Tue.Mar 24, 2020

Hey CMOs: Culture Still Eats Marketing Strategy for Breakfast

Marketing Insider Group

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. If anything, culture has become even more important in recent years. The millennial workforce of today value company culture more than any other generation , and are more likely to put work-life balance, corporate values, and engagement and purpose over salary.

7 Free Ways to Get Original Data for Your Content

Content Marketing Institute

Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples. Continue reading → The post 7 Free Ways to Get Original Data for Your Content appeared first on Content Marketing Institute. Company News

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COVID-19 doesn’t have to ruin your B2B pipeline


The following is a sponsored article from our partner, SoloSegment. The second quarter is often the peak time for you and other large enterprise B2B marketers to be out at events telling your stories to prospects. Due to COVID-19, we’re seeing many cancellations in industry events during 2Q. The few events that continue on will no doubt be sparsely attended due to travel restrictions at the very companies with which you want to connect. Does this mean the death of your pipeline for 2020 business?

The Entrepreneur Interview Series #23: Nicolas Wegener, AdBase


Marketing technology can be tremendously powerful, both in enabling marketers to do innovative things and in allowing them to automate common tasks. But there are two big problems marketers face in working with their technology stack (or more accurately, their marketing technology matrix ) today. The first problem is that most of the tools simply aren’t very smart. Which means, too often, that their net effect is to enable marketers to do the wrong things more quickly and at a lower cost.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Crushing It in 2020: 8 Marketing Trends You Need to Know

B2B PR Sense

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change.

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More Trending

How to Brainstorm Great Lead Generation Content


Last night, I dreamt I was being chased around New York by a “free e-book!”offer ”offer come to life. There it was, hovering in the air like a Thanksgiving Day balloon, threatening to retarget me to death. This speaks to two things: my crippling inability to maintain work/life boundaries and, more importantly, the ubiquity of annoying lead generation content.

Cut Down On These 10 Software Expenses During COVID-19 Crisis


There’s no getting around it, this is an incredibly difficult time for almost every business in North America (and probably the world). Unless you’re selling toilet paper, bidets, or hand sanitizer, chances are your business is hurting right now, just like mine is. Featured Inbound Marketing COVID-19

How Much Damage Could Coronavirus Ultimately Cause to the Global Market?


This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

The Power of “What If?” in Strategy Planning

Measure Up Marketing

The future is unknowable, which is why there is so much merit in the scouting motto coined by English soldier Robert Baden-Powell : Be prepared. He believed that one must “always be in a state of readiness.” Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action. Where does your strategy come from? How do you create one?

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Prepare for the Holiday Season by Experimenting & Testing Now

Modern Marketing

The holiday season doesn’t have an off-season, which is why Oracle CX Marketing Consulting provides year-round advice through our new Holiday Marketing Quarterly. Our second quarter checklist for holiday readiness covers six areas: Holiday Messaging Competitive Intelligence. Subscriber Acquisition Source Optimization. Unsubscribe Process Optimization. Preference Center Refreshes. Improved Analytics & Reporting. Experimentation & Testing.

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Lightbox Popups For Shopify: How to Make Them Boost Your Sales


When it comes to your Shopify store, are you actively strategizing to get the most revenue possible? Or are you like most people and blindly hoping your customers click through to checkout? Unfortunately, we see people going the latter route all too often. That’s why today, we want to teach you one specific strategy that boosts sales and will get your more revenue: Using lightbox popups for Shopify to get more sales.

7 Steps to Building A World-Class Luxury Loyalty Program

Modern Marketing

Lu xury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers with discounts and couponing, which many luxury brands could argue “cheapens” their offering. However, the most effective luxury loyalty programs in market today go beyond discounting to provide value for members.

What Is BANT And How Can It Enable Your Sales Team?

Only B2B

Introduced by IBM in the 1960s, BANT is a popular sales acronym used to identify and pursue the most qualified prospects based on their Budget, Authority, Needs, and Timeline. The acronym BANT stands for: Budget: How much is the prospect willing to spend? Authority: Who is the ultimate decision-maker? Need: Does the prospect have problems your product can solve? Timing: Is there urgency? What is BANT?


Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Content Fluency: Why You Should Write For 4th Graders


The first class I ever took in college was called “Drugs, Society, and Culture.” ” It was taught by a 29-year-old adjunct professor named Luther, who had spent the previous five years on an all-expenses-paid trip “studying” the psychedelic ceremonies of aboriginal tribes in Australia and southeast Asia. It should have been the most fun class ever—and in some ways, it definitely was. But there was one big problem: The readings were unreadable.

Is yours an essential business?

Heinz Marketing

That’s the question you have to ask yourself right now. Amidst “shelter in place” orders, these typically include grocery stores, pharmacies, medical centers, gas stations – the basics. Things we cannot live without. For B2B, what does that include right now? Teleconferencing tools? Productivity and file-sharing systems? Cybersecurity with an all-of-a-sudden complete remote workforce? How about sales engagement tools for a suddenly all-remote sales team?

How to Adapt a Mentality of Helping Over Selling


Sales numbers and KPIs are on the minds of a lot of businesses right now. With everything going on, there’s a real concern over how revenue will be affected, and with that comes concerns for the overall livelihood and longevity of businesses. . We are all feeling the negative effects of this outbreak, and are faced with the realization that our companies will probably suffer, some more than others. But that’s no reason to neglect your sales and marketing efforts.

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Emotions in B2B Content? The Science Says Yes!


Emotions have an important role to play in B2B buying decisions, and successful marketers who look to science can learn powerful tools to reach their buyers. I’ve always been fascinated by human psychology. It’s one of the reasons that I never tire of marketing: It’s all about understanding how your buyers’ minds work.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

5 Sales Upgrades You Need Right Now To Help Your Company Thrive In 2020

Square 2 Marketing

To Close Deals Now And Through The Rest Of 2020, You Have To Look Closely At How You Sell. This is a crazy time for most businesses. But we can’t give up, give in or run and hide. The businesses that survive, and then ultimately thrive, are the ones that adapt and push through. We’ve seen this over and over again during post-9/11 and the 2008 financial crisis. This will come to an end, and the proactive companies will emerge stronger than ever.

Social media SWOT analysis: what it is and how to do it

Sprout Social

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” ” Not sure what your next move should be? Second-guessing whether or not a campaign is actually going to pay off? Good questions!


LiveIntent Announced as Finalist for UKTI GREAT Tech Awards


The post LiveIntent Announced as Finalist for UKTI GREAT Tech Awards appeared first on LiveIntent Blog. LiveIntent Culture Perspective


5 Free Sales Tools You Should Be Using Right Now


In the trying times we’re all experiencing, businesses still have to operate effectively, sales teams still need to sell, marketers need to market. In a sense, we’re all tasked to do quite a bit more (with a whole lot less). Working from home, while home-schooling your kids, while trying to manage budgets due to a sharp economic downturn. What could go wrong, right!? From a sales perspective, it’s even more challenging than ever to prospect.

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

B2B Marketers: What gets us through this?


B2B marketers: what gets us through this? Strategic IC CEO, Alex Embling, outlines key elements that marketers should look at in light of today's extraordinary circumstances. I’ve been giving a lot of thought as to what the next few weeks and months look like for Marketing and Sales teams and how the B2B buyer journey is being both temporarily and potentially permanently disrupted.

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6 Takeaways from the UNSPAM 2020 Conference


The other week, two of us from the Litmus team were lucky enough to attend UNSPAM, a conference from the team at Really Good Emails. I say lucky enough for two reasons: We were lucky enough to attend the conference right before events worldwide started getting cancelled and social distancing took a hold. More importantly, we were lucky enough to get to connect with some of the most authentic, considerate, and positive people in the industry at a time when that’s just what we all needed.

6 Tips for Staying Successful While Working Remotely

SmartBug Media

Working remotely is something many people aspire to do, but few actually get to experience. At least, that was the case up until recently. Now, global concerns surrounding coronavirus have forced millions of Americans to work from home. And many have been left scrambling to adjust to their new reality. Working outside of the office takes a lot of discipline. For example, hitting the snooze button is a lot easier when you don’t have to rush out the door to beat the morning traffic.

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Enterprise Content Marketing 2020


Benchmarks, Budgets, & Trends. A hot topic in today’s content marketing world is cultivating content that optimizes the buyer experience at each stage – awareness, consideration, and decision. In the last year or so we have seen a shift in trends from companies focusing on creating well-fueled content engines to mapping that content to their buyer’s journey.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.