Vision Edge Marketing

DECEMBER 3, 2024

Do you ever find yourself at odds with what you think you know versus the data you are reviewing? When that happens, do you decide to go with your gut or listen to the data? While experience and gut feelings have their place, ignoring data can lead to catastrophic outcomes. History is full of examples of companies that had the data they needed to succeed but chose to follow their instincts instead, with devastating results.

Statistics 157

Statistics Allocation Terms and Conditions Lead Ranking 157

Marketing Insider Group

DECEMBER 3, 2024

Growing your audience organically on social media is all about building genuine connections and lasting engagement without the need for paid ads. The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns. Unlike paid growth, which can quickly boost numbers, organic growth develops a loyal and genuinely interested audience.

Social Media 273

Social Media Organization Media Ad Frequency 273

Webbiquity

DECEMBER 3, 2024

Guest post by Ann Smarty. Do you ever find yourself panicking as you try to figure out what you’re posting on social media this week? Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort.

Top of Funnel 186

Top of Funnel Planning Content Marketing Paid Search Agency 186

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions.

Lead Ranking 122

Lead Ranking Marketing Attribution Media Allocation 122

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

SmartBrief - Marketing

DECEMBER 3, 2024

The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy. The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020.

Privacy 107

Privacy Advertising Agencies Planning Ad Exchange 107

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. “AI is reshaping marketing and martech,” they write.

Marketing Management 111

Marketing Management Marketing Automation Services Marketing AI Vendors 111

CMSWire

DECEMBER 3, 2024

Customer journey orchestration is evolving. Let customers control their paths with AI-driven, personalized experiences across every channel. Continue reading.

Advertising Channels 128

Advertising Channels Personalization Generation Marketing 128

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape. Demand generation has become essential for companies looking to stand out.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. However, with great power comes great responsibility.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? People don’t seem to be sure about what works any more. “That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. “It’s definitely a moving target in terms of what works today versus what worked six months ago.” In particular, there’s a gro

DemandBase 109

DemandBase Account Based Marketing ABM Paid Search Agency 109

CMSWire

DECEMBER 3, 2024

Find out why Bluesky is gaining popularity as the decentralized alternative to traditional social media platforms. Continue reading.

Social Media 111

Social Media Media Twitter 111

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in $41.1 billion in U.S. online sales, up 8.2% year-over-year. Last year, the five-day period saw a 7.8% YoY increase , with $38 billion in U.S. ecommerce sales, according to Adobe.

eCommerce 106

eCommerce Forecasting Mobile Marketing Analytics 106

Salesforce Marketing Cloud

DECEMBER 3, 2024

Everyone wants an easy, frictionless experience when they need help. Nobody enjoys being on hold or hunting through discussion boards and articles for answers. But creating that seamless experience is no easy task. Scaling human support is costly, and there’s a point where self-service becomes overwhelming for the user. Customers want something better — the ease of asking a human their question combined with the speed of thousands of knowledge articles at their fingertips.

Customer Satisfaction 92

Customer Satisfaction Validation Act-On Design 92

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Martech

DECEMBER 3, 2024

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers. Join us for this session in which we’ll explore the pivotal shift from traditional cookie consent to the dynamic world of Universal Consent and Preference Management (UCPM).

Banners 94

Banners Webinar Metrics Privacy Marketing & Strategy 94

Acrolinx

DECEMBER 3, 2024

It might not be at the forefront of every content creator’s mind, but terminology management is crucial for successful, effective communication. Businesses may have dozens, hundreds, or even many thousands of unique terms that they use to describe what they do. That includes the names for their products and services. The problem is that when teams use different terms to describe the same thing, it can lead to confusion and higher costs.

Enterprise Management 98

Enterprise Management Marketing Management High Quality Lead Cost 98

Martech

DECEMBER 3, 2024

Previously, I listed six core competencies for marketers working with marketing, including: generalized system understanding , tool management , architecture vision , capability assessment and tool procurement. This article covers the last core competency, organization management and what it means. Understanding organization management Organization management in martech involves building and maintaining a team capable of supporting the current martech stack while continually evaluating how the o

Work Management 102

Work Management Organization Paid Search Agency Marketing & Strategy 102

Salesforce Marketing Cloud

DECEMBER 3, 2024

Navigating the AI landscape can be daunting, given the sheer number of choices available. But despite all this choice, no single platform can meet everyone’s needs. That’s why we’re committed to an open model ecosystem that lets you tailor your artificial intelligence (AI) solutions precisely to your business requirements. Building on the success of our bring-your-own-model ( BYOM ) approach, which gives customers greater flexibility when choosing a predictive AI model, we’re offering some

Work Management 81

Work Management Lead Ranking Privacy Advertising Benchmark 81

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Content Marketing Institute

DECEMBER 3, 2024

It’s been a challenging year in content and marketing. But tiny tweaks to how you view your work can help you feel grateful rather than burdened. (Spoiler: This column’s called Rose-Colored Glasses for more than one reason.

Content 82

Content Paid Search Agency Companies Marketing 82

Salesforce Marketing Cloud

DECEMBER 3, 2024

Building meaningful relationships with customers isn’t just a goal – it’s a necessity. Customers expect brands to know them, understand their needs, and provide seamless, connected experiences across every interaction. Data and AI can help marketers reach these customers in new ways and be more efficient, but it’s far from reaching potential for many organizations.

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Co-Registration Webinar Metrics 69

ATAK Interactive

DECEMBER 3, 2024

HubSpot and Salesforce are two industry-leading CRM platforms that can become a powerful unit when integrated correctly. By connecting these systems, businesses can unlock possibilities, from improved sales efficiency to enhanced customer experiences.

Hubspot 78

Hubspot CRM Efficiency Leads 78

protocol 80

DECEMBER 3, 2024

You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least). Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at.

Trade Show 75

Trade Show B2B Sales Marketing & Strategy B2B Marketing 75

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

ATAK Interactive

DECEMBER 3, 2024

HubSpot and Salesforce are powerful CRM platforms that can significantly benefit businesses as they strive to streamline their sales and marketing efforts. However, the integration process can present challenges, from data synchronization issues to conflicting workflows and user adoption hurdles. Let’s dive into the common challenges businesses encounter during the HubSpot Salesforce integration, followed by benefits and strategies for overcoming these obstacles.

Hubspot 78

Hubspot CRM Marketing Strategy Marketing & Strategy 78

CMSWire

DECEMBER 3, 2024

Discover how top brands create unforgettable customer service experiences that enhance loyalty, build trust and keep people coming back for more. Continue reading.

Service 69

Service Examples Tips Loyalty 69

Choozle

DECEMBER 3, 2024

Gone are the days when the customer journey resembled a neatly organized funnel. Today, people don’t take a linear path to purchase—they zigzag, detour, and hop between platforms, devices, and touchpoints in ways that are anything but predictable. For agencies and brands, this evolution presents both a challenge and an opportunity: how do you connect meaningfully with consumers when the journey is dynamic, fluid, and scattered?

Cost per Acquisition 52

Cost per Acquisition Top of Funnel Advertising Agencies Funnel Advertising 52

CMSWire

DECEMBER 3, 2024

Executives love a good data point, especially when it has dollar signs attached. Continue reading.

Loyalty 64

Loyalty 64

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Orange Owl Blog

DECEMBER 3, 2024

B2B Marketing Unlocking the Power of Local SEO for B2B Marketing Success Vivek Goel December 3, 2024 Share : Table of Contents What is Local SEO? In today’s competitive digital landscape, Local SEO has become a cornerstone for businesses aiming to establish a robust presence within their local markets. While Local SEO is often associated with B2C businesses like restaurants or retail shops, its potential for B2B marketing is equally transformative.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

ClearVoice

DECEMBER 3, 2024

Accounting can feel like an entirely different language for those outside the profession. While in a meeting with a client, you may be wondering, “Are they really getting this?” and “Are they just nodding along?” Your instincts may be right. They may be pretending to follow you. But it’s only because your client is too embarrassed to speak up and let you know that you lost them a long time ago.

Education 52

Education Multi-Touch Attribution Webinar Metrics Lead Ranking 52

Orange Owl Blog

DECEMBER 3, 2024

B2B Marketing The Role of Free Trials and Demos in B2B Marketing Success Vivek Goel December 3, 2024 Share : Table of Contents Introduction In the fast-paced and highly competitive B2B marketing landscape , decision-makers are inundated with options. While product descriptions, reviews, and marketing materials play a role in the decision-making process, nothing beats the power of firsthand experience.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Marketing 52