Thu.Sep 27, 2018

13 Reasons Why You Should Consider Text-Based Marketing

Content Marketing Institute

The urgency and intimacy of text-based marketing make it attractive to businesses. But it’s those same qualities that make SMS communication from a brand especially risky.

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How To Avoid The Dysfunctional Customer Journey

Marketing Insider Group

In their sloppy attempts to attract and convert customers, firms are unintentionally creating a dysfunctional customer journey.

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Planning Your Content: The 3 Stages of the Buyer’s Journey


On a monthly basis, I enter into a phase that I like to call my ‘Treat Yo Self’ moment. Essentially, it’s when I want to buy something expensive and slightly special. And like any modern shopper, I didn’t just show up to the store, walk around, and say, “I’ll buy this.”

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Building a B2B Social Media Strategy That Supports SEO Objectives

KoMarketing Associates

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. In my experience, some of the most successful B2B digital marketing campaigns can be traced back to the deep integration of SEO and social media strategies. Let’s talk about some of the key ways that social media can be used to take your SEO to the next level. Align with Link Building Initiatives.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Attention Brands: Young Americans Are Breaking Up With Facebook


Any good relationship is built on trust. Whether it’s romance, friendship, or the personal leap you take when creating a social media profile, the expectation is the other party will respect the parts of yourself you chose to share with them.

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How To Take On (And Beat) Large Competitors

Fusion Marketing Partners

As a marketing and revenue growth consultant, I often work with companies that are not the industry leader in revenue, […]. Competitor Competition

Only B2B - Untitled Article

Only B2B

5 Reasons for Guest Blogging for Content Syndication Guest blogging for content syndication is a tested marketing and business strategy – especially for start-ups and businesses at an early. The post appeared first on ONLY B2B. blogs b2b content syndication Content Syndication

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5 Simple, Smart Techniques to Research New Content Ideas


Attention spans are the new currency of the Internet. As a content creator, your effectiveness depends on how useful and valuable your assets are. But content ideation can be a. The post 5 Simple, Smart Techniques to Research New Content Ideas appeared first on Kapost Content Marketing Blog.

4 More Digital Marketing Strategies You Need to Know for 2019


Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Along with it, your strategy must change and grow with technology to keep ahead of your competitors.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Effective Ways To Leverage Employee Advocacy For Hiring


Talent attracts talent. That much has always been true in collectives. However, successful companies have taken it to another level with employee ambassadors. Focusing on the human aspect, teamwork and collaboration has been companies’ ticket to success.

How Do You Use ABM to Follow Up With Your Conference or Trade Show Leads?


Dreamforce can be a goldmine for networking, brand marketing and building relationships. Reps often walk away with a stack of business cards and people to follow up with. However, to get the most out your Dreamforce investment, you must master your follow up game.

The Key to Productivity Isn't Your Mind, It's Your Body


Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career.

How to Grow your Business with Synchronized Channel Marketing

Computer Market Research

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

7 Marketing and Sales Takeaways From INBOUND 2018


Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. Members of our Strategic team once again attended HubSpot’s INBOUND conference earlier this month in Boston.

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How to Grow your Business with Synchronized Channel Marketing

Computer Market Research

Find out How Synchronized Channel Marketing Can Help you Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers.

Getting Set Up In Your CRM


Quite a bit of attention, thought and time goes into choosing which CRM platform best fits your business, but what happens after you’ve made up your mind? What do you do next? Once you’ve done your research and settled on a CRM platform, your next step is to get all of your business and contact […]. The post Getting Set Up In Your CRM appeared first on The ONTRAPORT Blog.

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Dreamforce 2018 sings Conversica’s praises again! First place Demo Jam title retained with AI gospel choir performance.


For the second year in a row, Conversica picked up the 1st place award at the Dreamforce Demo Jam. This year, to retain our 1st place title, our team took the form of a preacher and gospel choir to present our technology and how it helps elevate and take untouched leads to a higher place.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Top 10 Productivity Hacks Shared by the Experts


The modern day marketer is facing two pressing challenges; 1) staying at the forefront of an ever-changing social media landscape, 2) understanding that success is achieved through maintaining this velocity without the stress

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The Ultimate Guide to the Internet of Things (IoT)


Raise your hand if you’ve heard of the Internet of Things (IoT). I’m guessing most of you have your hand up. Now, keep your hand raised if you understand how the Internet of Things (IoT) actually works.

Mark Your Calendars: Unleash '19 Dates Announced!


The countdown to Unleash '19 has officially begun! And this year, since our past attendees had such a blast, we are moving it up! I mean, who wanted to wait a whole year for the #1 Sales Engagement conference attended by nearly 800 highly successful sales leaders? No one, that's who.

A Beginner's Guide to Data Flow Diagrams


Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Diamonds, Demand Generation, and Stats Your Business Needs


Everyone knows that “a diamond is forever.” ” But they weren’t always. In the 1930s, only 10% of brides in the U.S. had a diamond engagement ring. Fast forward 50 years and that number shoots up to 80%. So what happened? Enter De Beers. They hired U.S. ad agency N.W.

ActiveCampaign + Convert: Follow-Ups that Increase Conversions


Email is not dead. With the ROI per dollar spent rising almost every year, it is still the best way to keep in touch with prospects and gradually guide them to conversions.

Deliver the Marketing Metrics Your C-suite Needs

Launch Marketing

Marketing departments at most organizations are responsible for presenting key metrics to the C-suite on a regular basis. Traditionally this type of presentation has been the time to show what campaigns have performed well.

How to Create More B2B Tech Blog Content without Losing Your Mind

Golden Spiral

If your B2B tech company publishes a blog, you know the challenges of producing frequent content that is thoughtful, not boring , helpful, and attractive enough to receive clicks. (If If your company is not blogging yet, what are you waiting for ?).

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!