Mon.Nov 18, 2019

What is Experiential Marketing and How Can B2B Companies Leverage It

Oktopost

Customers today have full control over what, when, why, and how they interact with brands and purchase products. As more companies are producing a proliferation of offers and bland advertising messages, people have become more desensitized and cynical about the general mindless consumerism. .

6 B2B Marketing & Sales Tips to Close More Deals During the Holiday Season

Visitor Queue

Tis the season to be jolly, well-fed, and fully booked with new B2B clients. While many businesses spend the holiday season resting and gearing up for the new year, savvy B2B companies know how lucrative this season can be.

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20 Simple Ways to Repurpose Content to Boost Your Traffic

SendGrid

Start getting the most bang for your buck with every piece you create by repurposing content to its absolute limits. The post 20 Simple Ways to Repurpose Content to Boost Your Traffic appeared first on SendGrid. Best Practices Multichannel

Why We Need To Learn How To Market The Businesses To Our Employees

Marketing Insider Group

I can hear you now. Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What is Key to Successfully Working Remotely?

Biznology

A mere decade ago, working remotely was so hip that there wasn’t a worker who would reject working from the comfort of his or her home. However, today’s labor market brought to the surface all the downsides of working remotely.

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Five Innovative Content Marketing Tactics (And Tools) to Embrace in 2020

BuzzSumo

The post Five Innovative Content Marketing Tactics (And Tools) to Embrace in 2020 appeared first on BuzzSumo. Content Marketing Marketing Trends

Modern Marketing Blog Influencer Series: Building Your Dream Market Stack: Start with a Solid.

Modern Marketing

Have you always wondered how to plan and build your martech dream stack? It can be a daunting challenge, but digital marketing guru Shane Barker helps with answers to common questions in this two-part blog series.

Why We Love BrightTalk Webinars

Marketing Envy

Webinars are among the most effective marketing tools around for B2B but that doesn’t mean that they are easy to plan, set up or execute. There are dozens of different webinar platforms, and it can be tricky for marketers to decide which one is best for their needs.

Modern Marketing Blog Influencer Series: Building Your Dream Martech Stack - Start with a Solid.

Modern Marketing

Have you always wondered how to plan and build your martech dream stack? It can be a daunting challenge, but digital marketing guru Shane Barker helps with answers to common questions in this two-part blog series.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 Marketing Ideas for Auto Repair Shops to Increase Word of Mouth

Outbound Engine

The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but you’re investing a small fortune on marketing channels that don’t grow your word-of-mouth business.

The Ultimate 2020 B2B Website Strategy Playbook

SmarkLabs

It’s not a new development that a functional, engaging website is crucial for any business. However, it’s especially important for B2B companies. According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online.

Humans of Marketing: Linda Welch

Conductor

Linda Welch came to marketing by way of computer science, starting out building office automation systems and working her way up to her current role as Director of Marketing at Unisys.

Brand Secrets for Standing Out in a Crowded World

Buffer

These days, we live in a world of infinite supply… In just a few clicks, anyone can start a business. Anyone can create products, build an online store, publish ads, and reach an audience online.

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

5 Conversion Centered Design Site Elements & How They Support CRO

Convert

Conversion-Centered Design (CCD) aims to convert site visitors to customers by focusing on user experience (UX). The connection between CRO and UX was not always clearly established. It was previously thought that CRO and UX were competing goals that could not be reconciled.

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3 Easy Marketing Data Science Projects to Impress Your CMO

ClearVoice

The majority of in-house marketing teams today consist of several different roles. These roles typically include a designer and developer, a product owner, a content or communications director and a growth hacker, just to name a few examples.

New Study Indicates Men are Scared to Mentor Women: Why This is a Step in the Wrong Direction

Zoominfo

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. .

How to Use Facebook Ads to Promote Your Content

Content Marketing Institute

Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Your Guide to Launching Political Ads in Email Newsletters

Liveintent

The political arena is heating up as the U.S. prepares for the 2020 Presidential Election. Democratic debates are already underway, electoral maps have already made their way onto front pages and consumers are hungry for the next piece of breaking news.

7 Best Data-Driven Marketing Podcasts in 2019

Aberdeen

Podcasts are some of the best ways for business professionals to absorb knowledge. You can easily listen to a podcast while you’re in the car on your way to the office, while exercising, over lunch, or even while multi-tasking at your desk.

AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Referral Rock

Starting your own business is hard. What’s even harder is ensuring your startup is able to attract and retain new customers at scale.

What is Demand Generation in the B2B World?

SmarkLabs

Demand generation is what a brand does to create awareness and interest. Making the public conscious of their business is a key factor in leading them to want to learn more. It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Is Marketing an Art or Science in 2020?

Martech Advisor

Painting a masterpiece based on data? You must be in marketing! We explore that age-old question here: Is marketing an art or a science. Or, is it an elegant juxtaposition of both in 2020? We associate marketing with witty advertisements, spectacular billboards, and quirky taglines.

Fascinating Blogging Stats to Inspire You to Blog in 2020

DivvyHQ

With the steady growth of content marketing since 2004, many argue that the practice of blogging has become oversaturated, which may deter you from starting or continuing to blog for your company. But is this wise advice? We have some blogging stats that say otherwise. Let's dig in.

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Google BERT Algorithm Update: What Is It?

Brightedge

In October, Google released its newest and largest algorithm update since RankBrain – BERT. So, what exactly is BERT and does it matter to your SEO?

Google Announces Algorithm Update for Nofollow Links

Blue Flame Thinking

Google recently announced a significant update to its algorithms: They now treat nofollow attributes as hints for ranking purposes. So, what does this mean for your site and your nofollow links? Find out here. How Did Nofollow Links Previously Work?

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.