Fri.Aug 10, 2018

5 Ways to Improve Customer Retention

Ontraport

"A positive customer relationship is the foundation for a strong business. Here’s how to use your CRM to segment customers and boost their satisfaction.". The post 5 Ways to Improve Customer Retention appeared first on The ONTRAPORT Blog.

The how and why of mini-sites for content marketing

Biznology

Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. Here’s why.

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A Tale of Two Sweaters: Why Segmentation Alone Isn’t Enough

Modern Marketing

Every retailer knows that customer segmentation makes campaigns more effective. When you classify customers according to their interests and desires, it’s much easier to deliver content that speaks to them personally, creating a connection that builds long-term loyalty. On paper, segmentation looks like a straightforward way to turn subscribers into delighted customers. But segmentation does have its limits.

Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

Influitive

If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal level—a necessary part of laying the groundwork to engage them. The benefits of creating an engaged community are twofold: first, you’re cementing customer loyalty by adding value and giving them.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Improve Your Webinar Conversion Rates

Convert

How to Improve Your Webinar Conversion Rates I recently came across an interesting webinar on neuromarketing and was pretty impressed by their choice of topic. The title was what first attracted me, and the content kept me glued until the end.

More Trending

How to Turn SEO Strategy into Action with Content Marketing

Marketo

Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.”

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Nobody just buys the art … They want the stories behind the art.”.

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Marketers Need AI to Keep Up with Consumers

Albert

August. by Mark Kirschner. Marketers Need AI to Keep Up with Consumers. The ever-present pressure to provide consumers with increasingly personalized messaging has made cutting-edge AI marketing tools all but essential.

Activism en Vogue: The Rise of Inclusivity in Marketing to Women

Content Standard

Fashion and beauty brands have often presented themselves as VIP only clubs.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Putting B2B Influencer Marketing to Work

Metadata

A recent article from NewsCred reporting on B2B influencer marketing shared statistics like these: “…when a brand repurposes an influencer’s content, it performs an average of 35x better than its own content.”

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From Print to Podcasts—What Marketers Can Learn From New York Times’ The Daily

Content Standard

Some of branded content’s biggest success stories have captivated audiences in the form of a favorite new TV shows or comic series—offering users something to engage with over extended periods of time.

Julie Zetlin

6sense

Julie Zetlin. Business Development Representative. Julie’s life has been surrounded by rhythmic gymnastics, which was the sport that brought her to her Olympic dream at the summer Olympic Games in 2012.

9 Time Management Tactics to Increase Productivity

Heinz Marketing

Guest post By: Mike Schultz, President, RAIN Group. With the nonstop interruptions and distractions, too many people have lost complete control of their work days. They get sucked into other people’s meetings and priorities, they take on the work of their staff, or they’re at the mercy of what their boss tells them to do and when. If you want to be as productive as possible at work, you need to take back control of your time.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Tim Scanlin

6sense

Tim Scanlin. Business Development Representative. As a Business Development Representative at 6sense, Tim is incredibly passionate about bringing actionable sales intelligence to B2B go-to-market teams.

Common Work From Home Jobs and The 10 Best Companies Who Offer Them

Hubspot

Every year on HubSpot’s content team, our whole team works remotely for a week.

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Putting B2B Influencer Marketing to Work

Metadata

A recent article from NewsCred reporting on B2B influencer marketing shared statistics like these: “…when a brand repurposes an influencer’s content, it performs an average of 35x better than its own content.”

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YouTube Poised to Unseat Facebook as #2 Website in the U.S.

Hubspot

A new study reveals that there may be a shakeup on the list of the top five U.S. websites. According to research conducted by Market Intelligence Central , the top highest-visited websites in the U.S. have largely held steady for a few years. That order is as follows: Google. Facebook. YouTube.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Resizable Columns, Variable Gross-to-Net Discount, and Fancier Proposals

Bionic

Bionic today upgraded its award-winning Media Investment Management Software with myriad improvements including resizable columns , variable gross-to-net discount , and fancier proposals from RFPs. Resizable Columns. Most media professionals were trained on creating media plans in Microsoft Excel.

Custom Object Records Count Towards Total Contacts

Ontraport

This week we solved 48 tickets, 24 of which were customer requests or reports. This resulted in two updates to the system. We delivered 82 million emails on behalf of our clients. We also hosted over 28 million landing page views and served over 169 million web requests.

Make A Sale! 7 Eye-Catching Ideas In Making A Convincing Poster Ad

Altitude Branding

If you are going to look around, you will see that the world is full of visual representations. You’ll see different designs, aesthetics, structural images, beautiful sceneries, and so on. You feed your eyes with different things you see wherever you look.

Salesforce

xiQ

Get for Salesforce. Designed for B2B sales and marketing professionals, xiQ is an AI-enabled, SaaS, platform that provides instant access to over 1 billion individual personas, insights on over 12m companies and personalized digests that generate better quality leads. contact-form-7] LEARN MORE. LEARN MORE. The post Salesforce appeared first on xiQ inc

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Add a Text Box in Google Docs [FAQ]

Hubspot

A text box is an effective way to draw attention to important information on a page, or organize your thoughts visually. Adding a text box to a Google Doc can also make your document look more formal and professional -- which is particularly important if you're sharing the Doc with colleagues.

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download

xiQ

The post download appeared first on xiQ inc

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Forget the Oscars, These are the Biggest Video Events of the Year

Vidyard

We here at Vidyard enjoy a good conference as much as the next marketer—we love hearing from leaders in our field, connecting with peers and prospects, and of course, coming home with lots of free swag. But the conferences we get most excited about are the ones that include a focus on our favourite medium— video.