KoMarketing Associates

DECEMBER 27, 2017

It’s that time of year again for #secretsanta at KoMarketing! A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Biznology

DECEMBER 27, 2017

Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. The little–but sometimes big–mistakes are often avoidable. Take a look at these 4 mistakes businesses commonly make when building and executing email marketing campaigns. 1. Mishandling unsubscribe.

Email Marketing 202

Email Marketing Marketing Management Click Rate CAN-SPAM 202

Influitive

DECEMBER 27, 2017

As an advocate marketer, you’re probably used to having the value of your program questioned. “Isn’t it more of a nice-to-have than a need-to-have?” “What exactly is the ROI of engaging customer advocates?” “Why should we devote our budget to this over other marketing programs?” These doubts are exactly why it is so vital for.

ROI 189

ROI Marketing Report Budget Programs Marketing 189

Only B2B

DECEMBER 27, 2017

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. With loads of strategies to choose from, it has become very challenging for businesses to survive the competition.

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Kapost

DECEMBER 27, 2017

B2B marketers are producing more content than ever and have been for a while. The significance of this trend is that you probably have a diverse content inventory from which. The post How to Strategically Tag Marketing Content appeared first on Kapost Content Marketing Blog.

Tagging 81

Tagging Content Marketing & Strategy Marketing 81

JotForm

DECEMBER 27, 2017

Do you know Mondrian? You’ll probably say no. But that’s unlikely. At least his art style will seem familiar. Take a look. The Name Giver: Piet Mondrian Piet Mondrian was a Dutch painter, and inventor of the neoplasticism, an art form that he assigned a near-religious status to. Mondrian.

Design 64

Design 64

SWZD

DECEMBER 27, 2017

B2B Marketing Lessons from Solutions Provider Paycor – Align Sales and Marketing (Part 2 of 2). Rarely do we come across a company whose demand generation and sales organizations are as productively aligned as Paycor’s. The HR and payroll solutions provider tackled both technological and cultural considerations to align sales and marketing to help propel revenues upward.

Top of Funnel 59

Top of Funnel Work Management Account Based Marketing Marketing Management 59

Vidyard

DECEMBER 27, 2017

Special K used to be about squeezing into an improbable red swimsuit – a slimming cum beauty aid therefore – but now all of a sudden it’s not. It’s about ‘powering you’ in a new campaign from Leo Burnett London, from the school of Sport England’s ‘this girl can.’ Sensible enough given the tenor de.

Campaigns 56

Campaigns Advertising Agencies Creativity Ad Agencies 56

Televerde

DECEMBER 27, 2017

In the previous installment of this series of posts on achieving greater success by modernizing your approach to marketing, we talked about how an integrated technology stack can make it easier to increase profitability. Having the right technology, and knowing how to use it, is the essential first step in getting the kind of results attributed to modern marketers in a Forrester survey of marketing decision makers which shows, among other things, that 94% of modern markers attain significant

Planning 58

Planning Top of Funnel Buying Cycle Buyer's Journey 58

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Heinz Marketing

DECEMBER 27, 2017

I recently read a book called Crucial Conversations. In the chapter called “Move to Action,” the authors describe four methods for decision-making. Command. Also known as the “executive decision.” This is when an authority or delegate makes a unilateral decision. This is appropriate when the decision must be driven primarily by the executive’s unique insight into the business environment, context or constraints.

Consulting 40

Consulting Opinions Efficiency Paid Search Agency 40

Hubspot

DECEMBER 27, 2017

Video Marketing 78

Video Marketing Leads Lead Marketing Qualified Leads 78

Adobe Experience Cloud Blog

DECEMBER 27, 2017

You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is ignore it. A high unsubscribe rate can seriously hurt your reputation as a sender and could even impact your ability to hit the inbox.

Opt-out 134

Opt-out eCommerce Click Rate Opt-in 134

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. There are lots of big changes to manage on the horizon – the increasing impact of voice-activation, AI automation, and tighter consumer data regulation among them. But just because you likely need to work a bit harder to keep your content marketing maturity level on track with your competition and on pace with innovation

Template 111

Template Paid Content Planning Content Marketing 111

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SnapApp

DECEMBER 27, 2017

In the fall of 2016, SnapApp published an Interactive Experience most closely related to the infographic family. It’s called Content Land: An Interactive Quest. . In the fall of 2017, we were delighted to learn that it had won a Content Marketing World award for Best Use of Interactive Infographic. . This piece of content is many things. An infographic , a survey , an assessment , a sales enablement tool (weirdly top and bottom funnel), and, hopefully, a pretty good time. .

Top of Funnel 54

Top of Funnel Creativity Campaigns Sales Qualified Leads 54