Tue.Aug 30, 2016

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Customer Retention – The Lost Art (And Science) Of Marketing

Marketing Insider Group

In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available to the modern marketer to […].

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B2B Lead Gen: Can you do it cheaper and better inside?

ViewPoint

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. Even with the growing number of digital routes, outbound phone calling, or teleprospecting, remains a powerful method to engage personally with your prospects.

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Four Tips to Maximize Your Data

ANNUITAS

As marketing and demand generation strategies become more and more data-driven, executives and analysts alike need to explore methods to maximize the value from the data they already have. Data gets a bad name in the industry, often times carrying the stigma that developing a data strategy or conducting data analysis are difficult. They don’t have to be.

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AdWords Device Bidding Update: 4 Questions to Ask Before Optimizing

KoMarketing Associates

In August, Google started rolling out a new and exciting update that the PPC world has been waiting for a long time. Like previously discussed in my Google’s Summit post , AdWords will be giving advertisers the ability to bid on all three devices individually. These devices include desktop, mobile, and tablet. This updated is big news for advertisers, as desktop and tablet traffic, which were previously tied together, can now be bid on individually.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Why Demand Generation Requires More Than Marketing

Marketing Insider Group

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to […]. The post Why Demand Generation Requires More Than Marketing appeared first on Marketing Insider Group.

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Are Your Quizzes Adding Value? A Quick Guide to Making the Most of Your Content

Marketing Insider Group

It’s no secret that the Internet loves quizzes. And why wouldn’t we? They’re an easy, fun way to test knowledge and gain new insights into our personalities. Over at the Content Marketing Institute, Jodi Harris sums up our obsession with quizzes best when she writes, “I know they are designed to artificially inflate the site’s […]. The post Are Your Quizzes Adding Value?

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4 Reasons Why You Can’t Miss Marketing Nation Online

Adobe Experience Cloud Blog

Author: Rick Siegfried Aren’t trade shows so much fun? All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Unfortunately, this all comes at cost–both in time and money. Sure, you might be able to expense the ticket, travel, hotel, and meals, but then there’s the epic backup in email and work that piles up while you’re off gallivanting around whatever summit, conference,

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80% of Customer Loyalty is Driven by These 3 Service Attributes

Genroe

Providing really effective customer service doesn’t have to be difficult. Like most things in life it abides by the famous 80/20 rule: 80% of the value can be delivered with 20% of the work. The problem is that most organisations don’t know which is the right 20% so they can’t deliver it effectively. Over the […].

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How to Live Stream Successfully: A Preparation Checklist for Marketers

Hubspot

Raise your hand if you’d rather watch a video to learn something new than read about it. Go ahead -- you’re not alone. 59% of executives say they’d rather watch a video than read text , too. And really, that number makes sense -- we are a society of video streamers. (I mean, hello, Netflix.). But if you’re not sure where to begin, fear not -- we’re here to make sure you don’t just hit the “Live” button on Facebook and stare at the camera like a deer in headlights.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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11 Ways to Jumpstart Your Instagram Branding

Sprout Social

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Typically you see about 15 photos, 150 followers and zero updates in the last couple of months. If you’re reading this and know you fall into this category–that’s fine–we’re here to help. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience.

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Tips on Optimizing Buyer Personas to Make Content More Buyer-Centric

Kapost

Creating buyer personas is not a one and done practice. In some ways, buyer personas are like a unique, fine wine that grows in-depth and flavor as it matures. Each unique customer profile needs refinement and shaping to really work their magic long-term. And even if organizations start with all the best information as a starting point, buyer personas are estimated “best guesses.

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Key Insights from the 2016 B2B Content Marketing Spotlight Report

SWZD

Report on how B2B marketers in the tech sector are using content marketing to hit their goals this year: original research LinkedIn’s B2B Technology Marketing Community looks at what drives lead generation - content marketing – in their 2016 B2B Content Marketing Spotlight Report. Co-sponsored by emedia, this original research hones in on how tech marketers are tackling common issues and hitting their goals, and what tends to work for this sector.

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How to Run a Webinar: Are you Ready for a Webinar?

Lead Liaison

This is the first installment in the series How to Run a Webinar. You’re probably reading this with the mindset that you are going to do a webinar. You’ve thought about the topic, decided your company is going to do it, and thought about the material to use; but – are you really ready for a webinar? Executing a successful webinar can be expensive, and requires a lot of preparation.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Sales Enablement Best Practices

KEO Marketing

“Sales enablement” is the term for activities and programs that prepare and support the salespeople. Selling the company’s products should be a team effort; sales and marketing working together to create consistent and growing revenue streams. Successful sales enablement is much more than online content and managerial oversight of the sales funnel. Successful sales enablement comes from seeing the bigger picture in order to make a strategic and tactical contribution.

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What If Your Conference “Presentation” Should Actually Just Be a Story?

SnapApp

Whoo-wee! I just spent a great few days at the Uberflip Experience, the first-ever marketing conference hosted by Uberflip in Toronto. It was also my first visit to Toronto, and what an introduction. I came away with a wonderful impression of the city, valuable insights from marketing leaders and my peers, and a ton of new friends. (That’s the SnapApp marketing team wearing all the socks we won for participating in the UFX2016 app!).

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Brandfolder for Illustrator: How to Stay in the Creative Zone

Brandfolder

Picture this: You’re looking for a certain version of an image to use in a new marketing graphic, but a quick spotlight search of your laptop renders nothing. Frustrated, you.

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Customer Feedback Surveys: The 6 TRACER Attributes Your Survey Must Have

Genroe

It was a great internal brain storming session to collect questions for your new customer feedback survey. And, over the last few days you’ve wordsmithed away and now the questions are just right. Soon you’ll be loading them up into your survey tool and emailing the feedback invitations. But, if you don’t want your survey to […].

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.

Orb Intelligence

Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the value of its data. Yet, most of the startups I speak with are shocked to learn how much money they’re leaving on the table as a result of poorly-managed customer data.

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13 Customer Service Insights from the Pros

Genroe

Customer service is important for every business and I want to make sure that here at Genroe we’re delivering great service. But what is great customer service? Having owned a business for 15 years I already had some of the answers but I wanted to find out what the experts knew; so I asked them. I asked […].

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How Agencies Price Their Services, In 4 Charts

Hubspot

There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. This lack of clear guidance has led every agency leader to ask themselves at some point during their company's growth : How the heck should I price my services? HubSpot Research recently conducted a survey of 782 agencies to get a better picture of how they set prices for their offerings.

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Omnichannel marketing: making unmanageable campaign content manageable

E-Spirit

Digital campaign planning for global retailers is in a word—complex. For some, it's downright unmanageable.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Email Marketing for Schools [New Ebook]

Hubspot

Choosing a school is a big decision that's grounded in education and research. Controlling this discovery process that drives someone to select your school is no easy task. There's a wealth of information available on the internet, not to mention the mass of communications that prospective students and parents receive daily. Email has been a game-changer in the admissions process, helping schools to further inform prospects by placing helpful information right in front of their eyes.

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Five of Barcelona’s Best Event Venues

The Freeman Company

Event spaces for brand experiences of all types and sizes

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Biznology’s best info on influencer marketing

Biznology

I am going to take advantage of the fact that every one of my favorite TV shows are on holiday to indulge in a “best of” Biznology blog post myself. “How dare you?” you say, “you need to write a new post every single Tuesday!” Well, my boss, Mike Moran , called it in yesterday in his inspired post, Biznology’s best info on content marketing.

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Your Next Practice: Interactive Value-focused Content

The ROI Guy

As B2B buyers leverage more content to help make better purchase decisions, buyer sentiment is clear: All content is not created equal. According to a recent survey by the Demand Gen Report , 51 % of buyers are relying more on solution provider’ content to make better buying decisions, however, 83% of these buyers are overwhelmed by the sheer volume of content available, this according to a recent survey from Demand Gen Report.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Finding the Time to Sell

LeanData

Doug Landis was listing all the things that can occupy the typical day of a sales rep. Administrative tasks. Prospect research. Team meetings. One-on-ones. Product knowledge training. Notice that he hasn’t gotten to the actual “selling” part yet. There’s a reason for that. Other stuff keeps getting in the way. “What’s really important to me is something I call ‘engaged selling time,’” said Landis, the vice president of sales productivity and chief storyteller at online file storage company Box.

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6 Content Strategy Questions Marketers Should Ask Their Audiences

Content Standard

As managing editor of the Content Standard, I’m in Google Analytics and Skyword’s Platform Analytics pretty much all day. I’m clicking into referral sources to see where our traffic is coming from, analyzing why certain article titles seem to lead to more newsletter subscriptions than others, and reviewing the quality of the leads that come into our database.

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Finding the Time to Sell

LeanData

Doug Landis was listing all the things that can occupy the typical day of a sales rep. Administrative tasks. Prospect research. Team meetings. One-on-ones. Product knowledge training. Notice that he hasn’t gotten to the actual “selling” part yet. There’s a reason for that. Other stuff keeps getting in the way. “What’s really important to me is something I call ‘engaged selling time,’” said Landis, the vice president of sales productivity and chief storyteller at online file storage company Box.