Mon.Oct 17, 2011

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7 Ideas for Advanced Social Media Education

grow - Practical Marketing Solutions

For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like?

Writing Compelling Content: What Drives Your Readers?

Writing on the Web

What Drives Your Readers?" alt=" Writing Compelling Content: What Drives Your Readers?" />. What Drives Your Readers?" width="93" height="110" /> In a recent blog post, Compelling Content: What Are Your Readers’ Hot Buttons? , we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues. Here’s another model based on only 4 drivers. 4 Drives in a Nutshell. Driven: How Human Nature Shapes Our Choices (Jossey Bass, 2001), by Harvard professors Paul R.

23 Design, Data Visualization and Presentation Quotes from Edward Tufte

Modern Marketing

by Joe Chernov | Tweet this Infographics have become a high octane fuel for Eloqua’s content marketing engine. We’re proud that our infographics have been embraced by the B2B marketing community and the broader public, alike. But we know we can do even better. That’s why I recently attended “Presenting Data and Information,” a one-day course taught by the world’s best-known expert in data visualization, Edward Tufte.

What Do I Spend on My Marketing Budget? Part 1

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

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Identifying the Hottest Social Networks and Niche Sites for Your Target Audience

Modern B2B Marketing

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. Such online channels can’t be overlooked.

The B2B Inbound State of Mind: Leverage Your LinkedIn Profile

MLT Creative

Click to see VIDEO "Inbound State of Mind". Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience that can become advocates to help share your message.

How to Choose Authentic Images for Your Website [Marketing Cast]


Using images throughout your business' web presence—in blog posts, on Facebook , in online presentations, etc.—presents —presents a great marketing opportunity to capture people's attention and create brand awareness. But how do you choose the right images?

This is the week that was: A slice of the BlackBerry crumble

Earnest about B2B

There was a lot going on out there last week. Sadly up to a third of you may have missed many of the best articles as your smartphone became about as useful as a banana and you had to revert back to that strange machine sitting on your desk to check your emails and communicate with all and sundry.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

5 Steps to Ensure Your Business Blog Isn’t Boring


This is a guest post written by Alvina Lopez, a freelance writer and blog junkie who blogs about accredited online colleges. She welcomes your comments via email to It seems that in the last few years, businesses have finally wizened up some.

Sales Leadership: Zen & The Art of Golf

Your Sales Management Guru

Sales Leadership: Zen and Art of Golf . One of my more popular blogs last winter was “Zen and Art of Snow Shoveling” based upon the famous book: Zen and Art of Motorcycle Maintenance and after yesterday I thought I might leverage that title one more time. Yesterday was a lovely fall day in the Smoky Mountains. The sky was bright blue, no clouds, the leaves are changing into brilliant colors, the air was warm and I had a 1pm tee time.

Japan Goes Inbound and Walmart Gets Local [Marketing Update]


Mike Volpe and special guest Peter Stringer, director of interactive media of the Boston Celtics, hosted last week’s episode of Marketing Update.

5 Ways to Instantly Improve Marketing With Data


This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

7 Ways to Integrate Search Engine and Email Marketing


In the world of inbound marketing , integrating tactics provides marketers with incredible leverage. However, integration can often be challenging because individual marketing tactics sometime exist in silos with little collaboration.


4 Ways to Leverage Conversion SEO for Ecommerce Marketing


If you run an ecommerce store, traditional search engine optimization techniques may help you generate high traffic numbers, but that traffic may not necessarily generate much revenue.