KoMarketing Associates
SEPTEMBER 20, 2018
Everybody leaves. Well, most everybody. Despite all your hard work, the vast majority of people who come to your site will leave without taking any action. I’m not talking about 70 percent of the people. I mean like 95-98 percent of the people – the vast majority. This has to sting, at least a little. You worked really hard to get those people to come to your site.
Marketing Insider Group
SEPTEMBER 20, 2018
Data visualizations are more than pretty pictures, although a nice graph or chart makes the data more appealing. Data visualizations should support decision-making by drawing attention to relationships among data and relationships between your data and influential factors that may not be captured in your data. Data visualizations Take a look at the graphic above. […].
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Act-On
SEPTEMBER 20, 2018
Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool.
InsightSquared
SEPTEMBER 20, 2018
Kaizen. The Japanese term “Kaizen” stands for the continuous improvement of a process. Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. “Kaizen is a daily process, the purpose of which goes beyond simple productivity improvement.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Vision Edge Marketing
SEPTEMBER 20, 2018
If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Here’s a bit of advice: Our experience has proven that a collaborative Marketing planning session is an essential step in this process. Focus on 5 Areas for Your Planning Session.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
SEPTEMBER 20, 2018
There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience. Today, we’re one step closer to making this a reality for our thousands of customers and partners worldwide. I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe.
Act-On
SEPTEMBER 20, 2018
Want to make sure that your customers are engaging with your brand? Learn how you can use data and analytics to improve the customer journey.
Vidyard
SEPTEMBER 20, 2018
The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet). Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.
Sprout Social
SEPTEMBER 20, 2018
Racking your brain trying to choose between an organic or paid social media strategy? Here’s a much simpler question to ask yourself: “Why not both?” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. The reality, though? Social media is becoming more and more of a pay-to-play channel.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Envy
SEPTEMBER 20, 2018
PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Here’s everything you need to find the ideal match for your company’s goals and what to consider before making a commitment. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.
Marketing Interactions
SEPTEMBER 20, 2018
For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. However, customer acquisition is where most marketing strategies stop. The traditional funnel is focused on net-new customer acquisition as the means to drive growth.
Envy
SEPTEMBER 20, 2018
PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Here’s everything you need to find the ideal match for your company’s goals and what to consider before making a commitment. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.
Hubspot
SEPTEMBER 20, 2018
In the fairytale Hansel and Gretel , two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don't experience too many lost-in-the-wood experiences, but I'm willing to bet you've felt frustratingly disoriented on poorly designed websites. In website design, breadcrumb navigation is a way to show your users their location and how they got there (similar to Hansel's breadcrumbs).
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Only B2B
SEPTEMBER 20, 2018
Social Media, Website, Email – Which B2B Demand Generation Platform to choose? Marketing has changed significantly over the last decade. We, now have so many more platforms for B2B. The post appeared first on ONLY B2B.
SnapApp
SEPTEMBER 20, 2018
Today, we know that across the B2B sales cycle, the key to driving home a sale is the quality of the leads in your pipeline. Yet, lead qualification seems to be a particularly troublesome pain point for marketers and salespeople alike. As we’ve recently discussed , in order to drive ROI for a business, marketing teams need to recognize the importance of lead quality over lead quantity in the modern world of B2B marketing.
Vidyard
SEPTEMBER 20, 2018
The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet). Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.
Golden Spiral
SEPTEMBER 20, 2018
This post was originally titled as “Language to Avoid to Disrupt the Ecosystem and Take Your Content to the Next Level in Today's World” but we thought it contained too many business buzzwords.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Mx Group
SEPTEMBER 20, 2018
In a business world obsessed with all things digital and moving at what feels like the speed of light, marketing an industrial, rugged or obscure B2B product or service can be tough! Buyers may need your products, but they don’t necessarily get excited about them. The good news is that by creating meaningful digital experiences, you can engage customers and shape their perception of your offerings.
Content Marketing Institute
SEPTEMBER 20, 2018
If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Of course you wouldn’t. Why then do so many enterprise brands find themselves in a similar pickle? Three years ago, the Cisco marketing team woke up to this real-life situation.
Content Standard
SEPTEMBER 20, 2018
A halfhearted brand purpose isn’t a marketing strategy. It’s a PR disaster waiting to happen. Yes, today’s social media rage machine forgets about scandals just as fast as it boils over in fury, but the damage suffered by brands who appear insincere in their activism can be significant and lasting. Starbucks’ widely criticized “Race Together” campaign ended swiftly after consumers found it more of a confusing ploy for attention than a truly courageous call for
Circle Studio
SEPTEMBER 20, 2018
Today, anyone with valuable, relevant content can attract an audience online. Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Outreach
SEPTEMBER 20, 2018
Dreamforce is nearly here and if you listen closely, you can hear the faint sound of panic and hesitant enthusiasm from marketers all over San Francisco, preparing for the madness that will ensue next week. Organizations spend thousands, even millions of dollars to stand out at this momentous industry event. But all too often we’re caught up in the “where’s the swag” and “how many scans will we get” to think about what’s going to happen after the event.pfft, that’s tomorrow’s problem!
Heinz Marketing
SEPTEMBER 20, 2018
By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite things… we modeled ours after Inc Magazine and Lifehacker’s This Is How I Work Series. For a few years now we’ve been honored to feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
Apollo
SEPTEMBER 20, 2018
Looking to build a more predictable pipeline ? Let us show you, step-by-step, how to set up an ABS strategy for your team. Let’s Talk ABS Custom Fields. By now you know that Account and Contact Stages tell you where your prospects are in the sales pipeline, but how do you determine why they’re in a given stage? Or when you should next contact them?
Convert
SEPTEMBER 20, 2018
This is the first post of a four blog series with ace marketer Phillip Koo of Fluent. Google Analytics is a staple in the kit of almost every tester. But very few businesses use the versatile tool to its fullest potential. In this series, Phillip will walk you through advanced Google Analytics tactics to increase.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Bannerflow
SEPTEMBER 20, 2018
Singles’ Day, or 11.11, is known across East-Asia as the day to celebrate singletons as well as incredible discounts. In 2009 Alibaba began a campaign to focus on the fictional holiday and as a result, its sales have skyrocketed year on year. For the latest Singles’ Day, they raked in an astonishing $1 billion in the first five minutes. Until recently, it was predominantly Asian brands that were cashing in on this event.
FMG Suite
SEPTEMBER 20, 2018
Michael Reich, FSS, LUTCF, CLTC, is an Investment Adviser Representative at John Hancock Financial Network in Sarasota, Florida. He’s a big fan […].
Engagio
SEPTEMBER 20, 2018
Account Based Marketing will be a hot topic again at Dreamforce. But how do you plan your days to maximize all of the educational and networking opportunities? Engagio is here to help! Read this blog to understand how to make the most out of your time while you are in San Francisco. Top 5 Can’t-Miss ABM Activities: 1. Engagio ABM Getaway Lounge: Tuesday, 9/25 – Thursday, 9/27.
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