Tue.Jun 28, 2011

Marketing Automation by the Numbers (New Graphic)

ANNUITAS

I recently had the privilege of developing with Focus.com the new graphic below – Marketing Automation by the Numbers. It is a compilation of relevant and frankly, very compelling statistics about the state of the marketing automation industry, its business impact and future growth.

Three Questions for Measuring Social, Not Media

Digital B2B Marketing

You Manage What You Measure. This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms.

Trending Sources

[Interview] Klout & Involver On Influence And Facebook Marketing

Modern Marketing

by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn.

Facebook Fan Page: Top 5 Reasons to Have One

Writing on the Web

As some of you know, I’m not an avid Facebook fan, but as a business owner, I don’t ignore the fact that so many people use it daily. There are certain pitfalls with it, like with any social networking site.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

5 Creative Ways to Make Your White Paper Irresistible

The Point

“Always show an image of the offer.” It’s a rule I quote often, one repeated to me ad nauseum many years ago by an early mentor and long-time direct marketing veteran.

B2B 5

How do you coordinate social media in a large organization?

Biznology

Image via Wikipedia. In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. We have many local chapters that we can't order around. How can we work with them to succeed in social media?". Social Media Marketing Institute of Electrical and Electronics Engineers Social media

7 Steps to Increase Facebook Fans

Hubspot

This is a guest blog post by landing page optimization consultant, best selling author, and speaker Bryan Eisenberg. Your Facebook fan page is hopping. You have fresh & engaging content. You and your customers are sharing and commenting on content.

Even highly regulated industries can utilize social media

EMagine B2B Blog

While marketers in most other industries are lighting up the dance floor with social media, those in highly regulated industries are hanging around the punch bowl, no doubt feeling a bit left out of the party. And it really shouldn’t be any big surprise: if you’re in banking or securities, there are strict restrictions on [.]. B2B Web Strategy Social Media

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

The Simple Anatomy of a Conversion-Optimized Blog

Hubspot

A blog can provide a number of lasting benefits for your business. It's a great way to boost your website's ability to get found in search engines , it's an awesome tool for exhibiting industry thought leadership, and it truly helps to encourage discussion and community-building around your brand.

How To Learn More About Your Customers With a Personality Test

SnapApp

Quizzes, particularly personality tests, are an immensely popular way to engage your users. You already know that an engaging personality test both entertains your users and generates viral buzz for your company,?but

4 Tips for Harnessing the Awesome Power of Guest Blogging

Hubspot

On June 21, Brad Coffey wrote a guest blog post on HubSpot founder Dharmesh Shah’s blog, OnStartups.com. Within a day, the article had 446 tweets, 18,000 visits, 35 comments, and was reposted on the CNNMoney blog.

Timing is everything for this marketer

Wondering Out Loud

Just a few short weeks ago, I joined OptiMine Software as the first director of marketing. OptiMine is a 3 yr old technology company that develops and sells bid optimization software for companies engaged in large (+$30K monthly spend) paid search campaigns. As their first member of the marketing department I walked into what is, for all intents and purposes, a blank slate. That is why the 1o marketing lessons in this article from Mark Suster was a welcomed find.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Google Launches Facebook Competitor Google+

Hubspot

Social networks aren't anything new. Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. After a year of development, Google+ began rolling out to early users today.

How Do You Build a Successful Podcast? Treat it Like a Business.

Hubspot

David Garland's Rise to the Top interview with Keith and Chemda of " Keith and The Girl " might as well be a follow-up to The Pros and Profits of Podcasting. Ranked as one of the top comedy podcasts online, the show has created over 1,400 episodes and receives millions of downloads.

3 Ways to Extend the Reach of Existing Content

Hubspot

It's tough to find the time (and people) to create new content from scratch. But before you make an effort to create new content, are you making the most out of your existing content? The fact is, there are always opportunities to leverage existing content for extended reach.