Marketing Insider Group

OCTOBER 26, 2016

Launching a B2B marketing campaign for the very first time or for a new market can be hard. You likely don’t have any past data to refer to, which makes it difficult to determine the right budget to allocate to a specific marketing activity or channel. So what can you do to get started? The […]. The post How To Create A Successful B2B Marketing Campaign Budget appeared first on Marketing Insider Group.

Allocation 190

Allocation B2B Marketing Campaigns B2B 190

Onalytica B2B

OCTOBER 26, 2016

Whether you’re a social media addict compelled to share picturesque sunsets and Tumblr worthy salads, or you’re partial to the standard social media check during your daily commute, you’re bound to have noticed the rise in sponsored posts on anything from the latest teeth whitening set to the current protein shake fad or must-have fashion accessory.

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Marketing Insider Group

OCTOBER 26, 2016

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. “The more leads we have, the higher the chance that some of […]. The post Lead Quantity vs Lead Quality: Achieving a Balance appeared first on Marketing Insider Group.

Leads 185

Leads Lead Marketing Qualified Leads Lead Generation 185

Hive9

OCTOBER 26, 2016

Enterprise marketing organizations employ a lot of people for different types of work. Scale allows you to hire highly specialized staff for grade-A outcomes. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need.

Planning 134

Planning Marketing Plans Marketing Organization 134

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

OCTOBER 26, 2016

At the end of a long interview for a story about people looking to change careers, my source said the dreaded words: “Please don’t use my real name.” He didn’t want people to know he was getting out of the field, so I panicked at first. There’s no way I could use an anonymous source. Then I remembered I wasn’t writing for a news outlet.

Paid Search Agency 124

Paid Search Agency Content Marketing Peer-to-peer Work Management 124

Convince & Convert

OCTOBER 26, 2016

Social media automation gets a bad rap for robbing social of its humanity. Smart automation, however, is good—not evil.

Automation 167

Automation Social Media Media Marketing Automation Services 167

Adobe Experience Cloud Blog

OCTOBER 26, 2016

Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. So it’s no surprise that predictive analytics is an increasingly popular topic. Predictive analytics uses big data and machine intelligence to calculate how likely a specific outcome is based on customer data and historical actions.

Marketing Automation Services 105

Marketing Automation Services Analytics Automation B2B Thought Leadership 105

Kapost

OCTOBER 26, 2016

As a product marketer, your job is tough: you’re the point person between multiple cross-functional teams , and it’s up to you to weave together a cohesive company story. Here are the biggest challenges you’re likely facing: You have multiple external audiences who you’re looking to reach, but you need to consolidate your messaging to a one-size-fits-all strategy.

Product 86

Product Case Studies Content Case Study 86

Lattice

OCTOBER 26, 2016

If there’s one thing a marketing operations manager is passionate about, it’s their technology stack. So as we look towards.

Marketing 100

Marketing 100

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Social Media

SnapApp

OCTOBER 26, 2016

Many marketing teams find themselves in the position of needing to outsource some or all of their content creation. The problem is: Finding the right creators is tough. I hear horror stories all the time. The content they wrote needed so much editing, I may as well have written it myself. It wasn’t written in our voice at all. They took my money and disappeared.

Practices 77

Practices Marketing Budget Copywriting Best Practices 77

Lattice

OCTOBER 26, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research.

Forrester 100

Forrester ROI Research Campaigns 100

SWZD

OCTOBER 26, 2016

These costume ideas will get you in the mood for Halloween weekend. Check out these B2B marketers’ Halloween costumes. That counts as research for work, right?

B2B Marketing 74

B2B Marketing B2B Marketing Research 74

Lattice

OCTOBER 26, 2016

B2B companies have been doing Account-Based Marketing (ABM) for years.

Account Based Marketing 100

Account Based Marketing ABM B2B Marketing B2B 100

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

chiefmartech

OCTOBER 26, 2016

Wow, this year is flying by — and definitely without a dull moment in marketing technology. If you’re bored, you’re doing it wrong. And 2017 promises to be an even more spectacular whirlwind of change and innovation. Speaking of 2017, I’m excited to announce that the next MarTech Conference will take place in San Francisco on May 9-11, 2017.

Marketing Management 69

Marketing Management Marketing Proposals Vendors Advertising Agencies 69

Vidyard

OCTOBER 26, 2016

Boo! It’s time for some scare-tactics for Halloween! Halloween is coming quickly, and this creepy/crazy/awesome holiday is a perfect opportunity to have some fun entertaining your leads and customers. It goes without saying (but I’ll say it anyway) that if they’re entertained, they’re more likely to remember you and engage with your brand.

Video Marketing 69

Video Marketing Top of Funnel Mobile Marketing Act-On 69

Hubspot

OCTOBER 26, 2016

New business is simultaneously exciting and stressful for agencies. While your team is focused on the thrill of a profitable win, they're also stressed about meeting deadlines, impressing the prospect, and maintaining current client relationships. It can all be a lot to handle -- and there's no room for legal mistakes. You didn't go into marketing to deal with legal issues.

Advertising Agencies 54

Advertising Agencies Paid Search Agency Ad Agencies Terms and Conditions 54

Leadspace

OCTOBER 26, 2016

Few things can be more frustrating in B2B lead generation than the experience many in sales sometimes encounter – particularly SDRs. You just want to do your thing: sell your product to as many of the right people as possible. You’re confident in what you’re selling, you have the right pitch – hell, you’ve been doing this for years, and you do it well.

Ideal Customer Profiles 54

Ideal Customer Profiles Lead Generation Efficiency Lead Ranking 54

Speaker: Paul Slack, Vende Digital CEO

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Account Based Marketing

Marketing Insider Group

OCTOBER 26, 2016

There are always going to off days when free-flowing content creation hits a roadblock. Whether your low on motivation, inspiration, or both, the challenges one faces in creating content can be overcome. Steven Pressfield said in his book Do the Work “The song we’re composing already exists in potential. Our work is to find it.” […].

Tools 190

Tools Content Keywords Social Media 190

Sprout Social

OCTOBER 26, 2016

Every business knows that Facebook is integral to a successful marketing strategy. But creating a winning strategy on the platform takes more than tossing random piece of content onto your Page and hitting publish. The social network provides you with plenty of bells and whistles to help enhance your outreach strategy, but none of that matters if you don’t have a solid foundation to build upon.

Facebook 104

Facebook Tips Brand Identity Branding 104

Biznology

OCTOBER 26, 2016

So far, I have done one interview in the Leaders in Social Media Strategies series. Before introducing you to other leaders, I thought it might be valuable to pause and share my own thoughts on the topic. Yes, I am going to interview myself! Should be interesting. Here it goes… 1. So Hester, could you please describe your professional background?

Social Media 101

Social Media Media Marketing & Strategy Work Management 101

Hubspot

OCTOBER 26, 2016

Tracing the history of SEO is kind of like trying to trace the history of the handshake. We all know it exists, and we know it’s an important part of business. But we don’t spend a ton of time thinking about its origins -- we’re mostly concerned with how we use it day-to-day. But unlike the handshake, SEO is fairly young, and changes frequently. Quite appropriately, it appears to be a millennial -- its birth is predicted to fall somewhere around 1991.

SEO 60

SEO PageRank Mobile Advertising Keywords 60

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Leadspace

OCTOBER 26, 2016

Few things can be more frustrating in lead generation than the experience of the B2B sales rep who’s consistently being fed unqualified leads. You just want to do your thing: sell your product to as many of the right people as possible. You’re confident in what you’re selling, you have the right pitch — hell, you’ve been doing this for years, and you do it well.

B2B Sales 48

B2B Sales Efficiency Marketing Management Tools 48

Hinge Marketing

OCTOBER 26, 2016

Some professional services firms have a dedicated marketing team. Others don’t, relying instead on a combination of internal and outsourced resources. Either way, a firm’s leadership has to produce a comprehensive marketing plan to achieve future growth and profitability. Of course, today when we say “marketing,” we are talking about a blend of traditional with digital techniques, with the balance of the emphasis on the latter.

Training 73

Training Rules Allocation Planning 73