Thu.Sep 20, 2018

7 Ways to Make Retargeting More Effective

KoMarketing Associates

Everybody leaves. Well, most everybody. Despite all your hard work, the vast majority of people who come to your site will leave without taking any action. I’m not talking about 70 percent of the people. I mean like 95-98 percent of the people – the vast majority.

Data Visualizations for Better Decisions

Marketing Insider Group

Data visualizations are more than pretty pictures, although a nice graph or chart makes the data more appealing.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

6 Reasons CRM Users Should Embrace Social Media Management

Act-On

Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool. Corporate

Video: Why B2B Companies Have a Content Marketing Advantage

Contently

Nearly six years ago, Red Bull shocked the world and live-streamed daredevil Felix Baumgartner falling from space.

Video 169

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Tips for Using Data and Analytics to Improve the Customer Experience Every Step of the Way

Act-On

Want to make sure that your customers are engaging with your brand? Learn how you can use data and analytics to improve the customer journey. Reports & Analytics

More Trending

How Cisco Merges Martech With Creative Content

Content Marketing Institute

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Of course you wouldn’t.

86% of marketers say it’s time to rethink nurtures!

Vidyard

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet). Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management.

Adobe to Acquire Marketo to Place Customer Experience and Engagement at the Heart of Digital Transformation

Marketo

There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Only B2B - Untitled Article

Only B2B

Social Media, Website, Email – Which B2B Demand Generation Platform to choose? Marketing has changed significantly over the last decade. We, now have so many more platforms for B2B. The post appeared first on ONLY B2B. blogs Demand Generation Lead Generation

B2B 91

Why Digital Marketing and SEO are Vital to Reputation Management

Marketo

Have you ever noticed how a beach looks completely different after a storm? Carefully-built sand sculptures are washed away, and the shore is littered with seaweed and debris. A similar fate awaits a brand’s search landscape following a corporate crisis.

SEO 137

Disrupt Your Language: How to Write B2B Tech Copy without Jargon

Golden Spiral

This post was originally titled as “Language to Avoid to Disrupt the Ecosystem and Take Your Content to the Next Level in Today's World” but we thought it contained too many business buzzwords. Content

The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

Kaizen. The Japanese term “Kaizen” stands for the continuous improvement of a process.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

PPC for B2B: How to Choose Your Agency

Marketing Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Here’s everything you need to find the ideal match for your company’s goals and what to consider before making a commitment. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth.

PPC 84

Interactive Tools Make “Boring” Products Cool!

The Mx Group

In a business world obsessed with all things digital and moving at what feels like the speed of light, marketing an industrial, rugged or obscure B2B product or service can be tough! Buyers may need your products, but they don’t necessarily get excited about them.

PPC for B2B: How to Choose Your Agency

Marketing Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Here’s everything you need to find the ideal match for your company’s goals and what to consider before making a commitment. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth.

PPC 83

The Ultimate Guide to Blockchain

Hubspot

Do you remember where you were the first time you heard about bitcoin? The year was 2013. One of my friends briefly mentioned bitcoin while discussing how advancements in technology made it much more challenging to create timely policy.

Trade 80

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Marketers: Follow Up with Your Dreamforce Leads Without Having Your Salespeople Lift a Finger

Outreach

Dreamforce is nearly here and if you listen closely, you can hear the faint sound of panic and hesitant enthusiasm from marketers all over San Francisco, preparing for the madness that will ensue next week.

9 Breadcrumb Tips and Examples to Make Your Site Way Easier to Navigate

Hubspot

In the fairytale Hansel and Gretel , two children drop breadcrumbs in the woods to find their way home. Nowadays, you probably don't experience too many lost-in-the-wood experiences, but I'm willing to bet you've felt frustratingly disoriented on poorly designed websites.

Sites 76

10 Modern Marketing Skills You Must Perfect

Zoominfo

What makes a marketer successful? However you answer that question, one thing is for certain—it’s a different answer than the one you’d give five years ago. The marketing industry lives in a constant state of evolution.

Why I Paid $25 to Take a Nap (And You Should, Too)

Hubspot

Blink twice if you typically sleep less than seven hours each night. Go ahead. I'm not watching, or judging. But if you're part of the one-third of U.S. adults who get less than the recommended amount of sleep each night -- please, blink twice. Did you do it? So did I.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

86% of marketers say it’s time to rethink nurtures!

Vidyard

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet). Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

How to Combine PDF Files for Free

Hubspot

Combining PDF files usually requires the purchase or download of a decent PDF reader. But when you need to quickly merge your files, and don’t have an advanced enough PDF reader on your computer, there’s a more efficient way of combining your files than buying and downloading software.

Order 73

A Practical Guide to Refreshing Your Contacts Data

InsideView

While most analysts and businesses agree that refreshing contact data is an urgent need, actually doing it can get a little intimidating. Technology helps a lot, but it’s not an “instant fix”.

Defining the Marketing Qualified Lead in the B2B Context

SnapApp

Today, we know that across the B2B sales cycle, the key to driving home a sale is the quality of the leads in your pipeline. Yet, lead qualification seems to be a particularly troublesome pain point for marketers and salespeople alike. As we’ve recently discussed , in order to drive ROI for a business, marketing teams need to recognize the importance of lead quality over lead quantity in the modern world of B2B marketing. Not convinced?

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

CMWorld in Review: people, personas, PAC-MAN and taco trucks

NetLine

The first week of September heralded the unofficial end of summer followed by the highlight of summer for content marketers – CMWorld in Cleveland, OH, September 5 – 7.

How to Use Behavior Analytics for Data Driven Design

Convert

This is the first post of a four blog series with ace marketer Phillip Koo of Fluent. Google Analytics is a staple in the kit of almost every tester. But very few businesses use the versatile tool to its fullest potential.

Ads On Reddit • Your Ultimate Marketing FAQ Guide

Ladder.io

Welcome to our very first Ultimate Marketing FAQ. This time, we’ll unravel the deepest mysteries surrounding ads on Reddit , the social media platform every marketer wants to crack. You’re probably wondering, why the grab bag approach?

FAQ 93