Marketing Insider Group
DECEMBER 15, 2020
Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them.
Vision Edge Marketing
DECEMBER 15, 2020
Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. This trend has certainly added more twists and turns to the buying process. Studies reveal significant changes to how B2B buyers select suppliers. Various studies reveal significant changes to how B2B buyers identify, evaluate, and select suppliers.
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KoMarketing Associates
DECEMBER 15, 2020
While the COVID-19 pandemic has had an effect on the marketing industry as a whole, new research shows that B2B tech marketers, in particular, are now realizing its impact on their budgets and key performance indicators (KPIs). 10Fold Communications recently published “The COVID-19 Impact on Marketing Budgets and KPIs for B2B Tech” report, and statistics showed that 61% of marketing budgets were reduced as a result of the pandemic.
Zoominfo
DECEMBER 15, 2020
The holidays are here, and the new year is just around the corner…. Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Point
DECEMBER 15, 2020
A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? What best practices should we put in place? There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. * High bounce rates and low open rates can damage your email reputation, which in turn may impact over
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
DECEMBER 15, 2020
The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges. Continue reading → The post Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice appeared first on Content Marketing Institute.
Biznology
DECEMBER 15, 2020
Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch are the ON24 conferencing platform and BuzzLogic influencer marketing agency. He’s also served on the founding board of directors of Match.com.
Sprout Social
DECEMBER 15, 2020
If you’re thinking about giving New Year’s resolutions a hard pass, you’re not the only one. Social chatter around New Year’s resolutions has been, to be honest, slow to get off the ground in 2020. We used Sprout Social Advanced Listening to learn what was causing this muted response and found only 27,208 messages across Twitter, Instagram, YouTube and Reddit from November 14-December 14.
The Daily Egg
DECEMBER 15, 2020
Smooth business operations? Check. Lower downtime? Check. Easy workflow automation? Check. Greater customer satisfaction? Double Check. A work order software can check several things off your priority list, which is why organizations that have dedicated maintenance departments should seriously consider getting one. Maintenance management becomes crucial with growing manufacturing capacities.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Ontraport
DECEMBER 15, 2020
Ever accidentally send an email to the wrong group of contacts? You can now cancel messages that are still processing to minimize the damage. If the email was already sent to some contacts, you’ll be able to see exactly who got it so you can send them a correction message. The ability to see who received the message and who didn’t also comes in handy if your internet ever goes down halfway through a broadcast.
Smartyads
DECEMBER 15, 2020
In today’s world advertising is not limited to broadcasting one offer in front of huge crowds - there are numerous marketing strategies and techniques, each serving its own purpose. It is a complex process that requires great expertise and understanding of one’s audiences. To create an effective programmatic ads.
Perkuto
DECEMBER 15, 2020
T’was the night before Marketo, and I could sleep not. Not a creature was stirring, not even a bot. Please enjoy a fun, marketing operations twist on the holiday classic poem.
SmartBug Media
DECEMBER 15, 2020
Bizible is a marketing attribution software that tracks and reports on channel performance. This solution can provide visibility into which channels are driving the most engagement amongst your customers and prospects. This type of information is key for marketers to understand which channels are performing best, make informed decisions, and prove marketing ROI.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Optinmonster
DECEMBER 15, 2020
Are you looking for an easy way to trigger a lightbox popup on page load? By adding a lightbox popup to your website, you can grab your visitor’s attention when they visit your site. But it can be tricky to create a well-designed popup that appears exactly where and when you want. Fortunately, you don’t have to code or design a lightbox popup from scratch.
MarketMuse
DECEMBER 15, 2020
Listen in as Jeff Coyle and Nick Eubanks talk about common mistakes and misconceptions about keyword research. The post How to Go From Keywords to Content (Webinar Highlights) appeared first on MarketMuse.
illumin
DECEMBER 15, 2020
For most people, 2020 was characterized by a series of tragic events that forced us to reset, adapt and pick ourselves back up. We waited and listened, thanking our healthcare heroes, delivery workers, teachers, and that new virtual fitness coach to name a few. Somewhere along the way, brands decided to inspire and gave us […]. The post When In Doubt, Inspire!
Square 2 Marketing
DECEMBER 15, 2020
If You Can Get Your Reps Using These Tools Today, January Will Be A Winner. By now you already know if you’re going to finish the year strong or not. You already know what December is going to look like. That means the fourth quarter, along with the entire year, is almost wrapped up. Salesforce, HubSpot, McKinsey and our own research shows that roughly 90% of businesses have trouble hitting revenue goals month over month and quarter over quarter.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
ClickZ
DECEMBER 15, 2020
30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly. AI is helping media planners to solve the complexities of media plan optimization in this fragmented world.
Moz
DECEMBER 15, 2020
Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you're like me, you've missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more.
BOP Design
DECEMBER 15, 2020
2020 has been a year of unprecedented changes as we all adapt to the new normal, etc., etc. You’ve heard all of that a million times since the pandemic started. We hope that most of 2020 will soon become a memory, but a lot of trends that held sway will continue to grow in importance. Website Chat Continues to Grow. While website chat features are certainly not new, they’re becoming more and more prevalent, particularly for B2B companies that tend to have long, complex sales cycles.
SEMrush
DECEMBER 15, 2020
On December 14, most Google services were down for almost an hour. We used our data to understand how people reacted to this event as well as its impact on users and Google alike.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Brandpoint
DECEMBER 15, 2020
The Brandpoint team just heard some major news. Clutch.co named Brandpoint as one of the world’s top content marketing agencies! Content marketing is making waves as one of the best investments in your business, with article after article talking about why investing in content marketing is the right choice for more and more companies when they move forward with development.
Brandfolder
DECEMBER 15, 2020
Looking for guidance on a brand management solution? Read on. A great brand is your competitive advantage. A complete [brand experience]([link] "Ultimate guide to brand experience blog"){:target="_blank"} connects you to.
SEMrush
DECEMBER 15, 2020
Quer descobrir como é o desempenho do seu site na pesquisa do Google? O Google Search Console possibilita ver a presença do site nos resultados de pesquisa do Google. Você pode analisar seus posicionamentos de SEO ao lado de outros dados do Google Analytics simplesmente conectando sua conta do Google Analytics ao Google Search Console.
DivvyHQ
DECEMBER 15, 2020
Between the holidays and a global pandemic, maintaining a high level of productivity is almost impossible right now. But the content beast never sleeps. Luckily we have Marija Kojic, productivity researcher and writer at Clockify, sharing her list of the best productivity tools available for content marketers.
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
Televerde
DECEMBER 15, 2020
In this Harvard Business Review piece, author Paul Ingram argues that social class is as important as race or gender in the diversity conversation. He includes Televerde’s business model as an example of organizational culture that has been strengthened among current employees by strategies of active social inclusion. Read it >>> The post The Forgotten Dimension of Diversity appeared first on Televerde.
Blend Marketing
DECEMBER 15, 2020
If you want to prove that your inbound marketing is working, the best way, naturally, is to measure and report on its impact. But what metrics should you measure?
Televerde
DECEMBER 15, 2020
Top-quality customer service is integral to business success. If consumers are satisfied with the support you give them, they will keep coming back. This kind of loyalty means recurring conversions without the need to invest in new lead generation. Additionally, these happy and loyal customers are more likely to share positive testimonials and be powerful advocates for your business.
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