Thu.Feb 06, 2020

Content Marketing – Quality vs. Quantity

Fusion Marketing Partners

Marketing content is an important component of effective B2B marketing. Quality and quantity are both important attributes of good online marketing content. This article discusses the miminum quality and quantity standards for content marketing. Content Content Marketing Marketing Strategy Writing Content marketing

How to Optimize Your Emails with A/B Testing

ATAK Interactive

Customers fuel the growth of any company. That’s why making sure your customers are receiving the most amount of value out of their relationship with you is important to your company’s marketing efforts. Email marketing is one of the most important tools in your marketing toolbox, with one of the highest returns on investment (ROI): an average return of $42 for every $1 spent, compared to organic and paid social media advertising, organic and paid search, and display ads.

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4 Content Marketing Goals That Really Matter to the Business

Content Marketing Institute

Here’s the truth. Brand awareness ­– everybody’s favorite­ content marketing goal – isn’t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business. Continue reading → The post 4 Content Marketing Goals That Really Matter to the Business appeared first on Content Marketing Institute. Company News

CMO Spotlight: Randy Frisch at Uberflip


Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. We wanted to talk marketing, but we ended up talking about a whole lot more than that—from content to job hopping to how he got his start. 1: What did you go to school for? RF: In university, as we call it here in Canada, I went to McGill in Montreal for my undergrad in commerce, then did a little time in Australia at the University of New South Wales.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

5 Ways B2C Companies Can Leverage Email for Better Results


Click here to learn how B2C companies of all shapes and sizes can use email marketing to attract interested buyers who become repeat customers! Email Marketing

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More Trending

12 Best Free Keyword Research Tools for 2021


There are a lot of free tools for you to use that can help you gather this essential information. I am going to break down 12 tools that are free, easy to use, and full of valuable data marketers and businesses can use to improve their marketing strategies.

The Best Order Confirmation Emails Have Arrived


You pull out your credit card, hit submit, and then the waiting starts. Admit it: Amazon Prime has spoiled you, and you have to remind yourself that shipment tracking isn’t available instantaneously. The availability of fast shipping and hyper-detailed order tracking has made us all a bit, well, impatient. Most companies don’t have the scale or infrastructure for next-day delivery, so customers are going to have to wait. You have a secret weapon at your disposal, though.

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Building a Flexible and Agile Content Calendar


Although the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. Things happen both inside your company and outside amongst your industry every day. You need to stay relevant to your audience and having an agile content calendar will help you do just that.

2-Step Optins: Why They Work and How to Make Them


Are you getting loads of traffic to your site but struggling to get people to sign up for your offers? If so, you might want to consider giving 2-step optins a try. They’ve been proven to help many companies convert traffic into loyal customers. And who knows? They may be just the conversion tool you need to get the same results. So in this article, we’re going to cover why you should be using 2-step optin forms and how to easily create them with OptinMonster.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Make the 2020 Social Algorithm Changes Work in Your Favor

Martech Advisor

Dave Dickman, CEO, Tagger, talks about, social platform data and how the 2019 algorithm changes altered the effectiveness of various influencer marketing campaign types. Through the research, he shares key takeaways which helped marketers hack the next generation of “The Algorithm.”

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Why partnering with a web design platform is the right move for your business


30-second summary: Duda is a web design platform created for businesses who want to integrate website builder platform into their existing product and service offerings. Duda’s eBook aims to demystify the process of working with a white label partner to offer website building services. There are three main options for providing a web design platform to your customers: build your own solution, purchase an existing product or partner with a web design platform like Duda.

Website Redesign: The Anatomy of a Great Homepage

SmartBug Media

In your home, chances are there are several points people could enter your house from—front doors, back doors, garage doors, windows, and so on—however, your guests probably enter your home from one point more times than all of the others combined. That’s how the homepage of your website works, as well—there are several entry points and pages on your website, but more times than not, users find your homepage first.

A Knowledge Base: The Sales Enablement Tool Your Business Needs


A strong knowledge base tells your customers, your industry, and the search engines that you’re an authority in your field. It’s also especially useful in regards to sales enablement. While it might be time-intensive, putting together a knowledge base article on a topic related to the product or service you offer allows your sales team to do their jobs more efficiently. And when your sales team is enabled, you get more deals past the finish line — which in turn benefits your entire organization.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Big Strategy Behind Blogging: Why Content Marketing Doesn’t Produce Leads

Square 2 Marketing

Content Marketing Strategy: When Is A Blog Article Much More Than A Blog Article? You’ve been blogging three or four times a week and you just don’t see major improvement in your KPIs. Visitors are not up, leads are not up and you certainly don’t see more sales opportunities, new customers or revenue from your content marketing efforts. What’s up? Blogging for blogging’s sake is never the right approach.

Analytics and A/B Testing Cookies — Only After Consent in Europe?


You might think GDPR only caused a disruption when it came into effect in May 2018. The truth is Europe has been in turmoil all throughout 2019 and it’s not good news. The French and UK data protection authorities (the CNIL and the ICO) updated their guidance notes issued in July 2019, highlighting that analytics. Privacy

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How to innovate in display advertising with Bluestep Bank


To innovate in display advertising brings rewards – and is far easier to achieve than many brands realise. Indeed, with the right people, right team structure, and right technology it’s simple to produce remarkable campaigns in-house that convert. In this article we interview Acquisition Manager, Evelina Jensen, and Designer, Emilie Norman, of nordic internet bank, Bluestep Bank about how they innovate.

Social Media Changes in 2020: How to Stay Prepared

Sprout Social

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year. You’ve planned out the trip in a way that makes the most sense for your goals.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

7 Graphic Design Tips for Non-Designers via @KristiKellogg

Search Engine Journal

Want your Facebook ads, websites, logos, and creative assets to look like a trained professional made them. Read these tips. The post 7 Graphic Design Tips for Non-Designers via @KristiKellogg appeared first on Search Engine Journal. Content Marketing Digital Experience

2020 B2B Marketing Trends: 9 Things You Need to Know


Technology transforms. And never, in the history of mankind, has there been a transformation more dramatic than that experienced in the past few decades. Everybody is an integral part of the internet today, and smart devices form an integral part of everybody’s life. Information, therefore, has become easily accessible to the B2B decision-makers who, in quest of better quality, on average, perform 12 searches online before they engage with the website.

Human-Centric Service: You Can’t Rely on Technology Alone

Martech Advisor

Salesforce’s EVP and GM of CRM Applications at Salesforce, Bill Patterson, outlines how companies can pair the human touch with smart technology to deliver “human-centric service.". Technology was supposed to improve customer service , but time and again this isn’t the case. Scripted responses from call center agents lead to robotic and stilted interactions with aggravated customers.

Overcoming Barriers to Successful RevOps Strategy


RevOps is on the rise. In fact, LeanData and SalesHacker’s just released “State of Revenue Operations ” shows a 55% year-over-year increase in companies that have established a dedicated RevOps group—a positive sign that companies believe in the importance of aligning strategy and operations. . However, despite the growth, there are still many challenges facing RevOps teams.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What's The Best Time to Send Email Campaigns? (Research-Backed)


Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there's almost no traffic from email. Timing isn't everything in email campaigns, but it's a huge thing. There's no use in spending hours on a perfect campaign your subscribers won't open.

Building a Flexible and Agile Content Calendar


Although the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. Things happen both inside your company and outside amongst your industry every day. You need to stay relevant to your audience and having an agile content calendar will help you do just that.

xiQ receives the highest customer satisfaction ratings for Account-Based Marketing


Redwood City, California, February 06, 2020 – xiQ, the leading AI-powered Account-Based Marketing (ABM) and Sales platform, has been recognized as the 2020 ABM High Performer by G2, the leading business solutions review site. xiQ’s AI-powered platform is catalyzing the B2B Sales Intelligence and Account-Based Marketing landscape. xiQ has been recognized as an ABM high performer for receiving the most 5-star reviews amongst all ABM solutions reviewed on G2.

Bionic Unveils Advertising Vendor Database


As the cookie crumbles , it’s more important than ever to have a clear understanding of the advertising landscape. Bionic today unveiled the advertising industry’s most comprehensive Advertising Vendor Database, which gives you unprecedented insight into advertising vendors, their audiences, and their advertising programs. The World’s Biggest Ad Vendor Database.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.