Mon.Apr 24, 2017

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It’s Time For Marketing That Matters

Marketing Insider Group

We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers, we need to rethink the way we reach our target audience. It’s time for marketing that really matters. But often our companies, executives, […].

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10 Steps To Energize Your Blog With Advocate-Generated Content

Influitive

Pearson, the world’s largest learning company, wanted to change the way students perceived their brand. The company offers technology, materials and services to help students reach their highest potential… but many college students just saw Pearson as a textbook vendor. “We needed to build brand affinity,” says Lindsey Erlick, Senior Manager, Student Advocacy & Marketing.

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5 Ways to Build a Highly-Engaged Email List

Marketing Insider Group

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. According to HubSpot, your email list degrades approximately 22.5% each year, so.

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PR and Marketing Professionals See Responsibilities Overlapping in Near Future

KoMarketing Associates

As public relations professionals begin to work closely with marketers, new research suggests that they will become more aligned in the future. The “Global Communications Report 2017” from the USC Annenberg School for Communication and Journalism recently discovered that 45 percent of in-house PR professionals believe public relations will become more closely aligned with marketing in the next five years.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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30 fascinating facts about organic vs paid social media

Biznology

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values.

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Overcoming the Challenge of Marketing to Busy Engineers

Industrial Marketing Today

Engineers from different fields probably make up a large part of your target audience if you are a manufacturer, distributor or an engineering company. As an industrial marketer, you know it is a challenge marketing to engineers. While engineers do use social media, they tend to be passive participants making it hard to engage with […] The post Overcoming the Challenge of Marketing to Busy Engineers by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content sum

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5 Experts Share Their Top Advice for Creating VR Content

Contently

This post originally appeared on Social Media Week. Virtual reality isn’t just for big budgets. Hardware is becoming more accessible, and there are new opportunities for small businesses to create VR content. While there still is a whole lot of tinkering, more and more brands, organizations, and technology companies are figuring out what works, what doesn’t, and what consumers actually want.

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Here’s Your Pre-Launch Checklist for Researching Account Insights in ABM

Engagio

Before an American spaceflight mission begins, in flight controllers monitoring various systems are checked against a rigorous pre-launch checklist. At NASA, this responsibility falls to the Nasa Test Director (NTD). They’re the leader of the shuttle test team responsible for directing all flight crew, orbiter, external tank/solid rocket booster and ground support testing in the shuttle launch countdown.

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Is an MBA Worth the Money?

Hubspot

Here on the HubSpot Marketing Blog, I haven’t exactly made it a secret that I went to business school. It was an experience that provided two years’ worth of fodder, lessons learned, and other actionables that I like to share here. But there’s one question I have yet to answer, at least in this venue, about the time spent earning my MBA: Was it worth it?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Separating marketing technology fact from fiction at #MarTech in 2 weeks

chiefmartech

We’re now only two weeks away from the MarTech conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. We stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced by a professional conference company with no conflict of interest.

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4 Best Customer Review Websites for SEO

SEMrush

Along this post I will go over an extensive and independent research to evaluate which is the strongest review platforms for SEO. The four platforms considered for this article: feefo.com, ekomi.co.uk, trustedshops.co.uk, trustpilot.com.

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How to Effectively Manage Your Contacts List

PureB2B

We all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email contact lists. Yes, segmentation can be tedious but consider this, DMA says that 77% of email marketing ROI came from segmented, targeted, and triggered campaigns. Furthermore, MailChimp reports that email opens and unique opens of segmented campaigns were 14.31% higher than non-segmented campaigns.

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Global Marketing Anatomy: It Takes a Delicate Design to Make Content Shine

Content Standard

While your responsibilities might only pertain to stateside matters, there’s still something so sweet about working in a worldwide organization, knowing your products can bring a smile to someone of the other side of the planet, all without a huge global marketing output. Or maybe as a marketer, you don’t think there are actual sides to the world—instead, it’s a big circle of exchanges and opportunities.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Effectively Manage Your Contacts List

PureB2B

We all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email contact lists. Yes, segmentation can be tedious but consider this; the Data & Marketing Association (formerly Direct Marketing Association) says that 77% of email marketing ROI came from segmented, targeted, and triggered campaigns.

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5 Social Media Best Practices Every Marketer Must Follow

Sprout Social

Possibly the biggest goal for marketers is to be seen and trusted by audiences. And most marketers today will admit a big portion of their audience is on social media. While building trust doesn’t come easily, there are simple social media best practices for marketers to maximize their efforts and campaigns. If you’re not optimizing your social media strategy, you’re going to see limited success in the space.

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Hey Drift! You Forgot About Video!

Vidyard

Here at Vidyard we’re big fans of Drift – we use it ourselves, and you have probably seen a hello message from one of our many Vidyard Concierges offering to give you a hand. We also love their blog, and recently came across this post, 3 Things Every Sales Team Needs to Be Thinking About in 2017. Staying on top of new sales trends is something we’re all about!

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8 How-To Videos We Love (and Why)

Hubspot

Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart. Videos are an especially compelling way to learn how to do something online because, well, the video shows you exactly how to do it.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.