Thu.Jan 07, 2021

Email Deliverability Risks & Best Practices: Avoid the Danger Zones

Higher Logic

The post Email Deliverability Risks & Best Practices: Avoid the Danger Zones appeared first on Higher Logic. Dive into key email deliverability risks and best practices like authentication, permission, engagement, reputation, and consistency to improve your delivery rate.

How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process

Biznology

After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before.

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Key characteristics of successful lead generation websites

Tomorrow People

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. For marketers, strategy is a practical part of marketing. Strategy for lead generation includes looking at what you want your website to do, rather than what it is.

Episode #51: Our Best IC Expert Advice From 2020

Biznology

What a crazy year! For those working in internal comms, it’s been nothing short of a rollercoaster, personally and professionally. Yet, we had some silver linings – and for Sharon and me, it was about tapping into experts to guide us through these trying times.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

21 SEO Tips, Tactics, and Trends for Website Content in 2021

Content Marketing Institute

Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge.

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The Complete SaaS SEO Guide - Strategy, ROI, KPIs and More

Roketto

Alright, we’re talking about it. The big S-E-O. Let’s face it, there’s a f*cktonne of content out there about search engine optimization. Blogs, YouTube videos, LinkedIn posts. It’s a digital dumpster fire, as one guru after another claims to have cracked the code. Featured SaaS Marketing

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Reach Men on Social Media by Tapping into their Passions

Traackr

How CPG Brands Can Leverage Passion Point Influencers to Reach Male Audiences on Social Media

Five Top SEO Tips for Bloggers

Webbiquity

Guest post by Jane Crighton. 77% of Internet users read blogs, and after falling to a low of 21% in 2015, more than three-quarters of Fortune 500 companies now maintain corporate blogs.

Content Predictions and Plans for 2021

Content Science Review

Get insights from content thought leaders about their content predictions and plans for 2021. Article

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

An Essential Guide to Video Analytics for Marketing

DivvyHQ

Is your video content capturing attention and generating leads? To answer this, you need to be tracking and analyzing performance via your video analytics regularly. Here's a handy guide to help you pull insights from your video analytics data.

How Many Ideas Are Enough Ideas?

Carla Johnson

January 7, 2020 TAKE THE 30-DAY CREATIVITY CHALLENGE One the first day of class, a pottery teacher split her class into two halves. To the first half she said, “You will spend the semester studying pottery, planning, designing, and creating your perfect pot.

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Metadata.io Awarded “Innovator of the Year” at LinkedIn® Marketing Partner Awards

Metadata

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Adapting Email Best Practices During COVID and Beyond

SWZD

Email marketing is not a new phenomenon; no matter the size of the organization, 97% of companies use email. But it has become an even greater part of our daily. Blogs

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Intent Data: A Content Strategy Game Changer

Content4Demand

Marketers are looking for ways to optimize their strategies and content so their company can always stay top-of-mind as buyers move through the funnel and make purchasing decisions. One tactic receiving attention in this quest is intent data.

Small Business Remote Work: How to Embrace It

BenchmarkONE

Remember when working from home was a novelty? Ten months since the beginning of the pandemic and when many of us switched to remote work , yet there’s still no sign that most of us will be returning to the office soon.

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]

Outgrow

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. If anyone were to search for the top and latest trends in digital marketing, they would definitely come across various chatbots online being used as a rapidly growing marketing tool. Undoubtedly, chatbots are automation at its best.

DMARC – What You Need to Know

JangoMail

What is DMARC DMARC is an email authentication, policy and reporting protocol. It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. It began several years ago when it was first pioneered by PayPal, and both Yahoo and Gmail joined to collaborate and improve the use of email authentication methods with DMARC.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Customer Advocacy: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

As we kick off our marketing plans for the new year, entering what to me feels a bit like an unknown abyss, it’s hard to make any sort of predictions.

How to Sell Marketing Automation Services

ActiveDEMAND

Marketing Automation is a powerful technology that leading digital marketing agencies are using to get better results for their clients, better show how their marketing is driving results for their clients, and perform more marketing in fewer hours.

Partnership Marketing: How to to Build Links & Visibility via @seo_travel

Search Engine Journal

Partnership marketing is an overlooked but tested marketing approach. Learn more about it, its benefits, and how to get the most out of it here. The post Partnership Marketing: How to to Build Links & Visibility via @seo_travel appeared first on Search Engine Journal.

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How to Build Brand Online for Your Business

Scoop.it

Imagine you have grand plans to open your own coffee company. But how are you going to deal with the sea of fierce competitors such as Starbucks and chains like McDonald’s that have been selling coffee for years and have millions of loyal customers?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

RafflePress Review: Is This Giveaway Plugin Any Good?

Optinmonster

Looking for an easy way to run giveaways in WordPress? Not sure if RafflePress is the right tool for your needs? To answer these questions, we’ve written a detailed RafflePress review so you can see if it’s the best solution for your business. What Is RafflePress?

21 Smart Google SEO Tips for 2021

Moz

Posted by Cyrus-Shepard Happy new year, readers! We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.

HG Insights Launches New Market Intelligence Product to Help B2B Companies Improve Their Go-to-Market Performance

HG Data

For years, business leaders have relied on traditional, top-down market intelligence reports to understand their markets. The problem with these survey-based reports is that they don’t provide the level of depth you need to make market entry or resource allocation decisions with confidence.

True Influence and LiveRamp Remove Barriers to Data-driven B2B Marketing

TrueInfluence

Owning a pool of first-party data is just the beginning when it comes to data-driven B2B marketing. You have to cross-reference and analyze that data with other sources to find actionable patterns and audience segments.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.