Fri.Jul 05, 2019

Why Emails Are Like Stairs—and How to Take the Next Step

Litmus

Email is constantly changing, with new trends and technologies making the news all the time. But it can be hard to understand whether that “next new thing” actually has an impact on your email programs.

Email 73

Why Your SEO Efforts Are not Giving the Desired ROI that Can Make You Happy

Altitude Branding

When choosing between search engine optimization and PPC campaigns, the former holds an edge over the other because it works 24×7 while the PPC campaign will stop the moment you do not pay for it.

PPC 65

What Marketers Can Learn from Netflix’s Bandersnatch

Modern Marketing

Two warnings on this post. First, if you haven’t seen Bandersnatch and you’re a marketer, do it (I’ll do my best to avoid any real spoilers in this post). Second, as a marketer, I tend to search for the marketing lesson in just about everything.

Cable 246

Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization

KoMarketing Associates

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line.

Report 170

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Top 5 Benefits of Conversational Marketing

Reachforce

What conversations are you having with your audience? If none, then you may as well be hand-delivering leads to the doorsteps of competitors. It's not enough for marketers to focus on delivering the right message at the right time. You have to engage with your audience in real-time.

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How Top Marketing Agencies Prove ROI to B2B Clients

Hatchbuck

Showing your clients the return on investment of your service offering is the single most important thing the best marketing agencies do to thrive. Turning your client’s investment into revenue isn’t a magic trick – it’s part art, and part science.

Agency 104

5 Work/Life Balance Tips for Marketers & Creatives

BOP Design

A career in B2B website design , digital marketing, or development will surely keep you on your toes. Every time you look up there is a new tool, a new buzz term, a new acronym, a new “methodology” or an extensive update to that software or social platform you use daily.

Martech management tools: Seven types of platforms critical to marketing success

ClickZ

Management tools help you run your team more efficiently, and they’re essential to running a high-performance marketing organization. This is a broad category of marketing tools, but it encompasses everything from budgeting to project management. It also includes collaboration tools that can help your team work together more efficiently. All of these tools together might seem like overkill, but it’s important to remember that each plays a critical role in running a marketing organization.

Tools 87

A Crash Course in ABM-Powered Content Marketing

Content Marketing Institute

A transformational approach like account-based marketing can be worth the extra effort for B2B companies. ABM can add targeting precision, enhance team collaboration, and drive stronger bottom-line results from content marketing.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy

SEMrush

Does your brand SERP contain 10 simple blue links or something more attractive and convincing to the user? Find out what SERP elements you should be aiming to get and what it takes to get them!

SERP 114

The Ultimate Guide to Generating Leads with Thought Leadership

Launch Marketing

When you see “thought leadership” content out in the B2B content marketing landscape, the quality and substance of the ideas often run the gamut from “oh, wow!” to “oh, dear…”.

Why Content Operations is Vital to Any Organization’s B2B Content Strategy

Kapost

You may have the greatest products and services in the world. But if people don’t know about them, those individuals and businesses won’t be able to buy and benefit from. The post Why Content Operations is Vital to Any Organization’s B2B Content Strategy appeared first on Kapost Blog.

5 great programmatic campaigns that you need to embrace

Bannerflow

Programmatic advertising offers marketers diverse opportunities to produce outstanding advertising campaigns. Campaigns that are both creative and data-driven – at scale. We’ve put together a list of inspiring programmatic campaigns that show their potential.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

10 Simple Lead Generation Marketing Strategies You Must Know

Only B2B

You can always use more customers, no matter how big or small your business is. And to get these new customers you need to know about the term – lead. The post 10 Simple Lead Generation Marketing Strategies You Must Know appeared first on ONLY B2B. blogs

How to Create an Accessibility Switcher™ in Email

Litmus

Editor’s note: This is a guest post from Paul Airy, Email Design and Development Consultant, and author of the book, A Type of Email. Paul is a leading advocate of accessibility in email, and creator of the Accessibility Switcher.

Email 71

“How I Work”: Josh Wagner, Enterprise Account Executive | Head of Partnerships at LeadMD @jwags16 #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

Work 61

Everything You Need to Know About Micro Conversions

Sharpspring

Digital marketers today know how important it is to track conversions on their website. Tracking conversions helps you understand marketing performance, as well as identify opportunities to optimize and improve.

Dwell 78

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

10 Cool Infographics that Design with Lots of Data

SmartBug Media

When creating a piece of content, particularly an infographic, it’s important to have the correct data that fits the piece you are designing. What’s equally as important is having a good idea of how you want to portray that information to the person that will be reading and digesting it.

The 14 Best WordPress Appointment Plugins in 2019

Hubspot

As a marketer, one of your main goals is to collect high-quality leads for your sales team -- but, when those leads try to make appointments to learn more about your products or services, are they being delighted as well as they could be?

Price 71

Why Customer-Centric Companies Are Leveraging Performance Video for Unprecedented Growth

readwrite

Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever.

Marketing Effectiveness: What It Is and 4 Ways to Measure It

Leadspace

Marketing effectiveness is measured by how well a company’s marketing strategies increase its revenue while decreasing its costs of customer acquisition.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.