Marketing Insider Group
MARCH 6, 2020
Marketing events are one of the best ways to connect with your prospects and close deals. Sometimes due to unforeseen circumstances, they are canceled. Unfortunately, things don’t always go as planned. With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees.
KoMarketing Associates
MARCH 6, 2020
Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%).
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Biznology
MARCH 6, 2020
This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series is brought to you by Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration tools that enable people to work together virtually, developing new models, as well as e
Roketto
MARCH 6, 2020
You’re feeling it aren’t you? A little bit overwhelmed, a little bit excited, a little bit I’ve-got-so-many-ideas-and-I-don’t-know-where-to-start. B2B content marketing is a huge beast to tackle.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech Advisor
MARCH 6, 2020
AI technology is changing how marketers communicate with their audiences, and the latest software can help you improve success rates by predicting your customers’ personalities, explains Personality AI author and Crystal co-founder Greg Skloot. It’s easy to feel stressed as a marketer who’s trying to sell to overwhelmed audiences in an oversaturated world.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DivvyHQ
MARCH 6, 2020
When you want to pump up your content marketing, a smart strategy is to look at brands that are doing it right. What do you think Coca-Cola's content calendar looks like? Or Starbucks? Or IBM? Well, let's take a closer look, shall we?
Modern B2B
MARCH 6, 2020
Top 14 social media optimisation tips Social media adoption is relatively low within B2B businesses. For a marketing team, it’s much easier to garner budget for an event than a year of social posting. Senior leadership teams struggle to see social as a lead generating channel, or an ROI generator. As a result, social in […]. The post Top 14 social media optimisation tips appeared first on Modern | B2B Marketing Agency.
Bannersnack
MARCH 6, 2020
In the first season of the podcast, John Biggs, former editor for TechCrunch, explored one of the many manifestations of creativity: wisdom gained by finding ways to do better, more meaningful work. We’re dedicating the second season of the Drag & Drop Show to putting empathy in the spotlight, where it always deserves to be. […].
Content Marketing Institute
MARCH 6, 2020
This week Robert Rose ponders silence – if we’re spiraling into it and what we can do about it. He talks Salesforce’s acquisition of The CMO Club community and chats with Jason Miller on creativity as our only real edge. Continue reading → The post Why You Should Have Opinions and Embrace Creativity [The Weekly Wrap] appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Modern B2B
MARCH 6, 2020
Top 14 social media optimisation tips Social media adoption is relatively low within B2B businesses. For a marketing team, it’s much easier to garner budget for an event than a year of social posting. Senior leadership teams struggle to see social as a lead generating channel, or an ROI generator. As a result, social in […]. The post Top 14 social media optimisation tips appeared first on Modern | B2B Marketing Agency.
Aberdeen
MARCH 6, 2020
It’s taken some time but 5G is finally here, and unlike former next generation wireless technologies, which were basically just gradual improvements, 5G is a massive transformation that will completely change how networks are deployed, utilized, and secured. But getting your business to 5G will take a little more than just flipping a switch. In the second episode of this three-part podcast series, we’ll chat about the migration from 4G to 5G and how businesses will need to focus on building the
Search Engine Journal
MARCH 6, 2020
Deciding who to pitch your content to? This AI model can help you weed out extremely biased and inaccurate writers. The post How to Avoid Pitching Content to Extremely Biased Writers via @kristintynski appeared first on Search Engine Journal.
Salesforce Marketing Cloud
MARCH 6, 2020
Marketers today are increasingly talking about “zero-party data.” In our blog post late last year on marketing trends for 2020, Dustin Ritter, founder and CMO of Personalization ONE, a leading source of personalization news, education, insights and events, identified zero-party data as a major area that will drive personalization efforts and campaigns this year and [.].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
DivvyHQ
MARCH 6, 2020
When you want to pump up your content marketing, a smart strategy is to look at brands that are doing it right. What do you think Coca-Cola's content calendar looks like? Or Starbucks? Or IBM? Well, let's take a closer look, shall we?
Martech Advisor
MARCH 6, 2020
Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. Video consumption habits among consumers have undergone a radical and permanent shift. Gone are the days when families would huddle together in front of the TV to watch the same show.
SendGrid
MARCH 6, 2020
Email experts Tom Emilio, Warren Duff, and Julie Griffin dive into Twilio SendGrid's Email Benchmark and Engagement Study and break down what the research means for senders in 2020. The post Breaking Down the Email Benchmark Study appeared first on SendGrid.
Allocadia
MARCH 6, 2020
“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” Forrester Wave. According to the Forrester Wave: Marketing Resource Management, Q1 2020, “Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DivvyHQ
MARCH 6, 2020
When you want to pump up your content marketing, a smart strategy is to look at brands that are doing it right. What do you think Coca-Cola's content calendar looks like? Or Starbucks? Or IBM? Well, let's take a closer look, shall we?
Allocadia
MARCH 6, 2020
“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” Forrester Wave. According to the Forrester Wave: Marketing Resource Management, Q1 2020, “Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI
Whale Pages
MARCH 6, 2020
Our B2B SaaS Marketing Strategy | + Growth Template. “Let’s dive deep into the world of SaaS B2B marketing. All of the strategies we’ll discuss below are feisty non-paid growth strategies.” Written By Sterling Sweeney: Published March 6th, 2020 | Updated March 6th, 2020. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.
PFL
MARCH 6, 2020
Tactile marketing pieces can drive 184x greater response rates than online display ads. Learn all about tactile marketing automation from CMO Nick Runyon. The post What is Tactile Marketing Automation? Definition, Best Practices, Real-World Examples appeared first on PFL.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Valasys
MARCH 6, 2020
For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency. For delivering phenomenal customer experience in today’s experience economy integrating data regulation & customer experience is something uncompromi
SendX
MARCH 6, 2020
Newsletters are sexy. again! Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again. The only problem seems to be that a lot of brands don't really know how to compose a great newsletter and end up annoying people, which leads to the result we all are afraid of, the unsubscribe button.
Single Grain
MARCH 6, 2020
HEADS UP : If you're looking to boost your SEO traffic quickly, an easy way is by updating old content. Try our FREE tool , Content Decay , to check if you're losing traffic due to declining pages (so you can refresh those posts and win back that SEO juice!). Click here to get Content Decay for FREE. There’s one semi-tragic experience that every online blog will inevitably experience at some point.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
SendX
MARCH 6, 2020
Newsletters are sexy. again! Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again. The only problem seems to be that a lot of brands don't really know how to compose a great newsletter and end up annoying people, which leads to the result we all are afraid of, the unsubscribe button.
ClickZ
MARCH 6, 2020
30-second summary: ZineOne’s AI-powered personalization platform uses predictive modeling to help businesses understand and respond to in-the-moment customer activity. ZineOne recently published a case study that discusses the challenges a top 10 U.S. department store chain faced with providing contextually relevant in-session user engagement. The retail chain has over 100,000 employees and $15+ billion in revenue across over one thousand stores.
Engagio
MARCH 6, 2020
It’s dark days indeed for those of us who include events and in-person meetings in our B2B marketing and sales portfolios. Each year, revenue teams count on meetings and events to make connections, build relationships, and bring teams together — not to mention the big pipeline boosts these events bring. So what happens when that’s just not an option?
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