Fri.Aug 10, 2018

Three Essential Martech Tools for Creating an Ideal Customer Profile

Reachforce

Our recent guide to Ideal Customer Profiles (ICPs) outlined exactly why companies need to develop customer personas for their marketing campaigns.

5 Ways to Improve Customer Retention

Ontraport

"A positive customer relationship is the foundation for a strong business. Here’s how to use your CRM to segment customers and boost their satisfaction.". The post 5 Ways to Improve Customer Retention appeared first on The ONTRAPORT Blog.

The how and why of mini-sites for content marketing

Biznology

Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. Here’s why.

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Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

Influitive b2b

If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal level—a necessary part of laying the groundwork to engage them. The benefits of creating an engaged community are twofold: first, you’re cementing customer loyalty by adding value and giving them.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

A Tale of Two Sweaters: Why Segmentation Alone Isn’t Enough

Modern Marketing

Every retailer knows that customer segmentation makes campaigns more effective. When you classify customers according to their interests and desires, it’s much easier to deliver content that speaks to them personally, creating a connection that builds long-term loyalty. On paper, segmentation looks like a straightforward way to turn subscribers into delighted customers. But segmentation does have its limits.

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How to Improve Your Webinar Conversion Rates

Convert

How to Improve Your Webinar Conversion Rates I recently came across an interesting webinar on neuromarketing and was pretty impressed by their choice of topic. The title was what first attracted me, and the content kept me glued until the end.

How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Nobody just buys the art … They want the stories behind the art.”.

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9 Time Management Tactics to Increase Productivity

Heinz Marketing

Guest post By: Mike Schultz, President, RAIN Group. With the nonstop interruptions and distractions, too many people have lost complete control of their work days. They get sucked into other people’s meetings and priorities, they take on the work of their staff, or they’re at the mercy of what their boss tells them to do and when. If you want to be as productive as possible at work, you need to take back control of your time.

Activism en Vogue: The Rise of Inclusivity in Marketing to Women

Content Standard

Fashion and beauty brands have often presented themselves as VIP only clubs.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

YouTube Poised to Unseat Facebook as #2 Website in the U.S.

Hubspot

A new study reveals that there may be a shakeup on the list of the top five U.S. websites. According to research conducted by Market Intelligence Central , the top highest-visited websites in the U.S. have largely held steady for a few years. That order is as follows: Google. Facebook. YouTube.

From Print to Podcasts—What Marketers Can Learn From New York Times’ The Daily

Content Standard

Some of branded content’s biggest success stories have captivated audiences in the form of a favorite new TV shows or comic series—offering users something to engage with over extended periods of time.

Common Work From Home Jobs and The 10 Best Companies Who Offer Them

Hubspot

Every year on HubSpot’s content team, our whole team works remotely for a week.

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Custom Object Records Count Towards Total Contacts

Ontraport

This week we solved 48 tickets, 24 of which were customer requests or reports. This resulted in two updates to the system. We delivered 82 million emails on behalf of our clients. We also hosted over 28 million landing page views and served over 169 million web requests.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Make A Sale! 7 Eye-Catching Ideas In Making A Convincing Poster Ad

Altitude Branding

If you are going to look around, you will see that the world is full of visual representations. You’ll see different designs, aesthetics, structural images, beautiful sceneries, and so on. You feed your eyes with different things you see wherever you look.

How to Add a Text Box in Google Docs [FAQ]

Hubspot

A text box is an effective way to draw attention to important information on a page, or organize your thoughts visually. Adding a text box to a Google Doc can also make your document look more formal and professional -- which is particularly important if you're sharing the Doc with colleagues.

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What Sales Really Thinks about Marketing

Kapost

When my marketing colleague, Aubrey, first asked me to write a blog post about what sales really thinks about marketing, I assumed she’d made a mistake and meant to ask. The post What Sales Really Thinks about Marketing appeared first on Kapost Content Marketing Blog. Research and Insights

Forget the Oscars, These are the Biggest Video Events of the Year

Vidyard

We here at Vidyard enjoy a good conference as much as the next marketer—we love hearing from leaders in our field, connecting with peers and prospects, and of course, coming home with lots of free swag. But the conferences we get most excited about are the ones that include a focus on our favourite medium— video.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.