DivvyHQ

MARCH 26, 2021

Native ads boast the highest performance in today’s ad market. Learn the difference between sponsored content and native advertising in this post.

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Advertisements Advertising Content Ads 121

Contently

MARCH 26, 2021

Want to feel depressed about marketing? According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. Now, I made a couple of assumptions with that lede. First, that you don’t work in ad-tech (if you do, this post is probably going to p**s you off). And second, that you’re a human being.

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Top of Funnel Display Paid Search Agency Ads 141

The Daily Egg

MARCH 26, 2021

Gone are the days of messing with unruly code to build the website of your dreams. We now have website builders and tools galore to make our personal or professional websites look just as we want them to. And WordPress is one of the best in the business. Not only is it free—yes, free!—but it’s […]. The post WordPress Review appeared first on The Daily Egg.

Marketing Websites 135

Marketing Websites Tools Ad Building Personalization 135

Biznology

MARCH 26, 2021

“Listening is a multidimensional practice. It requires commitment and constant attention, and leaders cannot survive or thrive in their work until they learn that fundamental lesson. But even when they do listen, they need to remember that they can’t take the signals they pick up on—good or bad—at face value. Instead, they must listen so attentively and systematically that they gradually develop a richly nuanced sense of the nature of their organization, its complex dynamics, and what it f

Work Management 104

Work Management Customer Surveys Training Intent 104

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Heinz Marketing

MARCH 26, 2021

By Lauren Dichter , Marketing Consultant at Heinz Marketing. In a LinkedIn Learning course called Using Questions to Foster Critical Thinking and Curiosity , author and Master Certified Executive Coach Joshua Miller makes a compelling case for curiosity. As a matter of fact, after taking this course, I think the classic refrain “Curiosity killed the cat” should be changed to “Curiosity opened the cat up to endless possibilities and knowledge”.

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Fulfillment Intent Domain Opinions 129

Brightedge

MARCH 26, 2021

Your website header is the introduction to your website and your digital brand. It’s important to make a great first impression with your header. Use these tips to put together an attractive, on-brand website header that welcomes users, and creates intuitive and informational journeys through your site. What is a website header? Your website header is the primary source of navigational information that guides users throughout your site.

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Marketing Websites Design Optimization Tips 111

SEMrush

MARCH 26, 2021

Discover the main features your agency‘s project management software should have, including resource management, centralized client data, and more, and choose the tool for your agency that suits your individual needs.

Ad Agencies 110

Ad Agencies Software Features Resource Management 110

Method and Metric

MARCH 26, 2021

We would like to send a warm welcome to the newest member of our superhero SEO team, Peter Pilz. Peter, an Austrian-born SEO specialist, immigrated to Canada 6 years ago to live out his big Canadian dream of being surrounded by nature, the mountains, and “the friendliest people in the world.”. We are excited to have a new hire on the team and wanted to get to know a bit more about his background, how he landed himself into SEO and a few facts about what makes him, him!

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Paid Search Agency Advertising Agencies SEO Work Management 98

Search Engine Journal

MARCH 26, 2021

Two exploits affecting the popular Facebook for WordPress plugin can lead to a total site takeover and malicious backdoors The post Facebook for WordPress Plugin Vulnerability Targets +500,000 Sites via @martinibuster appeared first on Search Engine Journal.

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Facebook Leads Lead Marketing Qualified Leads 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SmartBug Media

MARCH 26, 2021

In the past, juggling contacts in HubSpot was a recurring and time-consuming task, and staying within your organization’s allotted contact tier to avoid a bump in HubSpot pricing at contract renewal was a common concern. Not any more. HubSpot recently implemented a feature that makes pulling untouched contacts from your company’s HubSpot contact database a task of the past.

Contact Marketing 92

Contact Marketing Hubspot Contacts Paid Search Agency 92

Search Engine Journal

MARCH 26, 2021

Get to know Google Web Stories. Discover the features and benefits of Google's immersive storytelling content format and see whether it's right for your brand. The post What Are Google Web Stories? A Guide for Marketers via @HelenPollitt1 appeared first on Search Engine Journal.

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Google Storytelling Search Marketing Marketing 92

ScanmarQED

MARCH 26, 2021

What are the benefits of a good Marketing Mix Model? Some of the benefits of marketing mix analysis are fairly obvious.

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Marketing Mix Ad Building Analysis Marketing 105

Search Engine Journal

MARCH 26, 2021

A new patent from Google tells us how queries may be rewritten based on the context of those searches to better meet search intent. The post Google Patent: Rewriting Queries Based on Context to Meet Intent via @bill_slawski appeared first on Search Engine Journal.

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Intent Google SEO 90

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Modern B2B

MARCH 26, 2021

The post How to power your content marketing campaign with PR appeared first on Modern | B2B Marketing Agency.

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PR Campaigns Content Marketing Paid Search Agency 109

Search Engine Journal

MARCH 26, 2021

The pandemic has changed many things, especially how much we view the internet, online resources, and SEO. Read about how SEO has fared so far. The post 4 COVID-19 Search Trends & How They Impact SEO via @krisjonescom appeared first on Search Engine Journal.

SEO 86

SEO Trends Resources 86

Stevens & Tate

MARCH 26, 2021

It is a common misconception that marketing automation and email marketing are essentially the same thing. In email marketing, you build an email list and then start sending out emails to market your business. You get statistics back showing how many people opened the email and which ones clicked through to your offer. While the information that email marketing is important, it pales in comparison to the features and benefits of marketing automation.

Marketing Automation Services 75

Marketing Automation Services Marketing Automation Email Marketing Automation 75

Search Engine Journal

MARCH 26, 2021

The Marketing O’Clock team discusses Google’s increase in zero click searches, the use of Facebook groups in marketing strategies, and more! The post Zero Click Search Drama & Other Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

Search Marketing 86

Search Marketing Marketing & Strategy Facebook Marketing 86

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClearVoice

MARCH 26, 2021

What are display ads? The display ad, also known as display advertising, is a form of digital promotion in which content — in the form of images, videos, or text — is displayed on third-party websites. Display ads differ from their search advertising counterparts in that they are paid placements, versus behavior-driven promotions. If you are someone who accesses the internet on a regular basis (and, let’s face it, that’s probably most of us), you’ll likely have stumbled across ads that top, fram

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Display Paid Search Agency Ads Adsense 72

JangoMail

MARCH 26, 2021

Email List Hygiene: What Is It and Why You Should Use It S pring is a great time to look around at the processes you have in place and see what can be organized and cleaned up. This applies to all kinds of things, including email marketing! Lists and databases are a primary component of your email marketing. List hygiene is a very important process to have in place to manage the lists of email addresses you have.

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CAN-SPAM Opt-out Click Rate Opt-in 76

The Freeman Company

MARCH 26, 2021

The post Your guide to getting started with hybrid events appeared first on Freeman - NA.

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Metadata

MARCH 26, 2021

Our favorite kind of blog posts are the ones that 1) come from happy customers and 2) were unsolicited and 3) we didn’t have to write ourselves. This post was originally published by Kaylee Edmondson on LinkedIn as part of a new Center of Excellence initiative that Chili Piper just launched. You can check the original post here. Optimizing your advertising in an increasingly crowded digital landscape This time last year we realized there had to be a better way to gain more efficiency in our

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Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Outreach

MARCH 26, 2021

In our current world of often unpredictable consumer behavior and fluctuating market trends, only one thing is absolute: the art of the sale has changed. Companies must actively innovate new ways to reach today’s modern and well-informed buyer. Regardless of what it is you’re selling, traditional sales techniques may fall short as those that focus on providing an exceptional customer experience become more prominent.

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Word of Mouth Work Management Marketing Management Peer-to-peer 52

Bionic

MARCH 26, 2021

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. Universal Insertion Order Format. The Universal Format is useful for buying all forms of advertising: print, radio, TV, billboard (OOH), events, digital, programmatic, social, audience, CTV/OTT, and every other media channel.

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Order Cost Per Thousand Advertising Agencies Broadcasting 52

TrustRadius Marketing

MARCH 26, 2021

LMS ’s are crucial to continued education and professional development for professionals. They are also essential to delivering online courses and scalable teaching administration. However, not every organization has the funds to pay for a large, pricier LMS platform. Free or open-source learning management software can serve the needs of smaller organizations without the upfront costs.

Work Management 52

Work Management Marketing Management Budget Programs Leads 52

Rain: The Growth Agency

MARCH 26, 2021

To download Media Impact Report #24, Click Here. In this edition: Linear TV is in high demand, so advertisers need to plan ahead and secure inventory in advance. The Upfronts will continue through May, virtually. Consumer privacy updates are impacting platform targeting, tracking and measurement. The post Media Impact Report #24 | Advertising Marketplace Updates appeared first on Rain the Growth Agency.

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Advertising Agencies Advertisements Advertising Media 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

TrustRadius Marketing

MARCH 26, 2021

Asana is a tool designed to increase productivity and organization. Understanding the features of each pricing tier will help you make a decision for your use-case. Asana’s pricing plan is made to be suitable for different use-cases, and below you will find details about each. The 4 Asana price plans are: Basic Premium Business Enterprise. Basic Premium Business Enterprise Cost Free $10.99 /user/month $24.99 /user/month Price on Request User Limit 15 Users Unlimited Unlimited Unlimited Best for

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Pricing Price Enterprise Management Work Management 52

B2B Digital Marketer

MARCH 26, 2021

Whoever understands the customer best wins! Your marketing strategists should aim to form integrated marketing strategies that follow the buyer’s journey and their digital elements to all of it. Your overall goal as a marketer should be to become a customer advocate. Online businesses get 60% of their sales thanks to referrals from advocates and brand Superfans.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Lead Ranking B2B Thought Leadership 52

ClearVoice

MARCH 26, 2021

What is a sales accepted lead (SAL)? A sales accepted lead is a marketing qualified lead (MQL) that meets specific criteria that validate that the lead is ready to pass along to sales. Your marketing and sales criteria should agree on the criteria that turn an MQL into a SAL. When you have clear definitions about what leads qualify as a SAL, you can ensure that your sales team focuses on the highest-potential leads.

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