Wed.Oct 21, 2020

LinkedIn for Business: 5 Ways to Gain Quality B2B Leads from LinkedIn

KoMarketing Associates

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn.

Redefining Branding in The Digital Age

Webbiquity

Guest post by Sarah Sidney. Whatever you learned about the definition of “branding” in your marketing courses is wrong. The proliferation of digital channels has significantly altered the meaning of the word, and it continues to evolve.

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Optimize your pages for mobile devices following the 6 pillars of Mobile SEO

RockContent

The SEO professionals’ concerns with the performance and navigation of websites on mobile devices have always existed. In 2019, when Google began to prioritize mobile interfaces in its indexing (Google Mobile-First Index), these enhancements became a rule in the market.

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Episode #49 – From the Inside: A Pair of IC Experts Write the Book on Internal Comms

Biznology

In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all soon experience.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

5 Smart Marketing Strategies for Small Businesses

Marketing Insider Group

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time on.

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We Took a Risk on Social Proof in Our Marketing. Here’s Why It Paid Off

Contently

Think of the last time you went to buy something on Amazon. I guarantee you looked at two things—first the price, then the reviews. Chances are, the reviews carried significantly more weight than the price in your decision-making. That’s not just because you’re a savvy shopper.

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3 Ways to Improve Your Association’s Membership Acquisition Strategy

Higher Logic

The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. How can your association reach potential members + convince them to join? Email campaigns? Virtual events? Get tips from the 2020 Membership Marketing Benchmark Report.

8 delightful email newsletter examples from creators (and ideas for growing your own)

ConvertKit

Jump ahead. What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 1: Bake Club by Christina Tosi. #2: 2: Maker Mind by Anne-Laure Le Cunff. #3: 3: Austin Kleon’s weekly newsletter. #4:

How to Measure the Value of Your Subscribers

Content Marketing Institute

Great marketing adds value that customers are willing to invest in and that can create wealth for the business. But not all customer investments involve a purchase. Learn and reflect on how you can develop an audience-as-customer business model.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

3 Essential Components to Build a Successful Marketing Spend Pitch

SmartBug Media

Getting buy-in from the leadership team for your marketing spend can be a daunting task, especially when marketing has traditionally had a reputation of contributing little to the overall revenue goals of a business.

7 Ways Brands Can Reduce Their Carbon Footprint

Traackr

As the planet’s temperature rises, so does consumer interest in eco-friendly lifestyles, and sustainability is now not only expected, but demanded

5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

For many organizations, it’s not even a question: Marketers own social strategy. Always have, always will. After all, if social media serves primarily as a promotional and communications channel, who else would run it? Our new research reveals it’s time to rethink this assumption.

5 Benefits of Hiring a Virtual CMO

Meerkat Marketing

Virtual Chief Marketing Officers (Virtual CMO) are becoming increasingly popular as many businesses struggle to understand how they should be marketing during the pandemic. .

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Tactics to Increase Your Newsletter Subscriptions

Launch Marketing

An email newsletter is a valuable tool to stay in touch with clients and establish yourself as a reliable resource with prospects. In sending out your company newsletter, you want to reach as many people that are interested in your offerings as possible.

How to Create a WordPress Notification Bar in Minutes

Optinmonster

Do you want to create a WordPress notification bar to share important updates and promotions with your site visitors? Store owners and publishers use notification bars to grow their subscribers and sales.

Best Practices for Testing Marketing Emails

Heinz Marketing

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Even with Halloween approaching, few things are scarier than realizing that marketing email you sent just went out with a huge mistake in it. Maybe it was a spelling error. Or a broken link.

Reimagining entertainment and the customer experience with social media

Sprout Social

The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. Museum visits are mostly on-hold, live entertainment (e.g.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Being present during times of uncertainty

Liveintent

Like many companies, LiveIntent has recently had to transition into the world of virtual meetings, conferences and networking. But that has not stopped us from being present, fostering personal and professional growth, and giving back to the community.

The 2021 State of IT in Europe

SWZD

We surveyed almost 450 IT decision-makers from Europe to get more insights into IT budget trends and tech adoption plans for 2021 and beyond. Blogs

Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

B2B social media marketing is often written off as boring or unnecessary. But if that’s your company’s take, it could be missing out. Just look at Adobe. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. Not only that.

Women in engineering: How I found and started my career as a software engineer

Sprout Social

Deciding to study computer science was one of the bravest and hardest things I have done. My family wanted me to study something that—as they saw it back then—would guarantee a better future for me.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Metadata Management: What It Is and How To Use It

Brandfolder

With the explosion of big data, the rise of the cloud, distributed architectures, and the IoT, nailing metadata management is essential for gaining total control over your data ecosystem. Metadata

For Content Marketers, AI Should Stand For “All In”

Keywee

As a marketer, artificial intelligence may not have been the first square that you chose for your 2020 bingo card. Given the media’s historically less-than-kind portrayal of AI, it’s not unreasonable for marketers to be apprehensive of the emerging technology.

How to Use a CRM to Better Run Your Business

BenchmarkONE

It isn’t every day that you come across a tool that plays a part in every single aspect of your company. For small business owners, tools like that are highly coveted, as they allow us to keep budgets nimble and our companies running smoothly. . Which is why having a small business CRM is crucial.

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3 Latest LinkedIn Ad Features B2B Marketers Should Know About

Launch Marketing

With professionalism at the core of LinkedIn’s brand identity — “ Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.” —it it has naturally become the go-to social media platform for B2B marketers.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.