Marketing Insider Group
DECEMBER 6, 2017
Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget. Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a […].
KoMarketing Associates
DECEMBER 6, 2017
As B2B buyers look for products, new research suggests that B2B marketers may want to focus on highlighting their reliability and ease of use to close the deal. Lavidge recently surveyed 400 B2B tech buyers to learn about their preferences when it comes to purchasing products and services. The majority of respondents (68 percent) claimed that reliability was the most critical criteria that influences their purchase decision.
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InsightSquared
DECEMBER 6, 2017
Sales operations managers play a crucial role in making sure sales teams are firing on all cylinders. They tackle much of the heavy lifting in Salesforce.com (or other CRM systems) and continuously optimize processes to make lives easier for sales reps and managers, giving them more time to focus on what they do best – sell. While there’s less glory for sales ops managers than sales reps (who get to close big deals and hit gongs to celebrate), they are one of the most vital parts of any su
Customer Experience Matrix
DECEMBER 6, 2017
My wife is working on a Ph.D. in education and recently took a course on strategic planning for academic institutions. Her final project included creating a game to help illustrate the course lessons. What she came up with struck me as applicable to planning in all industries, so I thought I’d share it here. The fundamental challenge she faced in designing the game was to communicate key concepts about strategic planning.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
DECEMBER 6, 2017
As the year comes to an end, planning and budgeting for next year’s event marketing strategy is on the top of many marketing to-do lists. With over $512 billion being spent on B2B events every year, knowing which events actually drove revenue is critical to deciding where to invest in attending or sponsoring next. But, […]. The post 3 Questions That Determine Who Should Attend Events appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
DECEMBER 6, 2017
There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce marketing. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase […]. The post 10 Ways To Market Your Ecommerce Site appeared first on Marketing Insider Group.
Influitive
DECEMBER 6, 2017
Welcome to Advocamp Advocamp, the biggest customer engagement and advocacy event of the year, kicked off bright and early this morning. Excited campers from across the globe filed into the Hyatt Regency San Franscisco, which was transformed into a sprawling campground.
Content Marketing Institute
DECEMBER 6, 2017
We’ve all known (and probably been part of) small, focused teams that seem to produce incredible results. Unless these teams hang on to their tight focus, though, even the most impressive typically hit a wall. The organizational pressure to do more too often outpaces the team’s ability to keep up. B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research.
Vidyard
DECEMBER 6, 2017
Watch a clip of the late, great Bruce Lee delivering his famous one-inch punch and you’ll see him knock a martial artist off his feet with minimal effort. And if Lee draws it back into a whopping six-inch punch? The guy flies back several yards. Just see what I mean. How do you think he did it? Strength? That’s what most people say, and it’s the same dismissive explanation most people give for why great salespeople or marketers close more business: they have charisma, intuition
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
DECEMBER 6, 2017
Every holiday season, you'll find managers screaming at their reps to close more deals. Why? Well, let’s face it, deals closed on December 31st carry more weight than deals closed on January second. The holidays are a stressful time for salespeople, but much of that pressure is self-imposed. The problem stems from salespeople using the same strategies to close business in December that they use to close business in July.
Content Standard
DECEMBER 6, 2017
If all the news seems negative these days, fear not: Your favorite brand has you covered. From inspirational videos to long-form stories, brands are crafting powerful, positive marketing content to help chase away the negativity and build an emotional connection with their target audience. The more inspirational and motivational the message (brands hope), the stronger the response from the audience.
Convert
DECEMBER 6, 2017
The benefits of running a Conscious Business aren’t always the ones you’d expect. 2 weeks into starting my new job at Convert, I found myself on one end of a Google Hangouts call trying, in vain, to hold back tears. But it’s not what you think. It wasn’t new job stress, or first month jitters.
Kapost
DECEMBER 6, 2017
You’re creating content—lots of it. If the trend holds steady—which B2B marketers indicate it will—you’ll create even more content next year. Content has become almost as much of a product. The post Selling Your Organization on a Content Operation appeared first on Kapost Content Marketing Blog.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Outreach
DECEMBER 6, 2017
Which stage of the sales cycle matters most? The close seems to get all the attention because that’s where all the action is, but think carefully about how you got there. Take a look at your last success and evaluate how crucial the discovery call and other early sales meetings were in setting expectations and proving your value to the prospect right out of the gate.
Televerde
DECEMBER 6, 2017
Climbing the Alternate Route. Michelle Cirocco has taken a unique route to the top. As Televerde’s new head of marketing, she’s gone the old-school route of investing in a company that continues to invest in her. Her nearly 20 year career with Televerde means she knows just about everything there is to know about the company. More importantly, her leadership roles in sales, client services and, now, marketing, mean that she has a distinctive vantage point from which to view both the existing cli
JotForm
DECEMBER 6, 2017
It’s almost time to dance the night away with your co-workers! Behind the hoopla of clinking glasses, lively conversation, tempting trays of hors-d'oeuvres, bumping music, and themed decorations - is the hard work of the event planner. Event planners are responsible for pulling off a successful comp.
Heinz Marketing
DECEMBER 6, 2017
By Joshua Baez , Marketing Consultant at Heinz Marketing. Anyone can write, but it takes practice to tell a story. It’d be wrong to think of your marketing campaigns, with all their emails, ads, phone scripts, and assets, as separate parts, when really, everything you make (should) play an interconnected role in your broader campaign. Your blog post leads to an email which leads to an asset which leads to a phone call, and so on – with every touchpoint serving to move your prospect through the
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
E-Spirit
DECEMBER 6, 2017
Companies serving a diverse global audience today face a dilemma. What is the best way to ensure that content, messages, images and overall brand are consistently presented across multiple channels, while giving regional offices the power to localize content for different languages and cultures?
Heinz Marketing
DECEMBER 6, 2017
Guest post by Katie Martell, On-Demand Marketing. I was recently discussing 2018 priorities with a Marketing Operations leader at an enterprise organization. They said, “ABM capabilities are taking priority over our measurement and budgeting needs. Let’s talk later.”. It is great to see Account Based Marketing (ABM) taking priority across the marketing industry.
Convert
DECEMBER 6, 2017
I start my workday by greeting unconscious people I’ve never met. Then I get into a fight with a robot. This is to say: at Convert, we communicate a bit differently. Here, we’re a totally remote team, working nearly totally flexible hours. We’re based in 9 different countries, and work across 11 time zones. And.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Freeman Company
DECEMBER 6, 2017
How and why social media has become an extremely valuable ally
Directive Agency
DECEMBER 6, 2017
Struggling to find your next big B2B marketing idea? We asked our clients which marketing tactics changed their business the most, and they mentioned these five stealable marketing ideas. 1. Rethink Your Call to Action.  . Changing your CTA to appeal to your target market can skyrocket your conversion rate. Many B2B marketers unintentionally and unknowingly use a CTA (call to action) that sounds good but doesn’t actually appeal to the concerns and pain that their target market experience
Adobe Experience Cloud Blog
DECEMBER 6, 2017
Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? (And no, Facebook doesn’t count.) If you spend a good amount of time on the internet, it’s likely you run into a dozen of these every day (I actually have a library of “free” content offers collecting dust on my hard drive).
Hubspot
DECEMBER 6, 2017
It's a situation familiar to many of us: That moment when something just feels off. You have a less-than-great feeling about your work environment, and then, someone utters a phrase that gives you a sinking feeling. It's a feeling that makes that "off" sensation feel even worse -- a feeling that makes you think, "Hmm. Maybe it's not me.". That's the feeling that indicates you might be in a toxic work environment.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Only B2B
DECEMBER 6, 2017
3 ways to supercharge your business by outsourcing design work. You: Hey Brian, could you please create this graphic for us? Brian: Sure, what do you have in mind? You: Something different. Brian: You must have something in mind. You: *Refers to something you saw on the internet yesterday*. Brian creates something similar. But , you dealt with too many questions and too much discussion!
Content Standard
DECEMBER 6, 2017
Yes, here’s another article espousing the virtues of live video for your content strategy—but we promise this one is different. We’re here to talk about Twitch live streaming, your opportunity to tap into 15 million daily active viewers spending an average of 106 minutes in front of live streams. Every. Single. Day. Interest piqued? Thought so.
Only B2B
DECEMBER 6, 2017
3 ways to supercharge your business by outsourcing design work. You: Hey Brian, could you please create this graphic for us? Brian: Sure, what do you have in mind? You: Something different. Brian: You must have something in mind. You: *Refers to something you saw on the internet yesterday*. Brian creates something similar. But , you dealt with too many questions and too much discussion!
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