Sun.Oct 16, 2022

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Three Tips for Effectively Leading A Remote Marketing Team

B2B Marketing Zone Submitted Articles

Fully 86% of workers say they feel more productive working remotely, but most also say they needed more support from managers and better technology to do their job.

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B2B Lead Generation Trends to Focus on In 2022

Launch Marketing

As B2B marketers plan for the year ahead, it’s important to focus on key trends. Check out these B2B lead generation trends to ensure your tactics generate leads.

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Guide to Creating a B2B Marketing Funnel in 2022

B2B Marketing Zone Submitted Articles

A B2B marketing funnel can secure your business's scalability, flexibility, and longterm growth. Our guide help prepares companies for 2022!

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7 Easy Steps to Improve SEO Ranking

The Daily Egg

Are your competitors outranking you? If they are, it’ll have a negative impact on your business, blog, or whatever kind of website. The post 7 Easy Steps to Improve SEO Ranking appeared first on The Daily Egg.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Optimize Your Website for Google’s New Helpful Content Algorithm

Visitor Queue

Every so often Google likes to make updates to its ranking algorithm, keeping marketers on their toes. In late August of this year, they released yet another update, the “Helpful Content Algorithm”. The Helpful Content Algorithm is shaking up Google’s search algorithm, favoring certain types of content that they consider to be helpful. As a […].

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[Book Review] A Behavioral Science Road Map for Marketers

B2B Marketing Directions

Source: Kogan Page Data science and behavioral science have emerged as the twin pillars of marketing success in the twenty-first century. They have become, in essence, the yin and yang of consistent, high-performance marketing. These disciplines are both essential because together they enable marketers to develop a more complete understanding of their customers and potential buyers.

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Factors to Consider When Developing a Pricing Model

Vision Edge Marketing

This article address questions such as What is the ideal pricing strategy? What Factors are needed to create a pricing model?

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