KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. . While there are several ad formats to choose from on LinkedIn, lead generation campaigns are one of the best ways to ensure conversions through LinkedIn advertising.

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Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

Webbiquity

OCTOBER 21, 2020

Guest post by Sarah Sidney. Whatever you learned about the definition of “branding” in your marketing courses is wrong. The proliferation of digital channels has significantly altered the meaning of the word, and it continues to evolve. 25 years years ago (when the oldest Millennials were in junior high, and the youngest still in diapers), branding was quite simple.

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Brand Identity Branding Mobile Advertising Touchpoints 294

Biznology

OCTOBER 21, 2020

In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all soon experience. Their timing will serve us well as we move forward in a post-COVID-19 world. Drawing from their ongoing research and their careers in the field and in the classroom, Mark and Jon joined us for the latest episode of EE Voice to discuss the foundational and emerging core c

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Course Research Personalization Consulting 179

Adobe Experience Cloud Blog

OCTOBER 21, 2020

Everyone is going to have their own story to tell when we reflect on the start of 2020. As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others had the challenging task of improving their business strategy. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation.

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Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

OCTOBER 21, 2020

Think of the last time you went to buy something on Amazon. I guarantee you looked at two things—first the price, then the reviews. Chances are, the reviews carried significantly more weight than the price in your decision-making. That’s not just because you’re a savvy shopper. It’s because of one of the most powerful psychological tools in marketing and sales: social proof.

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Peer-to-peer Social Marketing Gartner Amazon 154

Benchmark Email

OCTOBER 21, 2020

Email marketing can be one of the most effective methods of outreach for your brand. Do it right, and it might even be the most effective. Having a direct line to your leads’ inboxes is a powerful thing, providing you with an opportunity to send targeted, action-driven content that results in more traffic to your… The post 11 Email Marketing Stats to Guide Your Strategy appeared first on Benchmarkemail.

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Stats Email Marketing Marketing & Strategy Marketing Strategy 128

Sprout Social

OCTOBER 21, 2020

Deciding to study computer science was one of the bravest and hardest things I have done. My family wanted me to study something that—as they saw it back then—would guarantee a better future for me. Coupled with the fact that I would be the first person in my family to go college, I was under enormous pressure to be successful. . My shyness and social awkwardness have always been my Achilles’ heel, but I ended up attending Texas Tech University and found myself in a lecture hall filled with almo

Software 122

Software Thought Leadership Outreach Communities 122

Content Marketing Institute

OCTOBER 21, 2020

Great marketing adds value that customers are willing to invest in and that can create wealth for the business. But not all customer investments involve a purchase. Learn and reflect on how you can develop an audience-as-customer business model. Continue reading → The post How to Measure the Value of Your Subscribers appeared first on Content Marketing Institute.

Purchase 119

Purchase Content Marketing Business Paid Search Agency 119

Sprout Social

OCTOBER 21, 2020

The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. Museum visits are mostly on-hold, live entertainment (e.g. concerts) are a no-go and sporting events are nearly shut out to anyone who isn’t a player. As a result, brands have accelerated their digital transformation and realized the impact of social media on customer experience.

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Social Media Media Analytics Custom Publishing 112

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

ConvertKit

OCTOBER 21, 2020

Jump ahead. What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: Bake Club by Christina Tosi. #2: Maker Mind by Anne-Laure Le Cunff. #3: Austin Kleon’s weekly newsletter. #4: First Person Artist by Kimberly Brooks. #5: Work In Progress by Jay Clouse. Launch your email newsletter with ConvertKit.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Anyword

OCTOBER 21, 2020

As a marketer, artificial intelligence may not have been the first square that you chose for your 2020 bingo card. Given the media’s historically less-than-kind portrayal of AI, it’s not unreasonable for marketers to be apprehensive of the emerging technology. We can’t help it that our minds automatically flash to Terminator or The Matrix. The truth, though, is that AI isn’t actually as out there as it may seem.

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Marketing AI Content Marketing Budget Programs Content 105

SendGrid

OCTOBER 21, 2020

You’re the architect, but we’ll provide the building blocks you need to grow your email program and make it to the inbox this Black Friday. The post Architect Your Email Program for Success This Black Friday appeared first on SendGrid.

Ad Building 105

Ad Building Practices Best Practices 105

Convert

OCTOBER 21, 2020

The holidays pose some interesting challenges for optimizers including: Juggling your testing roadmap with an increase in demand from marketing, Working with small windows of time to validate products (before the influx in web traffic), and Battling direction changes from senior management. The added pressure and sudden lack of time can bring disruption to your day-to-day.

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Optimization Conversion Marketing Websites Sample 98

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Social Media

Anyword

OCTOBER 21, 2020

As a marketer, artificial intelligence may not have been the first square that you chose for your 2020 bingo card. Given the media’s historically less-than-kind portrayal of AI, it’s not unreasonable for marketers to be apprehensive of the emerging technology. We can’t help it that our minds automatically flash to Terminator or The Matrix. The truth, though, is that AI isn’t actually as out there as it may seem.

Marketing AI 97

Marketing AI Budget Programs User-Generated Content Training 97

Hubspot

OCTOBER 21, 2020

I'll admit it: this post is incredibly timely for me. I recently watched The Social Dilemma on Netflix, a docu-drama that explores the potentially addictive qualities of social media. Considering I spend 3+ hours a day on Instagram, I was already all-too-familiar with the habit-forming nature of social media apps. As a result of watching the film, I immediately deleted the Instagram app from my phone — but not my computer.

Work Management 101

Work Management Marketing Management Paid Search Agency Social Media 101

ATAK Interactive

OCTOBER 21, 2020

Being forward-thinking and prepared for the future is crucial to success. In this episode of B2B Marketing Agency Insights, Austin LaRoche, CEO of ATAK Interactive, gives a glimpse of what B2B marketing will be like in 10 years and how you can start to get ahead now. . Video transcription below: Welcome back to B2B Marketing Agency Insights. I’m your host, Austin Laroche, CEO at ATAK Interactive.

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Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 78

Hubspot

OCTOBER 21, 2020

There's a fairly obscure album by a guitarist named Duck Baker called There's Something for Everyone in America. I don't know a ton about it apart from the fact that it came out in 1975 and that its cover art is absolutely next-level. Image Source: Best Buy. Neither of those facts is particularly relevant to this article, but the album's title is. That idea that "there's something for everyone" doesn't just apply to America — nor does it have anything to do with what appears to be Lady Justice s

Ethics 101

Ethics Opinions Case Studies Tips 101

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ATAK Interactive

OCTOBER 21, 2020

Being forward-thinking and prepared for the future is crucial to success. In this episode of B2B Marketing Agency Insights, Austin LaRoche, CEO of ATAK Interactive, gives a glimpse of what B2B marketing will be like in 10 years and how you can start to get ahead now. . Video transcription below: Welcome back to B2B Marketing Agency Insights. I’m your host, Austin Laroche CEO at ATAK Interactive.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 78

SmartBug Media

OCTOBER 21, 2020

Getting buy-in from the leadership team for your marketing spend can be a daunting task, especially when marketing has traditionally had a reputation of contributing little to the overall revenue goals of a business. In fact, according to the Harvard Business Review , only 27 percent of all chief marketing officers feel they demonstrate a financial impact “extremely well” for their organization.

Budget Management 90

Budget Management Spending Sales Qualified Leads Planning 90

Meerkat Marketing

OCTOBER 21, 2020

Virtual Chief Marketing Officers (Virtual CMO) are becoming increasingly popular as many businesses struggle to understand how they should be marketing during the pandemic. . With the uncertainty and confusion of COVID-19 protocols and what language is acceptable to use in marketing materials and campaigns, business owners and marketers are looking for an adaptable, strategic direction and plan for their companies moving forward into 2021. .

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CMO Marketing Budget Creation Paid Search Agency Advertising Agencies 89

Visitor Queue

OCTOBER 21, 2020

Working from home or working remotely may seem like the goal when you are going to school. Thinking about waking up, rolling out of bed, and getting to work 10 feet from your bed can be the ideal situation. Not to mention having the ability to dress how you want and eat when you want. […]. The post Remote Work Challenges and Habits You Need To Kick appeared first on Blog Visitor Queue.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Launch Marketing

OCTOBER 21, 2020

An email newsletter is a valuable tool to stay in touch with clients and establish yourself as a reliable resource with prospects. In sending out your company newsletter, you want to reach as many people that are interested in your offerings as possible. If you are looking for some tactics on how to increase your newsletter subscriptions, here are five things to focus on and implement to start reaching more prospects. 1.

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Newsletter Tactics Trigger Marketing Marketing Prospects 80

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. Recent statistics forecast that the SaaS sector could be worth as much as $623 billion by 2023. If you’re a SaaS company, then, you’re certainly in a booming industry. That means you have plenty of competition, and that competition is only going to increase.

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Paid Content Marketing Budget Work Management Paid Search Agency 81

Hubspot

OCTOBER 21, 2020

Every salesperson knows landing a closed-won deal is one of the most important aspects of the job. However, with so much focus on the deal itself, it can be easy to overlook the necessary steps it takes to even reach a successful deal. When companies place too much emphasis on closing sales without ensuring their teams have the operational support they need, it may hinder their ability to grow in the long run.

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Top of Funnel Sales Qualified Leads Marketing Proposals Paid Search Agency 84

Liveintent

OCTOBER 21, 2020

Like many companies, LiveIntent has recently had to transition into the world of virtual meetings, conferences and networking. But that has not stopped us from being present, fostering personal and professional growth, and giving back to the community. On account of the virtual shift, we’ve had the opportunity to partner with Givsly (formerly known as Lucky Forks), an organization that was created to drive business through a culture of purpose while creating an impact.

Webinar Metrics 71

Webinar Metrics Advertising Agencies Communities Conference 71

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Launch Marketing

OCTOBER 21, 2020

With professionalism at the core of LinkedIn’s brand identity — “ Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.” —it has naturally become the go-to social media platform for B2B marketers. Of the over 675 million LinkedIn members, 63 million are in decision-making positions.

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Paid Search Agency Linkedin Features Ad Frequency 62

SWZD

OCTOBER 21, 2020

We surveyed almost 450 IT decision-makers from Europe to get more insights into IT budget trends and tech adoption plans for 2021 and beyond.

Customer Surveys 71

Customer Surveys Trends 71

Litmus

OCTOBER 21, 2020

This year has been tough in many ways, stretching email pros pretty thin. That’s why our latest updates in Litmus continue our focus for 2020: to empower you and your team (no matter the skill level) to create brand experiences that are personalized, agile, and scalable. Here’s what’s new. Detect Dark Mode usage in Email Analytics. Dark Mode, Dark Mode, Dark Mode!

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Brand Identity Branding Guidelines Analytics 64