Mon.Aug 08, 2022

How to Hire B2B Marketing Employees During the Great Resignation 

PureB2B

The post How to Hire B2B Marketing Employees During the Great Resignation appeared first on DemandScience. Marketing Marketing Leadership Sales

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8 New Social Media Platforms You Might Not Know About

Buffer Marketing

If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you.

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How to Conduct and Publish Industry Research

Marketing Insider Group

If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors.

A Beginner’s Guide to ABM and Account Scoring

HG Data

Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to come together and work toward a common goal.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

The No-BS Guide to Building a Bold Brand Personality

DivvyHQ

Does your brand have a personality? While many would think that enterprise brands should keep their voice and tone buttoned-up and professional, that’s actually not the case. In fact, you’re more likely to evoke stronger ties with your customers when you inject emotion.

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Keep Your Audience Top of Mind With the Simple Jobs-To-Be-Done Formula

Content Marketing Institute

Use this simple jobs-to-be-done framework to ensure the audience is always front and center when your marketing team creates content. Continue reading → Company News

Google Experiences Rare, Widespread Outage via @sejournal, @MattGSouthern

Search Engine Journal

Google experienced a rare, widespread outage on August 9. The cause of the outage is currently unknown. The post Google Experiences Rare, Widespread Outage appeared first on Search Engine Journal.

How to Use Google Business Profile (GBP) to Get More Local Traffic in 2022

seo.co

If you want local, targeted traffic, you have two options: Dominate the search results nationally or. Rank your local Google Business Profile listing. Some businesses do both, but ranking your website takes time and money. Want to get traffic faster without having to wait a long time for SEO?

How to Create an Online Challenge Funnel to Explode Your List

Optinmonster

Want to build a challenge funnel that packs your list with qualified leads? Online challenges are a fantastic lead generation strategy that can bring in tons of new subscribers eager to buy from you. In this article, we’ll show you how to create an online challenge funnel, step by step.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Personalization Strategies to Accelerate Conversion Rate

FunnelEnvy

Once companies have established a functional system for marketing, personalization is typically the next big leverage point to increase their return on investment. Successful personalization can have a significant positive impact on conversion rate and client satisfaction.

Build Intent-Based Target Account Lists (TALs) to Drive Better Demand Generation ROI

SWZD

Building target account lists (TALs) with top priority accounts that yield higher conversion rates can be a challenge for a demand generation marketer. Here’s where intent data comes into play. Find out how. Blogs Demand Generation intent data

10 YouTube tools to help you grow your audience faster

Sprout Social

Looking for YouTube tools? Because as the platform continues to boom, brands can use all the help they can get when it comes to gaining more viewers. But despite how competitive YouTube is, there’s plenty of attention to go around.

Mobile SEO: Why It’s Important and How to Optimize Your Site in 2022

Brightedge

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. And some of our clients consider that figure to be a conservative one.

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Thought Leadership Content: What It Is And How To Use It via @sejournal, @madmanick

Search Engine Journal

Done right, thought leadership content can earn your industry and customers' trust while helping you rank for relevant keywords. Here's how. The post Thought Leadership Content: What It Is And How To Use It appeared first on Search Engine Journal.

Can You Trust AI Writing Tools?

Spiralytics

Are you considering using AI writing tools for your content? If so, can you trust these tools? AI writing tools are software programs that produce content on demand. They can write articles, blog posts, emails, and more—and they’re getting better all the time.

What Is KakaoTalk? The Mobile Messaging App on the Rise

Hootsuite

When it comes to social media platforms, it can be tempting to just stick with the big names you already know, but no one wants to miss out on the next big thing. And look, we don’t want to spark your FOMO, but have you heard of KakaoTalk?

7 Tips To Make Your Writing Portfolio Discoverable In Google Search via @sejournal, @seocopychick

Search Engine Journal

Get more clients for your writing services by investing in SEO. Here's how to drive organic traffic to your portfolio, as well as active clients. The post 7 Tips To Make Your Writing Portfolio Discoverable In Google Search appeared first on Search Engine Journal. Content SEO

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

5 Social Media Trends That Will Change Your Whole Strategy [Infographic]

Oktopost

Social media is a growing channel in the B2B industry. Classically, social media was looped into brand. With few real opportunities to track and measure social media, it wasn’t seen as a channel that offered anything outside of brand awareness. However, that is changing.

How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM

Search Engine Journal

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal. PPC Social Media Advertising

What Is Environmental Racism? Don’t Be a Culprit!

Televerde

Racism is any discrimination or prejudice directed at a person based on the color of their skin or membership in a particular group, particularly minority groups. Environmental racism is when an environmental policy or practice has a disproportionately high negative effect on minority communities.

How Google Pros & Cons Update Impacts Product Review Sites via @sejournal, @martinibuster

Search Engine Journal

Update to structured data makes product review sites eligible for the new Pro & Con enhancement in Google Search. The post How Google Pros & Cons Update Impacts Product Review Sites appeared first on Search Engine Journal. News SEO

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

8 Ways Mobile Devices Can Improve Your Marketing Results

US Data Corporation

Take your mobile marketing to the next level. This is the future, and the future is right now. Use these "8 ways mobile devices can improve your marketing results" to help build your business. The post 8 Ways Mobile Devices Can Improve Your Marketing Results appeared first on US Data Corporation.

Native Advertising/Sponsored Content Fact Sheet

Content Science Review

Get facts and statistics about sponsored content and native advertising and how they lend themselves to the fake news phenomenon in our fact sheet. Fact Sheet

We’ve updated our LiveDoc APIs

Seismic

Seismic maintains its industry leadership by investing in our product. That means our performance, security, and user experience are always improving.

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Five Prospecting Hacks to Fill Your Pipeline with High-Quality Leads

SalesIntel

One of our best webinars last year was about hacks for sales leaders to improve prospecting performance even during the switch to work-from-home for many companies. .

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Top 7 Instagram-Like Apps Everyone Should Use

Valasys

With the growth of the social media industry, the Corporate World (big and small businesses) is competing to give their concepts a fresh twist. Share This Post Shares. The post Top 7 Instagram-Like Apps Everyone Should Use appeared first on Valasys Media. Social Media Marketing

8 Ways Mobile Devices Can Improve Your Marketing Strategy

US Data Corporation

Take your mobile marketing to the next level. This is the future, and the future is right now. Use these "8 ways mobile devices can improve your marketing strategy" to help build your business. The post 8 Ways Mobile Devices Can Improve Your Marketing Strategy appeared first on US Data Corporation. 8 Ways Mobile Devices Can Improve Your Marketing Strategy was first posted on August 8, 2022 at 11:45 pm.

How Small Businesses Can Close Sales Faster Using an Effective Sales Cycle

Benchmark Email

A sales cycle is a set of steps taken by a sales representative or marketer that converts a lead into a paying customer. The sales cycle begins with the first contact with a prospect and ends when they become loyal customers.