KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. Ascend2 recently published the “Using Data-Driven Marketing to Predict Future Performance” report, and statistics suggested that most marketers (48%) now find data-driven marketing to be most useful for the customer experience/ journey mapping.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

The Daily Egg

OCTOBER 4, 2022

Google Ads and Facebook Ads are the two OG online advertising platforms. But who wins in the battle of the tech giants? The post Google Ads vs. Facebook Ads appeared first on The Daily Egg.

Ads 135

Ads Facebook Google Advertisements 135

CopyBlogger

OCTOBER 4, 2022

If your goal is to get someone to keep reading your blog post, think back to the last time you. Continue Reading. The post Want Someone to Keep Reading Your Blog Post? Get Readers Glued to the Screen with These 3 Types of Action appeared first on Copyblogger.

Features 134

Features Content Marketing Content Marketing 134

Search Engine Journal

OCTOBER 4, 2022

Learn how to show that SEO is a necessary investment with the best strategic actions to keep clients and stakeholders happy and prove SEO ROI. The post 4 SEO Experts Share Key Actions To Raise Client Satisfaction appeared first on Search Engine Journal.

SEO 128

SEO ROI Best Practices Advertising Agencies 128

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Benchmark Email

OCTOBER 4, 2022

In the last ten years, email design has evolved from plain-text messages to fully-fledged HTML newsletters, including images, videos, and animation. As email design continues to develop, so do the trends that dictate those changes – while some email design trends come and go quickly, others have a lasting impact. In this article, we’ll provide… The post The 6 Biggest Email Design Trends Of 2022 So Far–And What We Can Learn From Them appeared first on Benchmark Email.

Design 124

Design Trends Advertising Benchmark Newsletter 124

Sprout Social

OCTOBER 4, 2022

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. So if you’re looking for ways to improve your LinkedIn marketing strategy , read on to learn how to use LinkedIn creator mode for your brand.

Linkedin 124

Linkedin Effectiveness B2B Thought Leadership Profiling 124

Engagio

OCTOBER 4, 2022

From aligning on objectives to allocating resources, having an ABM leadership team will bring your account-based strategy to the next level. The post The ABM Leadership Team: 5 Reasons Why You Should Have One appeared first on Demandbase.

Account Based Marketing 118

Account Based Marketing ABM Allocation DemandBase 118

Search Engine Journal

OCTOBER 4, 2022

TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer. The post TikTok Moves Forward With Live Shopping In US appeared first on Search Engine Journal.

117

117

Martech

OCTOBER 4, 2022

Martech capabilities are increasing but marketers are making less use of them. Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. That’s a 16% drop from 2020, when 58% said they were maximizing their stacks’ capabilities. Dig deeper: The secret to building a useful martech stack.

Gartner 115

Gartner Digital Asset Management Work Management Marketing Management 115

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Daily Egg

OCTOBER 4, 2022

Clover is an all-in-one point-of-sale (POS) system that offers a customizable virtual terminal. With fast payment processing and cloud synchronization, you can. The post Clover POS Review appeared first on The Daily Egg.

POS 111

POS Process 111

Martech

OCTOBER 4, 2022

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. There are links to all the parts at the end of this post.

Marketing Analytics Tools 115

Marketing Analytics Tools Analytics Google Segmentation 115

Search Engine Journal

OCTOBER 4, 2022

The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, this problem is much more widespread than many digital marketers might assume, with some estimates claiming fake users make up almost 40% of all web traffic.

Traffic 105

Traffic Cost Advertisements Advertising 105

Martech

OCTOBER 4, 2022

Live TV streaming company FuboTV announced ad performance results from using open-source identity solution Unified ID 2.0. The company is the first CTV partner for Unified ID 2.0, and they use it through The Trade Desk’s programmatic platform. As one of the leading alternative identifiers in adtech, Unified ID 2.0 was developed by The Trade Desk and handed off to non-profit Prebid.org as an open-source tool.

Cost per Acquisition 108

Cost per Acquisition Paid Search Agency Ads ROAS 108

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

The Daily Egg

OCTOBER 4, 2022

With more than 300,000 users and 10 years of experience in the industry, Sendinblue is an email marketing service worth trusting. You. The post Sendinblue Review appeared first on The Daily Egg.

Trust Marketing 102

Trust Marketing Email Marketing Service Marketing Websites 102

Heinz Marketing

OCTOBER 4, 2022

By Mina Guirguis , Marketing Consultant at Heinz Marketing. What is one of the most difficult aspects of marketing a product or service? While many ideas may come to mind, I would argue it is building trust between all your stakeholders. That means not only your audience, but your clients, coworkers, managers, and everyone in-between. According to Brenda Bailey-Hughes , a professor at Kelley School of business in Bloomington, Indiana, there are 3 primary types of trust, also known as trust driv

Work Management 102

Work Management Ad Building Marketing Management Thought Leadership 102

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. “Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s E

Top of Funnel 99

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 99

Salesforce Marketing Cloud

OCTOBER 4, 2022

In a recent conversation with my retired cousin, I noticed she still referred to tech companies as “dot-coms.” It’s a common perception, but the industry has moved beyond websites to apps, devices, the cloud, and more. The umbrella term has moved to “tech,” short for technology. She hasn’t used “dot-com” since. While my cousin quickly adjusted and added “tech” to her lexicon, I noticed how many of us on Salesforce’s marketing and sales teams aren’t as nimble.

Classified Ads 98

Classified Ads SIC Word of Mouth Paid Search Agency 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SmartBug Media

OCTOBER 4, 2022

Email marketing is one of the most effective strategies for engaging and retaining customers by providing valuable, actionable content. However, you don’t just wake up one day with a plan and start sending out emails. You have to build credibility and a good reputation for the IP address and your domain that are used to send the emails out. Data privacy is an increasingly important issue for people and email service providers (ESPs).

Domain 98

Domain Deliverability CAN-SPAM Template 98

seo.co

OCTOBER 4, 2022

TikTok is an app that has taken over the world in a relatively short time. It was released in September of 2018 and by January 2019 it had been downloaded more than 10 million times. The app features music, videos, and short clips from all around the world, but you can also use TikTok to start your own channel and share your content with users who want nothing more than to watch other people’s lives unfold on their screens.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Salesforce Marketing Cloud

OCTOBER 4, 2022

Charts are the language of business, used every day at all levels to convey information. But too often, they’re an incomprehensible mashup of pies, bars, gauges, dots and lines that leaves the reader no more informed about the topic at hand. The good news is it’s almost certainly not your fault — it’s the charts themselves. I’ve been helping people build better charts for 15 years, through my book, The Big Book of Dashboards , on Chart Chat (a video series about the good and bad of data vi

Verticals 98

Verticals Efficiency Tips Intent 98

Search Engine Journal

OCTOBER 4, 2022

Craig Campbell shares his insights on past and future SEO trends, common SEO mistakes to avoid, career growth hacks, and a lot more. The post Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding appeared first on Search Engine Journal.

SEO 91

SEO Trends Organization Personalization 91

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Pam Didner

OCTOBER 4, 2022

Facebook. Twitter. LinkedIn. I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence (AI) to sales and marketing. For context, Streamly is Content Marketing World’s video streaming platform that showcases expert-led content. They asked me some really fun questions about AI, so check out our conversation below to get a sense of what AI can do in sales and marketing.

Marketing AI 89

Marketing AI Allocation Work Management Marketing Automation Services 89

BOP Design

OCTOBER 4, 2022

An often overlooked yet important question many marketers should be asking is “What should I use to build my B2B website?”. The answer to this question can have an impact on your business and growth goals, and even to some extent what your B2B website will look like. This article will help you decide if a WordPress Page Builder or custom-built WordPress site powered with ACF (Advanced Custom Fields) is the best option for you.

Marketing Agencies 2 79

Marketing Agencies 2 Marketing Websites Marketing Management B2B 79

DivvyHQ

OCTOBER 4, 2022

It's no secret that marketing campaigns can be a lot of work. But with the right template, you can simplify the process and get your campaign off the ground in no time. Check out our latest post for 5 templates to help you get started!

Template 79

Template Campaigns Planning Marketing 79

Engagio

OCTOBER 4, 2022

Buyers and consumers have become experts at filtering out the spam. The only way to stand out amidst all the sales noise is to better understand prospect/account needs and engage potential buyers with relevant messaging that provides specific value. These sales hacks will show you what tools to leverage. The post I. Hate. Spam. Sales Hacks for Effective Sales Teams appeared first on Demandbase.

Effectiveness 62

Effectiveness DemandBase Relevance Tools 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DivvyHQ

OCTOBER 4, 2022

Don't underestimate the importance of effective marketing workflows! Check out our latest article by guest contributor Yauhen Zaremba for expert tips and advice on how to streamline your workflows to improve your business' efficiency and effectiveness.

Business 78

Business Efficiency Tips Marketing 78

MarketMuse

OCTOBER 4, 2022

Large companies can get away with a lot more for a number of reasons. Copying what they do can destroy smaller businesses.

SEO 78

SEO Companies Business Content 78

TowerData

OCTOBER 4, 2022

For most, family knows you better than anyone else. Family is there for you to rely on, know what you need when you need it, and always help you solve a problem. As we approach Thanksgiving, and many will spend time with their families, we think it’s time you introduced some of the understanding you share with family into your customer marketing.

Spending 52

Spending Email Marketing Marketing 52