Gender Marketing: Should Marketers Shape or Shatter Stereotypes?
FEBRUARY 5, 2023
For years, the world has commonly operated ads based on gender-tailored stereotypes. Women are often paired with products meant for the kitchen , while men are spotted with more physically demanding activities. But as society continues to progress, many industries are starting to change and challenge the norms around gender bias and sexuality. Gender equality has become a crucial factor within today’s consumer culture.
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