Webbiquity

JUNE 7, 2022

Guest post by Darko Dodig. When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. Image credit: Andrea Piacquadio. However, engaging with prospects and establishing meaningful relationships with them online can be challenging.

Marketing Websites 170

Marketing Websites Effectiveness Marketing Prospects Tips 170

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. Social Media Examiner recently published its “2022 Social Media Marketing Industry Report,” and statistics indicated that the majority of B2B marketers (85%) primarily use Facebook, while 81% leverage LinkedIn.

B2B Marketing 257

B2B Marketing Social Media Social Marketing B2B 257

Vision Edge Marketing

JUNE 7, 2022

Much has been written on the topic of data, especially the amount of it, the ability to analyze it, and the use of it. In the world of data, more is not necessarily better. In the words of Patrick Kehoe, Chief Marketing and Strategy Officer at Coalfire, “the sea of data available daily can be daunting and distracting, so it’s critical to focus on the data that matters.

Analytics 188

Analytics Marketing Report B2B Marketing B2B Sales 188

Zoominfo

JUNE 7, 2022

Recently, I was in a meeting with some of our sales development reps and one of them asked me: “What is your definition of leadership?” I paused, not being immediately ready with an answer, which is a little out of character for me. I realized that I hadn’t taken time to fully articulate how I feel about leadership, running a company, or what has made ZoomInfo successful.

Conversion 130

Conversion Zoominfo Thought Leadership Template 130

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Business

Hootsuite

JUNE 7, 2022

Instagram’s 1.28 billion users spend roughly 11.2 hours per month on the platform. And 90% of users follow at least one business on the platform. But sometimes, your regular brand content isn’t enough to stand out. That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period.

Campaigns 145

Campaigns User-Generated Content Cost Per Thousand Social Marketing 145

BOP Design

JUNE 7, 2022

Marketing isn’t just fluff. It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. In this post, we take a look at 7 B2B marketing strategies you can leverage to grow your business and generate more leads. 1.

B2B Marketing 111

B2B Marketing Marketing Strategy B2B B2B Thought Leadership 111

Search Engine Journal

JUNE 7, 2022

The response to the rollout of WordPress 6.0 Arturo was generally positive, with some surprising experiences and responses. The post WordPress Community Reacts To 6.0 Arturo appeared first on Search Engine Journal.

Communities 119

Communities Positioning 119

Martech

JUNE 7, 2022

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” It seems we’ve been discussing ROI a lot lately and because we’re a relatively small team a discussion usually suffices.

ROI 113

ROI Cost Product Marketing 113

Search Engine Journal

JUNE 7, 2022

Looking to get started or transition into a career in search? In this Ask An SEO, Tony Wright shares tips for beginners. The post How Do I Start To Gain Experience In Search? Ask An SEO appeared first on Search Engine Journal.

SEO 118

SEO Tips 118

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Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

B2B

BOP Design

JUNE 7, 2022

Why is having difficult conversations important? Difficult conversations are a part of life – both professionally and personally. Avoiding these conversations is not fair to anyone involved and keeps people stuck in a situation that isn’t ideal. While these conversations are often uncomfortable, they lead to positive changes. Below are 7 tips on how to handle difficult conversations more effectively.

Conversion 105

Conversion Thought Leadership Tips Positioning 105

Search Engine Journal

JUNE 7, 2022

Writing page titles in multiple languages is generally not recommended. However, Google now has a way to handle them when they're encountered. The post How Does Google Handle Page Titles In Multiple Languages? appeared first on Search Engine Journal.

Google 115

Google SEO 115

Content Marketing Institute

JUNE 7, 2022

Style guides aren’t the most exciting content your brand will create, but they are the most important. Here’s why, how to make an effective one, and some inspiration.

Brand Identity 114

Brand Identity Branding Content Effectiveness 114

Martech

JUNE 7, 2022

Today, Samsung US launched its server on digital gaming community platform Discord. The server is a connected group of Discord users who will be able to join up and chat about all things Samsung. This is by no means Samsung’s first foray into the metaverse. The electronics maker established an experience, called 837X, on 3D virtual platform Decentraland.

User-Generated Content 111

User-Generated Content Segmentation Newsletter Communities 111

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

EveryoneSocial

JUNE 7, 2022

The average cost per new hire is $4,700, according to the Society of Human Resource Management. But many employers estimate that cost to be much higher — three to four times the position’s salary , in fact. That means hiring for a job that pays $80,000 could result in spending up to $32,000. What exactly goes into all these recruiting and hiring costs?

Cost 105

Cost Social Media Positioning Content 105

Martech

JUNE 7, 2022

Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. For this new iteration, it has partnered with HotelRunner, an online sales and management platform for hotels. Wix Hotels by HotelRunner will launch first in English and then in other languages. What it does. Combining the Wix platform with HotelRunner’s technology will enable hotels to design and manage websites, as well as their properties, guests, booki

Mobile Marketing 111

Mobile Marketing Advertising Channels Newsletter Marketing Websites 111

Sprout Social

JUNE 7, 2022

Initial public offerings (IPOs) are major business and career milestones. It’s only natural to want to knock your IPO communications strategy out of the park. After all, it’s a major opportunity. So, how do you make the most out of the big day? For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.

Social Media 102

Social Media Social Marketing Marketing Strategy Media 102

Martech

JUNE 7, 2022

U.S. companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. . The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The overall CX Index score fell from 72 in 2021 to 71.3 in 2022 on a 100-point scale. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large num

Forrester 102

Forrester Business Verticals Case Studies 102

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

B2B Sales

Salesforce Marketing Cloud

JUNE 7, 2022

We’ve seen massive upheaval in the workforce over the last two years. Today’s workers aren’t the same as they were before the pandemic. They have different motivations and different attitudes. They want flexibility and purpose — and they want more from corporate leaders. Today’s customers are different, too, expecting high levels of personalization and experience.

Marketing Report 98

Marketing Report Customer Satisfaction Trust Marketing Customer Surveys 98

Televerde

JUNE 7, 2022

Besides measuring your revenue, how do you know that your business is growing? One of the more forward-thinking ways to evaluate a business is with ESG metrics. Investors are considering ESG criteria more frequently when making investment decisions. According to a 2020 report from Deloitte, ESG funds are expected to comprise nearly half of all managed investments by 2025.

Business 98

Business Promotion Communities Efficiency 98

Salesforce Marketing Cloud

JUNE 7, 2022

Are your sales reps spending their time selling? Seems like an odd question to ask, but research shows why it’s relevant. According to our latest State of Sales report , sales reps only spend one-third of their time on revenue-generating tasks. The majority of their days get bogged down by housekeeping duties, such as logging customer information and manually building quotes and contracts.

Automation 98

Automation Sales Cycle CRM Relevance 98

Industrial Marketer

JUNE 7, 2022

Building a link profile has become an integral part of any industrial digital marketing strategy. However, finding methods to get backlinks seems incredibly difficult for most businesses, mainly because they don’t follow consistent link building tactics. To help address this issue, below is a list of the most effective link building tactics for B2B companies.

B2B Marketing 98

B2B Marketing Link Building Tactics B2B 98

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Efficiency

Search Engine Journal

JUNE 7, 2022

More details about Yep, its algorithm, how it will be competitive and why it is important to the content ecosystem. The post Ahrefs CEO Reveals More About Yep appeared first on Search Engine Journal.

Content 98

Content SEO 98

ClearVoice

JUNE 7, 2022

Maybe FAQs have gotten a bad rap: They get thrown at the end of an article like an addendum — an underappreciated afterthought, a seemingly unimportant footnote. But you know what? A lot of people make a beeline straight for the frequently asked questions (FAQs) section moments after they reach your site. Why? There’s a good chance this section either directly or indirectly addresses one of their burning questions about your product, service, or topic.

FAQ 98

FAQ Content Marketing Strategy Marketing Prospects 98

Search Engine Journal

JUNE 7, 2022

Learn how to reduce ecommerce app overload. Find the right apps to increase your ROI. The post Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack appeared first on Search Engine Journal.

eCommerce 98

eCommerce Search Marketing Marketing ROI 98

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. (And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).

Email Marketing 95

Email Marketing Privacy Protection Marketing Privacy 95

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Account Based Marketing

DivvyHQ

JUNE 7, 2022

As every subsequent generation spends more and more time consuming content online, it's important for marketers to understand how their target audiences engage with video content. In today's post, guest contributor Jori Hamilton explores video engagement stats, the rise of social media influencer campaigns, the consumer push for more company accountability, and how younger generations demand more empathy from video content.

Generation 95

Generation Video Marketing Marketing Social Media 95

Martech

JUNE 7, 2022

Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s TruAudience Data Marketplace. As a result of the partnership, Epsilon’s insights on U.S. consumers are mapped across TransUnion’s identity graph, which covers more than 80 million households.

Advertisements 86

Advertisements Advertising Ad Agencies Advertising Channels 86

Buffer

JUNE 7, 2022

Question: I’m currently on TikTok and while I’ve been posting videos, I haven’t been able to really grow my following yet. Do you have any advice on how to actually gain more followers and also get more views on my videos? A viral tweet claimed that TikTok is now more useful than Google, and while not everyone agrees with that statement, the social media site did surpass the search engine as the most popular website in 2021 – an impressive feat considering TikTok

Video Marketing 83

Video Marketing Social Media Content User-Generated Content 83