Martech
SEPTEMBER 11, 2024
We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.
Content Marketing Institute
SEPTEMBER 11, 2024
Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.
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Martech
SEPTEMBER 11, 2024
Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. Part of the problem is they’re inundated with ads and worry about being tracked online. A full 67% of consumers said they hate being “trailed” by targeted ads.
CMSWire
SEPTEMBER 11, 2024
California’s new AI bill, SB-1047, could reshape generative AI development with strict safety rules. Will it hinder innovation or enhance accountability? Continue reading.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Martech
SEPTEMBER 11, 2024
Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
SEPTEMBER 11, 2024
Organizations often claim to be customer-centric. However, the reality frequently falls short of this. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business coul
Top Rank Marketing
SEPTEMBER 11, 2024
In the latter half of 2023 and throughout 2024, the SEO landscape has been thrown into upheaval. Monumental updates and changes have left many small- and mid-size websites reeling, especially in niches where they once outperformed larger competitors. The reality is, SEO results almost never happen in a vacuum. Every action you take on your site is influenced by a web of concurrent developments — algorithm updates , SERP feature shifts, and more.
Ahrefs
SEPTEMBER 11, 2024
Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list.
CMSWire
SEPTEMBER 11, 2024
Generative AI’s impact mirrors past innovations, revealing how this technology could reshape humanity’s future. Continue reading.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Contently
SEPTEMBER 11, 2024
Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Sometimes, that feedback is good, and other times, not so much. As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates.
CMSWire
SEPTEMBER 11, 2024
In context, the Tenet Media episode shouldn’t be blown out of proportion. Continue reading.
Only B2B
SEPTEMBER 11, 2024
Curious why the sales funnel is widest at the bottom yet tapers toward the top? If you focus solely on the bottom of the funnel, you may collect a substantial database but see fewer conversions. So, how can you expand the funnel while driving more conversions? The answer lies in lead nurturing—a process that not only broadens your reach but also ensures that leads are continually engaged and guided through every stage, ultimately leading to higher conversion rates.
CMSWire
SEPTEMBER 11, 2024
Just because we can, doesn’t mean we should. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SmartBug Media
SEPTEMBER 11, 2024
Despite all the skills and competencies your sales reps possess, your CRM needs to adequately support them so they can perform their jobs. Even the most experienced members of your sales team need a system that not only complements their workflows but also maximizes their effectiveness. This way, sales leaders can rest assured that their team is as productive as possible—and fulfilled and satisfied by their individual performance.
Fuld & Company Blog
SEPTEMBER 11, 2024
Competitive intelligence and scenario planning tools help companies stay ahead of market trends and outsmart the competition In today’s volatile, uncertain, complex, and ambiguous (VUCA) world, your business needs more than just reactive strategies—it needs a proactive approach. Fuld’s Scenario Planning Toolkit helps executives to anticipate external threats and seize opportunities before they materialize and is your go-to resource for staying ahead of the competition.
Experiture
SEPTEMBER 11, 2024
In today’s increasingly fragmented landscape, it’s more important than ever for marketers to go the extra mile to reach customers and/or prospects using a wide variety of channels. It’s no longer sufficient to only have, say, an. The post Understanding Automated Marketing appeared first on Experiture.
Confessions of a B2B Marketer
SEPTEMBER 11, 2024
Unmuted's Website Max van den Ingh's LinkedIn Jonas van de Poel LinkedIn Paolo Campagnoli LinkedIn House of Demand Podcast Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Experiture
SEPTEMBER 11, 2024
Experiture Experiture - Customer Experience Marketing Platform - Best Practices and thought leadership. In today’s increasingly fragmented landscape, it’s more important than ever for marketers to go the extra mile to reach customers and/or prospects using a wide variety of channels. It’s no longer sufficient to only have, say, an. Understanding Automated Marketing Noam Rubinstein.
Salesforce Marketing Cloud
SEPTEMBER 11, 2024
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. AGREEMENT TO OFFICIAL RULES: Participation in the Sweepstakes constitutes entrant’s full and unconditional acceptance of the Sweepstakes Details and Standard Sweepstakes Terms and Conditions, (collectively, these are the official rules “Official Rules”) and the decisions of the judges, administrators and Sponsor, which are final and binding in all aspects.
Fuld & Company Blog
SEPTEMBER 11, 2024
Healthcare Research Essentials: Tools & Techniques in Life Sciences Consulting Services integrates traditional methodologies with innovative techniques to support professionals in the healthcare and life sciences consulting space. This comprehensive guide, developed by Fuld, assists with market analysis, product development, and clinical research, blending proven methods with innovative strategies to address the complex challenges of research within the healthcare sector.
DealSignal
SEPTEMBER 11, 2024
Video content has become an essential medium for sharing insights, strategies, and best practices in the sales industry. YouTube, as a leading video-sharing platform, allows sales professionals to engage with visual and interactive content that can significantly enhance their skills and knowledge. Here, we highlight the top 10 sales blogs ranked by their YouTube presence, showcasing their influence and the value they bring to the sales community.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Fuld & Company Blog
SEPTEMBER 11, 2024
Neuromarketing is a form of market research that studies consumers through neuroscientific techniques to explain consumer preferences, motivations, and expectations by measuring sensorimotor, cognitive, and affective responses to stimuli. It aids in the creation of marketing campaigns and strategies that are successful and resonate with the intended audience.
ClickDimensions
SEPTEMBER 11, 2024
At the start of 2024, mailbox providers (MBPs) such as Yahoo and Gmail began implementing some new requirements (and tightening up some existing terms and conditions) to help deal with the ever-increasing problem of spam – and let’s face it, we could all do with less of that in our inboxes! But don’t worry, as a Click customer you’ve got all the help you need to keep your bulk email campaigns on-track!
Experiture
SEPTEMBER 11, 2024
In today’s increasingly fragmented landscape, it’s more important than ever for marketers to go the extra mile to reach customers and/or prospects using a wide variety of channels. It’s no longer sufficient to only have, say, an. The post Understanding Automated Marketing appeared first on Experiture.
SalesIntel
SEPTEMBER 11, 2024
B2B data-driven marketing is revolutionizing how businesses interact with their customers, make strategic decisions, and drive growth. By leveraging data insights, B2B marketers can craft more targeted, effective campaigns, predict future trends, and ultimately enhance their ROI. This guide will explore what B2B data-driven marketing is, its advantages, limitations, and best practices to ensure you get the most out of your data-driven efforts.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Referral Rock
SEPTEMBER 11, 2024
Why create agreements from scratch? Get started faster by copying ours. Great for terms and conditions, referral fee agreements, affiliate commission agreements, brand ambassador contracts, and channel partner agreements.
Hubspot
SEPTEMBER 11, 2024
Gen Z is poised to overtake Boomers in the workforce this year as the oldest members of the age group turn 27. Despite this, Gen Z is wearier than other generations about the “traditional” work options, craving autonomy, evidenced by a Quickbooks survey that found that Gen Z is more interested in starting their own businesses than any other generation.
Bluetext
SEPTEMBER 11, 2024
In a sector as dynamic and essential as energy, where global shifts toward sustainability, renewable resources, and technological innovation are constant, marketing requires a new level of creativity and strategy. Traditional marketing approaches, while still effective, may no longer be sufficient to set brands apart or to engage increasingly informed and eco-conscious customers.
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