generation 62

Hubspot

SEPTEMBER 27, 2018

Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.

Product 78

Product Terms and Conditions Efficiency Paid Search Agency 78

Computer Market Research

SEPTEMBER 27, 2018

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. Channel partners, on the other hand, have the contact information of end users but do not have the resources to create marketing campaigns.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Conversica

SEPTEMBER 27, 2018

For the second year in a row, Conversica picked up the 1st place award at the Dreamforce Demo Jam. This year, to retain our 1st place title, our team took the form of a preacher and gospel choir to present our technology and how it helps elevate and take untouched leads to a higher place. Conversica competed alongside LeanData, Accounting Seed, DialSource, Formstack, and Hellosign.

CMO 66

CMO Video Marketing Leads Lead 66

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Computer Market Research

SEPTEMBER 27, 2018

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. Channel partners, on the other hand, have the contact information of end users but do not have the resources to create marketing campaigns.

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Convert

SEPTEMBER 27, 2018

Email is not dead. With the ROI per dollar spent rising almost every year, it is still the best way to keep in touch with prospects and gradually guide them to conversions. Speaking of conversions, Convert Experiences allows you to test variants of your website pages, forms, content (–and a lot more—) against each other.

Conversion 65

Conversion ROI Marketing Websites Best Practices 65

Outreach

SEPTEMBER 27, 2018

The countdown to Unleash '19 has officially begun! And this year, since our past attendees had such a blast, we are moving it up! I mean, who wanted to wait a whole year for the #1 Sales Engagement conference attended by nearly 800 highly successful sales leaders? No one, that's who. Drum roll, please. Unleash '19 will take place at Paradise Point in sunny San Diego on March 10-12, 2019 !

Blast Campaigns 63

Blast Campaigns Conference Class Video Marketing 63

EMagine B2B Blog

SEPTEMBER 27, 2018

We sat down to interview our stellar account manager, Lauren Hanson, to help you decide if we are the right web design & digital marketing agency fit for your business. Q: Of course the needs and desires vary from client to client, but can you tell us how you approach working with a prospective client? A: Our prospective clients need to get a good understanding of what it would be like to work with emagine.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Ad Agencies Design 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Launch Marketing

SEPTEMBER 27, 2018

Marketing departments at most organizations are responsible for presenting key metrics to the C-suite on a regular basis. Traditionally this type of presentation has been the time to show what campaigns have performed well. But these days, the C-suite is not just looking for the open and click-through rates, they want to see how and where marketing is driving revenue.

Planning 61

Planning Multi-Channel Paid Search Agency Click Rate 61

Golden Spiral

SEPTEMBER 27, 2018

If your B2B tech company publishes a blog, you know the challenges of producing frequent content that is thoughtful, not boring , helpful, and attractive enough to receive clicks. (If your company is not blogging yet, what are you waiting for ?). Based on our research and experience, more content — higher frequency and greater word count—is winning the day.

B2B 54

B2B Content Statistics Positioning 54

BenchmarkONE

SEPTEMBER 27, 2018

Ready for the one thing no one tells you about marketing automation? Setting it up is not exactly automated! You’re the lucky one who gets to put the brain-power behind amazing automated workflows that educate your audience, shorten your sales cycle, and ensure none of the opportunities you’re driving falls through the cracks. But if you’re left scratching your head about where to begin, don’t worry – you’re not alone!

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Marketing Management 57