Content Marketing Institute
JANUARY 13, 2023
A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023?
Contently
JANUARY 13, 2023
$16.4 billion—that’s how big the global influencer marketing industry was in 2022. The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram. Today, around 50% of consumers now turn to social media and the influencers they follow for product advice. For some, social media and influencers may replace search as a primary source for product research.
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Search Engine Journal
JANUARY 13, 2023
Reviews are an unavoidable part of doing business today. Here are 18 stats to prove the importance of online reviews. The post 18 Online Review Statistics Every Marketer Should Know appeared first on Search Engine Journal.
Martech
JANUARY 13, 2023
“Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. .
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Daily Egg
JANUARY 13, 2023
For all that your project management software can do for you, it still requires your input to know what to prioritize. Your. The post 7 Easy Steps to Prioritize Projects appeared first on The Daily Egg.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
JANUARY 13, 2023
Few things make us feel more productive than checking a task off a to-do list. That little rush of satisfaction you get. The post 5 Strategies for Creating a Workflow Checklist appeared first on The Daily Egg.
Search Engine Journal
JANUARY 13, 2023
Supplementing your content strategy with a content plan is essential for marketing success. Here’s a downloadable template to help you create one. The post Free Content Plan Template To Adapt To Your Needs appeared first on Search Engine Journal.
Ignite
JANUARY 13, 2023
The customer is always right. If you are an entrepreneur, took a marketing class, or work in sales of any kind, there’s a 100% chance you’ve been told this too-often-shared tidbit. In fact, you’ve probably heard it said to the point that you treat it as fact. Yet here’s the actual truth: The customer is not always right. At some point or another during the sales process, buyers will exhibit bad customer behavior, and sellers must be prepared to manage it.
B2B Marketing Exchange
JANUARY 13, 2023
Now that the dust from the holidays has settled, you might be trying to figure out a game plan for 2023. Thus far, the 2020s have been unpredictable to say the least, but it seems like we’re finally returning to some kind of normalcy. However, that doesn’t mean we need to stick to the same old goals in our professional and personal lives. If the past few years have taught us anything, it’s that we need to be prepared for the unpredictable and think of new, creative ways to stay on top of our goa
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
RebelMouse
JANUARY 13, 2023
This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s Stats Dashboard. Create a Google Analytics Account First, you will need to set up a Google Analytics account. If you already have one, move on to the next step, unless you want to create a separate account for your particular website or app. For example, you may want to create another account if this website or app belongs to a separate business.
Drew Neisser
JANUARY 13, 2023
B2B marketers know that brand sells, but how does a CMO sell brand? . In this episode, three CMOs share the secrets to setting up your B2B brand strategy for success. Tune in to learn how to sell brand to the board, the C-Suite, and through data—to get the internal buy-in necessary if you want your branding efforts to succeed and propel business growth.
RebelMouse
JANUARY 13, 2023
This is a full guide on how to set up Google Analytics 4 (GA4) and connect it to RebelMouse’s. Stats Dashboard. Create a Google Analytics Account. First, you will need to set up a Google Analytics account. If you already have one, move on to the next step, unless you want to create a separate account for your particular website or app. For example, you may want to create another account if this website or app belongs to a separate business.
Huptech Web
JANUARY 13, 2023
Table Of Contents. Introduction. Google Ads Stats. Search Ads Stats. Display PPC Stats. Shopping PPC Stats. Mobile Ads Stats. Social Media Ads Stats. Instagram Ad Statistics. Facebook ad statistics. Twitter ad statistics. Snapchat Ad Stats. LinkedIn Ad Stats. TikTok Ad Stats. Amazon PPC Stats. Why Are Stats Even Important? Final Thoughts. Introduction.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Fount Media
JANUARY 13, 2023
Virtual reality (VR) and augmented reality (AR) technology have been making waves in the consumer market for a few years, with applications ranging from video gaming to home design. However, the impact of VR/AR technology on the business-to-business (B2B) industry needs to be noticed more. This article explores how VR/AR. The post Will The Introduction Of VR/AR Affect The B2B Industry?
Ataccama
JANUARY 13, 2023
T-Mobile US automated data classification for effective PII protection across 56,000 databases.
Fount Media
JANUARY 13, 2023
In today’s competitive market, product marketing plays a crucial role in driving business sales and growth. It’s important to effectively communicate the value and benefits of your product to potential customers and persuade them to make a purchase. One effective way to do this is by leveraging your product as. The post Understand How To Make Your Product Into One’s Powerful Marketing Asset appeared first on Business Mailing Lists | Technology User List | Email Marketing Compan
Terminus
JANUARY 13, 2023
When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without prospects having to leave the platform? Yes, please. Yes. A Boost in ABM Engagement and Awareness At the end of the day, B2B marketers are trying to build awareness and have target accounts feel the love (and nurture) with ads.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Fount Media
JANUARY 13, 2023
As we look ahead to 2023, it’s clear that chatbots and informal email are poised to revolutionize the way businesses reach and engage their audience. Chatbots, automated programs designed to simulate conversation with human users, have become increasingly popular in recent years. They can be used to answer customer inquiries, The post How Chatbots And Conversational Email Is Changing The Game For B2B Marketers In 2023 appeared first on Business Mailing Lists | Technology User List | Email
Terminus
JANUARY 13, 2023
When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without having to leave the platform? Yes, please. Yes. With Document Ads, marketers can share content to build awareness and drop killer thought leadership or use lead generation forms to capture interested leads with gated content.
Fount Media
JANUARY 13, 2023
Traditional marketing refers to the various tried-and-true methods of advertising that have been used for decades, such as print ads, billboards, radio commercials, and television commercials. Digital marketing, on the other hand, encompasses a wide range of tactics that use the internet and digital technologies to reach customers, such as. The post Connecting The Dots Between Traditional And Digital Marketing appeared first on Business Mailing Lists | Technology User List | Email Marketing Comp
Stevens & Tate
JANUARY 13, 2023
If your brand has been focusing on solely traditional advertising methods, then it’s time that you consider inbound marketing. Although traditional advertising, such as TV or radio commercials, print ads and billboards can all be successful strategies when properly utilized, they are short-term strategies. Purely focusing on these advertising methods also means that you are missing out on an enormous online audience.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Litmus
JANUARY 13, 2023
T’was the season! December is one of the busiest times of the year for email and we’re sure your inbox was stuffed with season’s greetings , even more than we were after eating our Christmas dinner! There was no shortage of messaging about deals, gifting, end-of-year roundups, and much more. But which of those emails stood out in the inbox? Read on to see which emails were at the top of our holiday gift list in December 2021.
Parse.ly
JANUARY 13, 2023
When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your head and wonder, “What do all of these mean? Which ones should I actually use to measure my content?”. It’s common to be overwhelmed by content analytics , so we compiled the most important web metrics and KPIs you should be tracking.
Valasys
JANUARY 13, 2023
Did you know that, according to an Ahrefs analysis, an average website contains backlinks from roughly 100 different domains? Did you also know that the number of backlinks is positively connected with greater search engine ranks, according to a SEMrush study? With approximately 1.98 billion websites billion webpages on the internet, it’s no surprise that in the new year of 2023, the great majority of SERPs will be devolved into battle zones.
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