Fri.Jan 04, 2019

Rock Your Content With These 7 Songwriting Secrets

Content Marketing Institute

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. We’re trying to do the same thing – to capture the most elusive thing we can with words: a feeling. Here are seven songwriting secrets that will help you make your content stronger.

It’s Time to Let Go of Your Brand Message on Social Media

Modern Marketing

Advertising and promoting your products on social media requires an entirely new mindset from advertising on other platforms. If you’re used to advertising in print media, on radio or on TV, be forewarned: social media is a much different animal.

64% of Marketers Now Leveraging Content Marketing More than They Were Two Years Ago

KoMarketing Associates

As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing.

4 Awful Content Marketing Buzzwords That Will Terrorize You in 2019

Contently

Three years ago, my most prized possessions were a life-size cardboard cutout of myself , a George Foreman grill that lasted longer than my last three relationships combined, and the top four search results on Google for “content marketing buzzwords.”

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Rethink Marketing Podcast: Focus on the Funnel

Act-On

Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring Podcast Reports & Analytics

More Trending

Top Email Design Trends for 2019

Litmus

This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.

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Five Marketing and Revenue Growth Resolutions for 2019

Fusion Marketing Partners

We each have our own ways of setting goals and resolutions. Like many of your peers, you may do this […]. Marketing Revenue Revenue Growth

4 Ways to Boost Advocate Motivation Through A Rewards Program

Influitive

Want to keep your best advocates motivated to engage with your community and promote your brand? The incentives you offer in your advocate community are vital to keeping motivation high. But not all rewards are created equal. Generic gift cards aren’t always the answer. Rather, you need meaningful and memorable rewards to recognize your advocates. Advocate Marketing 101 Rewards and Recognition

46 Fascinating and Incredible YouTube Statistics

Brandwatch Marketing

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

7 Social Media Tips for Small Business Success

Modern B2B Marketing

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience.

How You Handle Leads Impacts Revenue

BOP Design

B2B companies are in the midst of 2019 business planning—examining the past year and planning for the year ahead. One of the main metrics considered is revenue. Besides profit, annual revenue is typically the best way to judge a company’s size, health, and viability.

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Top Conferences for Freelance Writers and Creatives in 2019

ClearVoice

“The best investment you can make is in yourself.” — Warren Buffet. Content marketing, social media, productivity. Our lives and work now require so much of us. Sometimes it is hard to know what to focus on. But underneath all those skills is you. There is no greater return on investment than investing in yourself. Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. You learn, you network, and you open to new possibilities.

How Content Marketing and Advertising Are Combining Budgets and Best Practices

Content Standard

The history of media has always been fueled by classic rivalries. Pulitzer and Hearst. Tom and Jerry. Batman and the Joker. Or for those working in the digital space, content marketing and advertising.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Content Syndication

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4 Simple Steps for Establishing Your Business’s 2019 Goals

Hatchbuck

Many of us look at the New Year as the time to set personal resolutions, but it’s also a great moment to embrace new goals at our businesses, too. Setting goals—and meeting them—can be a powerful motivator as you grow your business. Here’s how to put yours in place for 2019. Get ready. Making a conscious effort to look at your business with fresh eyes can help you think bigger. It’s easy to get stuck in a rut if you let past performance dictate future expectations.

ERP Extension Software

Aberdeen

Aberdeen conducts extensive data collection and research on hundreds of software sectors. Our data and research coverage includes factors such as: buyer demand; buyer selection preferences; buyer perception of vendors; market share; and a range of end-user and buyer behaviors.

Content Collaboration Trends for 2019

DivvyHQ

Collaboration, generally defined as two or more people working together to achieve the same goal, is no trend.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Post-Holiday Sales Slump: 11 Effective Ways To Overcome It

SEMrush

The post-holiday sales slump is all too real. Find out why sales slow down and how you can not only overcome the loss of revenue but also how to convince your target audiences to spend their money after perhaps over-spending during the holidays. Marketing

Pay-Per-Click Trends and Other PPC Best Practices for 2019

SendGrid

Read up on some trends and best practices for your pay-per-click (PPC) program in 2019. The post Pay-Per-Click Trends and Other PPC Best Practices for 2019 appeared first on SendGrid. Best Practices

ABM Myth-Buster #1: There IS NO Target Account List

Aberdeen

This is the first in a series of Account Based Marketing (ABM) Myth Busters, where we dissect the assumptions of marketing/sales organizations who have yet to embrace the modern agile framework of Always-On marketing & sales. Your Total Active Market.

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The Keywee Facebook CPC Tracker: December Update

Keywee

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

AppSumo: How To Leverage The Deal Marketplace For Growth

Ladder.io

Ever hear of AppSumo ? It’s a B2B online marketplace for products and tools to help you grow your business. In 2018, B2B online commerce in America was set to hit $9 trillion. And by 2021, it’s expected to reach over $1 trillion.

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How to Prepare for Your First Webinar

Golden Spiral

Are webinars on your B2B tech marketing priority list? Are they on your wish list?

Don’t go Full Bandersnatch on your Marketing Automation

ActiveDEMAND

Netflix, along with Black Mirror, created an interactive, choose your own adventure movie about the main character building a choose your own adventure Atari game. If you haven’t seen the movie yet, go watch it because there be spoilers ahead!

The Quick & Easy Guide to Fixing 504 Gateway Timeout Errors

Hubspot

In a world hooked on instant gratification, one of the worst things a brand can do is not give their audience what they want.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.