Wondering Out Loud

Timing is everything for this marketer

Just a few short weeks ago I joined OptiMine Software as the first director of marketing. OptiMine is a 3 yr old technology company that develops and sells bid optimization software for companies engaged in large (+$30K monthly spend) paid search campaigns. As their first member of the marketing department I walked into what is, for all intents and purposes, a blank slate. That is why the 1o marketing lessons in this article from Mark Suster was a welcomed find.

I’ve been involved in technology marketing for most of the last decade and spent much of that time in a start-up-like division of a company with annual sales of $100 million. OptiMine is a true start up and the marketing plan I presented to senior management today is the first in our short history. Thanks to Mark Suster’s article, I will benefit from his experience and his 10 lessons.

Timing is everything.

June 28, 2011 - Posted by Mark Palony | Marketing | B2B, CNNMoney, Mark Suster