Fri.Jul 05, 2019

Why Emails Are Like Stairs—and How to Take the Next Step


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Why Your SEO Efforts Are not Giving the Desired ROI that Can Make You Happy

Altitude Branding

When choosing between search engine optimization and PPC campaigns, the former holds an edge over the other because it works 24×7 while the PPC campaign will stop the moment you do not pay for it.

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What Marketers Can Learn from Netflix’s Bandersnatch

Modern Marketing

Two warnings on this post. First, if you haven’t seen Bandersnatch and you’re a marketer, do it (I’ll do my best to avoid any real spoilers in this post). Second, as a marketer, I tend to search for the marketing lesson in just about everything.

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Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization

KoMarketing Associates

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Top 5 Benefits of Conversational Marketing


What conversations are you having with your audience? If none, then you may as well be hand-delivering leads to the doorsteps of competitors. It's not enough for marketers to focus on delivering the right message at the right time. You have to engage with your audience in real-time.

More Trending

A Crash Course in ABM-Powered Content Marketing

Content Marketing Institute

A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing.

Course 113

The Future of Podcasting: Where Is It Going Next?

Single Grain

It’s official. Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship.

How Top Marketing Agencies Prove ROI to B2B Clients


Showing your clients the return on investment of your service offering is the single most important thing the best marketing agencies do to thrive. Turning your client’s investment into revenue isn’t a magic trick – it’s part art, and part science.

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5 Work/Life Balance Tips for Marketers & Creatives

BOP Design

A career in B2B website design , digital marketing, or development will surely keep you on your toes. Every time you look up there is a new tool, a new buzz term, a new acronym, a new “methodology” or an extensive update to that software or social platform you use daily.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

10 Simple Lead Generation Marketing Strategies You Must Know

Only B2B

You can always use more customers, no matter how big or small your business is. And to get these new customers you need to know about the term – lead. The post 10 Simple Lead Generation Marketing Strategies You Must Know appeared first on ONLY B2B. blogs

Martech management tools: Seven types of platforms critical to marketing success


Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. It also includes collaboration tools that can help your team work together more efficiently. All of these tools together might seem like overkill, but it’s important to remember that each plays a critical role in running a marketing organization.

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Everything You Need to Know About Micro Conversions


Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve.

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The 14 Best WordPress Appointment Plugins in 2019


As a marketer, one of your main goals is to collect high-quality leads for your sales team -- but, when those leads try to make appointments to learn more about your products or services, are they being delighted as well as they could be?

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

The Ultimate Guide to Generating Leads with Thought Leadership

Launch Marketing

When you see “thought leadership” content out in the B2B content marketing landscape, the quality and substance of the ideas often run the gamut from “oh, wow!” to “oh, dear…”.

Why Content Operations is Vital to Any Organization’s B2B Content Strategy


You may have the greatest products and services in the world. But if people don’t know about them, those individuals and businesses won’t be able to buy and benefit from. The post Why Content Operations is Vital to Any Organization’s B2B Content Strategy appeared first on Kapost Blog.

5 great programmatic campaigns that you need to embrace


Programmatic advertising offers marketers diverse opportunities to produce outstanding advertising campaigns. Campaigns that are both creative and data-driven – at scale. We’ve put together a list of inspiring programmatic campaigns that show their potential.

How to Create an Accessibility Switcher™ in Email


Editor’s note: This is a guest post from Paul Airy, Email Design and Development Consultant, and author of the book, A Type of Email. Paul is a leading advocate of accessibility in email, and creator of the Accessibility Switcher.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Why Customer-Centric Companies Are Leveraging Performance Video for Unprecedented Growth


Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever.

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“How I Work”: Josh Wagner, Enterprise Account Executive | Head of Partnerships at LeadMD @jwags16 #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

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15 Tried-And-Tested Lead Generation Ideas


The post 15 Tried-And-Tested Lead Generation Ideas appeared first on AndAnotherDay. Lead Generation insights

Marketing Effectiveness: What It Is and 4 Ways to Measure It


Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs of customer acquisition.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

10 Cool Infographics that Design with Lots of Data

SmartBug Media

When creating a piece of content, particularly an infographic, it’s important to have the correct data that fits the piece you are designing. What’s equally as important is having a good idea of how you want to portray that information to the person that will be reading and digesting it.