Tue.Mar 24, 2020

Hey CMOs: Culture Still Eats Marketing Strategy for Breakfast

Marketing Insider Group

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. If anything, culture has become even more important in recent years. The millennial workforce of today value company culture more than any other generation , and are more likely to put work-life balance, corporate values, and engagement and purpose over salary.

7 Free Ways to Get Original Data for Your Content

Content Marketing Institute

Using original data in your content marketing can deliver big results. It doesn’t have to cost you a thing. The catch? You need to be clever just like these six marketing experts who share seven examples. Continue reading → The post 7 Free Ways to Get Original Data for Your Content appeared first on Content Marketing Institute. Company News

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COVID-19 doesn’t have to ruin your B2B pipeline


The following is a sponsored article from our partner, SoloSegment. The second quarter is often the peak time for you and other large enterprise B2B marketers to be out at events telling your stories to prospects. Due to COVID-19, we’re seeing many cancellations in industry events during 2Q. The few events that continue on will no doubt be sparsely attended due to travel restrictions at the very companies with which you want to connect. Does this mean the death of your pipeline for 2020 business?

Crushing It in 2020: 8 Marketing Trends You Need to Know

B2B PR Sense

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Entrepreneur Interview Series #23: Nicolas Wegener, AdBase


Marketing technology can be tremendously powerful, both in enabling marketers to do innovative things and in allowing them to automate common tasks. But there are two big problems marketers face in working with their technology stack (or more accurately, their marketing technology matrix ) today. The first problem is that most of the tools simply aren’t very smart. Which means, too often, that their net effect is to enable marketers to do the wrong things more quickly and at a lower cost.

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More Trending

Content Fluency: Why You Should Write For 4th Graders


The first class I ever took in college was called “Drugs, Society, and Culture.” ” It was taught by a 29-year-old adjunct professor named Luther, who had spent the previous five years on an all-expenses-paid trip “studying” the psychedelic ceremonies of aboriginal tribes in Australia and southeast Asia. It should have been the most fun class ever—and in some ways, it definitely was. But there was one big problem: The readings were unreadable.

Cut Down On These 10 Software Expenses During COVID-19 Crisis


There’s no getting around it, this is an incredibly difficult time for almost every business in North America (and probably the world). Unless you’re selling toilet paper, bidets, or hand sanitizer, chances are your business is hurting right now, just like mine is. Featured Inbound Marketing COVID-19

How to Brainstorm Great Lead Generation Content


Last night, I dreamt I was being chased around New York by a “free e-book!”offer ”offer come to life. There it was, hovering in the air like a Thanksgiving Day balloon, threatening to retarget me to death. This speaks to two things: my crippling inability to maintain work/life boundaries and, more importantly, the ubiquity of annoying lead generation content.

Prepare for the Holiday Season by Experimenting & Testing Now

Modern Marketing

The holiday season doesn’t have an off-season, which is why Oracle CX Marketing Consulting provides year-round advice through our new Holiday Marketing Quarterly. Our second quarter checklist for holiday readiness covers six areas: Holiday Messaging Competitive Intelligence. Subscriber Acquisition Source Optimization. Unsubscribe Process Optimization. Preference Center Refreshes. Improved Analytics & Reporting. Experimentation & Testing.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Power of “What If?” in Strategy Planning

Measure Up Marketing

The future is unknowable, which is why there is so much merit in the scouting motto coined by English soldier Robert Baden-Powell : Be prepared. He believed that one must “always be in a state of readiness.” Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action. Where does your strategy come from? How do you create one?

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How Much Damage Could Coronavirus Ultimately Cause to the Global Market?


This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

7 Steps to Building A World-Class Luxury Loyalty Program

Modern Marketing

Lu xury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers with discounts and couponing, which many luxury brands could argue “cheapens” their offering. However, the most effective luxury loyalty programs in market today go beyond discounting to provide value for members.

Lightbox Popups For Shopify: How to Make Them Boost Your Sales


When it comes to your Shopify store, are you actively strategizing to get the most revenue possible? Or are you like most people and blindly hoping your customers click through to checkout? Unfortunately, we see people going the latter route all too often. That’s why today, we want to teach you one specific strategy that boosts sales and will get your more revenue: Using lightbox popups for Shopify to get more sales.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

B2B Marketers: What gets us through this?


B2B marketers: what gets us through this? Strategic IC CEO, Alex Embling, outlines key elements that marketers should look at in light of today's extraordinary circumstances. I’ve been giving a lot of thought as to what the next few weeks and months look like for Marketing and Sales teams and how the B2B buyer journey is being both temporarily and potentially permanently disrupted.

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6 Tips for Staying Successful While Working Remotely

SmartBug Media

Working remotely is something many people aspire to do, but few actually get to experience. At least, that was the case up until recently. Now, global concerns surrounding coronavirus have forced millions of Americans to work from home. And many have been left scrambling to adjust to their new reality. Working outside of the office takes a lot of discipline. For example, hitting the snooze button is a lot easier when you don’t have to rush out the door to beat the morning traffic.

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New Skills to Learn Through Video While Quarantined


Let us start with a disclaimer: it’s perfectly fine not to learn anything new while quarantine. It’s OK not to work out, “Kondo” your home, meditate or use this time as a self-growth retreat. These are stressful times. Many of us struggle with working from home while taking care of our kids. Some have lost their jobs. Others might worry about their parents and grandparents.

Emotions in B2B Content? The Science Says Yes!


Emotions have an important role to play in B2B buying decisions, and successful marketers who look to science can learn powerful tools to reach their buyers. I’ve always been fascinated by human psychology. It’s one of the reasons that I never tire of marketing: It’s all about understanding how your buyers’ minds work.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Adapt a Mentality of Helping Over Selling


Sales numbers and KPIs are on the minds of a lot of businesses right now. With everything going on, there’s a real concern over how revenue will be affected, and with that comes concerns for the overall livelihood and longevity of businesses. . We are all feeling the negative effects of this outbreak, and are faced with the realization that our companies will probably suffer, some more than others. But that’s no reason to neglect your sales and marketing efforts.

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Content Marketing Hierarchy: Bonding With Your Content Franchise


Which show are you binge-watching right now? How much time have you invested in that show? Easy math… you just finished Season 3 and each season contains 10 one-hour episodes. That’s 30 hours of your time. Like most humans, you have a ridiculously short attention span and little time to spare. Yet, you still make time to bond with your favorite content franchise. Content franchises come in many different forms, and they are the fourth content level in the content marketing hierarchy.

5 Sales Upgrades You Need Right Now To Help Your Company Thrive In 2020

Square 2 Marketing

To Close Deals Now And Through The Rest Of 2020, You Have To Look Closely At How You Sell. This is a crazy time for most businesses. But we can’t give up, give in or run and hide. The businesses that survive, and then ultimately thrive, are the ones that adapt and push through. We’ve seen this over and over again during post-9/11 and the 2008 financial crisis. This will come to an end, and the proactive companies will emerge stronger than ever.

Is yours an essential business?

Heinz Marketing

That’s the question you have to ask yourself right now. Amidst “shelter in place” orders, these typically include grocery stores, pharmacies, medical centers, gas stations – the basics. Things we cannot live without. For B2B, what does that include right now? Teleconferencing tools? Productivity and file-sharing systems? Cybersecurity with an all-of-a-sudden complete remote workforce? How about sales engagement tools for a suddenly all-remote sales team?

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

What Is BANT And How Can It Enable Your Sales Team?

Only B2B

Introduced by IBM in the 1960s, BANT is a popular sales acronym used to identify and pursue the most qualified prospects based on their Budget, Authority, Needs, and Timeline. The acronym BANT stands for: Budget: How much is the prospect willing to spend? Authority: Who is the ultimate decision-maker? Need: Does the prospect have problems your product can solve? Timing: Is there urgency? What is BANT?


6 Takeaways from the UNSPAM 2020 Conference


The other week, two of us from the Litmus team were lucky enough to attend UNSPAM, a conference from the team at Really Good Emails. I say lucky enough for two reasons: We were lucky enough to attend the conference right before events worldwide started getting cancelled and social distancing took a hold. More importantly, we were lucky enough to get to connect with some of the most authentic, considerate, and positive people in the industry at a time when that’s just what we all needed.

A Marketer’s Guide to Launching a Facebook Live Campaign

SmartBug Media

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

Social media SWOT analysis: what it is and how to do it

Sprout Social

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” ” Not sure what your next move should be? Second-guessing whether or not a campaign is actually going to pay off? Good questions!


Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.