13 Reasons Why You Should Consider Text-Based Marketing
Content Marketing Institute
SEPTEMBER 27, 2018
The urgency and intimacy of text-based marketing make it attractive to businesses. But it’s those same qualities that make SMS communication from a brand especially risky. However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing Interactions Inc., says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel. SMS marketing benefits easily supersede the pitfalls, says @Ardath421.