Sun.Feb 05, 2023

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Gender Marketing: Should Marketers Shape or Shatter Stereotypes?


For years, the world has commonly operated ads based on gender-tailored stereotypes. Women are often paired with products meant for the kitchen , while men are spotted with more physically demanding activities. But as society continues to progress, many industries are starting to change and challenge the norms around gender bias and sexuality. Gender equality has become a crucial factor within today’s consumer culture.

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Webhook vs API: What’s the Difference Between Them?


Here's how SendGrid breaks down the differences between webhooks and APIs and how you can start using webhooks. The post Webhook vs API: What’s the Difference Between Them? appeared first on SendGrid.

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10 steps to dropshipping success

Sana Commerce

10 steps to dropshipping success Dropshipping is an easy way for companies to generate (extra) income. Or is it? More work is involved in dropshipping than you might think. That’s why we’ve compiled three essential tips for companies who want to get started with dropshipping. Read on to find out what you need to focus on getting right first. Dropshipping: The pros and cons Dropshipping is a method for wholesalers and other companies to sell items that they don’t have in stock through their web s

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Carly’s App of the Week: Sugarwish

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing Want to send a coworker, friend or family member a little something for a special occasion or maybe a customer or prospect as a thank you? You need to check out Sugarwish. Sugarwish is a gifting company that specializes in letting recipients pick out their own treats! You pick the gift type and size and let recipients choose their favorites from dozens of options.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The Marketer's Guide to Survive (even thrive) in 2023 is based on insights derived from the firm's proprietary ROI Genome dataset, which contains millions of marketing and measurement metrics from 1,000+ brands in 50 countries.