Mon.Nov 18, 2019

What is Experiential Marketing and How Can B2B Companies Leverage It

Oktopost

Customers today have full control over what, when, why, and how they interact with brands and purchase products. As more companies are producing a proliferation of offers and bland advertising messages, people have become more desensitized and cynical about the general mindless consumerism. .

6 B2B Marketing & Sales Tips to Close More Deals During the Holiday Season

Visitor Queue

Tis the season to be jolly, well-fed, and fully booked with new B2B clients. While many businesses spend the holiday season resting and gearing up for the new year, savvy B2B companies know how lucrative this season can be.

20 Simple Ways to Repurpose Content to Boost Your Traffic

SendGrid

Start getting the most bang for your buck with every piece you create by repurposing content to its absolute limits. The post 20 Simple Ways to Repurpose Content to Boost Your Traffic appeared first on SendGrid. Best Practices Multichannel

Why We Need To Learn How To Market The Businesses To Our Employees

Marketing Insider Group

I can hear you now. Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

What is Key to Successfully Working Remotely?

Biznology

A mere decade ago, working remotely was so hip that there wasn’t a worker who would reject working from the comfort of his or her home. However, today’s labor market brought to the surface all the downsides of working remotely.

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More Trending

Political Email – Impeachment Update Edition

eDataSource

Our political update a few weeks ago described how President Trump and Speaker Pelosi, principal combatants in the impeachment email drama, were leveraging the opportunity for aggressive fundraising, with messages running the short gamut from passionate to inflammatory.

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Modern Marketing Blog Influencer Series: Building Your Dream Market Stack: Start with a Solid.

Modern Marketing

Have you always wondered how to plan and build your martech dream stack? It can be a daunting challenge, but digital marketing guru Shane Barker helps with answers to common questions in this two-part blog series.

Two themes for martech stack leaders: collaboration and integration

chiefmartech

The following is a guest post by Tony Byrne , founder of Real Story Group and popular speaker and workshop leader at the MarTech conference series. The above graphic is Real Story Group’s Omnichannel Stack Reference Model.

Five Innovative Content Marketing Tactics (And Tools) to Embrace in 2020

BuzzSumo

The post Five Innovative Content Marketing Tactics (And Tools) to Embrace in 2020 appeared first on BuzzSumo. Content Marketing Marketing Trends

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why We Love BrightTalk Webinars

Marketing Envy

Webinars are among the most effective marketing tools around for B2B but that doesn’t mean that they are easy to plan, set up or execute. There are dozens of different webinar platforms, and it can be tricky for marketers to decide which one is best for their needs.

How to Use Facebook Ads to Promote Your Content

Content Marketing Institute

Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way.

3 Easy Marketing Data Science Projects to Impress Your CMO

ClearVoice

The majority of in-house marketing teams today consist of several different roles. These roles typically include a designer and developer, a product owner, a content or communications director and a growth hacker, just to name a few examples.

6 Tips for Scaling Up Content Production without Sacrificing Quality

Single Grain

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Google BERT Algorithm Update: What Is It?

Brightedge

In October, Google released its newest and largest algorithm update since RankBrain – BERT. So, what exactly is BERT and does it matter to your SEO?

Your Guide to Launching Political Ads in Email Newsletters

Liveintent

The political arena is heating up as the U.S. prepares for the 2020 Presidential Election. Democratic debates are already underway, electoral maps have already made their way onto front pages and consumers are hungry for the next piece of breaking news.

Fascinating Blogging Stats to Inspire You to Blog in 2020

DivvyHQ

With the steady growth of content marketing since 2004, many argue that the practice of blogging has become oversaturated, which may deter you from starting or continuing to blog for your company. But is this wise advice? We have some blogging stats that say otherwise. Let's dig in.

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10 Best Facebook Feed Plugins for Your Website in 2019 (Paid and Free)

Optinmonster

Are you searching for the best Facebook feed plugins for your website? Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

[Slide Template] Your Email Year in Review: Program Performance Reporting Made Easy

Litmus

How did your email program do this year? The most crucial step to successful marketing planning for the year ahead is understanding how your email channel performed over the past months.

Blog: Conversica Unveils Beer Garden Demo Room Serving Refreshing IVAs at OpsStars

Conversica

OpsStars starts today and we couldn’t be more excited. Running from Tuesday, November 19th through Thursday, November 21st at The San Francisco Mint , OpsStars offers three days of networking and Ops knowledge sure to delight and educate you.

How to Make an Editorial Style Guide That’s Freelancer-Friendly

ClearVoice

An editorial style guide is an essential go-to source for your organization’s content and writing, and includes your standards for grammar, punctuation, word usage, sourcing, voice, tone, and even directives to support your organization’s core values.

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12 Easy Ways to Make Your Website Accessible

SmartBug Media

When optimizing your website design , there’s one very important market you’ll want to consider when you’re thinking about access and usability: Worldwide, there are more than one billion people with disabilities that range from visual impairments to learning difficulties to hearing loss — and more.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

The Ultimate List of B2B Marketing Software for Ambitious Brands

Valasys

Prologue. Ascendency & evolution are the core pillars of the ever-dynamic & transcending modern B2B world. It takes a lot to succeed in sales & the ecosphere of attracting, engaging, converting & retaining the customers now is more competitive than it has ever been.

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5 Marketing Ideas for Auto Repair Shops to Increase Word of Mouth

Outbound Engine

The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but you’re investing a small fortune on marketing channels that don’t grow your word-of-mouth business.

5 Conversion Centered Design Site Elements & How They Support CRO

Convert

Conversion-Centered Design (CCD) aims to convert site visitors to customers by focusing on user experience (UX). The connection between CRO and UX was not always clearly established. It was previously thought that CRO and UX were competing goals that could not be reconciled.

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CBD Marketing 101: What You Should Consider When Building Your Brand

Brandpoint

Many would agree we are living in an interesting time of unprecedented change. And one industry that has featured massive change and explosive growth is CBD.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Sales Pipeline Radio, Episode 185: Matt Heinz & Paul Roberts @heinzmarketing @OCTalkRadio

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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The Ultimate 2020 B2B Website Strategy Playbook

SmarkLabs

It’s not a new development that a functional, engaging website is crucial for any business. However, it’s especially important for B2B companies. According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online.

What Is Your Marketing Team Thankful for?

Conductor

As marketers, we know all about seasonality– after all, we’re the ones tasked to find that perfect themed blog post topic for Halloween or just the right riff on a Christmas carol for some holiday copy.