Mon.Aug 08, 2022

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How to Hire B2B Marketing Employees During the Great Resignation 

PureB2B

The post How to Hire B2B Marketing Employees During the Great Resignation appeared first on DemandScience.

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Want to Keep Your Employees? Invest in Career Development

Zoominfo

With unemployment rates steadily hovering around pre-pandemic lows , the power in the US job market has shifted into the hands of applicants — with competition that goes far beyond who has the best craft beers on tap. But while job-seekers aren’t struggling to find roles, companies are finding it difficult to hire talent that wants to stick around. Leaving a job is no longer an anxiety-inducing endeavor.

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LinkedIn Lets You Add Clickable Links To Photo Posts via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. The post LinkedIn Lets You Add Clickable Links To Photo Posts appeared first on Search Engine Journal.

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How to Start an Affiliate Marketing Business

The Daily Egg

Affiliate marketing has a definite allure. It’s a lucrative business that continues to generate income even when you’re off the clock. But. The post How to Start an Affiliate Marketing Business appeared first on The Daily Egg.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Google Experiences Rare, Widespread Outage via @sejournal, @MattGSouthern

Search Engine Journal

Google experienced a rare, widespread outage on August 9. The cause of the outage is currently unknown. The post Google Experiences Rare, Widespread Outage appeared first on Search Engine Journal.

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Will in-person events continue to be impacted as COVID constantly reinvents itself?

Martech

Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. And, as you’d expect, overall comfort with attending in-person events began to grow once vaccines and boosters made the virus seem less threatening.

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How to Use Google Business Profile (GBP) to Get More Local Traffic in 2022

seo.co

If you want local, targeted traffic, you have two options: Dominate the search results nationally or. Rank your local Google Business Profile listing. Some businesses do both, but ranking your website takes time and money. Want to get traffic faster without having to wait a long time for SEO? Although you can certainly optimize for local SEO website to generate local traffic, you’ll need time and a large budget for that.

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Mobile SEO: Why It’s Important and How to Optimize Your Site in 2022

Brightedge

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. And some of our clients consider that figure to be a conservative one. Google has increasingly moved towards a model that prioritizes mobile experience. Its “mobile first” system uses the mobile version of a website for indexing and ranking purposes.

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10 YouTube tools to help you grow your audience faster

Sprout Social

Looking for YouTube tools? Good! Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. But despite how competitive YouTube is, there’s plenty of attention to go around. According to the most recent Sprout Social Index , 51% of consumers plan to increase their activity on the platform this year… But only 35% of brands say they’re going to meet them there.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Study: Marketing automation teams mired in execution, neglecting strategic priorities

Martech

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly 75% of respondents said they execute more than 30 campaigns in a year, and 74% said they manage a team of 0-3 employees. The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study.

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Thought Leadership Content: What It Is And How To Use It via @sejournal, @madmanick

Search Engine Journal

Done right, thought leadership content can earn your industry and customers' trust while helping you rank for relevant keywords. Here's how. The post Thought Leadership Content: What It Is And How To Use It appeared first on Search Engine Journal.

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What Is Environmental Racism? Don’t Be a Culprit!

Televerde

Racism is any discrimination or prejudice directed at a person based on the color of their skin or membership in a particular group, particularly minority groups. Environmental racism is when an environmental policy or practice has a disproportionately high negative effect on minority communities. All businesses should be aware of this problem. You might have a strong stance against racism but not realize you are guilty of environmental racism.

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A Beginner’s Guide to ABM and Account Scoring

HG Data

Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to come together and work toward a common goal. In many cases, advancements in technology and available data have also enabled these teams to better coordinate their tactical efforts, like account … The post A Beginner’s Guide to ABM and Account Scoring appeared first on HG Insights.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The No-BS Guide to Building a Bold Brand Personality

DivvyHQ

Does your brand have a personality? While many would think that enterprise brands should keep their voice and tone buttoned-up and professional, that’s actually not the case. In fact, you’re more likely to evoke stronger ties with your customers when you inject emotion. If you’re ready to build or reshape your company as a bold brand, check out our latest guide.

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7 Tips To Make Your Writing Portfolio Discoverable In Google Search via @sejournal, @seocopychick

Search Engine Journal

Get more clients for your writing services by investing in SEO. Here's how to drive organic traffic to your portfolio, as well as active clients. The post 7 Tips To Make Your Writing Portfolio Discoverable In Google Search appeared first on Search Engine Journal.

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Marketers say biggest challenge is getting cross-department alignment

Martech

Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. . The report will be released during tomorrow’s webinar, “What Marketers Must Know to Rise Above Economic and Buyer Uncertainty”: free registration here.

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How Google Pros & Cons Update Impacts Product Review Sites via @sejournal, @martinibuster

Search Engine Journal

Update to structured data makes product review sites eligible for the new Pro & Con enhancement in Google Search. The post How Google Pros & Cons Update Impacts Product Review Sites appeared first on Search Engine Journal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Create an Online Challenge Funnel to Explode Your List

Optinmonster

Want to build a challenge funnel that packs your list with qualified leads? Online challenges are a fantastic lead generation strategy that can bring in tons of new subscribers eager to buy from you. In this article, we’ll show you how to create an online challenge funnel, step by step. What is a Challenge Funnel? A challenge funnel is a lead generating contest in which participants perform specific actions over a certain period of time in order to achieve a result they want.

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Podcasts: 10 Audio Marketing Reach Tactics

Heidi Cohen

Want to expand your voice and audio marketing reach? Add podcasts to your content marketing mix. Use these 10 audio marketing tactics to create or improve your podcast. Includes charts. The post Podcasts: 10 Audio Marketing Reach Tactics appeared first on Heidi Cohen.

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Personalization Strategies to Accelerate Conversion Rate

FunnelEnvy

Once companies have established a functional system for marketing, personalization is typically the next big leverage point to increase their return on investment. Successful personalization can have a significant positive impact on conversion rate and client satisfaction. But how should you implement this idea – what’s the best way to tailor your marketing to the different segments of your audience?

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Build Intent-Based Target Account Lists (TALs) to Drive Better Demand Generation ROI

SWZD

Building target account lists (TALs) with top priority accounts that yield higher conversion rates can be a challenge for a demand generation marketer. Here’s where intent data comes into play. Find out how.

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Keep Your Audience Top of Mind With the Simple Jobs-To-Be-Done Formula

Content Marketing Institute

Use this simple jobs-to-be-done framework to ensure the audience is always front and center when your marketing team creates content.

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How Small Businesses Can Close Sales Faster Using an Effective Sales Cycle

Benchmark Email

A sales cycle is a set of steps taken by a sales representative or marketer that converts a lead into a paying customer. The sales cycle begins with the first contact with a prospect and ends when they become loyal customers. Depending on various factors, such as the nature of the prospect and the type… The post How Small Businesses Can Close Sales Faster Using an Effective Sales Cycle appeared first on Benchmark Email.

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7 Successful User-Generated Content Campaigns Your Brand Should Try

ClearVoice

It’s a fact. People look to other consumers for purchase inspiration and recommendations. They read reviews and look at customer photos to decide if they should buy something. This is why user-generated content has such a big impact on your bottom line. Not sure what it is or how to start using it? This post explores the user-generated content definition and shows you some of the best examples to inspire you.

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8 Ways Mobile Devices Can Improve Your Marketing Results

US Data Corporation

Take your mobile marketing to the next level. This is the future, and the future is right now. Use these "8 ways mobile devices can improve your marketing results" to help build your business. The post 8 Ways Mobile Devices Can Improve Your Marketing Results appeared first on US Data Corporation. 8 Ways Mobile Devices Can Improve Your Marketing Results was first posted on August 8, 2022 at 11:45 pm.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Five Prospecting Hacks to Fill Your Pipeline with High-Quality Leads

SalesIntel

One of our best webinars last year was about hacks for sales leaders to improve prospecting performance even during the switch to work-from-home for many companies. . You can watch the full webinar , but below you’ll find a summary of the five prospecting hacks presented for consistently winning high-quality leads. According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025.

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Applying B2B Buyer Journey Insights to Drive Higher Marketing ROI?

Walker Sands

Imagine you’re trying to learn a new card game, but instead of reading the instructions, you decide to just watch a few rounds. You may win a few hands eventually by mimicking others’ strategies, but chances are you’ll probably waste more time and energy through this trial-and-error approach than if you’d just read the rules. Executing a B2B marketing strategy without first understanding the audiences you’re targeting can feel a lot like this — frustrating, overwhelming, confusing and, ultimatel

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Movers as a Marketing Segment

Porch Group Media

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Meet Jennifer Renaud. Jennifer Renaud , SVP and CMO of Masonite, has spent her career building brands at large enterprise companies like Microsoft and Oracle.