Marketing Insider Group

NOVEMBER 14, 2017

From professionally produced marketing videos to influencer campaigns and automation software, staying within your digital marketing budget while still driving growth is easier said than done. While some pieces of your marketing strategy aren’t exactly cost flexible, there are plenty of helpful free resources that digital marketers and small business owners can use to craft, launch, and […].

Budget Programs 559

Budget Programs Cost Marketing Budget Tools 559

Tomorrow People

NOVEMBER 14, 2017

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To make headway in a flatlining economy, businesses need to reconsider how they are perceived in their markets.”. In our hyper-competitive world, standing out from the crowd has never been more important.

Differentiation 229

Differentiation Work Management Marketing Management Marketing & Strategy 229

Webbiquity

NOVEMBER 14, 2017

Guest post by David Gutierrez. As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. From simple animation to Hollywood-budget efforts, if a video isn’t part of your message, you could be missing out.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

Marketing Insider Group

NOVEMBER 14, 2017

Let’s chat a bit about what role AI could play in enterprise selling, what would be a natural fit? And the question that’s been on every salesperson’s mind: Can AI help sales do anything of real value in 2017? Why are people making a big deal about a software that recognizes cats and wins jeopardy; […]. The post What About AI For Sales? Why It’s More Than A Buzzword appeared first on Marketing Insider Group.

Software 180

Software Marketing & Strategy Marketing Marketing Strategy 180

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

InsightSquared

NOVEMBER 14, 2017

Earlier this year we teamed up with LinkedIn to highlight the basic characteristics of professionals in three critical operations roles — sales, marketing and business operations. Unlike other specialized professions that require advanced degrees or technology certifications, there is no “typical” career requirements, or career path, in operations.

Work Management 149

Work Management Cross-Selling Marketing Management Linkedin 149

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. However, as a growing social platform, it should not be overlooked. Zhihu, founded in 2011, is a social question-and-answer website in China, which shares many similarities with US-based Quora.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

Marketers, are you ready? It’s that time of year again. With the National Retail Federation expecting holiday sales to increase between 3.6 and 4% from last year, consumers will be shopping more and spending more money , meaning marketers and brands must work harder to connect prospective customers before their competition does. But, to attract and retain consumers during this season, brands can’t miss a moment with their audience.

Planning 134

Planning Tips Advertising Mediums Amazon 134

Oktopost

NOVEMBER 14, 2017

From conferences to a Google Adwords campaigns, every marketing activity is measurable and quantifiable today. Yet, when it comes to social media, the majority of marketing leaders – namely, CMO’s – still struggle to evaluate the channel’s effectiveness in terms of ROI.

Social Media 130

Social Media Media Adwords Conference 130

Onalytica B2B

NOVEMBER 14, 2017

Andrea Learned – Independent Communications Strategist, specializing in influencer relations for climate action/impact nonprofits. Key Topics: Climate action, Cities for Climate, Corporate Sustainability. Location: Seattle, WA, USA. Bio: I’m an independent communications strategist specializing in digital content and social media engagement in the sustainability and climate action space, with an emphasis on influencer relations.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Navigate the Channel

NOVEMBER 14, 2017

Influencer marketing has long been a staple in the B2C marketplace. However, many experts believe that it will soon rise in the B2B marketplace as well. As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Content Marketing Institute

NOVEMBER 14, 2017

In 1998, I became the investment club guide for About.com. My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. I absolutely loved it. Every piece of content I created scored more traffic. The formula seemed so easy … just create article after article answering questions about investment clubs and the audience grew and grew.

Content 103

Content Differentiation Lead Ranking Lead Scoring 103

Schubert B2B

NOVEMBER 14, 2017

We like technology marketing because that is where the action is. B2B technology marketing gets the juices flowing. If you market tech products or sell into tech markets, you know what I mean. No matter what the technology you’re involved with, you spend your life on the cutting edge of human existence — who we are, where we’re going and how we’re going to get there.

B2B Marketing 67

B2B Marketing Planning B2B Efficiency 67

Vidyard

NOVEMBER 14, 2017

That button is, of course, video, and like a big homing missile, it can have a devastatingly positive impact on deals if aimed properly. Only, today, let’s give all the theory a rest. You’re here to crush your Q4 and we’ll jump straight to tips that’ll help. For example: be there on November 30th. The sales legends John Barrows, Sales Coach , and Ralph Barsi, Global Inside Sales Leader at ServiceNow , will be dispensing end-of-quarter video selling advice live at Fast For

Sales Management 56

Sales Management Top of Funnel Bundling Advertising Funnels 56

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

BOP Design

NOVEMBER 14, 2017

As marketing and business development folks, we all tend to be familiar with website tools like Google Analytics and tracking software, but may not be familiar with actually adding tracking codes or managing tags on the backend of a B2B website. However, you are likely tasked with tracking the effectiveness of digital campaigns across various channels to demonstrate the ROI to people at your company.

Marketing Analytics Tools 51

Marketing Analytics Tools Tagging Work Management Marketing Management 51

Kapost

NOVEMBER 14, 2017

All too often, content creators are siloed apart from the executives developing the strategy behind tactical marketing efforts. This inevitably leads to lost-in-translation complications, as well as general anarchy and chaos. The post Now Presenting… A Business Case for a Content Operation [eBook] appeared first on Kapost Content Marketing Blog.

Business 48

Business Content Tactics Marketing Strategy 48

Nudge.ai

NOVEMBER 14, 2017

Today we interview Doug Gould , an experienced partnership development executive who has worked in B2B roles with incredible companies like Microsoft , Xamarin , and Cloudability. Throughout the interview, we highlight key insights for: Selling to Fortune 50 Companies. Building Your Partnership Programs. Growing Your Partnership Programs. Interview With Doug Gould.

Startups 54

Startups Enterprise Management Demand Generation Agencies Advertising Agencies 54

Heinz Marketing

NOVEMBER 14, 2017

Guest Post by Scott Edmonds , Founder & CEO of Chatcast. From an outsider’s perspective, email is thriving. It’s used by 90 percent of American adults and 49 percent of the world, and as a collective, we sent 28 percent more of it in 2016 than the year before. So, what’s the issue? It’s that this growth is hollow: those emails are coming from companies, not people.

Emarketing 51

Emarketing CAN-SPAM Lock-In CTR 51

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

QuanticMind

NOVEMBER 14, 2017

Digital marketing in the travel industry is a challenging and competitive game. Here are some of the top trends for this year and next year. Watch our travel marketing trends 2017 webinar for full details and 5 actionable tactics to lift your digital marketing for travel right now. Travel marketing trends for 2017 include new features on Google, such as enhancements to Destinations on Google , which lets travelers directly begin planning trips without visiting an online travel agency (OTA), the

Trends 40

Trends Planning Paid Search Agency Advertising Agencies 40

Hubspot

NOVEMBER 14, 2017

Video Marketing 75

Video Marketing Marketing Trends 75

Terminus

NOVEMBER 14, 2017

Editor’s Note: This post was written by Tim Kopp , a General Partner with Hyde Park Venture Partners, and was originally published on his website, CMOVC. Previously, Tim spent nearly 20 years in operating roles. He began his career at P&G and Coca-Cola before transitioning into the world of B2B, where he spent 10 years as a CMO with WebTrends and ExactTarget.

Effectiveness 28

Effectiveness Video Marketing Startups Enterprise Management 28

Lead Liaison

NOVEMBER 14, 2017

Allen, TX – Lead Liaison, a leading sales and marketing solutions provider, announced today the launch of their Sales and Marketing University. The learning platform is designed to be a streamlined source of information and education pertaining to the products and services offered by Lead Liaison. Plans have been established to include premium content from third parties as well.

Lead Liaison 48

Lead Liaison Lead Ranking Marketing Management Marketing Automation Services 48

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

KEO Marketing

NOVEMBER 14, 2017

HubSpot coined the term “inbound marketing” in 2006. Around for over a decade, inbound marketing refers to an approach used to attract customers through relevant content and interactions. So, for example, instead of buying space for print ads, you develop a blog, SEO strategy, and a social media presence. Inbound marketing services are designed to attract visitors to your content or site naturally.

Inbound Marketing 59

Inbound Marketing Service Planning Lead Scoring 59

Content Standard

NOVEMBER 14, 2017

For the average consumer, the future of marketing and technology can seem a little bleak. Over just the past year, we’ve seen headlines about advertising abuses on our favorite platforms and watched a massive financial institution bleed out private information. Alarming warnings from thought leaders like Stephen Hawking and Elon Musk have some consumers wondering how AI might affect the way they’re marketed to.

Planning 52

Planning Paid Search Agency Ad Exchange Marketing & Strategy 52

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends , 85% of Australian respondents agree that their organization is focused on building an audience versus 69% last year.

Research 86

Research Content Marketing Budget Programs Ad Building 86