Sun.Jan 14, 2018

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Google Fonts You Should Use in 2018

JotForm

Like almost everything else in graphic and web design, fonts are frequently exposed to trends. The number of fonts grows constantly – including Google Fonts – so finding something new is always easy. The following fonts and font combinations are the ones you should try in one of your nex.

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After A Stroke, My Sales Skills Helped Me Recover. Here’s How.

Outreach

This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber. It was a snowy February, one of the shortest selling months of the year.

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Being Different B2B Marketers

TaylorMadeIn KEW

In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place? Some of us may have ended up here by chance or through good luck, but the majority of us made a conscious decision to go into B2B marketing. Do we remember why? We may have been seduced by the technology or the tactics but I suspect we saw opportunity, the opportunity for marketing to be different in markets where the p

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6 Practical Ways to Make Deal Reviews Constructive

Akoonu

Why do some sales reps love fast cars? So they can speed quickly away from frustrating meetings with their manager. . When sales reps or their managers are ill-prepared for deal reviews, everyone involved gets frustrated quickly. It’s too easy for these meetings to become a relentless Q&A session, focusing on updating the CRM or badgering reps about what they don’t know.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Can B2B Social Media Best Fit Into Your Demand Generation Plan?

SWZD

Social media and lead generation: two worlds that were not traditionally associated with each other. But, today companies like LinkedIn are trying harder than ever to connect with you and find a place in your marketing plan. They want to make it easier for you to reach a wider audience and expand your brand potential. Without tested results, knowing how much time and money to invest in B2B social media for your business can be tricky to navigate.

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How Marketers Can Nurture Buyer Trust, and Why That Matters

B2B Marketing Directions

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this makes lack of trust an elephant-in-the-room issue for B2B marketers. Lack of trust produces a major drag on marketing performance. If buyers don't trust what you say, they won't give you credit for understanding their needs or providing relevant, personalized, and engaging content and experiences.

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Leaning Sideways: A Director-turned-AE Reflects on Her Decision to Prioritize Family, Flexibility and Fresh Alpine Air

Outreach

This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber. Ten years ago, if I had seen a snapshot of my life today, I wouldn’t have believed it true.

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Got Grit? An NCAA Athletic Trainer on What Star Athletes Can Teach Salespeople About Getting Their Head in the Game

Outreach

This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber. Picture it: a light breeze touches your sticky forehead. Cricket chirps fill the air.

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Got Grit? An NCAA Athletic Trainer on What Star Athletes Can Teach Salespeople About Getting Their Head in the Game

Outreach

This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber. Picture it: a light breeze touches your sticky forehead. Cricket chirps fill the air.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Leaning Sideways: A Director-turned-AE Reflects on Her Decision to Prioritize Family, Flexibility and Fresh Alpine Air

Outreach

This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber. Ten years ago, if I had seen a snapshot of my life today, I wouldn’t have believed it true.