Mon.Jan 30, 2012

Trending Sources

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The fast pace of change makes the crystal ball of how buyers will behave in the future enveloped in a hazy fog.

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]


Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads?

12 (of the) Best WordPress Guides and Plugin Reviews of 2011


WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins.

4 Steps for Making Demand Generation More Social

Modern Marketing

by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social. While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

An Insider's Secret to Avoiding Marketing Content Shortages


These days, inbound marketers have to crank out content like never before. Between blog posts, ebooks, webinars, videos, podcasts, and more, it's hard to keep fresh topics on the horizon. So how can you make it easier to produce remarkable content at such a fast pace?


Ambal's Amusings

A man may die, nations may rise and fall, but an idea lives on. John F. Kennedy. Ideas are always powerful. Ideas bring change, progress and most importantly help in human development. So, are you passionate about ideas?

The Rockstar You Need to Hire to Manage Your Blog


At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. But that doesn't mean you're doing it consistently like you know you should.

Why Inbound Marketing is Telemarketing’s Secret Ingredient

Tomorrow People

Telemarketing is a well known method of drumming up more business. Yet it is facing increasing challenges - consumers overwhelmed and desensitised to increasing volume of cold calls plus a growing shift towards the internet and social media for making choices around what we buy.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Google tells you where to place your content


Image via Wikipedia. Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important stuff in the headline, don’t bury the lead, blah, blah, blah.

Are you part of the QR code craze in B2B marketing?

MLT Creative

QR codes are still somewhat on the fringe, but with smartphone numbers constantly on the rise, there are still some great opportunities to add them to your B2B marketing mix. There have been several articles over the past year with ideas for utilizing QR codes in B2B.

Elements of a Successful Online Sweepstakes


For brands, online sweepstakes are powerful and cost-effective vehicles for building relationships with customers. Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. As one example, baby product retailer Magic Beans generated more than 100,000 leads in a month.