Fri.Aug 10, 2018

Three Essential Martech Tools for Creating an Ideal Customer Profile

Reachforce

Our recent guide to Ideal Customer Profiles (ICPs) outlined exactly why companies need to develop customer personas for their marketing campaigns.

5 Ways to Improve Customer Retention

Ontraport

"A positive customer relationship is the foundation for a strong business. Here’s how to use your CRM to segment customers and boost their satisfaction.". The post 5 Ways to Improve Customer Retention appeared first on The ONTRAPORT Blog.

The how and why of mini-sites for content marketing

Biznology

Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. Here’s why.

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A Tale of Two Sweaters: Why Segmentation Alone Isn’t Enough

Modern Marketing

Every retailer knows that customer segmentation makes campaigns more effective. When you classify customers according to their interests and desires, it’s much easier to deliver content that speaks to them personally, creating a connection that builds long-term loyalty. On paper, segmentation looks like a straightforward way to turn subscribers into delighted customers. But segmentation does have its limits.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

How to Improve Your Webinar Conversion Rates

Convert

How to Improve Your Webinar Conversion Rates I recently came across an interesting webinar on neuromarketing and was pretty impressed by their choice of topic. The title was what first attracted me, and the content kept me glued until the end.

More Trending

Marketers Need AI to Keep Up with Consumers

Albert

August. by Mark Kirschner. Marketers Need AI to Keep Up with Consumers. The ever-present pressure to provide consumers with increasingly personalized messaging has made cutting-edge AI marketing tools all but essential.

How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Nobody just buys the art … They want the stories behind the art.”.

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Putting B2B Influencer Marketing to Work

Metadata

A recent article from NewsCred reporting on B2B influencer marketing shared statistics like these: “…when a brand repurposes an influencer’s content, it performs an average of 35x better than its own content.”

Work 63

9 Time Management Tactics to Increase Productivity

Heinz Marketing

Guest post By: Mike Schultz, President, RAIN Group. With the nonstop interruptions and distractions, too many people have lost complete control of their work days. They get sucked into other people’s meetings and priorities, they take on the work of their staff, or they’re at the mercy of what their boss tells them to do and when. If you want to be as productive as possible at work, you need to take back control of your time.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Julie Zetlin

6sense

Julie Zetlin. Business Development Representative. Julie’s life has been surrounded by rhythmic gymnastics, which was the sport that brought her to her Olympic dream at the summer Olympic Games in 2012.

What Sales Really Thinks about Marketing

Kapost

When my marketing colleague, Aubrey, first asked me to write a blog post about what sales really thinks about marketing, I assumed she’d made a mistake and meant to ask. The post What Sales Really Thinks about Marketing appeared first on Kapost Content Marketing Blog. Research and Insights

Tim Scanlin

6sense

Tim Scanlin. Business Development Representative. As a Business Development Representative at 6sense, Tim is incredibly passionate about bringing actionable sales intelligence to B2B go-to-market teams.

Activism en Vogue: The Rise of Inclusivity in Marketing to Women

Content Standard

Fashion and beauty brands have often presented themselves as VIP only clubs.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How to Turn SEO Strategy into Action with Content Marketing

Modern B2B Marketing

Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.”

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From Print to Podcasts—What Marketers Can Learn From New York Times’ The Daily

Content Standard

Some of branded content’s biggest success stories have captivated audiences in the form of a favorite new TV shows or comic series—offering users something to engage with over extended periods of time.

YouTube Poised to Unseat Facebook as #2 Website in the U.S.

Hubspot

A new study reveals that there may be a shakeup on the list of the top five U.S. websites. According to research conducted by Market Intelligence Central , the top highest-visited websites in the U.S. have largely held steady for a few years. That order is as follows: Google. Facebook. YouTube.

Putting B2B Influencer Marketing to Work

Metadata

A recent article from NewsCred reporting on B2B influencer marketing shared statistics like these: “…when a brand repurposes an influencer’s content, it performs an average of 35x better than its own content.”

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The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Common Work From Home Jobs and The 10 Best Companies Who Offer Them

Hubspot

Every year on HubSpot’s content team, our whole team works remotely for a week.

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Resizable Columns, Variable Gross-to-Net Discount, and Fancier Proposals

Bionic

Bionic today upgraded its award-winning Media Investment Management Software with myriad improvements including resizable columns , variable gross-to-net discount , and fancier proposals from RFPs. Resizable Columns. Most media professionals were trained on creating media plans in Microsoft Excel.

Custom Object Records Count Towards Total Contacts

Ontraport

This week we solved 48 tickets, 24 of which were customer requests or reports. This resulted in two updates to the system. We delivered 82 million emails on behalf of our clients. We also hosted over 28 million landing page views and served over 169 million web requests.

Make A Sale! 7 Eye-Catching Ideas In Making A Convincing Poster Ad

Altitude Branding

If you are going to look around, you will see that the world is full of visual representations. You’ll see different designs, aesthetics, structural images, beautiful sceneries, and so on. You feed your eyes with different things you see wherever you look.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How to Add a Text Box in Google Docs [FAQ]

Hubspot

A text box is an effective way to draw attention to important information on a page, or organize your thoughts visually. Adding a text box to a Google Doc can also make your document look more formal and professional -- which is particularly important if you're sharing the Doc with colleagues.

FAQ 47

Forget the Oscars, These are the Biggest Video Events of the Year

Vidyard

We here at Vidyard enjoy a good conference as much as the next marketer—we love hearing from leaders in our field, connecting with peers and prospects, and of course, coming home with lots of free swag. But the conferences we get most excited about are the ones that include a focus on our favourite medium— video.