Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

Lead Ranking 259

Lead Ranking Planning B2B Thought Leadership Lead Scoring 259

Industrial Marketing Today

FEBRUARY 27, 2023

Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? If so, you’re not alone. Many manufacturers face hurdles when it comes to content marketing, from gaps in knowledge and skillset to challenges with budgets and organizational buy-in.

Content Marketing 154

Content Marketing Content Marketing Buy 154

Search Engine Journal

FEBRUARY 27, 2023

Learn from Google's Search Relations team how to minimize risks and avoid traffic loss during site moves. The post Google: Don’t Combine Site Moves With Other Big Changes appeared first on Search Engine Journal.

Google 131

Google Traffic SEO 131

Sprout Social

FEBRUARY 27, 2023

March represents a lot of things. For some, it’s time to shake off the last bit of winter and welcome spring into their lives. For others, it’s all about the green top hats and Irish jigs of Saint Patrick’s Day. But for half the population, March—or Women’s History Month—is a time for celebrating just how far women have come, and thinking about how far there is to go.

Social Media 115

Social Media Media Work Management Paid Search Agency 115

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Loyalty

Search Engine Journal

FEBRUARY 27, 2023

Google has recently announced new tools to enhance search ads' performance with artificial intelligence (AI). The post Google Introduces AI-Powered Search Ads appeared first on Search Engine Journal.

Google 124

Google Ads Tools PPC 124

Search Engine Journal

FEBRUARY 27, 2023

Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved. The post Google Ads Announces Changes To Location Targeting Settings appeared first on Search Engine Journal.

Google 121

Google Ads PPC 121

Acrolinx

FEBRUARY 27, 2023

Content is the future, but what is the future of content? In this episode, Chris Willis sits down with content futurist Michael Iantosca to share his insights on … Continue reading "The Power of Content Reuse, with the Founder of DITA Michael Iantosca" The post The Power of Content Reuse, with the Founder of DITA Michael Iantosca appeared first on Acrolinx.

Content 98

Content 98

Search Engine Journal

FEBRUARY 27, 2023

AIOSEO WordPress plugin contains two vulnerabilities affecting versions up to and including 4.2.9 The post All In One SEO WordPress Plugin Vulnerability Affects Up To 3+ Million appeared first on Search Engine Journal.

SEO 109

SEO 109

Heinz Marketing

FEBRUARY 27, 2023

By Cherie Singer , Strategic Solutions Ambassador at Heinz Marketing With challenging economic times afoot, it’s the perfect storm where faulty coping tactics like Magical Thinking can rear their ugly heads. Because when we’re in a stressed and troubled emotional state, along with having more limited resources, we can feel depleted, out of control, anxious – and our endurance is taxed.

B2B Sales 97

B2B Sales Marketing Analytics Tools B2B Act-On 97

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). CMS stands for content management system, a software application used for creating, managing, and publishing content on websites.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Search Engine Journal

FEBRUARY 27, 2023

Tracking form submissions is a crucial aspect of marketing success as it allows organizations to gather valuable data about their audience and their preferences. The post Form Tracking With Google Analytics (Via WordPress And GTM) appeared first on Search Engine Journal.

Marketing Analytics Tools 93

Marketing Analytics Tools Analytics Google Search Marketing 93

Seismic

FEBRUARY 27, 2023

Black History Month was founded by Carter G. Woodson and officially recognized by the federal government in 1976. This nugget of Black history trivia was one of many shared at events hosted by Seismic’s Black, Indigenous, and People of Color (BIPOC) Community of Belonging, The Movement. The month of February offers us an opportunity to celebrate and honor the impact that Black history, culture, and stories have had on communities around the world.

Communities 93

Communities Resources Search Marketing Spending 93

Ahrefs

FEBRUARY 27, 2023

Because when it comes to building the wrong links, this can be a costly error that can seriously damage your site or, worse, a client’s. This article will help you start your link building journey the right way.

Link Building 83

Link Building Cost Ad Building 83

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

B2B Marketing

Seismic

FEBRUARY 27, 2023

Black History Month was founded by Carter G. Woodson and officially recognized by the federal government in 1976. This nugget of Black history trivia was one of many shared at events hosted by Seismic’s Black, Indigenous, and People of Color (BIPOC) Community of Belonging, The Movement. The month of February offers us an opportunity to celebrate and honor the impact that Black history, culture, and stories have had on communities around the world.

Communities 84

Communities Resources Search Marketing Spending 84

Benchmark Email

FEBRUARY 27, 2023

Email marketing is a critical tool for marketers. It’s a way to reach out to customers, build relationships, and drive sales. But crafting great emails can be time-consuming, and if you’re not careful, it can quickly become a code-heavy nightmare. That’s where Benchmark Email comes in. Our easy-to-use platform makes email creation quick and simple,… The post How To Write an Email In 10 Minutes appeared first on Benchmark Email.

Advertising Benchmark 81

Advertising Benchmark Email Marketing Tools Ad Building 81

Optinmonster

FEBRUARY 27, 2023

Do you want to make a welcome popup to turn new visitors into subscribers, or even loyal customers? A welcome popup can make visitors feel seen and cared for, even if it’s their first interaction with your brand. You can also use a welcome popup to grow your email list and keep in touch with visitors who aren’t ready to buy just yet. In this guide, we’ll go over the basics of welcome popups, show you some examples, and teach you how to create your own.

Examples 72

Examples Intent Click Rate eCommerce 72

DivvyHQ

FEBRUARY 27, 2023

If you're in marketing, you know that it's a fast-paced and ever-changing world. And having the right tools is critical to keeping up with the demand. That's where marketing project management software comes in. In today's post, we're breaking down some of the differences within the PM software category, and detailing the benefits of using a specialized platform for marketers.

Marketing Management 71

Marketing Management Software Planning Demand 71

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Champion Communications

FEBRUARY 27, 2023

“B2B brands need to view investing in PR as investing in future pipeline. They need to think of PR as making it easier to hit next year’s growth number.” – Matt McGillicuddy, Head of Brand, Infinity. The misconceptions around PR are plenty; fancy schmancy events, generic news stories dumped into (and quickly deleted from) thousands of inboxes – a ‘nice to have’ not a ‘need to have’.

PR 62

PR B2B Marketing Ad Building B2B 62

Only B2B

FEBRUARY 27, 2023

In today’s competitive business world, effective lead generation and appointment setting are essential to the success of any B2B company. However, these tasks can be time-consuming and require specialized skills and knowledge. This is where outsourcing B2B appointment setting comes into play. In this blog, we’ll explore the top 10 benefits of outsourcing B2B appointment setting.

High Quality Lead 62

High Quality Lead Marketing Management B2B Allocation 62

Heidi Cohen

FEBRUARY 27, 2023

Is a fan community part of your marketing strategy? As marketing results decline and people feel lonely, tap into the power of your diehard fans. The post Fan Community The Grateful Dead Teach You How To Improve appeared first on Heidi Cohen.

Communities 54

Communities Marketing Strategy Marketing & Strategy Marketing 54

TowerData

FEBRUARY 27, 2023

Congratulations! We survived the 2022 email equivalent of Sharknado!

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86

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. To succeed at startup marketing, a company needs 3 things: Founders who approach marketing as a strategic lever, not as a service organization to sales.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Televerde

FEBRUARY 27, 2023

Identifying and converting leads can be challenging without proper alignment between the marketing and sales teams. This can result in missed opportunities and difficulty achieving sales targets. Investing in sales lead generation services is key to success, as it can help streamline the process and ensure that you pursue the right leads. This guide will help you understand what sales lead generation services are, why they’re essential, and how they can help you reach your goals by alignin

Lead Generation 52

Lead Generation Marketing Budget Sales Leads Work Management 52

SalesIntel

FEBRUARY 27, 2023

Email is one of the most important tools for communication in our digital world. However, it can be difficult to find the right email address for a particular contact or organization. Fortunately, various email finder tools can help you make this job easier. Who uses email finder tools? Email finder tools are used by a wide range of people, from businesses and professionals to individuals looking for contact information.

Tools 52

Tools Work Management Social Networks API 52

Optinmonster

FEBRUARY 27, 2023

Do you want to make a welcome popup to turn new visitors into subscribers, or even loyal customers? A welcome popup can make visitors feel seen and cared for, even if it’s their first interaction with your brand. You can also use a welcome popup to grow your email list and keep in touch with visitors who aren’t ready to buy just yet. In this guide, we’ll go over the basics of welcome popups, show you some examples, and teach you how to create your own.

Examples 52

Examples Intent Click Rate eCommerce 52

Advertisement

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

Content

Smartyads

FEBRUARY 27, 2023

It’s only winter outside, but you can already feel the sniff of spring in the air. Thus, we decided to do some great spring cleaning and system improvements in the white-label DSP 2.1 release.

Ads 52

Ads Marketing 52

Porch Group Media

FEBRUARY 27, 2023

When a customer is willing to share their new customer data, analyzing their results offers a keen insight into the attribution of marketing efforts. We can watch how direct mail is backing up digital efforts by tracking dates from the beginning of the campaign through the purchase. The more data captured early on, the easier it is to understand attribution of the different touchpoint along a marketing strategy.

First-Mover Advantage 52

First-Mover Advantage Campaigns Banners Touchpoints 52

MKT1

FEBRUARY 27, 2023

When we aren’t newsletter-ing, we’re managing a fund. So, we interrupt our regular marketing posts to tell you a bit more about MKT1 Capital. If you are a marketer looking to get into investing, this one is especially for you. (But so as not to disrupt or self-promote too much this announcement was just posted and never emailed to our subscriber list) TechCrunch also wrote about us here.

Marketing Analytics Tools 40

Marketing Analytics Tools Startups B2B Thought Leadership Thought Leadership 40