Sat.Jul 04, 2020

Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more

ClickZ

30-second summary: The World Bank predicts that the global economy will see a 5.2% contraction in global GDP in 2020. This could mark the darkest recession since post-WW II. While CFOs face the reality of revenue drops by 25%, they’re in no mood to focus on their cornflakes. In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working. Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets.

B2B Reads: Burn Out, Zoom Fatigue, and Sleep

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Prospecting Is Not An Event! There’s so much about prospecting that we still get wrong, it’s not an event! Thanks for your thoughts, David Brock. Burn Out and How to Recover Faster.

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