Tue.Dec 15, 2020

How to Plan Your Marketing Budget for 2021


Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget.

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How Exactly Does Content Marketing Help in Building Brand Awareness?

Marketing Insider Group

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season


The holidays are here, and the new year is just around the corner…. Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up.

Report: 61% of B2B Tech Marketing Budgets Reduced Due to the Pandemic

KoMarketing Associates

While the COVID-19 pandemic has had an effect on the marketing industry as a whole, new research shows that B2B tech marketers, in particular, are now realizing its impact on their budgets and key performance indicators (KPIs).

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? What best practices should we put in place?

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What is a scripting language and what are the most common ones?


When building an online application or simply adding some additional dynamics to a website, there is a special resource you need: scripting languages. Learning about them and knowing which ones to use is essential to enjoy all that the modern web has to offer.

FIR B2B #143: Mitch Ratcliffe on How Covid is Making all Marketing Local Again


Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch are the ON24 conferencing platform and BuzzLogic influencer marketing agency.

4 essential email marketing automation examples to sell more digital products


Jump ahead. What is email automation? How email automation helps sell digital products. The 4 email automation types your need to sell digital products. Successful email automation examples. How to create email automations in ConvertKit.

Feature release! Sent the wrong email? Now you can limit the damage.


Ever accidentally send an email to the wrong group of contacts? You can now cancel messages that are still processing to minimize the damage. If the email was already sent to some contacts, you’ll be able to see exactly who got it so you can send them a correction message.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Analyze Your Email Campaign Performance and Optimize It

Single Grain

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. It will not get you anywhere. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy.

Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice

Content Marketing Institute

The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges. Continue reading → The post Should Your Brand Take a Stand?

What Are Nofollow Backlinks? (And Why They Matter)


Table of Contents. Nofollow Links: The Basics. + Why Do Nofollow Links Exist? + How to Tell If a Link Is Nofollow. + The Non-SEO Value of a Nofollow Link. + The Value of Nofollow Links for SEO. Nofollow vs. Noindex Tags. Should You Mark Links on Your Site as Nofollow?

How to Open a Lightbox Popup on Page Load (The Easy Way)


Are you looking for an easy way to trigger a lightbox popup on page load? By adding a lightbox popup to your website, you can grab your visitor’s attention when they visit your site. But it can be tricky to create a well-designed popup that appears exactly where and when you want.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Looking Forward: B2B Website Development Trends for 2021

BOP Design

2020 has been a year of unprecedented changes as we all adapt to the new normal, etc., You’ve heard all of that a million times since the pandemic started. We hope that most of 2020 will soon become a memory, but a lot of trends that held sway will continue to grow in importance.

How AI is simplifying the complexities of media planning


30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences.

Haven’t made your New Year’s Resolutions? No worries—you’re not alone

Sprout Social

If you’re thinking about giving New Year’s resolutions a hard pass, you’re not the only one. Social chatter around New Year’s resolutions has been, to be honest, slow to get off the ground in 2020.

Bizible Reporting Tools Explained

SmartBug Media

Bizible is a marketing attribution software that tracks and reports on channel performance. This solution can provide visibility into which channels are driving the most engagement amongst your customers and prospects.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How the Right Content Curation Strategy Can Help Your Startup Grow


Startups are always seeking any advantage they can find. And sometimes this requires creativity and out-of-the-box thinking. On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. Could it help your business, too?

Brand Management Software: What It Is & Must-Have Features


Looking for guidance on a brand management solution? Read on. A great brand is your competitive advantage. A complete [brand experience]([link] "Ultimate guide to brand experience blog"){:target="_blank"} connects you to

When In Doubt, Inspire! Top 10 Most Viewed Video Ads of 2020


For most people, 2020 was characterized by a series of tragic events that forced us to reset, adapt and pick ourselves back up. We waited and listened, thanking our healthcare heroes, delivery workers, teachers, and that new virtual fitness coach to name a few.

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How to design effective display ads: Design components 101


Let’s face it; capturing audience attention isn’t easy. Not only do advertisers compete against each other for consumer attention, but also across formats, channels, and devices.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Night Before Marketo


T’was the night before Marketo, and I could sleep not. Not a creature was stirring, not even a bot. Please enjoy a fun, marketing operations twist on the holiday classic poem. Marketing Automation marketing operations Marketo

What Is Reminder Advertising and Why Do We Need It?


In today’s world advertising is not limited to broadcasting one offer in front of huge crowds - there are numerous marketing strategies and techniques, each serving its own purpose. It is a complex process that requires great expertise and understanding of one’s audiences.

5 Best Productivity Tools for Content Marketers


Between the holidays and a global pandemic, maintaining a high level of productivity is almost impossible right now. But the content beast never sleeps.

Q&A Recap From Our 2020 Trends Webinar


This is a blog post is a recap from the questions we weren’t able to get to during the Q&A portion of our “2020 Sucked. Your Marketing in 2021 Doesn’t Have To” webinar. Grab the slides and webinar recording here.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.