Marketing Insider Group

MARCH 24, 2020

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. If anything, culture has become even more important in recent years. The millennial workforce of today value company culture more than any other generation , and are more likely to put work-life balance, corporate values, and engagement and purpose over salary.

Marketing Strategy 310

Marketing Strategy Marketing & Strategy Planning Work Management 310

Content Marketing Institute

MARCH 24, 2020

Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples. Continue reading → The post 7 Free Ways to Get Original Data for Your Content appeared first on Content Marketing Institute.

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Content Cost Examples Content Marketing 91

Biznology

MARCH 24, 2020

The following is a sponsored article from our partner, SoloSegment. The second quarter is often the peak time for you and other large enterprise B2B marketers to be out at events telling your stories to prospects. Due to COVID-19, we’re seeing many cancellations in industry events during 2Q. The few events that continue on will no doubt be sparsely attended due to travel restrictions at the very companies with which you want to connect.

B2B 118

B2B Enterprise Management Marketing AI Digital Marketing Funnels 118

Vision Edge Marketing

MARCH 24, 2020

The future is unknowable, which is why there is so much merit in the scouting motto coined by English soldier Robert Baden-Powell : Be prepared. He believed that one must “always be in a state of readiness.” Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action.

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Planning Marketing & Strategy Peer-to-peer Sample 180

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

MARCH 24, 2020

B2B businesses have not always been clear about their purpose with prospects and customers. However, new research shows that their marketing and sales teams are now trying to communicate this more effectively. The ANA, the Harris Poll, and Carol Cone ON PURPOSE recently published “The B2B Purpose Paradox” report, and statistics show that 57% of B2B companies are now more focused on purpose than they were three years ago, while 93% are somewhere on the purpose journey.

Marketing Report 131

Marketing Report B2B Marketing B2B Custom Publishing 131

Roketto

MARCH 24, 2020

There’s no getting around it, this is an incredibly difficult time for almost every business in North America (and probably the world). Unless you’re selling toilet paper, bidets, or hand sanitizer, chances are your business is hurting right now, just like mine is.

Software 121

Software Paper Business Inbound Marketing 121

Contently

MARCH 24, 2020

Last night, I dreamt I was being chased around New York by a “free e-book!”offer come to life. There it was, hovering in the air like a Thanksgiving Day balloon, threatening to retarget me to death. This speaks to two things: my crippling inability to maintain work/life boundaries and, more importantly, the ubiquity of annoying lead generation content.

Lead Generation 140

Lead Generation Generation Top of Funnel Leads 140

SEMrush

MARCH 24, 2020

Wondering which SEO WordPress plugin to choose? We have the top SEO plugins and the features they provide. Plus, you can also learn the different ways to upload plugins, things to consider when choosing a plugin, and more.

SEO 119

SEO Best Practices Features 119

Biznology

MARCH 24, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series is brought to you by Consultants Collective member consultants, advisors, coaches, and Biznology contributors whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration tools that enable people to work together virtually, developing

Work Management 80

Work Management Marketing Management Forecasting Consulting 80

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Not sure what your next move should be?

SWOT 87

SWOT Paid Content Analysis Social Media 87

Only B2B

MARCH 24, 2020

Introduced by IBM in the 1960s, BANT is a popular sales acronym used to identify and pursue the most qualified prospects based on their Budget, Authority, Needs, and Timeline. The acronym BANT stands for: Budget: How much is the prospect willing to spend? Authority: Who is the ultimate decision-maker? Need: Does the prospect have problems your product can solve?

Sales Qualified Leads 80

Sales Qualified Leads Budget Programs Work Management Lead Qualification 80

Search Engine Journal

MARCH 24, 2020

Use your video SEO skills to help companies craft coronavirus response videos. Here are tips to help you get ahead. The post Why & How SEOs Can Help Brands Craft Coronavirus Response Videos via @gregjarboe appeared first on Search Engine Journal.

SEO 83

SEO Video Marketing Brand Identity Branding 83

Strategic-IC

MARCH 24, 2020

B2B marketers: what gets us through this? Strategic IC CEO, Alex Embling, outlines key elements that marketers should look at in light of today's extraordinary circumstances. I’ve been giving a lot of thought as to what the next few weeks and months look like for Marketing and Sales teams and how the B2B buyer journey is being both temporarily and potentially permanently disrupted.

B2B Marketing 76

B2B Marketing Planning B2B Buyer Intent 76

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Social Media

SmartBug Media

MARCH 24, 2020

Working remotely is something many people aspire to do, but few actually get to experience. At least, that was the case up until recently. Now, global concerns surrounding coronavirus have forced millions of Americans to work from home. And many have been left scrambling to adjust to their new reality. Working outside of the office takes a lot of discipline.

Tips 79

Tips Fulfillment Spending Organic Leads 79

Magisto

MARCH 24, 2020

Let us start with a disclaimer: it’s perfectly fine not to learn anything new while quarantine. It’s OK not to work out, “Kondo” your home, meditate or use this time as a self-growth retreat. These are stressful times. Many of us struggle with working from home while taking care of our kids. Some have lost their jobs. Others might worry about their parents and grandparents.

Video Marketing 73

Video Marketing Multi-Channel Youtube Buzz 73

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live? Facebook Live is exactly what it sounds like—it’s a feature on Facebook that allows you to live-stream videos on your Facebook page and engage with your followers in

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

PureB2B

MARCH 24, 2020

In the trying times we’re all experiencing, businesses still have to operate effectively, sales teams still need to sell, marketers need to market. In a sense, we’re all tasked to do quite a bit more (with a whole lot less). Working from home while homeschooling your kids, manage budgets and people remotely. What could go wrong? From a sales perspective, it’s even more challenging than ever to prospect.

Budget Programs 62

Budget Programs Tools Buzz Paid Search Agency 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Heinz Marketing

MARCH 24, 2020

That’s the question you have to ask yourself right now. Amidst “shelter in place” orders, these typically include grocery stores, pharmacies, medical centers, gas stations – the basics. Things we cannot live without. For B2B, what does that include right now? Teleconferencing tools? Productivity and file-sharing systems? Cybersecurity with an all-of-a-sudden complete remote workforce?

Business 69

Business B2B Sales Marketing Prospects Order 69

PureB2B

MARCH 24, 2020

In the trying times we’re all experiencing, businesses still have to operate effectively, sales teams still need to sell, marketers need to market. In a sense, we’re all tasked to do quite a bit more (with a whole lot less). Working from home, while home-schooling your kids, while trying to manage budgets due to a sharp economic downturn. What could go wrong, right!?

Budget Programs 62

Budget Programs Top of Funnel Tools Work Management 62

Optinmonster

MARCH 24, 2020

When it comes to your Shopify store, are you actively strategizing to get the most revenue possible? Or are you like most people and blindly hoping your customers click through to checkout? Unfortunately, we see people going the latter route all too often. That’s why today, we want to teach you one specific strategy that boosts sales and will get your more revenue: Using lightbox popups for Shopify to get more sales.

Intent 70

Intent Click Rate Display Rules 70

Seismic

MARCH 24, 2020

Benchmarks, Budgets, & Trends. A hot topic in today’s content marketing world is cultivating content that optimizes the buyer experience at each stage – awareness, consideration, and decision. In the last year or so we have seen a shift in trends from companies focusing on creating well-fueled content engines to mapping that content to their buyer’s journey.

Top of Funnel 66

Top of Funnel Content Marketing Paid Search Agency Content 66

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SendGrid

MARCH 24, 2020

What does customer communications look like when the channels are invisible? Read experts predicttions for the future of email, SMS, and other channels. The post How to Unify Customer Communications when the Future is Channel-less appeared first on SendGrid.

Advertising Channels 65

Advertising Channels SMS 65

PureB2B

MARCH 24, 2020

In the trying times we’re all experiencing, businesses still have to operate effectively, sales teams still need to sell, marketers need to market. In a sense, we’re all tasked to do quite a bit more (with a whole lot less). Working from home, while home-schooling your kids, while trying to manage budgets due to a sharp economic downturn. What could go wrong, right!?

Budget Programs 58

Budget Programs Top of Funnel Tools Work Management 58

Content4Demand

MARCH 24, 2020

Emotions have an important role to play in B2B buying decisions, and successful marketers who look to science can learn powerful tools to reach their buyers. I’ve always been fascinated by human psychology. It’s one of the reasons that I never tire of marketing: It’s all about understanding how your buyers’ minds work. With new technology and more research into human psychology and B2B buyer behavior, we have more insights than ever to help us understand how to speak to our buyers and persuade t

B2B 55

B2B Psychographics Content Ad Exchange 55

Outreach

MARCH 24, 2020

For many of us, remote teams are a new challenge. I have traditionally had my SDR teams in an office, so even if my reps were in a different state they still were part of a team environment, so this shift to entirely working-from-home has been an adjustment. But even in this new state of affairs with COVID-19, Outreach helps managers to manage teams across any situation.

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Outreach Cold Calling Paid Search Agency Class 53

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Conductor

MARCH 24, 2020

In times of uncertainty or crisis, it’s critical to have a pulse on how changes are impacting your business. Changes to your web traffic, conversions, and engagement are indicators of changing consumers behavior and how those changes may impact different parts of your business. With that, we created a quick guide to help SEOs monitor and manage their web properties in times of instability by leveraging Conductor Searchlight.

SEO 49

SEO Enterprise Management Correlation Comparison 49

BenchmarkONE

MARCH 24, 2020

Sales numbers and KPIs are on the minds of a lot of businesses right now. With everything going on, there’s a real concern over how revenue will be affected, and with that comes concerns for the overall livelihood and longevity of businesses. . We are all feeling the negative effects of this outbreak, and are faced with the realization that our companies will probably suffer, some more than others.

Webinar Metrics 48

Webinar Metrics Lock-In Small Business Marketing Touchpoints 48

Square 2 Marketing

MARCH 24, 2020

To Close Deals Now And Through The Rest Of 2020, You Have To Look Closely At How You Sell. This is a crazy time for most businesses. But we can’t give up, give in or run and hide. The businesses that survive, and then ultimately thrive, are the ones that adapt and push through. We’ve seen this over and over again during post-9/11 and the 2008 financial crisis.

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Paid Search Agency Trade Show Companies Conference 47