Tue.Sep 22, 2020

During the Pandemic, Marketers Can’t Hunker Down Mentally

Biznology

Don’t forget to join us at the AI for Enterprise Marketing virtual event on October 15 th. It’s currently at $295 for non-Conference Board members. For $100 off – use code BIZ100. Learn more here: [link]. My oldest child (now 28) has Down Syndrome.

5 Tips for Creating Lead-Generating Marketing Campaigns

Marketing Insider Group

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages.

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What is Experiential Marketing and how are brands using it?

RockContent

Experience. For some time now, this is the keyword behind every successful marketing campaign. Its importance is easy to understand: modern consumers, ever more used to quick and efficient buying processes, prefer brands that offer the best content experiences.

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E-Commerce Email Marketing Guide for Seller

SendX

A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter?

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

The 5 best WordPress typography plugins for 2020

RockContent

WordPress typography plugins are tools that allow the customization of fonts on a WordPress custom install or WordPress.com.

Best 185

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Report: Despite ‘Cloudy’ Outlook, Marketers Remain Dedicated to Content Marketing

KoMarketing Associates

Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years.

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How COVID-19 is Impacting B2B Technology Purchasing [Research]

Webbiquity

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Six months into the pandemic, how have IT buying plans and practices changed? Two recent research reports provide answers.

Why Jargon May Be Damaging Your Content

Contently

In late 2019, researchers at Ohio State conducted a study. They had one group of consumers read three paragraphs about technology that only included simple terms. Then they had another group read three paragraphs on the same topic, except this time, it was filled with specialized jargon.

CPL 139

How to Synch Marketing and Sales to Achieve Growth

Measure Up Marketing

Despite the continued emphasis and variety of approaches to accelerate the business-to-business (B2B) buying cycle, many organizations remain challenged. One of the primary reasons is that Marketing and Sales are not in synch.

Sales 163

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Can A Font Be Racist?

Ceros

Reading Time: 5 minutes. Can a font really be racist? Well, not exactly. Fonts are inanimate. They don’t say, do, or believe anything—they’ve never even retweeted anything sketchy. But fonts can (and often do) have problematic origins.

How to Optimize Your Site for Google Carousel Results

Content Marketing Institute

Google’s search results are becoming richer and more interactive. Here’s a guide to one of its newest and fastest developing elements – carousels. Continue reading → The post How to Optimize Your Site for Google Carousel Results appeared first on Content Marketing Institute. Company News

Sites 101

How to Get Verified on Twitter: The Essential Guide for Marketers

Hootsuite

Disclaimer: Twitter is overhauling its verification process and has suspended new applications indefinitely. We’ll be the first to let you know when it’s back! If you use Twitter for business , you’ve probably wondered what it takes to get verified on Twitter.

The Power of Personalization

Benchmark Email

There is no denying the necessity of personalization in email marketing. Personalization increases open rates, and it shows your audience that you acknowledge and understand their wants and needs.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Improve Your Listening Skills

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Listening is the ability to accurately receive and interpret messages in the communication process. Listening should not be confused with hearing, they are two different words with two different meanings.

What Your Fonts Say About Your B2B Brand

BOP Design

In college, I had an amazing typography teacher. Her class was dedicated to teaching us newbie graphic design students about the importance, intricacies, and role of fonts in our world. I needed this class. I took fonts for granted.

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How to Boost Your Website Traffic with a Giveaway

Single Grain

Have you ever tried hosting an online giveaway? Are there clear benefits? Should you host a giveaway? Well, if you are a brand that’s looking to increase website traffic drastically, then yes! Big brands often use giveaways to boost website traffic.

How to conduct a speedy social media audit (free template included!)

Sprout Social

It’s no secret that businesses today should have some sort of social media strategy. But all too often we see companies improvising with little or no plan. And hey, we totally understand why it happens. Perhaps you inherited your social presence from someone who was “winging it.”

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What Marketing Automation Can Do For School Marketing

Hatchbuck

Did you know that automated email marketing campaigns are among the top three tactics used by email marketers to improve performance? . We know as school recruiters and communicators, getting your school front-and-center and seen as the best option for students is difficult.

7 Trends B2B Marketers Should Keep Their Eye On

NetLine

Over the last few months, we’ve been digging deep into a slew of categories, beginning with our annual flagship report, the 2020 Content Consumption Report.

What are Mini Apps & Why Marketers Should Care

Hubspot

With apps continuing to grow as a vital staple of everyday life, marketers continue to ask, "Do I need to have an app for my business?".

Why SmartBug Decided to Become HubSpot Advanced CMS Certified

SmartBug Media

In the past, developers on the HubSpot platform have been primarily focused on delivering marketing-focused front-end user experiences.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How to Write Content Better & Faster: 10 Secrets to Try Now via @tallchickvic

Search Engine Journal

A well-thought-out strategy is important in creating high-quality content fast. Here are 10 tactics, tips, and tools to use. The post How to Write Content Better & Faster: 10 Secrets to Try Now via @tallchickvic appeared first on Search Engine Journal. Content Marketing SEO

Which type of landing page is right for you?

ConvertKit

Jump ahead. Best practices for any landing page. 9 types of landing page. Ebook landing pages. Webinar landing pages. Event landing pages. Newsletter landing pages. Video landing pages. Podcast landing pages. Coming soon landing pages. Product landing pages. Profile landing pages.

The Community Manager’s Guide to Understanding Community Analytics

Higher Logic

The post The Community Manager’s Guide to Understanding Community Analytics appeared first on Higher Logic. If you want to grow your online community, develop a strategic approach to tracking your community’s analytics.

Deliverability terminology you need to know

ConvertKit

Jump ahead. Deliverability terminology. Links. Try ConvertKit's deliverability in action. Stay in Touch.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.