Thu.Sep 20, 2018

7 Ways to Make Retargeting More Effective

KoMarketing Associates

Everybody leaves. Well, most everybody. Despite all your hard work, the vast majority of people who come to your site will leave without taking any action. I’m not talking about 70 percent of the people. I mean like 95-98 percent of the people – the vast majority.

Data Visualizations for Better Decisions

Marketing Insider Group

Data visualizations are more than pretty pictures, although a nice graph or chart makes the data more appealing.

6 Reasons CRM Users Should Embrace Social Media Management

Act-On

Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool. Corporate

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Video: Why B2B Companies Have a Content Marketing Advantage

Contently

Nearly six years ago, Red Bull shocked the world and live-streamed daredevil Felix Baumgartner falling from space.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Tips for Using Data and Analytics to Improve the Customer Experience Every Step of the Way

Act-On

Want to make sure that your customers are engaging with your brand? Learn how you can use data and analytics to improve the customer journey. Reports & Analytics

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B2B Tech Marketers Make the Shift From Funnels to Lifecycles

Marketing Interactions

For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management.

Adobe to Acquire Marketo to Place Customer Experience and Engagement at the Heart of Digital Transformation

Modern B2B Marketing

There has been one common thread in each of my customer conversations throughout the past two years, and that is the desire to deliver—and be part of—a seamless and unforgettable end-to-end customer experience.

The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

Kaizen. The Japanese term “Kaizen” stands for the continuous improvement of a process.

Why Digital Marketing and SEO are Vital to Reputation Management

Modern B2B Marketing

Have you ever noticed how a beach looks completely different after a storm? Carefully-built sand sculptures are washed away, and the shore is littered with seaweed and debris. A similar fate awaits a brand’s search landscape following a corporate crisis.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Interactive Tools Make “Boring” Products Cool!

The Mx Group

In a business world obsessed with all things digital and moving at what feels like the speed of light, marketing an industrial, rugged or obscure B2B product or service can be tough! Buyers may need your products, but they don’t necessarily get excited about them.

Marketers: Follow Up with Your Dreamforce Leads Without Having Your Salespeople Lift a Finger

Outreach

Dreamforce is nearly here and if you listen closely, you can hear the faint sound of panic and hesitant enthusiasm from marketers all over San Francisco, preparing for the madness that will ensue next week.

How Cisco Merges Martech With Creative Content

Content Marketing Institute

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Of course you wouldn’t.

86% of marketers say it’s time to rethink nurtures!

Vidyard

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. In 1978, a marketing manager earned $13 million in sales with one email to a list of 400 Arpanet users (the predecessor to the internet). Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Only B2B - Untitled Article

Only B2B

Social Media, Website, Email – Which B2B Demand Generation Platform to choose? Marketing has changed significantly over the last decade. We, now have so many more platforms for B2B. The post appeared first on ONLY B2B. blogs Demand Generation Lead Generation

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10 Modern Marketing Skills You Must Perfect

Zoominfo

What makes a marketer successful? However you answer that question, one thing is for certain—it’s a different answer than the one you’d give five years ago. The marketing industry lives in a constant state of evolution.

A Practical Guide to Refreshing Your Contacts Data

InsideView

While most analysts and businesses agree that refreshing contact data is an urgent need, actually doing it can get a little intimidating. Technology helps a lot, but it’s not an “instant fix”.

Defining the Marketing Qualified Lead in the B2B Context

SnapApp

Today, we know that across the B2B sales cycle, the key to driving home a sale is the quality of the leads in your pipeline. Yet, lead qualification seems to be a particularly troublesome pain point for marketers and salespeople alike. As we’ve recently discussed , in order to drive ROI for a business, marketing teams need to recognize the importance of lead quality over lead quantity in the modern world of B2B marketing. Not convinced?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Use Behavior Analytics for Data Driven Design

Convert

This is the first post of a four blog series with ace marketer Phillip Koo of Fluent. Google Analytics is a staple in the kit of almost every tester. But very few businesses use the versatile tool to its fullest potential.

Ads On Reddit • Your Ultimate Marketing FAQ Guide

Ladder.io

Welcome to our very first Ultimate Marketing FAQ. This time, we’ll unravel the deepest mysteries surrounding ads on Reddit , the social media platform every marketer wants to crack. You’re probably wondering, why the grab bag approach?

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Optimize your Salesforce Opportunity Stages for CRM Adoption

FunnelCake

We’ve created a Opportunity Stages Worksheet to help define stage names and criteria for your business. Download your copy now to follow along with this post: GET MY WORKSHEET. Opportunity Stage Worksheet. Name *. First Name. Last Name. Email Address *. Company Name *. Job Title *.

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“How I Work”: Daina Middleton, CEO Ansira @DainaMiddleton #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite things… we modeled ours after Inc Magazine and Lifehacker’s This Is How I Work Series. For a few years now we’ve been honored to feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Top 5 Can’t Miss Account Based Marketing Activities at Dreamforce

Engagio

Account Based Marketing will be a hot topic again at Dreamforce. But how do you plan your days to maximize all of the educational and networking opportunities? Engagio is here to help! Read this blog to understand how to make the most out of your time while you are in San Francisco.

Disrupt Your Language: How to Write B2B Tech Copy without Jargon

Golden Spiral

This post was originally titled as “Language to Avoid to Disrupt the Ecosystem and Take Your Content to the Next Level in Today's World” but we thought it contained too many business buzzwords. Content

Why MarketMuse Suite Trumps Content Analyzer

MarketMuse

Comparing MarketMuse Suite to Content Analyzer is like watching Andy Kauffman vs. Jerry “The King” Lawler. Back in the early 1980’s this famous comedian took on a wrestling icon in a televised match. Not surprisingly, it was a very sad spectacle. Product

Digital Marketing: What’s Driving Best Practices?

QuanticMind

Like any industry, digital marketing comes with its own set of policies and best practices aimed at helping customers create value, streamlining processes and enabling them to execute a more effective online marketing strategy. But what are the drivers behind those practices? What are some of the elements they share that make them effective?

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.