Thu.Sep 27, 2018

13 Reasons Why You Should Consider Text-Based Marketing

Content Marketing Institute

The urgency and intimacy of text-based marketing make it attractive to businesses. But it’s those same qualities that make SMS communication from a brand especially risky. However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing Interactions Inc., says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel. SMS marketing benefits easily supersede the pitfalls, says @Ardath421.

SMS 82

How To Avoid The Dysfunctional Customer Journey

Marketing Insider Group

In their sloppy attempts to attract and convert customers, firms are unintentionally creating a dysfunctional customer journey. The dysfunctional customer journey Here’s what companies think their customers’ journeys look like: That is nice, linear, and shows customers moving seamlessly through the buying process which is optimal for both customers and firms. Unfortunately, the true buying […].


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Planning Your Content: The 3 Stages of the Buyer’s Journey


On a monthly basis, I enter into a phase that I like to call my ‘Treat Yo Self’ moment. Essentially, it’s when I want to buy something expensive and slightly special. And like any modern shopper, I didn’t just show up to the store, walk around, and say, “I’ll buy this.” There are many (and I mean a lot) stages to my shopping experience, and almost all of them take place online.

Plan 63

Building a B2B Social Media Strategy That Supports SEO Objectives

KoMarketing Associates

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. In my experience, some of the most successful B2B digital marketing campaigns can be traced back to the deep integration of SEO and social media strategies. Let’s talk about some of the key ways that social media can be used to take your SEO to the next level. Align with Link Building Initiatives.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Attention Brands: Young Americans Are Breaking Up With Facebook


Any good relationship is built on trust. Whether it’s romance, friendship, or the personal leap you take when creating a social media profile, the expectation is the other party will respect the parts of yourself you chose to share with them. When they don’t, you have two choices: give them a second chance or leave. Facebook’s relationship with some of its users has gone downhill since the 2016 presidential election. In March of 2018, Facebook messed up again.

More Trending

5 Simple, Smart Techniques to Research New Content Ideas


Attention spans are the new currency of the Internet. As a content creator, your effectiveness depends on how useful and valuable your assets are. But content ideation can be a. The post 5 Simple, Smart Techniques to Research New Content Ideas appeared first on Kapost Content Marketing Blog. Marketing Strategy

How To Take On (And Beat) Large Competitors

Fusion Marketing Partners

As a marketing and revenue growth consultant, I often work with companies that are not the industry leader in revenue, […]. Competitor Competition

Getting Set Up In Your CRM


Quite a bit of attention, thought and time goes into choosing which CRM platform best fits your business, but what happens after you’ve made up your mind? What do you do next? Once you’ve done your research and settled on a CRM platform, your next step is to get all of your business and contact […]. The post Getting Set Up In Your CRM appeared first on The ONTRAPORT Blog.

CRM 77

Only B2B - Untitled Article

Only B2B

5 Reasons for Guest Blogging for Content Syndication Guest blogging for content syndication is a tested marketing and business strategy – especially for start-ups and businesses at an early. The post appeared first on ONLY B2B. blogs b2b content syndication Content Syndication

Test 76

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

4 More Digital Marketing Strategies You Need to Know for 2019


Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences.

Effective Ways To Leverage Employee Advocacy For Hiring


Talent attracts talent. That much has always been true in collectives. However, successful companies have taken it to another level with employee ambassadors. Focusing on the human aspect, teamwork and collaboration has been companies’ ticket to success. In fact, businesses with more employee engagement have 147% higher earnings than their competitors. And while employee advocacy.

Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? We can all agree that customers are the most important part of any business. After all, without customers, there would be no business! And yet we find ourselves spending most of our marketing dollars on finding new customers instead of nurturing the ones we already have. Yes, your business needs new customers, but not at the expense of the ones you already have, right?

7 Marketing and Sales Takeaways From INBOUND 2018


Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. Members of our Strategic team once again attended HubSpot’s INBOUND conference earlier this month in Boston. During INBOUND 2018, over 24,000 professionals descended on the Boston Convention Center to discuss the latest trends, developments and tactics in Inbound sales and marketing.

SIC 67

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Collaborate on Designs & Save Time With Bannersnack’s Team Plans


Have you been here with us for a while and still you’re not sure whether to upgrade to a Team Plan or not? Or maybe you’re a newbie trying to sort out Bannersnack’s best Plan? Find out all about our Team Plans here and evaluate if switching to Team would be an excellent opportunity for […]. Advertising News & Updates

Plan 63

4 Ways to Improve Your Candidate Response Rate


Good news: You just found the perfect candidate to fill a job vacancy. You send them a quick email and hope for a response. A few days pass— and still no word. Sound familiar? In today’s competitive hiring landscape, this scenario happens again and again. A low candidate response rate can frustrate even the most experienced recruiter. This begs the question: How do you improve your candidate response rate? Check out today’s blog post for the answer.

The 7 Best Blogs On Marketing Automation


Ready for the one thing no one tells you about marketing automation? Setting it up is not exactly automated! You’re the lucky one who gets to put the brain-power behind amazing automated workflows that educate your audience, shorten your sales cycle, and ensure none of the opportunities you’re driving falls through the cracks. But if you’re left scratching your head about where to begin, don’t worry – you’re not alone! Here are the seven best marketing automation blogs on the internet.

How to Grow your Business with Synchronized Channel Marketing

Computer Market Research

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. Channel partners, on the other hand, have the contact information of end users but do not have the resources to create marketing campaigns.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Diamonds, Demand Generation, and Stats Your Business Needs


Everyone knows that “a diamond is forever.” ” But they weren’t always. In the 1930s, only 10% of brides in the U.S. had a diamond engagement ring. Fast forward 50 years and that number shoots up to 80%. So what happened? Enter De Beers. They hired U.S. ad agency N.W. Ayer to shift public perception—ultimately running one of the most successful marketing campaigns of all time and changing the idea of what a diamond was.

How to Grow your Business with Synchronized Channel Marketing

Computer Market Research

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. Channel partners, on the other hand, have the contact information of end users but do not have the resources to create marketing campaigns.

Dreamforce 2018 sings Conversica’s praises again! First place Demo Jam title retained with AI gospel choir performance.


For the second year in a row, Conversica picked up the 1st place award at the Dreamforce Demo Jam. This year, to retain our 1st place title, our team took the form of a preacher and gospel choir to present our technology and how it helps elevate and take untouched leads to a higher place. Conversica competed alongside LeanData, Accounting Seed, DialSource, Formstack, and Hellosign. Last year, we took home the title with a rap-inspired presentation.

CMO 57

Top 10 Productivity Hacks Shared by the Experts


The modern day marketer is facing two pressing challenges; 1) staying at the forefront of an ever-changing social media landscape, 2) understanding that success is achieved through maintaining this velocity without the stress

Press 81

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Deliver the Marketing Metrics Your C-suite Needs

Launch Marketing

Marketing departments at most organizations are responsible for presenting key metrics to the C-suite on a regular basis. Traditionally this type of presentation has been the time to show what campaigns have performed well. But these days, the C-suite is not just looking for the open and click-through rates, they want to see how and where marketing is driving revenue.

The Key to Productivity Isn't Your Mind, It's Your Body


Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way. If you're anything like me, you don't feel like the day is over until your to-do list is complete.

Mark Your Calendars: Unleash '19 Dates Announced!


The countdown to Unleash '19 has officially begun! And this year, since our past attendees had such a blast, we are moving it up! I mean, who wanted to wait a whole year for the #1 Sales Engagement conference attended by nearly 800 highly successful sales leaders? No one, that's who. Drum roll, please. Unleash '19 will take place at Paradise Point in sunny San Diego on March 10-12, 2019 !

ActiveCampaign + Convert: Follow-Ups that Increase Conversions


Email is not dead. With the ROI per dollar spent rising almost every year, it is still the best way to keep in touch with prospects and gradually guide them to conversions. Speaking of conversions, Convert Experiences allows you to test variants of your website pages, forms, content (–and a lot more—) against each other. Blogs

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.