Zoominfo

JUNE 14, 2020

“I still believe wholeheartedly that an in-person work environment allows us to work together to invent, collaborate, and learn most effectively. But I’m also not someone who sticks my head in the sand and doesn’t listen to the change that’s happening around us.” — Henry Schuck, CEO, ZoomInfo ZoomInfo employees recently received the email that all of corporate America has been waiting for: “Return to Office Information.

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Zoominfo Work Management Guidelines Marketing Management 130

Heinz Marketing

JUNE 14, 2020

By Lauren Dichter , Marketing Consultant at Heinz Marketing. It’s safe to say we’ve all downloaded some new apps since the pandemic hit. Most people are looking for a distraction from this tumultuous time we’re in, and that distraction comes in many forms. There are apps for gaming, online shopping, entertainment, learning new skills, and more. Right now, my favorite kind of apps are wellness related.

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Class Consulting Planning Video Marketing 93

Velocity Partners

JUNE 14, 2020

Discover ideas about writing a B2B brand story. Writing a B2B narrative? Here are 8 common B2B story arcs that might help you.

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B2B Branding Brand Identity 99

Moz

JUNE 14, 2020

Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode , the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written.

Top of Funnel 76

Top of Funnel Marketing & Strategy Content Marketing Funnels 76

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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B2B Marketing Directions

JUNE 14, 2020

The business world now has a new buzzword thanks to the coronavirus - pivot. Until recently, the term pivot was primarily used to describe a major, long-term change in a company's business model or business/marketing strategy. But over the past three months, I've seen a growing number of media articles and blog posts using pivot to describe a wide variety of changes that companies have made in response to the COVID-19 pandemic.

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Terms and Conditions Press Work Management Marketing Management 69

EverString

JUNE 14, 2020

I. The post A Drink With Amy Holtzman, Sr. VP of Marketing, AlphaSense appeared first on EverString.

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Marketing Account Based Marketing 62

AccuData

JUNE 14, 2020

There is an opportunity to reevaluate mathematics, thereby, re-setting the boundaries of comprehension within an society that is mutually oriented. So, is the fact that people can unveil the principles of thinking even as we define them, or we can add more wrinkles to the existing sense of learning math. We’re bombarded with mathematics in the school, home, college and university, and there seems to be time for anything on earth.

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Class Education Marketing Report Branding 40

Terminus

JUNE 14, 2020

First, COVID-19 altered the world, perhaps forever. Now waves of understandable protest and anger engulf the country. . The only good news is it seems like we may have skipped the murder hornets… And that crises give leaders a time to prove themselves. . Today, I’m joined by Patrick Lencioni , who has already proven himself as a leader as Founder & President of The Table Group and author of The Five Dysfunctions of a Team. .

Effectiveness 26

Effectiveness Transparency Creativity Press 26

Marketing Insider Group

JUNE 14, 2020

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Great content takes a lot of hard work and time to create.

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Paid Search Agency Advertising Agencies Content Marketing CMS Development 317

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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