Fri.Sep 02, 2016

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Selling to Sales – Like Cooking for Chefs

DiscoverOrg

At the end of 2015, we realized to grow the way we had forecasted to our Board of Directors, we needed better data on our prospects and customers. What a stupid realization given that we are solving this exact issue for 2,000+ customers. Unfortunately for us, there was nobody in the marketplace who was providing a solution for OUR target market. For years we’ve provided in-depth intelligence on the IT, Engineering, Marketing, and Finance departments of companies, but we wanted to talk to Sales D

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Content Planning Tools: What These 4 Teams Use to Work More Efficiently

Marketing Insider Group

Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. It requires careful planning, research, and talent – with the help of some great tools along the way. These tools assist all throughout the process – from planning, to assigning, to execution and delivery. So we wanted to […]. The post Content Planning Tools: What These 4 Teams Use to Work More Efficiently appeared first on Marketing Insider Group.

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14 Classic Movies With Clickbait Titles

Contently

Is Die Hard really a great title, or has the movie just aged so well that we can’t separate the nomenclature from the creativity? What about When Harry Met Sally , which, without the talents of Meg Ryan and Billy Crystal, probably would’ve ended up as the name for a Hallmark Channel film? Hollywood is obsessed with maximizing box-office sales and cultural impact, but for whatever reason, that obsession has never carried over into optimized titles.

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Find and Activate Influencers With Insightpool

Convince & Convert

Chris Hackney talks about Insightpool, the influencer marketing tool that will transform how your brand connects with authentic advocates.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What’s the Best Platform for Live Video Marketing in 2016?

Content Standard

As the NFL season gets underway, you may notice something different—at least if you’re on Twitter. The 2016 season is the first year the league will live stream some of its games via social media. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. This is no desperation move on Twitter’s part, surprising as it may be to some.

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What is a Marketer CEO? (Part 2)

Integrated B2B

In a previous post, I introduced several characteristics that define a Marketer CEO , as revealed in my study of marketing’s contribution to B2B company performance. Continuing the discussion, I’ll explore more of these characteristics within themes of marketing performance and market strategy. Marketing performance. With so much discussion among marketers about marketing metrics, you may expect this to be top of mind with CEOs, too.

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6 Negotiation Strategies Every Marketer Should Know

Hubspot

There's a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there's constant screentime for strong, powerful arguments. As marketers, that last part is especially exciting. Whether we know it or not, we are unabashed nerds for all things negotiation -- and it's a skill that all of us should master.

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The Science Behind AEC Brand Research

Hinge Marketing

Without a doubt, differentiation is the foundation of a solid brand. Particularly within the AEC industry, a differentiated brand can help tip the scales in favor of your firm over another. However, firms often find themselves falling prey to their own misperceptions about their audiences’ priorities. The best way to address this is through internal and external brand research.

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#SproutChat Recap: Effectively Using Video on Social

Sprout Social

In today’s digital landscape, video content is a must for any brand. Unlike other forms of social content, video can be extremely intimidating. However, with some ingenuity and a minimal budget brands can begin to test the waters and publish memorable content. This week at #SproutChat we welcomed video and social expert Margot Mazur , Partnership Coordinator at Wistia for a conversation on the social media video best practices.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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SnapWrap: The State of Content Marketing, How to Scale, Video Best Practices, and More!

SnapApp

Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

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Are You Actually a Good Listener? [Flowchart]

Hubspot

When you listen to someone speak, are you really listening to them. or are you listening to the voice in your head? Hearing someone and listening to someone are two very different things. It's all too common for people to wait for their turn to speak or think about what to say next instead of truly listening to someone. But being a good listener is a sign of emotional intelligence and social awareness.

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My Favorite Content Marketing Video: Joe Pulizzi

DivvyHQ

The DivvyHQ crew is getting geared up for our annual trip to Cleveland for Content Marketing World 2016, hosted by Joe Pulizzi , the Godfather of Content Marketing and the head of the Content Marketing Institute. So I thought it fitting to post Joe’s favorite content marketing video, which many of you may have seen. This clip is part of an amazing documentary, The Story of Content , produced by the Content Marketing Institute. “While not the oldest example in the world, my favorite e

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Interesting Infographics: The State of Predictive Analytics

LEADership

It’s good to know what your peers are doing, especially when it comes to new technologies and tactics. If it turns out that a hot new tool isn’t all that it’s cracked up to be, it’s better to find out before investing in it. On the other hand, you’d be kicking yourself if your business were missing out on a truly revolutionary new approach. That’s why I like to share benchmark reports on this blog – I want to help companies like yours understand the current lay of the land when it comes to new t

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Fintech: financial technology explained – including impact, technologies, evolutions and forecasts

i-Scoop

Banks are going through significant changes. In consumer/retail banking, the demands of customers are increasingly about interaction and banking possibilities with a clear focus on digital and mobile banking services. We’ve mentioned the many transformational challenges for banks, from among others the customer perspective, previously.

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4 Marketing Lessons I Learned from Being a Mascot

Adobe Experience Cloud Blog

Author: Mike Madden Mascots. You’ve seen them at football games shuffling lifelessly through a crowd, desperately trying to avoid pictures with awestruck children. You’ve seen their uninspiring, lackadaisical dance moves to some of hottest jams. But, for the most part, those are very mediocre mascots. Being a mascot means more than just sweating in a costume and throwing down slick dance moves.

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What is blockchain technology, where is it used and how does it work?

i-Scoop

Is there anything that blockchain technology isn’t going to change? According to its many believers it will change a whole lot and we’re just in the very early days. Some, such as Don Tapscott, even call blockchain technology, also known as Distributed Ledger Technology, a bigger deal than the Internet.

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SEO copywriting buzz

Biznology

Want your sentences to have a wham-bam impact? Think short. Very short. Here’s why. Your reader is overwhelmed. She receives over 100 emails a day. She’s scanning websites, answering emails on her mobile, and suffering from “content shock.” Every. Single. Waking. Moment. If you want to get her attention, you have to make things easy.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission