Thu.Oct 12, 2017

The Vidyard Community is Coming to Cities Across North America!

Vidyard

Dust off your webcam and get ready to put video back into focus! The Vidyard community is making the rounds to help you win more with videos! Are you interested in getting together with your peers to learn and share tips, tactics, and experiences using Vidyard? Read on!

Stop Your Industrial Website Redesign from Derailment

Industrial Marketing Today

What does industrial website redesign have to do with a train derailment? I’m not trying to be funny here by using this image of the Montparnasse derailment that happened on October 22, 1895. The action of a train leaving its tracks accidentally can have catastrophic consequences.

Trending Sources

In the Future of Social Media, Will Every Platform Look the Same?

Content Standard

Facebook is stealing features from Snapchat. So is Instagram. And Snapchat is trying to steal things from Facebook. Meanwhile, everyone has already stolen Twitter’s hashtags. And Twitter?

Influencers: the key to content marketing

Biznology

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Crafting Cart Abandonment Emails that Work

Modern B2B Marketing

Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies.

What is Agile Marketing: Everything You Need to Know

Marketing Insider Group

This article has been updated, expanded, and republished. As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t cut it anymore. Fortunately, Agile marketing holds the key to making marketing work in […]. The post What is Agile Marketing: Everything You Need to Know appeared first on Marketing Insider Group. Content Marketing

Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story

Act-On

Want to Create a Personalized Buyer Journey? See how Act-On Software helped bisco industries see a 1400% return on investment and save $72K! Advocacy & Loyalty Marketing Automation Marketing Life Act-On buyer's journey buyer's journey personalized marketing

Leaders – Make Your Communications Useful

Type A Communications

October 12, 2017 by Michelle Smith The way in which leaders communicate with employees is one of the most effective factors in creating and increasing employee engagement, as well as in retaining top talent. read more.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]

Hubspot

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow.

SWOT 20

How to Drive Leads to Join Your Email Mailing List

Navigate the Channel

In order to convert leads to prospects and then customers, your B2B company first must find qualified leads. Driving those leads to join your email list is a priority, because they are your future customers.

Mail 19

State of Search Shout-Out: Two Days in Texas

KoMarketing Associates

This past week I was fortunate enough to speak at the State of Search conference in Dallas, Texas. State of Search is a conference put on by DFWSEM and over the past few years has gained notoriety for the quality of sessions, speakers, and attendees. I can see why. Photo Credit: Akvile DeFazio. There were some truly fantastic sessions and for me, being able to listen to search marketers who are at the top of their game is inspiring, validating, and helps me to improve my own skills.

SERP 24

What To Include In A Buyer Persona [INFOGRAPHIC]

Marketing Insider Group

Many businesses struggle with how to create a buyer persona. Luckily, our friends at GetCRM have provided this handy infographic on how to build a buyer person. They even provided these helpful answers to your top questions: What is a buyer persona? A buyer persona is a fictional person that represents a key segment of […]. The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on Marketing Insider Group. Demand Generation

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How to Buy ABM: Part 2 – Assessing Your ABM Readiness

Engagio

In part 1 of our How to Buy ABM mini-series, we covered how to sell ABM to your counterparts in the C-suite and your executive board. In this post, we’re going to cover how to determine your readiness for ABM. How to determine your readiness for ABM. Everyone starts somewhere on the ABM journey.

RFP 15

What to Consider When It’s Time for New Marketing Technology

Content Marketing Institute

Marketing automation tools. Social media tools. Collaboration tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories.

RFP 15

Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Every industry and trade has their own terminology—words and phrases that may be unfamiliar to those on the outside. Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. Understanding the meaning of marketing terms is not only helpful for working alongside your firm’s internal marketing team, but also vital in conversing with your marketing agency.

Marketers Grow Confident in Ability to Hit Revenue Goals

KoMarketing Associates

Today’s marketers are growing confident in their ability to achieve revenue goals, and research shows they are aligning with more business objectives as well. The “2017 State of Pipeline Marketing” report recently looked at how marketers are budgeting, achieving their goals, and prioritizing for the future. The statistics showed that on a scale of 1 to 5 (5 being “extremely confident”), the majority of marketers (45.1

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

What Does Successful Marketing Look Like in 2017?

Kapost

Visibility is key to successful marketing. If you can’t see how your content contributes to your customer’s buying decisions, how can you make informed strategic moves? Modern marketing means creating. The post What Does Successful Marketing Look Like in 2017?

Why Microsoft Dynamics CRM and Marketing Automation Integration Matters

Lead Liaison

Why Does Microsoft Dynamics CRM and Marketing Automation Integration Matter? In this article we’ll discuss why Microsoft Dynamics CRM and marketing automation integration matter to businesses with a sales and marketing team. I’ve always been a proponent of CRM systems.

3 Reasons Why Small Businesses Need Marketing Automation

Sharpspring

You’ve heard it before: Marketing automation helps businesses grow. But if you work for a small business, you might feel like you’re constantly competing against the “Goliath”s of the industry.

Can you spend 4 minutes reading this post?

Exo B2B

The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

How Important are B2B Trade Shows?

Schubert B2B

That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up.

Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story

Act-On

Want to Create a Personalized Buyer Journey? See how Act-On Software helped bisco industries see a 1400% return on investment and save $72K! Advocacy & Loyalty Marketing Automation Marketing Life Act-On buyer's journey buyer's journey personalized marketing

Personal Brand in AEC [VIDEO]

Hinge Marketing

This video discusses your personal brand, one of the key ways buyers find what they are looking for. Transcription.

How Do You Choose a Leaflet Printing Service for Your Traditional Marketing Strategies?

Altitude Branding

With more and more printing services setting up shop on every street corner, it’s becoming much harder for businesses to choose a reliable service to cater to their needs. It’s easy to go and choose a printing service and get what you need. But, the reality is, it’s not that easy.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

What's missing from account based marketing for B2B brands?

Champion Communications

Recently a large number of our clients and contacts have been talking about developing "ABM Strategies" within their business. If this means nothing to you please stop reading and watch the video of Beetle jumping in a field here.

Is an influencer really going to share your content?

B2B PR

Sylvia Laws, Managing Director, Technical Associates Group provides advice on how to get influencers to share your content. Opinion