Fri.Jan 04, 2019

Rock Your Content With These 7 Songwriting Secrets

Content Marketing Institute

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. We’re trying to do the same thing – to capture the most elusive thing we can with words: a feeling. Here are seven songwriting secrets that will help you make your content stronger.

It’s Time to Let Go of Your Brand Message on Social Media

Modern Marketing

Advertising and promoting your products on social media requires an entirely new mindset from advertising on other platforms. If you’re used to advertising in print media, on radio or on TV, be forewarned: social media is a much different animal.

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64% of Marketers Now Leveraging Content Marketing More than They Were Two Years Ago

KoMarketing Associates

As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing.

4 Awful Content Marketing Buzzwords That Will Terrorize You in 2019

Contently

Three years ago, my most prized possessions were a life-size cardboard cutout of myself , a George Foreman grill that lasted longer than my last three relationships combined, and the top four search results on Google for “content marketing buzzwords.”

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Rethink Marketing Podcast: Focus on the Funnel

Act-On

Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring Podcast Reports & Analytics

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4 Ways to Boost Advocate Motivation Through A Rewards Program

Influitive

Want to keep your best advocates motivated to engage with your community and promote your brand? The incentives you offer in your advocate community are vital to keeping motivation high. But not all rewards are created equal. Generic gift cards aren’t always the answer. Rather, you need meaningful and memorable rewards to recognize your advocates. Advocate Marketing 101 Rewards and Recognition

Five Marketing and Revenue Growth Resolutions for 2019

Fusion Marketing Partners

We each have our own ways of setting goals and resolutions. Like many of your peers, you may do this […]. Marketing Revenue Revenue Growth

46 Fascinating and Incredible YouTube Statistics

Brandwatch Marketing

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats.

How You Handle Leads Impacts Revenue

BOP Design

B2B companies are in the midst of 2019 business planning—examining the past year and planning for the year ahead. One of the main metrics considered is revenue. Besides profit, annual revenue is typically the best way to judge a company’s size, health, and viability.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

7 Social Media Tips for Small Business Success

Marketo

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience.

Post-Holiday Sales Slump: 11 Effective Ways To Overcome It

SEMrush

The post-holiday sales slump is all too real. Find out why sales slow down and how you can not only overcome the loss of revenue but also how to convince your target audiences to spend their money after perhaps over-spending during the holidays. Marketing

Top Conferences for Freelance Writers and Creatives in 2019

ClearVoice

“The best investment you can make is in yourself.” — Warren Buffet. Content marketing, social media, productivity. Our lives and work now require so much of us. Sometimes it is hard to know what to focus on. But underneath all those skills is you. There is no greater return on investment than investing in yourself. Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. You learn, you network, and you open to new possibilities.

How Content Marketing and Advertising Are Combining Budgets and Best Practices

Content Standard

The history of media has always been fueled by classic rivalries. Pulitzer and Hearst. Tom and Jerry. Batman and the Joker. Or for those working in the digital space, content marketing and advertising.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

The Quick & Easy Guide to Fixing 504 Gateway Timeout Errors

Hubspot

In a world hooked on instant gratification, one of the worst things a brand can do is not give their audience what they want.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Content Syndication

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The Meaning of Employee Relations in 200 Words or Less

Hubspot

Workplace culture and strong internal relationships are undeniably critical for your company's long-term success.

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Content Collaboration Trends for 2019

DivvyHQ

Collaboration, generally defined as two or more people working together to achieve the same goal, is no trend.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

How to Prepare for Your First Webinar

Golden Spiral

Are webinars on your B2B tech marketing priority list? Are they on your wish list?

4 Simple Steps for Establishing Your Business’s 2019 Goals

Hatchbuck

Many of us look at the New Year as the time to set personal resolutions, but it’s also a great moment to embrace new goals at our businesses, too. Setting goals—and meeting them—can be a powerful motivator as you grow your business. Here’s how to put yours in place for 2019. Get ready. Making a conscious effort to look at your business with fresh eyes can help you think bigger. It’s easy to get stuck in a rut if you let past performance dictate future expectations.

Before You Say Goodbye: How to Write a Re-Engagement Email

Sharpspring

Building a large email list of engaged subscribers is a huge challenge for most marketers. You have to invest in your lead magnets, landing pages and content marketing strategy to attract traffic. And no matter how many new subscribers you gain, you’ll always end up losing some in the process.

ERP Extension Software

Aberdeen

Aberdeen conducts extensive data collection and research on hundreds of software sectors. Our data and research coverage includes factors such as: buyer demand; buyer selection preferences; buyer perception of vendors; market share; and a range of end-user and buyer behaviors.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

What Role Does ABM Play in your Content Marketing Strategy?

SmartBug Media

If you’re like most of today’s B2B marketers, you probably recognize that account-based marketing (ABM) has become an important element of any effective go-to-market strategy. In fact, in a survey conducted by the Digital Marketing Institute , it is estimated that 92 percent of companies consider ABM crucial for B2B marketing success. So, what role does ABM play in your existing content marketing strategy or how can you get started?

8 Reasons Your Website Sucks

Leading Results Rambings

You looked at your website and didn't like what you saw (otherwise you wouldn’t be here.) Below you'll find 8 issues that can negatively affect your website traffic. If you identify with any of the issues, you can read the follow up article here

Why CPQ in 2019?

FPX

2019 is here and we’re once again talking about resolutions and how we can improve ourselves in the new year. But let’s set aside our personal goals for a moment and think about our businesses — like people, businesses have resolutions and things they’d like to change as well.

Pay-Per-Click Trends and Other PPC Best Practices for 2019

SendGrid

Read up on some trends and best practices for your pay-per-click (PPC) program in 2019. The post Pay-Per-Click Trends and Other PPC Best Practices for 2019 appeared first on SendGrid. Best Practices

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

AppSumo: How To Leverage The Deal Marketplace For Growth

Ladder.io

Ever hear of AppSumo ? It’s a B2B online marketplace for products and tools to help you grow your business. In 2018, B2B online commerce in America was set to hit $9 trillion. And by 2021, it’s expected to reach over $1 trillion.

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ABM Myth-Buster #1: There IS NO Target Account List

Aberdeen

This is the first in a series of Account Based Marketing (ABM) Myth Busters, where we dissect the assumptions of marketing/sales organizations who have yet to embrace the modern agile framework of Always-On marketing & sales. Your Total Active Market.

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The Keywee Facebook CPC Tracker: December Update

Keywee

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers.

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