Fusion Marketing Partners
FEBRUARY 6, 2020
Marketing content is an important component of effective B2B marketing. Quality and quantity are both important attributes of good online marketing content. This article discusses the miminum quality and quantity standards for content marketing.
ATAK Interactive
FEBRUARY 6, 2020
Customers fuel the growth of any company. That’s why making sure your customers are receiving the most amount of value out of their relationship with you is important to your company’s marketing efforts. Email marketing is one of the most important tools in your marketing toolbox, with one of the highest returns on investment (ROI): an average return of $42 for every $1 spent, compared to organic and paid social media advertising, organic and paid search, and display ads.
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Content Marketing Institute
FEBRUARY 6, 2020
Here’s the truth. Brand awareness – everybody’s favorite content marketing goal – isn’t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business. Continue reading → The post 4 Content Marketing Goals That Really Matter to the Business appeared first on Content Marketing Institute.
InsightSquared
FEBRUARY 6, 2020
RevOps is on the rise. In fact, LeanData and SalesHacker’s just released “State of Revenue Operations ” shows a 55% year-over-year increase in companies that have established a dedicated RevOps group—a positive sign that companies believe in the importance of aligning strategy and operations. . However, despite the growth, there are still many challenges facing RevOps teams.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
SEMrush
FEBRUARY 6, 2020
There are a lot of free tools for you to use that can help you gather this essential information. I am going to break down 12 tools that are free, easy to use, and full of valuable data marketers and businesses can use to improve their marketing strategies.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
ClickZ
FEBRUARY 6, 2020
30-second summary: Duda is a web design platform created for businesses who want to integrate website builder platform into their existing product and service offerings. Duda’s eBook aims to demystify the process of working with a white label partner to offer website building services. There are three main options for providing a web design platform to your customers: build your own solution, purchase an existing product or partner with a web design platform like Duda.
Martech Advisor
FEBRUARY 6, 2020
Dave Dickman, CEO, Tagger, talks about, social platform data and how the 2019 algorithm changes altered the effectiveness of various influencer marketing campaign types. Through the research, he shares key takeaways which helped marketers hack the next generation of “The Algorithm.” The algorithm can seem intimidating at times to those outside the social media industry , but it is important to remember that the overall purpose of the algorithm is to continually seek ways to improve t
SmartBug Media
FEBRUARY 6, 2020
In your home, chances are there are several points people could enter your house from—front doors, back doors, garage doors, windows, and so on—however, your guests probably enter your home from one point more times than all of the others combined. That’s how the homepage of your website works, as well—there are several entry points and pages on your website, but more times than not, users find your homepage first.
Convert
FEBRUARY 6, 2020
You might think GDPR only caused a disruption when it came into effect in May 2018. The truth is Europe has been in turmoil all throughout 2019 and it’s not good news. The French and UK data protection authorities (the CNIL and the ICO) updated their guidance notes issued in July 2019, highlighting that analytics.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Bannerflow
FEBRUARY 6, 2020
To innovate in display advertising brings rewards – and is far easier to achieve than many brands realise. Indeed, with the right people, right team structure, and right technology it’s simple to produce remarkable campaigns in-house that convert. In this article we interview Acquisition Manager, Evelina Jensen, and Designer, Emilie Norman, of nordic internet bank, Bluestep Bank about how they innovate.
Litmus
FEBRUARY 6, 2020
You pull out your credit card, hit submit, and then the waiting starts. Admit it: Amazon Prime has spoiled you, and you have to remind yourself that shipment tracking isn’t available instantaneously. The availability of fast shipping and hyper-detailed order tracking has made us all a bit, well, impatient. Most companies don’t have the scale or infrastructure for next-day delivery, so customers are going to have to wait.
Hubspot
FEBRUARY 6, 2020
Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there's almost no traffic from email. Timing isn't everything in email campaigns, but it's a huge thing.
Search Engine Journal
FEBRUARY 6, 2020
Want your Facebook ads, websites, logos, and creative assets to look like a trained professional made them. Read these tips. The post 7 Graphic Design Tips for Non-Designers via @KristiKellogg appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DivvyHQ
FEBRUARY 6, 2020
Although the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. Things happen both inside your company and outside amongst your industry every day. You need to stay relevant to your audience and having an agile content calendar will help you do just that.
Square 2 Marketing
FEBRUARY 6, 2020
Content Marketing Strategy: When Is A Blog Article Much More Than A Blog Article? You’ve been blogging three or four times a week and you just don’t see major improvement in your KPIs. Visitors are not up, leads are not up and you certainly don’t see more sales opportunities, new customers or revenue from your content marketing efforts. What’s up? Blogging for blogging’s sake is never the right approach.
Hubspot
FEBRUARY 6, 2020
Product launches are an exciting time for marketers. Unveiling to the world the new campaign you've created just for that specific launch can be a relief. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. The only thing left to do is to figure out how to market it.
Optinmonster
FEBRUARY 6, 2020
Are you getting loads of traffic to your site but struggling to get people to sign up for your offers? If so, you might want to consider giving 2-step optins a try. They’ve been proven to help many companies convert traffic into loyal customers. And who knows? They may be just the conversion tool you need to get the same results. So in this article, we’re going to cover why you should be using 2-step optin forms and how to easily create them with OptinMonster.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
FEBRUARY 6, 2020
When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we're all obsessed with cheese. So anytime I see a cheese store, I'll go in and sample everything … for research, obviously. Although I'd never thought about it this way before, I was already thinking in terms of market intelligence and market research (two different concepts … more on that below).
BenchmarkONE
FEBRUARY 6, 2020
A strong knowledge base tells your customers, your industry, and the search engines that you’re an authority in your field. It’s also especially useful in regards to sales enablement. While it might be time-intensive, putting together a knowledge base article on a topic related to the product or service you offer allows your sales team to do their jobs more efficiently.
Hubspot
FEBRUARY 6, 2020
So you've decided you're ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. How will you know which is the right platform for your ecommerce business? Like with every tricky business question, the answer is: it depends.
Moz
FEBRUARY 6, 2020
Posted by Cyrus-Shepard A rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. Click on the whiteboard image above to open a high resolution version in a new tab!
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech Advisor
FEBRUARY 6, 2020
Salesforce’s EVP and GM of CRM Applications at Salesforce, Bill Patterson, outlines how companies can pair the human touch with smart technology to deliver “human-centric service.". Technology was supposed to improve customer service , but time and again this isn’t the case. Scripted responses from call center agents lead to robotic and stilted interactions with aggravated customers.
Hubspot
FEBRUARY 6, 2020
As a salesperson, every last interaction you have with a customer or prospect matters — no matter how, when, why, or where you reach them. Every professional exchange a salesperson has with a potential buyer bears some weight. They’re all opportunities that you have to make the most of. Every interaction a salesperson has in the interest of selling something constitutes what’s known as a “sales engagement.
xiQ
FEBRUARY 6, 2020
Redwood City, California, February 06, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, has been recognized as the 2020 ABM High Performer on G2, the leading business solutions review site. xiQ’s AI-powered platform is catalyzing the B2B Sales Intelligence and Account-Based Marketing landscape. xiQ has been recognized as an ABM high performer for receiving the most 5-star reviews amongst all ABM solutions reviewed on G2. xiQ received the highest ratings
Salesforce Marketing Cloud
FEBRUARY 6, 2020
Part of the power of personalization is that it lets you treat others the way you’d like to be treated. And when we think about our own good digital experiences and valuable brand interactions, they’re typically timely, hassle-free and relevant. Personally, I like getting recommendations for items that map to my interests, and I get [.].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
xiQ
FEBRUARY 6, 2020
Redwood City, California, February 06, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, has been recognized as the 2020 ABM High Performer by G2, the leading business solutions review site. xiQ’s AI-powered platform is catalyzing the B2B Sales Intelligence and Account-Based Marketing landscape. xiQ has been recognized as an ABM high performer for receiving the most 5-star reviews amongst all ABM solutions reviewed on G2. xiQ received the highest ratings
The Mx Group
FEBRUARY 6, 2020
The post The Nature of Nurture: How to Set Your Nurture Journey Up for Success appeared first on The Mx Group.
Really B2B
FEBRUARY 6, 2020
Gone are the days of the marketing team one side of the room and sales the other, only speaking to pass over leads. We have reached an age where we need to work smarter to see increased results. Enter, "SMARKETING".
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