Avitage

OCTOBER 22, 2016

We used to say, “sell ahead of the RFP.” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content.

RFP 200

RFP B2B Sales Marketing & Strategy Marketing 200

Marketing Insider Group

OCTOBER 22, 2016

“Listen to your audience.” Few sayings have become more rote in the tech world than that. Unfortunately, it’s the saying — not the practice — that’s gone mainstream. For whatever reason, rather than listen to a few highly engaged individuals interacting with your content, marketers and startups and media companies everywhere act like the strongest […].

Creativity 172

Creativity Startups Content Act-On 172

Content Standard

OCTOBER 22, 2016

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. “Bee-lieve it or not, nothing,” I said. When I think of Ann Handley and MarketingProfs, I think of a distinct brand of humor: sharp, punny, and exuberant. But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy

Marketing Strategy 77

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 77

Content Standard

OCTOBER 22, 2016

In spite of its unique format and linguistic innovations, Twitter isn’t that hard to figure out. Once you have a basic understanding of the platform, using it becomes fairly intuitive. That’s important, because accessibility is critical to any social platform. Make it too hard, and users won’t give it a chance. And if using Twitter is so simple, Twitter marketing should be a breeze, right?

Twitter 77

Twitter Features Marketing & Strategy Marketing Strategy 77

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