Mon.Sep 20, 2021

6 Fixes to the Most Pressing Content Creation Challenges


What are the biggest challenges in the content creation process? Have new challenges arisen since the pandemic? In this post, we’re going to define the most common issues and provide you with proven fixes. Let's go!

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Choosing the Right Social Media Platforms for Your Buyer Personas

Marketing Insider Group

What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not.


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Hear This: Social Listening Can Help Differentiate Your Brand’s Content

Content Marketing Institute

This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. It’s time to amp up your social listening efforts.

3 Marketing Tips to Raise Virtual Member Engagement

Marketing Insider Group

With the global pandemic shifting the way groups of people meet, connect, and communicate, many association professionals feel as if they’re fighting an uphill battle just to keep their members engaged.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Not All B2B Contact Data Is Created Equal: How Data Accuracy Impacts Sales and Marketing Performance and Costs


Research shows that 70% of CRM data is outdated, incomplete, or inaccurate—and most B2B data providers you entrust to solve your data gaps offer on average 50% accuracy.

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The Most Common Internal Link Building Mistakes: A Semrush Study


Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150,000 random websites, with 175 million pages and 15 billion unique links in total. Data Studies

How to Build SEO-Friendly Internal Link Structures Using AI via @sejournal, @brewco_ai

Search Engine Journal

Artificial intelligence can show you how, when, and where to optimize internal linking to achieve your highest ranking potential. Here's how. The post How to Build SEO-Friendly Internal Link Structures Using AI appeared first on Search Engine Journal. SEO Sponsored Posts

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Why marketing still needs soul: Jason Miller on punk over predictability

Velocity Partners

Jason Miller on Punk over Predictability

SEO Clients Report 2021: What Do Clients Want from SEO? via @sejournal, @theshelleywalsh

Search Engine Journal

In our State of SEO report, we asked working SEO pros about what results clients expect from SEO and what clients really think about SEO. The post SEO Clients Report 2021: What Do Clients Want from SEO? appeared first on Search Engine Journal. Careers & Education SEO

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The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

How to Properly Track CTAs in Google Analytics

SmartBug Media

Properly tracking and measuring success is a crucial step when using calls to action (CTAs) on your website. But if your website isn’t built in a content management system (CMS) with built-in reporting tools , such as HubSpot, it can be difficult to get the insights you’re looking for.

10 Content Creation Tips for Navigating YMYL Topics via @sejournal, @NA

Search Engine Journal

With increased importance and scrutiny, navigating YMYL niches is a major challenge to content creators. Here’s what you need to know to get it right. The post 10 Content Creation Tips for Navigating YMYL Topics appeared first on Search Engine Journal. Content Marketing SEO

The A to Z Guide to Content Marketing for Distributors

Marketing Insider Group

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Sounds awesome, right?

Tips for successful automotive marketing strategy


Last year, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from home. For many people last year, the car-buying experience shifted to be almost exclusively online.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Google AdSense: Is It a Google Search Ranking Factor? via @sejournal, @MattGSouthern

Search Engine Journal

Why do some people believe AdSense is a ranking factor? Ads have nothing to do with organic ranking, right? Read our verdict here. The post Google AdSense: Is It a Google Search Ranking Factor? appeared first on Search Engine Journal.

White Label PPC: Pros and Cons of White Labeling Pay Per Click Management

White labeling PPC management is a marketing strategy that allows you to outsource your campaign management and pay-per-click services. It’s basically a way of outsourcing the work without giving up all control over it.

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ConvertKit’s August 2021 Deliverability Report


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”.

There are no shortcuts to a sustainable social media strategy

Sprout Social

I’ve been seeing a lot written lately about growth hacks and people offering tips and tricks to quickly grow social media audiences. You’ve probably seen them too—posting a certain number of times a day, replying to your own Tweet or using a certain number of hashtags.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Hootsuite and Brandfolder Boost the Content Connection with Social Engagement


We live in a world dominated by multimedia; images and videos are what people want to see and what they engage with most. In order to better connect with today’s

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Is social media outsourcing the best way to grow your presence?

Sprout Social

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth.

How publishers and advertisers are building and activating first party audiences


As publishers and advertisers anticipate the demise of the third-party cookie, they’re turning to first-party data as the key to understanding and building relationships with their audiences.

How to Sell on Amazon: Fees, Prime, Listings & More via @sejournal, @AMZRobynJohnson

Search Engine Journal

Amazon can be a wonderful, but frustrating place to sell. Learn the basics of how to sell on Amazon here. The post How to Sell on Amazon: Fees, Prime, Listings & More appeared first on Search Engine Journal. Digital Experience

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Stay Gold, Ponyboy

Square 2 Marketing

What Preschool Can Teach You About Winning Over Customers. On the surface, it wouldn’t seem like there’d be much overlap on the Venn diagram showing commonalities between preschool playgrounds and B2B marketing. But surface thinking is for other agencies.

Convert Leads Faster With Call Tracking [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Find out how you can make your lead generation campaigns more successful with call tracking. Join our upcoming webinar. The post Convert Leads Faster With Call Tracking [Webinar] appeared first on Search Engine Journal. Digital Experience Webinar

How to Create a Newsletter Popup (in 5 Easy Steps)


Are you trying to create a newsletter popup, but you’re not sure where to get started? Growing your email list is a challenge for every new business. After months of leaving a static signup form on your site, it’s discouraging to see a handful of subscribers.

Sales Pipeline Radio, Episode 259: Q & A Christina Del Villar @cdelvillar

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.