Thu.Sep 27, 2018

13 Reasons Why You Should Consider Text-Based Marketing

Content Marketing Institute

The urgency and intimacy of text-based marketing make it attractive to businesses. But it’s those same qualities that make SMS communication from a brand especially risky.

SMS 108

How To Avoid The Dysfunctional Customer Journey

Marketing Insider Group

In their sloppy attempts to attract and convert customers, firms are unintentionally creating a dysfunctional customer journey.

Planning Your Content: The 3 Stages of the Buyer’s Journey

SnapApp

On a monthly basis, I enter into a phase that I like to call my ‘Treat Yo Self’ moment. Essentially, it’s when I want to buy something expensive and slightly special. And like any modern shopper, I didn’t just show up to the store, walk around, and say, “I’ll buy this.”

Plan 81

How to Build Your Martech Stack

Reachforce

Every good marketing team has a particular martech stack (or marketing technology stack) that they work with, whether they realize it or not.

Build 181

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Building a B2B Social Media Strategy That Supports SEO Objectives

KoMarketing Associates

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. In my experience, some of the most successful B2B digital marketing campaigns can be traced back to the deep integration of SEO and social media strategies. Let’s talk about some of the key ways that social media can be used to take your SEO to the next level. Align with Link Building Initiatives.

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4 Reasons to Create a Comprehensive Content Marketing Strategy

Biznology

For years businesses have been dividing their marketing strategies based on a number of factors. After all, it’s wise to dedicate individual campaigns that promote specific products or cater to certain demographics –– and your business should continue to implement those practices.

How To Take On (And Beat) Large Competitors

Fusion Marketing Partners

As a marketing and revenue growth consultant, I often work with companies that are not the industry leader in revenue, […]. Competitor Competition

5 Simple, Smart Techniques to Research New Content Ideas

Kapost

Attention spans are the new currency of the Internet. As a content creator, your effectiveness depends on how useful and valuable your assets are. But content ideation can be a. The post 5 Simple, Smart Techniques to Research New Content Ideas appeared first on Kapost Content Marketing Blog.

Effective Ways To Leverage Employee Advocacy For Hiring

DrumUp

Talent attracts talent. That much has always been true in collectives. However, successful companies have taken it to another level with employee ambassadors. Focusing on the human aspect, teamwork and collaboration has been companies’ ticket to success.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

4 More Digital Marketing Strategies You Need to Know for 2019

Modern B2B Marketing

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors.

Only B2B - Untitled Article

Only B2B

5 Reasons for Guest Blogging for Content Syndication Guest blogging for content syndication is a tested marketing and business strategy – especially for start-ups and businesses at an early. The post appeared first on ONLY B2B. blogs b2b content syndication Content Syndication

Test 95

7 Marketing and Sales Takeaways From INBOUND 2018

Strategic-IC

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. Members of our Strategic team once again attended HubSpot’s INBOUND conference earlier this month in Boston.

SIC 82

The Key to Productivity Isn't Your Mind, It's Your Body

Hubspot

Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Grow your Business with Synchronized Channel Marketing

Computer Market Research

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers.

The Ultimate Guide to the Internet of Things (IoT)

Hubspot

Raise your hand if you’ve heard of the Internet of Things (IoT). I’m guessing most of you have your hand up. Now, keep your hand raised if you understand how the Internet of Things (IoT) actually works.

How to Grow your Business with Synchronized Channel Marketing

Computer Market Research

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers.

A Beginner's Guide to Data Flow Diagrams

Hubspot

Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How Do You Use ABM to Follow Up With Your Conference or Trade Show Leads?

Engagio

Dreamforce can be a goldmine for networking, brand marketing and building relationships. Reps often walk away with a stack of business cards and people to follow up with. However, to get the most out your Dreamforce investment, you must master your follow up game.

Getting Set Up In Your CRM

Ontraport

Quite a bit of attention, thought and time goes into choosing which CRM platform best fits your business, but what happens after you’ve made up your mind? What do you do next? Once you’ve done your research and settled on a CRM platform, your next step is to get all of your business and contact […]. The post Getting Set Up In Your CRM appeared first on The ONTRAPORT Blog.

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Dreamforce 2018 sings Conversica’s praises again! First place Demo Jam title retained with AI gospel choir performance.

Conversica

For the second year in a row, Conversica picked up the 1st place award at the Dreamforce Demo Jam. This year, to retain our 1st place title, our team took the form of a preacher and gospel choir to present our technology and how it helps elevate and take untouched leads to a higher place.

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Top 10 Productivity Hacks Shared by the Experts

SocialBakers

The modern day marketer is facing two pressing challenges; 1) staying at the forefront of an ever-changing social media landscape, 2) understanding that success is achieved through maintaining this velocity without the stress

Press 106

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

ActiveCampaign + Convert: Follow-Ups that Increase Conversions

Convert

Email is not dead. With the ROI per dollar spent rising almost every year, it is still the best way to keep in touch with prospects and gradually guide them to conversions.

Mark Your Calendars: Unleash '19 Dates Announced!

Outreach

The countdown to Unleash '19 has officially begun! And this year, since our past attendees had such a blast, we are moving it up! I mean, who wanted to wait a whole year for the #1 Sales Engagement conference attended by nearly 800 highly successful sales leaders? No one, that's who.

Diamonds, Demand Generation, and Stats Your Business Needs

Vidyard

Everyone knows that “a diamond is forever.” ” But they weren’t always. In the 1930s, only 10% of brides in the U.S. had a diamond engagement ring. Fast forward 50 years and that number shoots up to 80%. So what happened? Enter De Beers. They hired U.S. ad agency N.W.

Deliver the Marketing Metrics Your C-suite Needs

Launch Marketing

Marketing departments at most organizations are responsible for presenting key metrics to the C-suite on a regular basis. Traditionally this type of presentation has been the time to show what campaigns have performed well.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.