Wed.Mar 21, 2012

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing.

How To Get To Know The New SMB Buyer

Tony Zambito

© All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the first article of this series, we visited two new realities.

SMB 94

Trending Sources

Online Persuasion: Seeing Through the Eyes of Customers

Writing on the Web

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post.

What Will Marketing Look Like in 2030?

Digital B2B Marketing

We just welcomed our third son, Caleb, into our family. Over the last few months, I have been thinking about the world he is coming in to, how it is changing and what marketing, one of my focuses, will look like as grows up.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

19 Email Deliverability Terms Every Marketer Should Know

Hubspot

Deliverability is an ever-changing and important piece of a strong email marketing strategy. In fact, according to Return Path's recently released Global Email Deliverability Benchmark Report , email deliverability has become increasingly more challenging.

B2B Marketer: You Paid for TOFU. Do you have MOFU?

B2B Marketing Traction

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development.

Everything You Need to Measure Twitter Marketing ROI

Hubspot

Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business.

Marketing is so much more than advertising

Biznology

(Image credit: Getty Images via @daylife). My wife and I had dinner with a couple we know not long ago and during the meal, the topic shifted to our respective jobs. The folks we were with are both successful business people; he runs a small business, she’s an operations executive.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. So what gives?

Get the Inside Edge with InsideView

Sales Intelligence View

The Insider Summit , the recently-announced alliance with Microsoft , the state-of-the-art features added every 3 weeks – everyone is clamoring to know: What can InsideView do for my sales team?? Recently, sales intelligence has become one of the hottest trends in technology.

Don’t Blame Me!

ANNUITAS

I just got done reading a Net-Results blog post that quoted John Common , CEO of Intelligent Demand who stated the following about marketing automation: “It is a disruptive technology in that it forces a company to think differently about its most important process: revenue creation. This is a good thing!

Get the Inside Edge with InsideView

Sales Intelligence View

The Insider Summit , the recently-announced alliance with Microsoft , the state-of-the-art features added every 3 weeks – everyone is clambering to know: What can InsideView do for my sales team?? Recently, sales intelligence has become one of the hottest trends in technology. InsideView analyzes data from social media, news, and company sources and alerts sales professionals when opportunities for relevant engagement arise.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

SXSW Interactive Session Recap: The Social Organization

Modern B2B Marketing

by Jason Miller One of my favorite sessions from SXSW Interactive last week was Gartner analyst Mark McDonald’s session discussing his book The Social Organization. McDonald discussed building a cross-functional collaborative environment within an organization using social media as the catalyst.

Content Marketing Showcase Series # 2 HubSpot

Ambal's Amusings

HubSpot, based in Cambridge, Massachusetts, is into providing marketing application and advice to businesses of all sizes enab. Normal. 2012-03-20T16:18:00Z. 2012-03-20T16:18:00Z. personal. 10.2625. Clean. MicrosoftInternetExplorer4.

Get the Inside Edge with InsideView

Sales Intelligence View

The Insider Summit , the recently-announced alliance with Microsoft , the state-of-the-art features added every 3 weeks – everyone is clamoring to know: What can InsideView do for my sales team?? Recently, sales intelligence has become one of the hottest trends in technology.