Fri.Aug 10, 2018

Three Essential Martech Tools for Creating an Ideal Customer Profile

Reachforce

Our recent guide to Ideal Customer Profiles (ICPs) outlined exactly why companies need to develop customer personas for their marketing campaigns.

5 Ways to Improve Customer Retention

Ontraport

"A positive customer relationship is the foundation for a strong business. Here’s how to use your CRM to segment customers and boost their satisfaction.". The post 5 Ways to Improve Customer Retention appeared first on The ONTRAPORT Blog.

The how and why of mini-sites for content marketing

Biznology

Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. Here’s why.

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A Tale of Two Sweaters: Why Segmentation Alone Isn’t Enough

Modern Marketing

Every retailer knows that customer segmentation makes campaigns more effective. When you classify customers according to their interests and desires, it’s much easier to deliver content that speaks to them personally, creating a connection that builds long-term loyalty. On paper, segmentation looks like a straightforward way to turn subscribers into delighted customers. But segmentation does have its limits.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Turn SEO Strategy into Action with Content Marketing

Modern B2B Marketing

Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.”

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More Trending

How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Nobody just buys the art … They want the stories behind the art.”.

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Getting to Know Your Customers: 4 Inspiring Examples From Top Advocate Marketers

Influitive

If only reading your customers’ minds was as easy as peering into a crystal ball… Then you could get to know them on a personal level—a necessary part of laying the groundwork to engage them. The benefits of creating an engaged community are twofold: first, you’re cementing customer loyalty by adding value and giving them.

Marketers Need AI to Keep Up with Consumers

Albert

August. by Mark Kirschner. Marketers Need AI to Keep Up with Consumers. The ever-present pressure to provide consumers with increasingly personalized messaging has made cutting-edge AI marketing tools all but essential.

9 Time Management Tactics to Increase Productivity

Heinz Marketing

Guest post By: Mike Schultz, President, RAIN Group. With the nonstop interruptions and distractions, too many people have lost complete control of their work days. They get sucked into other people’s meetings and priorities, they take on the work of their staff, or they’re at the mercy of what their boss tells them to do and when. If you want to be as productive as possible at work, you need to take back control of your time.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Putting B2B Influencer Marketing to Work

Metadata

A recent article from NewsCred reporting on B2B influencer marketing shared statistics like these: “…when a brand repurposes an influencer’s content, it performs an average of 35x better than its own content.”

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Julie Zetlin

6sense

Julie Zetlin. Business Development Representative. Julie’s life has been surrounded by rhythmic gymnastics, which was the sport that brought her to her Olympic dream at the summer Olympic Games in 2012.

What Sales Really Thinks about Marketing

Kapost

When my marketing colleague, Aubrey, first asked me to write a blog post about what sales really thinks about marketing, I assumed she’d made a mistake and meant to ask. The post What Sales Really Thinks about Marketing appeared first on Kapost Content Marketing Blog. Research and Insights

Tim Scanlin

6sense

Tim Scanlin. Business Development Representative. As a Business Development Representative at 6sense, Tim is incredibly passionate about bringing actionable sales intelligence to B2B go-to-market teams.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

YouTube Poised to Unseat Facebook as #2 Website in the U.S.

Hubspot

A new study reveals that there may be a shakeup on the list of the top five U.S. websites. According to research conducted by Market Intelligence Central , the top highest-visited websites in the U.S. have largely held steady for a few years. That order is as follows: Google. Facebook. YouTube.

Putting B2B Influencer Marketing to Work

Metadata

A recent article from NewsCred reporting on B2B influencer marketing shared statistics like these: “…when a brand repurposes an influencer’s content, it performs an average of 35x better than its own content.”

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Common Work From Home Jobs and The 10 Best Companies Who Offer Them

Hubspot

Every year on HubSpot’s content team, our whole team works remotely for a week.

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Resizable Columns, Variable Gross-to-Net Discount, and Fancier Proposals

Bionic

Bionic today upgraded its award-winning Media Investment Management Software with myriad improvements including resizable columns , variable gross-to-net discount , and fancier proposals from RFPs. Resizable Columns. Most media professionals were trained on creating media plans in Microsoft Excel.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Custom Object Records Count Towards Total Contacts

Ontraport

This week we solved 48 tickets, 24 of which were customer requests or reports. This resulted in two updates to the system. We delivered 82 million emails on behalf of our clients. We also hosted over 28 million landing page views and served over 169 million web requests.

How to Add a Text Box in Google Docs [FAQ]

Hubspot

A text box is an effective way to draw attention to important information on a page, or organize your thoughts visually. Adding a text box to a Google Doc can also make your document look more formal and professional -- which is particularly important if you're sharing the Doc with colleagues.

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Forget the Oscars, These are the Biggest Video Events of the Year

Vidyard

We here at Vidyard enjoy a good conference as much as the next marketer—we love hearing from leaders in our field, connecting with peers and prospects, and of course, coming home with lots of free swag. But the conferences we get most excited about are the ones that include a focus on our favourite medium— video.

Activism en Vogue: The Rise of Inclusivity in Marketing to Women

Content Standard

Fashion and beauty brands have often presented themselves as VIP only clubs.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Make A Sale! 7 Eye-Catching Ideas In Making A Convincing Poster Ad

Altitude Branding

If you are going to look around, you will see that the world is full of visual representations. You’ll see different designs, aesthetics, structural images, beautiful sceneries, and so on. You feed your eyes with different things you see wherever you look.

From Print to Podcasts—What Marketers Can Learn From New York Times’ The Daily

Content Standard

Some of branded content’s biggest success stories have captivated audiences in the form of a favorite new TV shows or comic series—offering users something to engage with over extended periods of time.